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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,086 topics in this forum
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A few days ago, the electric grid in California hit a new milestone: At 7pm on March 29, batteries provided 12.3 gigawatts of power—roughly as much as six Hoover Dams, or around 43% of the total demand on the grid. Nearly all of that battery storage was built in the last five years. “Until 2020 or 2021, battery storage was still quite expensive, but we’ve seen huge price drops over the last few years,” says Nicolas Fulghum, senior energy and climate data analyst at Ember, a global energy think tank. When it’s paired with solar power, it can “bring some of that excess generation in the middle of the day to where it’s really needed, which is during the peak demand in the e…
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By the end of October, David, who works at a roughly 2,000-person finance firm in New York, already knew he’d be working during the holiday season this year. Usually at the office, he learned he’d at least get to work remotely between December 26 and January 1—with the way the financial calendar fell, it was inevitable that he couldn’t just disappear for clients (like institutional investors and family offices) during that time. He says the schedule doesn’t really bother him. “I’m not in a trench in the middle of a battlefield here. I’m not laying bricks,” he says. “It’s not terribly unrealistic work that they’re asking us to do.” Mainly, he’s expected to respond to em…
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The AI revolution is redefining business and tech leadership—and no one is standing more squarely on the front lines than product leaders. Once seen as a behind-the-scenes role, the CPO is now one of the most powerful voices in the executive suite. In 2020, only 4% of the Fortune 1000 had a CPO, a number that has since ballooned to almost 50%. In the next few years, we expect to see that figure grow to 70%. At Products That Count, the nonprofit for product managers I chair, we’ve spent the past year talking to almost 1,000 CPOs at companies ranging from startup unicorns to Fortune 100 giants like Salesforce, Walmart, and Microsoft. What we’ve heard is clear: The organiz…
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There’s no shortage of challenges facing employers and the U.S. workforce. From economic concerns to the impact of AI, both workers and organizational leaders are navigating big changes. One trend deserves particular attention: working mothers are reevaluating their place in the workforce. As reported by the Washington Post, the share of mothers aged 25 to 44 with young children who are in the workforce is on the decline, reaching its lowest level in more than three years. This shift has direct implications for recruiting, retention, and overall market competitiveness. But it also opens the door for leaders to make a meaningful difference for their employees. Unde…
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It’s a familiar frustration for car owners: Before heading to a meeting downtown, you open a navigation app to ensure you’ll get there on time. Driving takes about as long as predicted, but you hadn’t planned for the hassle of parking. The closest lot turns out to be full, as are two others nearby. Anxiety rising, you finally find a spot further away and race several blocks to your appointment. When you arrive, you’re embarrassingly late. Popular navigation apps like Google Maps and Apple Maps have given little guidance about parking, leaving users to fend for themselves as they decide where to hunt for a spot and how much time to budget for the search. New research fro…
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If you’ve been on Google or virtually any social media website over the last few days, you might have seen stories about Amazon layoffs making the rounds. And if you were curious enough to click through to any of those stories, you might have discovered that Amazon is supposedly planning to lay off 14,000 managers by the end of this quarter—a stunning figure, even for a company as big as Amazon. But that figure is untrue. Not only that, it seems to have been essentially conjured up out of nowhere, before being picked up by a stream of headlines on Google News, viral Reddit threads, and would-be LinkedIn influencers dissecting it as if it were fact. In reality,…
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Repeat after me: You do not need expensive software just to make basic edits to PDF files. Maybe if you’re a legal professional collecting countless e-signatures on confidential documents, a tool like Adobe Acrobat is a necessity. For the rest of us who just need to sign, merge, split, or fill out PDF documents, there are simple online tools that do the job just as well. The latest advancement in online PDF editing? One that doesn’t require you to upload any of your personal files—and doesn’t even need an internet connection to function. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and g…
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Leo Robitschek says he loves gin-based martinis and negronis. Unfortunately, they don’t always love him back. “After two, that decision to have a third is usually a tricky one,” says Robitschek, who has worked in the liquor industry for more than two decades, including serving as a bar director for Manhattan hot spots Eleven Madison Park and the NoMad Hotel. To lessen the pain after a boozy night out, Robitschek joined forces with another bartender, Nick Strangeway, and the founder of the sparkling beverage brand Dry Soda, Sharelle Klaus, to launch Second Sip Gin. The London dry gin is 20% alcohol by volume (ABV), roughly half the level of most gins, and was formu…
