Blog, YouTube & Content Monetization

According to the World Economic Forum, 40% of employers expect to reduce their workforce where AI can automate tasks by 2030. Thanks to artificial intelligence, leaders are under pressure to raise the bar on what they will deliver to their stakeholders—with the expectation that thanks to AI, companies can (and must) achieve more. That matters for job hunters, who need to get clear on the value they can provide to organizations if they want to get hired. And while we can be reactive—relying on the AI screeners, which many recruiters use, to select us out of the pile of submitted résumés—we should get proactive, smartly deploying our networks to get our feet in the door…

Hello again, and thank you, as always, for spending time with Fast Company’s Plugged In. In a remarkably influential 2011 Wall Street Journal op-ed, Netscape and Andreessen Horowitz cofounder Marc Andreessen declared that software was “eating the world.” From entertainment to commerce to transportation, he argued, startups that were about code at their core were disrupting many of the world’s most deeply entrenched businesses. That was just the beginning, he warned: “Companies in every industry need to assume that a software revolution is coming.“ Fifteen years later, we know that some of the disruptors Andreessen cited—such as Zynga, Groupon, and Skype (RIP)—did …

NASA is looking not to the stars but back to our planet for inspiration. In honor of Earth Day, NASA’s Kennedy Space Center shared an interactive digital tool turns satellite images of the planet’s landscapes into a typeface. “The planet can spell your name—literally,” the Kennedy Space Center’s X post says. Using a feature called “Your Name in Landsat,” users can type in whichever word they choose into the generator’s textbox. The site will then generate the phrase using landscapes from Earth, like rivers, lakes, farmland, and more. When hovering over each “letter,” users can learn more about where the landscape is located and even its coordinates. NAS…

Innovation hubs were once the darlings of corporate strategy, promising to future-proof businesses and spark breakthrough ideas. But two decades in, the cracks are showing. Too many hubs have struggled to prove their worth, and some have quietly shut down altogether. In reality, these costly spaces never lived up to the hype—and the future lies elsewhere. Rather than investing in shiny new labs, organizations should be cultivating innovation communities: networks of people, inside and outside the company, who collaborate around shared challenges and opportunities. Looking Back: Proliferation Innovation hubs have proliferated through private enterprise over the…

The Flying Sun 1000 is exactly what its name implies: a very powerful light source that flies. It is not as strong as the sun, but fitted with a powerful 3,333-watt light source—the equivalent of a typical flood lamp in a stadium—it is enough to turn night into day instantaneously. This drone is aimed at commercial and government users for the rapid deployment of industrial-level lighting solutions, such as construction and engineering jobs, area security, and disaster relief efforts that require 24-hour operation. A single operator can deploy the Flying Sun in minutes, instantly illuminating as much as 130,000 square feet. According to its manufacturer, Freefly Systems, …

Grab your boots and cowboy hats. The 60th Academy of Country Music Awards will have you two-stepping in your living room tonight (Thursday, May 8). This big anniversary show is sure to be an old-fashioned good time. Here’s everything you need to know about this celebration of country music, including how to tune in. A brief history of the Academy of Country Music and the ACM Awards Believe it or not, the Academy was founded in Los Angeles, California: A group of country music lovers led by Tommy Wiggins, Eddie Miller, and Mickey and Chris Christensen founded the organization in 1964. Their goal was to promote country music and artists, such as Merle Haggard, …

In part two of How YouTube Ate TV, Fast Company’s oral history of YouTube, we look at how the company’s rapid ascent after its 2005 founding led to multiple challenges, from bandwidth costs to unhappy copyright holders. This prompted the startup to consider selling itself, and on October 9, 2006, Google announced that it would be buying it, for $1.65 billion. That deal came with the promise that the web giant would help YouTube scale up even further without micromanaging it. Eventually, the balance they struck between integration and independence paid off. But when YouTube was still a tiny, plucky startup, nobody was looking that far ahead. Read more How YouTube A…

Thomas Kuhn was a philosopher whose groundbreaking 1962 book, The Structure of Scientific Revolutions, is credited with bringing the term paradigm shift to pop culture. Kuhn described how scientific communities stick to established paradigms, even as evidence of their limitations mounted. Widely accepted paradigms for understanding and interpreting knowledge don’t crumble under the weight of mere data. Instead, they tend to persist until a crisis emerges—when anomalies become so disruptive that a shift to a new paradigm is unavoidable. Zoning was established in the early 20th century as a way to protect homeowners from unwanted industrial developments nearby. It was p…

In a world of hustle culture and stressors of all kinds, joy can seem both illusive and impossible. But despite barriers, you can create the conditions for happiness. Well-being and joy are critical issues today, with 69% to 77% of Americans feeling stressed about factors like the economy, current events, violence, and lack of connections, according to the American Psychiatric Association. In addition, a global mental health study of 17,000 people across 16 countries by Ipsos/AXA found that 64% face stress, 43% are suffering from depression, and only 25% of people are flourishing. But strategies for “micro joy” can be a solution to the struggles and a way to build…

As automakers look to get more people in electric vehicles, they continue to make advancements in EV batteries—developments that add range, speed up charging times, or lower costs, all of which entice customer adoption. Now, General Motors says it has developed a new kind of EV battery that provides a higher range at a more affordable price, and that it aims to become the first carmaker to deploy the technology. Called lithium manganese-rich (LMR) prismatic battery cells, these batteries use a higher amount of less-expensive minerals, like magnesium, rather than more of the most expensive minerals like cobalt and nickel. Most EVs in the U.S. use lithium-ion batteries…

