Blog, YouTube & Content Monetization

AI was supposed to make our lives easier: automating tedious tasks, streamlining communication, and freeing up time for creative thinking. But what if the very tool meant to increase efficiency is fueling cognitive decline and burnout instead? The Workflation Effect Since AI entered the workplace, managers expect teams to produce more work in less time. They see tasks completed in two hours instead of two weeks, without understanding the process behind it. Yet, AI still makes too many mistakes for high-quality output, forcing workers to adjust, edit, and review everything it produces—creating “workflation,” which adds more work to already overloaded plates. AI has …

A video game once synonymous with one of the most disastrous launches in history has not only redeemed itself, but will be getting a proper second act. Cyberpunk 2077 developer CD Projekt Red announced in an earnings call Wednesday that the company is at work on a follow-up to the futuristic role-playing title, which was released in late 2020 and universally criticized for being unfinished, glitchy and at times unplayable. CD Projekt Red said that the conceptual phase is complete and pre-production has begun on the “next big game set in the Cyberpunk universe,” which it is calling Cyberpunk 2 for now. The company expects the game’s development to take four to five…

In part four of How YouTube Ate TV, Fast Company’s oral history of YouTube, insiders describe how the company’s Partner Program began sharing ad revenue with creators, kicking off the age of the professional YouTuber. As monetization transformed the platform, creators faced the newfangled challenges of managing fame in the viral video age. YouTube, meanwhile, wrestled with hate speech and other unsavory content. With YouTube increasingly competing with TV in its classic form, it also spent billions to bring one of broadcasting’s most iconic offerings—the NFL—on board. Comments have been edited for length and clarity. Read more How YouTube Ate TV Part one: YouTube…

It’s one thing to invent something cool within controlled laboratory environments. It’s entirely another to scale that new baby for sale. The tension between innovation and commercialization is something we regularly wrestle with at Abstrax. Every morning, we don lab coats and ask the same question: “How do you make money from research done in a lab?” Balance innovation with commercial reality Discovery for its own sake isn’t enough. Many R&D-heavy companies discover that brilliant ideas can languish for years if they don’t have a system for bringing them to market. We decided early on to build that bridge proactively. This meant investing heavily no…

The challenges with AI adoption have little to do with the technology itself. In the work environment, the hardest part is bringing together a new orchestration model that fully integrates AI tools while ensuring teams both adopt and master new behaviors to deliver tangible results. As Steve Lucas recently wrote in Fast Company, we have entered the era of the “AI natives and the AI nots.” This delta will become vividly apparent this year. At the center of the AI revolution: a fundamental reevaluation of organizational design. Roles are evolving because the skills, intelligence, and processes we have relied on are being upended and redefined. OLD PROCESSES AND …

Nvidia has agreed to license technology from AI startup Groq for use in some of its artificial intelligence chips, marking the chipmaker’s largest deal and underscoring its push to strengthen competitiveness amid surging demand. Here is a list of multi-billion-dollar AI, cloud and chip deals signed recently: OPENAI DEALS Amazon and OpenAI Amazon is considering an investment of around $10 billion in OpenAI, though talks remain “very fluid,” according to a source who requested anonymity due to the private nature of their talks. Disney and OpenAI Walt Disney to invest $1 billion in OpenAI and will let the ChatGPT-parent use characters from Star Wars, P…

Cheating has long been an unwelcome but expected risk in the hiring process. While most people are honest and well-intentioned, there are always a handful of candidates who attempt to game the system. Today, however, the problem is evolving at an unprecedented speed. Generative AI has made new, more sophisticated types of cheating possible for any position, from software development to finance to design. In my work with hundreds of employers helping them hire and develop talent, I’ve seen firsthand the myriad ways candidates attempt to game the system. So, why are candidates resorting to these methods? Sometimes, candidates are attempting to secure a position they’re …

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. When I was a college student renting an apartment in New York City, I learned firsthand that the rental process was overly complex and inefficient. My friends and I lost out on an apartment we really wanted simply because we couldn’t gather the necessary documentation fast enough. That experience stuck with me, and it sparked an idea—why not electronically store all of the d…

Health and wellness is a product category littered with broken promises and bad pitches. These Brands That Matter honorees have created work for products that aim to uplift, help, and encourage across a wide range of challenges and issues, big and small. Bobbie Many new mothers feel pressured to breastfeed their children but cannot for a variety of reasons. Bobbie has been working to change the narrative around using formula through advocacy and education efforts, while offering an organic product that still meets the FDA’s nutrition requirements. Its “Ask for Help” campaign with Meghan Trainor revealed that 86% of mothers felt frequent or constant negative emotio…

Is technology a hero or a villain? That question keeps coming back to me. Especially now, as the world watches the ripple effects of the USAID funding freeze and the relentless wave of climate disasters. Tech companies sit right at the heart of these crises—not as bystanders, but as some of the most powerful players in how they unfold. And yet, tech’s public image has never been more conflicted. On one hand, technology has enabled incredible breakthroughs in humanitarian response. AI can predict floods before they hit. Blockchain helps track aid deliveries in fragile contexts. Real-time data platforms put lifesaving information directly into the hands of frontline…

Growing up, dinner table conversations at our house weren’t just about what we learned at school that day. My mom, Jill, was a CEO for my entire life, leading a nonprofit that made meaningful community impact while she simultaneously raised a family. Our dinner conversations included recaps of board meetings, talk of juggling multiple personal and professional roles, and advice for her kid (me!) on how to do right by others. My mother’s daily examples of leadership showed me that career success and personal fulfillment don’t compete with each other—they’re complementary. Now, as I help lead Guild’s efforts, partnering with companies to invest in employee career deve…

