Blog, YouTube & Content Monetization

On November 14, hotel and short-term apartment rental chain Sonder Holdings filed for bankruptcy, just days after suddenly announcing it would be “winding down operations immediately,” abruptly kicking guests to the curb and sending employees scrambling for answers. The company had faced major, unforeseen costs from a deal signed in August 2024 to integrate reservation systems with Marriott International and promote Sonder listings through the hotel giant, according to a statement issued four days earlier. Sonder had long been an outlier in the short-term rental space, which was a big part of its appeal to investors. Most of its competitors—short-term rental companies…

According to the Center for Biological Diversity, climate change is projected to cause the extinction of over a third of the species of plants and animals in the world in 25 years. But scientists at genetics laboratory Colossal Biosciences are claiming that they may have a solution—one that has now resulted in the birth of the first dire wolves in over 10,000 years. Colossal’s website proclaims the lab to be the world’s only company working on “de-extinction,” which it defines as “the process of generating an organism that both resembles and is genetically similar to an extinct species by resurrecting its lost lineage of core genes; engineering natural resistances; an…

Lurking on sites like LinkedIn and Indeed, or among your incoming text messages and emails, lies yet another disappointment to dodge in the already lacking job market: fake recruiters. Posing as representatives from top companies, they’ll contact you out of the blue, offering a job so tempting, that 40% of targets ignore the warning signs and move forward with the “interview.” More than half of them, 51%, end up being scammed to give up personal data or money. Those findings came from a survey of more than 1,200 U.S. job seekers published in October by Password Manager. “The prevalence of fake recruiters came to my attention several years ago,” says Gunnar K…

According to the National Association of Corporate Directors, boardrooms today face a dizzying list of risks: economic volatility, geopolitical tensions, cybersecurity threats, technological disruption, and a tightening labor market. But the one risk too often overlooked? That businesses rely on healthy people and healthy communities. Despite spending more on healthcare than any other nation, the U.S. is falling behind on nearly every major health indicator. Life expectancy is declining, chronic illness is rising, and access to care remains uncertain for one in four Americans. These aren’t just public health issues. They’re economic issues. They weaken our workforce, …

Meta CEO Mark Zuckerberg has long encouraged people to use their phones, whether through the forsaken Poke on Facebook or uploading Reels on Instagram. But the company’s newest idea for how and when to take out your phone might be too big an ask for some cinema lovers: Meta wants people to use their phones in movie theaters, specifically for its chatbot Movie Mate. The chatbot, which Meta has reportedly claimed will “get audiences back in theaters,” works by sending moviegoers trivia, quips, and questions about the movie, according to the New York Times. The catch? All of this happens while the film plays in front of them. Fast Company has reached out to Meta fo…

White smoke poured from the Sistine Chapel chimney Thursday at 6:07 p.m. local time, signaling the end of the conclave and the election of a new pope to lead the Catholic Church. Cardinal Robert Francis Prevost of the United States is now the 267th pope, taking the name Pope Leo XIV. Just a minute later, the folks behind Pope Crave broke their silence: “We don’t claim him,” they posted to their 93,000 followers, beating even the Vatican News portal to the update. “His views better have changed since 2012 to be more in line with Papa Francis or else . . . apostasy!” they added. If you’re late to the party, Pope Crave is a parody account modeled after celebrity news…

The latest TikTok trend is leading to fire evacuations at schools across Connecticut. As part of the trend, students are filming themselves inserting items such as pencils, paper clips, and push pins into the charging ports of their school Chromebooks to set them on fire. Why? For a laugh and a brief break from schoolwork. One such “tutorial” gained 1.5 million views on TikTok before being removed, showing a student pushing a lead pencil into the back left corner of the port. “You might have to wiggle it a bit,” the user explained. Another student tried to film a “how-to” video last week, managing to cause a laptop fire and triggering an evacuation at Newingto…

Residents living near SpaceX headquarters in Boca Chica, Texas, will soon have a new public body through which to raise concerns about everything from road maintenance to garbage collection. Earlier this month, more than 200 residents voted to establish the city of Starbase, Texas—a 1.5-square-mile community governed by three elected officials, all of whom have ties to SpaceX, the space exploration company based in the area. Of the 218 people who voted in the election—many believed to be SpaceX employees—only six opposed incorporation. The news marks a win for Musk, who has wanted the area around his company’s headquarters to become a city since at least March 202…

On May 20, 2025, the Food and Drug Administration announced a new stance on who should receive the COVID-19 vaccine. The agency said it would approve new versions of the vaccine only for adults 65 years of age and older as well as for people with one or more risk factors for severe COVID-19 outcomes. These risk factors include medical conditions such as asthma, cancer, chronic kidney disease, heart disease and diabetes. However, healthy younger adults and children who fall outside of these groups may not be eligible to receive the COVID-19 shot this fall. Vaccine manufacturers will have to conduct clinical trials to demonstrate that the vaccine benefits low-risk g…

