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Generative AI has made it possible for individuals to perform tasks that once required entire teams. Today, a single marketer can produce campaign assets, analyze data, and generate content at scale. A product manager can prototype, test, and iterate without relying on engineering; and developers can ship reams of high-quality code written by machines. The result is the rise of the “superpowered individual” who can do the work of many. It’s tempting to extrapolate from this that human collaboration is becoming obsolete. If AI can replicate or augment the cognitive contributions of multiple individuals, why bother with the friction of teamwork at all? In our work w…

Tony Soprano was a master of coercion. Through violence, extortion, and bribery, he rose to the top of his industry, crushing competitors and delivering strong margins, despite some unfortunate employee turnover along the way. But even Soprano began to suspect there might be another way. His psychiatrist, Dr. Jennifer Melfi, encouraged him to try a more collaborative approach, to become a better listener, and to engage with subordinates more thoughtfully. Soprano paused, thought about it, and, after considering the implications, asked, “Then how do I get people to do what I want?” That’s the Tony Soprano Problem. And today, every leader feels it. We want to be th…

Generative AI has done something strange to the economics of knowledge work: it has dramatically lowered the cost of generating ideas. Any reasonably capable professional with a chatbot can now produce a dozen plausible strategies, memos, product concepts, or marketing plans before lunch. In some cases, AI lowers the cost of execution too—but not nearly as far or as fast. Shipping even one of those ideas still takes weeks, months, or years. The result is already showing up across workplaces: more initiatives than teams can carry, more tools than anyone can learn, and more priorities than any reasonable person can hold in their head. Leaders keep layering on new wo…

It’s the three-row SUV of big-box retail. Target’s bold red shopping cart has always anchored customers inside a Target store, promising a middle-class fancy experience. For the next few years, Target will be replacing its fleet of half a million shopping carts with an even beefier model that promises to hold more stuff while making it easier to maneuver around the store. It’s the first all-plastic design Target will launch nationwide, while paradoxically being more sustainable than Target carts of yore. And yes, it’ll even hold your big dumb cup. “The cart for us is the first touchpoint that the guest meets right when they walk in the store,” says Sarah Deut…

No matter who you are, searching for work while unemployed is a difficult, sometimes soul-crushing endeavor. Across the country, job seekers are desperately looking for ways to stand out in an increasingly competitive job market as AI complicates the search process and career boards fill up with nonexistent “ghost jobs.” Still, some job seekers apparently enjoy an advantage that others don’t: they have wives who’ve stepped in, leveraging their own resources and networks to try and find them a job. Journalist and writer Anne Helen Petersen first noticed this phenomenon on her own Substack Culture Study. There, she saw multiple requests from women looking for job o…

It’s hard enough to publish a book, but getting people to buy it is an entirely different battle. As new platforms reshape how readers gather and interact online, authors are finding that sometimes platforms built to showcase writing can also double as powerful engines for discovery. The most high-profile example so far might be Girls creator Lena Dunham, who bolstered the traditional press tour for her new memoir Famesick with interviews and features on the newsletter platform Substack. In an interview with Arielle Swedback for her On Substack newsletter (which is published, of course, on Substack), Dunham made the case in blunt terms: “Someone I trust told me t…

Whataburger is rethinking the fast-food kids meal. The Texas-based burger chain just relaunched its Kids Whatameal with a new focus on an engaging packaging experience over a singular plastic toy. In a sense, the packaging is now the toy: The meals come in a bright, white-and-orange box with a handle on top, an interactive maze printed on the side, and one of five collectible sticker packs inside. “We wanted to build something that was a bit more intentional and experience-led,” Scott Hudler, Whataburger’s chief marketing officer, tells Fast Company. But the experiential strategy is first visible in the food options themselves—essentially by providing kids wit…