Understanding intelligence and creating intelligent machines are grand scientific challenges of our times. The ability to learn from experience is a cornerstone of intelligence for machines and living beings alike. In a remarkably prescient 1948 report, Alan Turing—the father of modern computer science—proposed the construction of machines that display intelligent behavior. He also discussed the “education” of such machines “by means of rewards and punishments.” Turing’s ideas ultimately led to the development of reinforcement learning, a branch of artificial intelligence. Reinforcement learning designs intelligent agents by training them to maximize rewards as th…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Most of us have heard the phrase “supply chain disruption” a few times too many in recent years. An extreme weather event or material shortage in one corner of the earth can ripple through thousands of global businesses, causing major delays. As the CEO of a company that builds data centers for some of the biggest technology providers in the world, it’s a concept I’m all too familiar with. It’s …

When Mikala Mahoney was laid off from her marketing job last summer, first she was shocked. Then the anxiety flooded in. “I realized that over the past few years in my career I had created a false sense of steadiness,” she tells Fast Company. Friends had regularly told Mahoney she was fortunate to have landed a good, stable job as a marketing coordinator at Paramount+. In a moment, that illusion was in pieces. Mahoney threw herself into the job hunt, quickly landing her next role. A few months later, she was laid off again. After losing her job twice in less than a year, this time she decided to bet on herself. Following the traditional path as a salar…

The fall of former direct-to-consumer darling Allbirds has taken a very weird turn. Allbirds, the sustainable shoemaker that caught fire with the Silicon Valley set about a decade ago, will start selling silicon itself. The company said in a press release that it will transform itself into a business focused on leasing GPUs – the powerful graphics chips underpinning the AI boom that are in short supply and high demand, much to the chagrin of gamers and tech CEOs. The husk of the shoe company that once was will “pivot its business to AI compute infrastructure, with a long-term vision to become a fully integrated GPU-as-a-Service (GPUaaS) and AI-native cloud solutions …

It’s not just executives or knowledge workers in offices who are using artificial intelligence. It’s being adopted in fields like healthcare, retail, hospitality, and food services, too. But frontline workers often aren’t prepared for AI adoption. In fact, many are completely unaware that it’s being implemented in their workplaces at all. Workplace management platform Deputy surveyed 1,500 frontline workers across the U.S., U.K., and Australia for its “2025 Better Together Survey: How AI and Human Connection Will Transform Frontline Work.” The survey found that nearly half of workplaces (48%) use AI. However, only 1 in 4 workers say they regularly interact with it. B…

You can put a lot of different things in fried rice, but certainly not glass. Unfortunately, that might be an ingredient in certain packages of Trader Joe’s chicken fried rice. Frozen food manufacturer Ajinomoto Foods North America is recalling more than 3 million pounds of chicken fried rice products due to potential glass contamination. The recall includes products with both Ajinomoto and Trader Joe’s branding. The manufacturer, based in Portland, Oregon, notified the U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) after it received four customer complaints of glass in the rice. As of Thursday, February 19, no related inju…

Meatball fans beware: A nationwide recall is underway for a popular brand of frozen meatballs sold at Aldi. The recall is due to the possibility that the product may contain metal fragments, which could cause serious injury if consumed. Here’s what you need to know. What’s happened? On Sunday, the U.S. Food Safety and Inspection Service (FSIS) posted a safety alert about a Class 1 recall—the highest possible designation the agency assigns to recalled products. A Class 1 recall means that there is “a health hazard situation where there is a reasonable probability that use of the product will cause serious, adverse health consequences or death,” according to the…

More than a dozen frozen supplemental shake products are being recalled over fears that they may be contaminated with a deadly strain of Listeria monocytogenes. The outbreak is so far believed to have hospitalized 37 people and led to the deaths of 11 individuals. Here’s what you need to know about the frozen shake recall. What’s happened? On February 21, food distributor Lyons Magnus issued a voluntary recall of certain ReadyCare and Sysco Imperial Frozen Supplemental Shakes due to fears that they were contaminated with a strain of Listeria monocytogenes. The shakes were manufactured by a Prairie Farms Dairy, Inc. facility in Fort Wayne, Indiana. Lyons Magnus …

Three years after suing to block Microsoft from buying one of the biggest names in video games, the U.S. government is finally giving up. The FTC announced plans Thursday to drop a Biden-era case against Microsoft over its $69 billion acquisition of game maker Activision Blizzard, a decision the regulator said now best serves the public interest. In 2022, the FTC first announced that it would try to kill Microsoft’s planned acquisition of the gaming giant, which makes hit games like Call of Duty and World of Warcraft. The following year, after the FTC failed to secure a preliminary injunction to stop it, Microsoft actually finalized the massive deal, but the regu…

Some good news for Publishers Clearing House (PCH) customers: The Federal Trade Commission (FTC) said Wednesday that the sweepstakes company is paying for refund checks to 281,724 customers who ordered a product after receiving and clicking on an email, which included “deceptive and unfair” practices, according to the FTC’s allegations. Here’s what you need to know. What happened? Publishers Clearing House, which has been known for decades for its sweepstakes deals and big checks, agreed to pay a total of about $18.5 million in refunds and make substantial changes to its e-commerce operations. “While we disagreed with the FTC’s assertions at the time, we we…

The U.S. Federal Trade Commission on Monday sued Uber Technologies, accusing it of signing up some Uber One subscribers without their knowledge and making deceptive claims about the service. The service costs $9.99 a month and offers discounts on fees associated with Uber’s ride-hailing and food-delivery apps. Uber falsely claimed that users would save about $25 a month through the service and deceived them about how easy it was to cancel, the FTC said in the lawsuit filed in San Francisco. “Americans are tired of getting signed up for unwanted subscriptions that seem impossible to cancel,” FTC Chairman Andrew Ferguson said. “The The President-Vance FTC is fig…