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If you’re in need of some good and satisfying news, Chipotle has got you covered. The beloved burrito brand is bringing back its free burrito promotion for April 3rd’s National Burrito Day. According to the chain’s March 31 announcement, Chipotle Rewards members will once again be able to play the popular Burrito Vault game at UnlockBurritoDay.com. The game, which involves customers trying to guess exact burrito order combinations, is easy to play but comes with delicious prizes. Players will get four attempts to win BOGO (buy-one-get-one) codes. Each hour, the first 2,500 members to choose burrito orders with the correct ingredients will win free food. “Las…
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Crocs have taken a lot of forms over the years. From collaborating with Balenciaga to send 10 inch platform clogs down the runway to collaborating with Taco Bell to make a sold-out Mellow Slide together, Crocs is no stranger to whimsy. Now, Cros is partnering with the happy-go-lucky Finnish design house Marimekko to produce a line of shoes that feature the brand’s signature prints. “Marimekko and Crocs both have a very similar brand philosophy to bring joy, positive energy and playfulness to the world,” says Rebekka Bay, Marimekko’s Creative Director. “Our lifelong mission at Marimekko is to bring joy and color to people’s everyday lives, and collaborations with glob…
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Innovation hubs were once the darlings of corporate strategy, promising to future-proof businesses and spark breakthrough ideas. But two decades in, the cracks are showing. Too many hubs have struggled to prove their worth, and some have quietly shut down altogether. In reality, these costly spaces never lived up to the hype—and the future lies elsewhere. Rather than investing in shiny new labs, organizations should be cultivating innovation communities: networks of people, inside and outside the company, who collaborate around shared challenges and opportunities. Looking Back: Proliferation Innovation hubs have proliferated through private enterprise over the past two…
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At the Exceptional Women Alliance (EWA), we bring together accomplished women who mentor, support, and challenge one another to grow as leaders, women, and as human beings. Each month we highlight one of these extraordinary voices and the insights that define her approach to leadership and life. This month I spoke with Mindy Mackenzie, former interim CEO of Beautycounter, longtime advisor to portfolio companies at The Carlyle Group, and Wall Street Journal bestselling author of The Courage Solution: The Power of Truth Telling with Your Boss, Peers, and Team. Mindy’s leadership philosophy challenges the belief that progress requires constant motion. She believes th…
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Accessibility is often treated as a technical problem. Does it meet standards? Is it ergonomic? Is it safe? Those questions matter, but they are incomplete. Many products fail not because they don’t function, but because they make the user feel singled out. Shame is one of the most powerful barriers to product adoption, and it is rarely discussed in design reviews. People delay using canes, grab bars, hearing aids, or mobility supports even when they would meaningfully improve daily life. Why? Because many products still communicate something the user does not want to say out loud: Something is wrong with me. If we want accessible design to succeed, and we want people t…
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Meta CEO Mark Zuckerberg once considered separating Instagram from its parent company due to worries about antitrust litigation, according to an email shown Tuesday on the second day of an antitrust trial alleging Meta illegally monopolized the social media market. In the 2018 email, Zuckerberg wrote that he was beginning to wonder if “spinning Instagram out” would be the only way to accomplish important goals, as big-tech companies grow. He also noted “there is a non-trivial chance” Meta could be forced to spin out Instagram and perhaps WhatsApp in five to 10 years anyway. He wrote that while most companies resist breakups, “the corporate history is that most com…
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Over the weekend, crypto traders were likely anything but zen, as the price of OM—the native token to the Mantra blockchain—crashed more than 90%. On Sunday, OM prices fell from around $6.30 to less than $0.50 within a couple of hours, shaking up the crypto markets and likely leaving many people with crypto holdings wondering if they were witnessing another catastrophe like the FTX collapse. But that doesn’t appear to be the case so far. Here’s a rundown of the important facts to know, as we understand them on Monday morning. What happened with Mantra? As noted, OM values plummeted sharply on Sunday, April 14 by more than 90%. It was unclear what exactly wa…