A yearslong battle between Sony PlayStation and its customers might soon be coming to an end after the approval of a preliminary settlement agreement for a class-action lawsuit on April 29. The lawsuit dates back to 2023, involving Sony’s decision to stop selling game-specific vouchers by third-party vendors, meaning the company would no longer allow the purchase of digital download cards from retailers like Amazon, GameStop, or Walmart, leaving Sony as the sole seller. Plaintiffs argue that the company violated federal antitrust law by eliminating competition for the sale of the game-specific vouchers, according to a press release by the plaintiffs’ law firm. …

The AI data center building boom isn’t fueling just water shortage concerns and GPU-maker Nvidia’s coffers. It is now also firmly making memory chip makers and their investors significantly richer. Yesterday, two of the largest memory makers, Micron Technology and Sandisk, saw their stock prices soar more than 11% in a single trading session. And those gains are small potatoes compared to their five-day increases. But why is this happening? Here’s what you need to know. What’s happened? Yesterday, all four of the Nasdaq’s major memory chip makers saw their stock prices jump. Those four memory makers include: Micron Technology, Inc. (Nasdaq: MU) Sa…

Nearly every solopreneur starts their business saying “yes” to everything. After all, you’re trying to get clients and build a business. Revenue is unpredictable, and your brain treats every opportunity like it might be the last. But when you work for yourself, every “yes” comes at a cost. Agreeing to one project means declining another — or giving up time you can’t get back. Defaulting to “yes” is how solopreneurs end up overcommitted, underpaid, and working on projects that don’t move their business forward. Saying no is a business skill and, like any skill, it gets sharper with practice. Saying no to bad-fit clients Not every client who reaches out is…

The conversation is changing. For the first time ever, the person or thing on the other side of an interaction isn’t always human. Every time I talk with other executives, the “agentic future” comes up. It’s a compelling idea: agents replacing old systems to actually solve problems for us without oversight. With more than a billion AI agents poised to handle everything from customer complaints to complex trades by 2029, the hurdle isn’t the tech itself. It’s whether we can actually trust it. The reality is that most businesses are stuck in the pilot stage. Not for failure of imagination, but because we don’t have the right tools to move from a cool demo to a smart sys…

When you’re building sets for a musical that’s populated by flying vampires, you have to challenge yourself to think three-dimensionally. But Dane Laffrey is used to challenging himself. Over the course of his decades-long career in theater, the Tony-winning scenic designer has been tasked with bringing to life some of the most memorable sets in recent Broadway history—from a sandy, 360-degree Caribbean archipelago for the 2017 revival of Once on This Island to the futuristic South Korea setting of 2024’s Maybe Happy Ending. Now Laffrey’s set designs are literally soaring to new heights—while also sinking to new depths—in The Lost Boys, a dynamic and a…

The cybersecurity community went on alert when Anthropic announced on April 7, 2026, that its latest and most capable general-purpose large language model, Claude Mythos Preview, had demonstrated remarkable—and unintended—capabilities. The artificial intelligence system was able to find and exploit software vulnerabilities—the most serious type of software bugs—at a rate not seen before. The news ignited concern among the public, world governments, and the information technology sector about the capabilities of today’s AI to undermine cybersecurity, with some people framing the model as a global cybersecurity threat. Claiming that it would be too risky to release …

Breaking your arm or wrist typically comes with another layer of misery: wearing a hot, itchy cast that makes showering tedious and swimming impossible. But in Singapore, patients at some hospitals and clinics now have another option—an open, 3D-printed cast that’s more comfortable to wear and fully waterproof. Castomize, the Singapore-based startup behind the product, says that it’s also easier for doctors to use. To apply the cast, the medical team first heats it up to become soft and flexible. Then a doctor wraps it around the arm and clips it together with small built-in buckles. As it cools, it hardens in place. The traditional process, by contrast, takes…

Last September, OpenAI and Shopify made an announcement that sent ripples throughout the retail industry: They were partnering to launch Instant Checkout—a feature that would let people complete purchases directly within ChatGPT. Within months, the AI giant promised, we would be able to ask ChatGPT for Mother’s Day gift ideas or top-rated lightbulbs, and then click to buy products instantly. Shopify’s president, Harley Finkelstein, declared this the “the new frontier” of retail. But if you’ve tried to shop on ChatGPT recently, you know that this future never arrived. OpenAI quietly killed Instant Checkout in March. The official story, according to OpenAI’s blog p…