The recent announcement by McKinsey & Company that it plans to cut roughly 10% of its workforce has sent ripples through the consulting world, reigniting debate about the future of the industry. This is not about one firm, one round of layoffs, or one business cycle. It signals an irreversible shift in how value is created in consulting. Having spent a significant part of my career at McKinsey, I saw it grow and flourish in an era when information was scarce. Even basic market intelligence required large teams working for months to gather and synthesize data. The digital age brought a data explosion and democratized access, and McKinsey adapted again by expanding …

For many people, the first time they thought about Kalshi—a prediction market where you can place bets on the outcomes of sports, politics, culture, weather, and much more—was after a video clip of its cofounder, Tarek Mansour, went viral last week. Speaking on stage at the Citadel Securities Future of Global Markets Conference, the moderator Molly O’Shea asked, “Tarek, you’ve mentioned multiple times that you think prediction markets will be bigger than the stock market. What is it going to take to become a $1 trillion asset class?” In response, Mansour said, “You know, ‘Kalshi’ is ‘everything’ in Arabic. The long-term vision is to financialize everything and create…

High-speed rail systems are found all over the globe. Japan’s bullet train began operating in 1964. China will have 31,000 miles (50,000 kilometers) of high-speed track by the end of 2025. The fastest train in Europe goes almost 200 mph (320 kph). Yet high-speed rail remains absent from most of the U.S. Stephen Mattingly, a civil engineering professor at the University of Texas at Arlington, explains why high-speed rail projects in much of the country so often go off track. Dr. Stephen Mattingly discusses the problems that come with implementing high-speed rail in the U.S. The Conversation has collaborated with SciLine to bring you highlights from the d…

Disney’s 1951 animated film Alice in Wonderland taught audiences that “you can learn a lot of things from the flowers.” But the movie never mentioned the full moon named after those springtime sensations. According to the Old Farmer’s Almanac, a celestial phenomenon called the “Flower Moon” occurs today, and despite being “micro,” it is still a sight to behold. Let’s take a deeper look into what all these names mean, and when you can see this “full flower micromoon.” Why is the May full moon tonight called the ‘Flower Moon’? The Old Farmer’s Almanac shares popular names given to each month’s full moons. Many of these monikers are based in Native American tradit…

When disasters happen—such as hurricanes, wildfires, and earthquakes—every second counts. Emergency teams need to find people fast, send help and stay organized. In today’s world, one of the fastest ways to get information is through social media. In recent years, researchers have explored how artificial intelligence can use social media to help during emergencies. These programs can scan millions of posts on sites such as X, Facebook, and Instagram. However, most existing systems look for simple patterns like keywords or images of damage. In my research as an AI scientist, I’ve developed new models that go further. They can understand the meaning and context of p…

As Nvidia’s value has soared—becoming the first public company to hit $4 trillion in market capitalization earlier this year—it’s been pouring money into AI startups. Its venture arm, NVentures, is also backing less expected bets. The latest: Redwood Materials, the EV battery recycling company, which just raised $350 million in a new funding round. Redwood launched in 2017 with the aim to build a U.S. supply chain for critical metals by pulling materials like cobalt and lithium from used EV batteries. But the company spun up another major business this year—using secondhand EV batteries as a low-cost form of energy storage at data centers. “I think people misn…

Your smartphone is only as good as the charge it holds. It doesn’t matter if you have the newest flagship iPhone or Android—when the device’s battery dies, all the bells and whistles don’t mean diddly. And manufacturers know it. For years, Apple and Google have managed to pack increasingly larger-capacity batteries into the phones they make. The larger the battery, the longer your phone can stay charged. But in recent years, both companies have also been turning to software features on their phones’ operating systems to help maximize battery life. Apple added several software-based battery maximization enhancements in iOS 26. Google has done the same with its popu…

One of the things that I love about working for myself is that I don’t need to ask anyone’s permission before making a decision. If I want to make a change, I go for it, on whatever timeline makes sense for me. But the freedom of solopreneurship can be a double-edged sword. Since you don’t need approval from other people, nothing is stopping you from chasing every shiny tool, course, or strategy that promises to solve your problems. The ability to say no to distractions is an underrated skill for solopreneurs. There’s a difference between making strategic decisions and letting yourself be pulled in a million directions. You need to master the former and resist t…

Klarna just announced its first quarter 2025 financial results, and they show that a larger chunk of customers are buying now and not paying later. This morning, the Swedish “buy now, pay later” (BPNL) fintech company gave consumers a look at its performance for the first three months of 2025. The news came in the form of a press release and an accompanying AI-generated video of CEO Sebastian Siemiatkowskim (likely as a play to emphasize Klarna’s all-in approach to AI.) In the video, Siemiatkowski’s look-alike shared that Klarna has “started the year strong,” hitting 100 active users in Q1 and $701 million in revenue, a 15% year-over-year increase. But there’s a c…

Age really is just a number when it comes to social media, as new research from Ampere Analysis shows that more than half of users ages 55 to 64 now watch influencer content every week. This number is up by 10 percentage points since 2020. In the U.K., the figure has also risen over the past five years, from 30% to 38%. TikTok and YouTube, in particular, are behind the growth—proof that Boomers’ social media presence is no longer limited to Facebook. “The biggest surprise in our latest data wasn’t how popular influencer videos have become, it is how rapidly this trend has extended to older audiences,” Annabel Yeomans, senior research manager at Ampere Analysi…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. I like pushing AI to be less predictable. When AI assistants are less bland and more bold, they challenge my blind spots and nudge me to rethink. So I asked one of the boldest AI experimenters I know, Alexandra Samuel, to share unconventional tips and tactics when she visited New York recently from Vancouver. Alex, who writes about AI for The Wall Street Journal and Harvard Business Review, surprised me with the scale of her AI efforts. She described creating 200-plus automation scripts and building a personal idea database that h…