If you’re in charge of an editorial team, you’re used to objections from the rank and file about using AI. “It gets things wrong.” “I don’t know what it’s doing with my data.” “Chatbots only say what you want to hear.” Those are all valid concerns, and I bring them up often in my introduction to AI classes. Each one opens a discussion about what you can do about them, and it turns out to be quite a bit. AI hallucinations require careful thought about where to apply fact-checking and “human in the loop.” Enterprise tools, APIs, and privacy settings can go a long way to protecting your data. And you can prompt the default sycophancy out of AI by telling it to give you c…

If you saw a group of millennials out on a Saturday in the mid-2010s, they were most likely wearing leggings—the uniform of that era. And there’s a good chance they were Lululemon’s Align leggings. Ten years ago today, Lululemon’s designers developed a new material called Nulu that was buttery soft, thin, and stretchy. It put them into a $98 pair of leggings called Align. The fabric proved so irresistible that women started wearing the pants right out of the yoga studio and into the rest of their lives. On the newly launched Instagram app, you would see twenty- and thirtysomethings wearing the pricey leggings out to brunch, or for school pickups, or on long flights. S…

There we were: two experienced professionals, each standing on the iconic red dot of our own TEDx stages, ready to deliver what we hoped would be the most impactful talks of our careers. For Jamie, her meticulously rehearsed opening line—the one she practiced 327 times in the shower, in the mirror, and in front of a very patient partner—evaporated the moment the spotlight hit. Hundreds of expectant eyes waited as the silence stretched . . . and stretched. “Oh @*#%,” she whispered—into the mic. What was meant to be a private moment of panic turned into a public announcement. But instead of recoiling, the audience leaned in. Scott was one minute and fifty secon…

New Jersey Transit’s train engineers reached a tentative deal Sunday to end their three-day strike that had halted service for some 100,000 daily riders, including routes to Newark airport and across the Hudson River to New York City. The union said its members would return to work on Tuesday, when trains would resume their regular schedules. The walkout that began Friday was the state’s first transit strike in over 40 years, forcing people who normally rely on New Jersey Transit to take buses, cars, taxis and boats instead or consider staying home. The main sticking point had been how to accomplish a wage increase for the engineers without creating a financially disastr…

In the early days of the current AI boom, The New York Times sued OpenAI and Microsoft for copyright infringement. It was a seismic move, but perhaps the most notable thing about it is what came after. In the subsequent months, publisher after publisher signed licensing deals with OpenAI, making their content available to ChatGPT. There were others who chose litigation, certainly, but most major media companies opted to take some money rather than spend it on lawyers. That changed last week when Ziff Davis filed its own copyright lawsuit against OpenAI. Ziff owns several major online properties, including Mashable, CNET, IGN, and Lifehacker, and garners a massive amou…

I was asked to be the keynote speaker recently for an important conference at Rutgers Business School on the future of business education. I thought it would be helpful for business school leadership and students and for recruiters of business school graduates to recap my message in this Playing to Win/Practitioner Insights (PTW/PI) piece. It is called The Future[s] of Business Education: Two Strategy Paths. And as always, you can find all the previous PTW/PI here. Audience participation The conference attendees were mainly U.S. business school deans and other senior faculty members. The array of deans was quite impressive with deans from leading schools including …

I vividly remember the first time that I buckled my 8-year-old son into a 4,000 pound, AI powered robot, pressed a button, and sent us careening through the streets of San Francisco with no one behind the steering wheel. We were riding a Waymo, one of the first self-driving cars to offer public rides in selected U.S. cities, our own city of San Francisco included. After a few minutes of riding, I asked my son what he thought. “I feel . . .” he said, taking a long pause before responding, “. . . uncomfortable. But, it’s really cool!” I suspect he’s not alone in feeling that way. According to data from AAA, 61% of Americans consider themselves “afraid” to ri…

Despite being one of the most celebrated and influential architects of all time, Frank Lloyd Wright has never had what may be one of the top indicators of cultural importance: a Hollywood biopic. That may soon change, as the Frank Lloyd Wright Foundation has recently struck a licensing deal with Hollywood production company Galisteo Media to bring Wright’s story to the big screen as a movie. “He was the greatest American architect. He was incredibly ambitious and headstrong and visionary. He also was a flawed person, and his life was filled with triumph and tragedy,” says Rob Rosenheck, cofounder of Galisteo Media. “This is a big gap in American popular culture that w…