I’m a big believer in the power of mindset. My journey as an entrepreneur has, frankly, demanded it. Building a business from scratch forces you into deeper work on self-inquiry and meta-cognition—that recursive question of Why do I think the way I think about this? It has pushed me to examine my assumptions, sit with discomfort, and deliberately fortify my inner life in ways I never anticipated when I started out. So when I sat down with Nir Eyal, author of the new New York Times bestselling book Beyond Belief, I expected a great conversation. What I got was an inspiration catalyst, a reframe that gave me fresh language and rigorous science for something I’d been doing …

On Wednesday, Nvidia and Corning announced a $500 million deal to build fiber-optic cables to power AI data centers. For Nvidia, which manufactures graphics processing units key to building and training top-tier AI models, the partnership will help the chipmaker reduce latency and energy consumption for AI systems and likely accelerate its move to co-packaged optics. This would have fiber connections more directly integrated with chips. Per a Securities and Exchange Commission filing, Nvidia now has a pre-funded warrant to purchase 3 million shares in Corning and the option to purchase 15 million more. As part of the agreement, Corning says it will increase its optic…

The boom in data center construction is taking up much of the supply of high-tech components, especially processor and memory chips. This demand is squeezing consumer device makers, which are having trouble acquiring enough chips. This is happening even though data center servers and smartphones use different types of chips. The key distinction between consumer electronics and data centers is what they need chips to be optimized for. Smartphones and PCs require low power use, thermal efficiency, and tight integration. Data centers that run AI systems such as large language models, or LLMs, require maximum compute power, memory bandwidth, and storage throughput. To meet …

“No more reading emails, OK?” says tech founder and content creator Jason Yeager’s satirical boss character MyTechCeo in a recent TikTok skit. “I want your AI reading my AI-generated email—and answering my email.” It’s a parody, but only just. AI emails are proliferating across industries. In October, LinkedIn’s CEO Ryan Roslansky said he uses AI for almost every “super high-stakes” email he sends. And a recent survey from the email verification software company ZeroBounce found that one in four respondents admit to using it daily for drafting or editing their own emails. On Reddit, employees swap stories about bosses who use AI “to answer every email at wo…

Middle managers are at a crossroads right now. With the “Great Flattening” reducing management layers, many managers face an uncomfortable choice: stay put and risk layoffs, burnout, and declining mental health, or try a different career strategy entirely. Fractional work presents a new solution to this growing career dilemma. In a fresh spin on part-time work, fractional workers perform a “fraction” of a full-time job, often for multiple companies at once. For companies, middle managers “going fractional” actually solves several problems. First, fractional middle managers form a workforce that scales upward to meet business needs but can be reduced in a downturn with…

One of the most daunting tasks when you start a new job is developing trust with your new colleagues. Whether you’re new to the world of work or an experienced hand, you are still starting at ground-zero with your new colleagues when you walk in the door. While you’re likely to get the benefit of the doubt, you still need to develop a rapport quickly and help people to see that you can be relied on. Here are four suggestions to get you started. 1. Find a couple of quick wins You want your new colleagues to see that you can be successful at your work. Unfortunately, many projects can take a while to complete and determining whether those projects are successful …

Peter Gold has always loved making films. While attending film school in New York, he became involved with a film called Our Hero Balthazar, directed by Oscar Boyson, known for his work as an executive producer on Uncut Gems. Gold instantly knew the film was something special. He also knew it would be tough to find distribution in today’s theatrical marketplace. The dramedy, starring Jaeden Martell as a wealthy New York City teenager Balthazar Malone, who, eager to impress his activist crush, follows an online connection (Asa Butterfield) to Texas where he believes he can stop an act of violence, was passed over by A24 and Neon. So Gold, 26, decided to launc…