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Lowe’s Home Improvement is facing pressure to cut ties with Flock Safety, the surveillance company that makes cameras, drones, and automated license plate readers (ALPRs). The pressure comes amid reports that Flock data has been used by Immigration and Customs Enforcement (ICE) and even aided in an investigation of a woman who had an abortion, driving fears about a mass surveillance state. In August, 404 Media reported that Flock cameras stationed outside of Lowe’s and The Home Depot “are being fed into a massive surveillance system that law enforcement can access.” The story cited records obtained by EFF. In an April 1 letter addressed to CEO Marvin Ellison…
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In today’s job market, many employees are feeling the pressure. Layoffs continue to make headlines, hiring pipelines have slowed, budgets have tightened, and job seekers are facing fierce competition. For those already employed, this environment raises a tricky question: What’s reasonable to ask for at work right now—and what isn’t? There’s always the standard wish list: promotions, raises, more flexibility, and better benefits. But in a strained economy, some of these asks may be harder to land—and for many employees, even harder to ask for. Zety, a career platform designed to make job searching easier with expert-backed tools and advice, found in its latest …
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“Who am I to tell them how to make decisions?” This anxiety-induced thought played like a broken record in my head as my first leadership training event approached in my new role as a training director. Talking in front of 40 leaders, most of whom were older than my ripe old age of 30 at the time felt like the perfect opportunity for them to see right through my lack of expertise and expose me as the fraud I was. Years ago, while working at a regional bank, I was promoted from trainer to leading a training team in another department. My prior roles as a sales trainer and human resources consultant allowed me to build a company-wide reputation as an expert on compl…
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Personality is one of the most underrated predictors of career success in the world. Defined by scientists as the range of habits and typical behaviors that make us who we are—and different from others—and with more than a century of robust academic evidence on how it impacts work and other real-life outcomes, here are some fascinating facts to digest: (1) The simplest and most reliable way to understand someone’s personality is to look at their scores (position) along five universal traits, namely emotional stability (how calm, composed, and non-anxious you are), extraversion (how sociable, assertive, and energetic you are), agreeableness (how kind, polite, and friendly…
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The world of popular psychological ideas, which is largely the self-help industry, is not short of contradictions. For instance, it simultaneously promotes the benefits of emotional intelligence (the ability to empathize with others and engage in strategic impression management) and authenticity (the tendency to express what you really feel and think without much consideration for others’ opinions). It also frequently celebrates self-acceptance and constant self-improvement (“love yourself as you are”… but also “become the best version of yourself”), mindfulness and relentless ambition (“stay in the zone, present and serene”… while hustling aggressively toward big goals)…
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More than 1 million workers in America have been laid off so far in 2025, according to the latest tally of announced job cuts from the executive outplacement firm Challenger, Gray & Christmas. The jobs span nearly every major industry, but layoffs have hit tech and government jobs the hardest. Here’s what you need to know, and which tech companies have had the largest round of layoffs in 2025. 2025 layoff announcements surpass 1 million Nearly every week this year, there have been headlines about layoffs hitting America’s workers. The latest report from Challenger, Gray & Christmas adds up layoff announcements from U.S. employers through the end o…
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Through the end of the 2010s, people were a company’s infrastructure. Large workforces provided the scaffold upon which a business could build capacity for complexity: hire more people, take on more work. Artificial intelligence has upended this relationship, decoupling a company’s potential productivity from its headcount and redefining which businesses will fare best. As a result, America’s mid-sized companies are disappearing: the number of businesses with between 250 and 499 employees has fallen by 22.5% since 2020. Meanwhile, the independent professional economy is quickly growing to take their place: 30.4 million U.S. solopreneurs (businesses with a single e…
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There’s a new epidemic sweeping companies worldwide: unhappiness. According to recent research, only 51% of employees frequently feel happy at work. Being happy is not just a “nice to have” in the workplace. The same research found that happy workers are 42% more likely to feel productive or motivated, meaning that employee happiness is directly linked to business outcomes. While many organizations have introduced initiatives such as “duvet days,” mindfulness classes, and wellbeing apps, recent research from the University of Oxford has shown that these have no discernible effect on employee mental wellbeing. So, what is the answer to curing this unhappiness epidemic? …
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