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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Were it not for his experience in North Dakota, Theodore Roosevelt said he never would have become president of the United States. After his first wife and mother died on the same day in 1884, the eventual 26th president retreated to modern-day North Dakota to mourn and reflect. Next July, more than a century after Roosevelt’s death, a presidential library in his honor is slated to open in the state that held so much significance in his life. And the visionaries behind the Theodore Roosevelt Presidential Library hope a visit to the Medora, North Dakota-based library will prove as restorative to people in the modern era as this area once was for Roosevelt. That m…
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A new paid internship program, set to begin this summer, will allow select college students to work on the reconstruction of Baltimore’s Francis Scott Key Bridge, which collapsed last year. The program, which was announced Monday, is the result of a partnership between The Maryland Transportation Authority (MDTA) and the Maryland Higher Education Commission (MHEC). Interns will be hired as temporary state employees and get hands-on experience in areas like project management, environmental and construction management, as well as community outreach activities for the historic project. Both undergraduate and graduate students are eligible. “The goal of the internship …
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Few moments in Pope Francis‘ papacy better exemplify his understanding of climate change and the need to address it than the rain-soaked Mass he celebrated in Tacloban, Philippines, in 2015. Wearing one of the cheap plastic yellow ponchos that were handed out to the faithful, Francis experienced first-hand the type of freak, extreme storms that scientists blame on global warming and are increasingly striking vulnerable, low-lying islands. He had traveled to Tacloban, on the island of Leyte, to comfort survivors of one of the strongest recorded tropical cyclones, Typhoon Haiyan. The 2013 storm killed more than 7,300 people, flattened villages and displaced about 5 …
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There is a nationwide talent war for frontline, skilled workers, and unfortunately, too many companies are losing. Turnover among deskless workers, who account for about 80% of the workforce globally, is high, and they are notoriously difficult to train through traditional training programs. Corporate training solutions that work for someone sitting behind a desk rarely work for someone on a job site or factory floor. HR professionals cited employee engagement, retention, and recruitment as the top management challenges within the deskless workforce, according to a Society for Human Resource Management study. Unlike office workers with predictable schedules and easy …
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Brian Chesky, the CEO of Airbnb, still admires Facebook. Not the Facebook of today, but the Facebook circa 2005. When it pretty much just told you someone’s birthday and let you poke ’em. “It would still be a great product!” exclaims Chesky. “We’re not going to be that company [making it], but there’s still a need for it.” But while Chesky doesn’t want to build Facebook 2.0, he is laying the groundwork for Airbnb to become something much closer to a social network. Airbnb’s fall updates launching today are but the first steps in a significant reframe of the experience of using Airbnb—one that is moving it closer to social networking, and another that embeds i…
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More than 1 million workers in America have been laid off so far in 2025, according to the latest tally of announced job cuts from the executive outplacement firm Challenger, Gray & Christmas. The jobs span nearly every major industry, but layoffs have hit tech and government jobs the hardest. Here’s what you need to know, and which tech companies have had the largest round of layoffs in 2025. 2025 layoff announcements surpass 1 million Nearly every week this year, there have been headlines about layoffs hitting America’s workers. The latest report from Challenger, Gray & Christmas adds up layoff announcements from U.S. employers through the end o…
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Target Corp. is pushing back on media reports this week that it has changed its policies around self-checkout technology in response to shoplifting or customer dissatisfaction. A number of news outlets reported over the weekend and yesterday that the retail giant has limited self-checkout registers to 10 items or fewer, but Target made that announcement more than a year ago. “Target is not removing self-checkout,” a spokesperson told Fast Company when reached for comment. “We offer it in the vast majority of our stores and have no plans to change this.” The company declined to share additional details about how theft—or “shrink” in industry parlance—has shaped…
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Burberry, the brand best known for its iconic checkered pattern and fashionable trench coat, announced Wednesday that it may cut around 1,700 jobs worldwide in a major cost-reducing effort. The news comes as British luxury brand reported a staggering 117% drop in annual profits, or around $87.8M (£66m), over the last financial year. Burberry employed about 9,300 people across the world last year, meaning the cuts could take out about 20% of the brand’s workforce. In a statement on the company’s website, CEO Joshua Schulman said Burberry is not looking to make any major store closures, and explained that the cuts will primarily come from the group’s head offices…
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Turkish authorities have detained 1,133 people across Turkey since the start of protests five days ago against the detention of Istanbul Mayor Ekrem Imamoglu, Interior Minister Ali Yerlikaya said on Monday. The detention last Wednesday of Imamoglu, President Tayyip Erdogan’s main political rival, has triggered the biggest street protests in Turkey in more than a decade. On Sunday, a court jailed him, pending trial, on corruption charges that he denies. Despite bans on street gatherings in many cities, the mostly peaceful anti-government demonstrations continued for a fifth consecutive night on Sunday, with hundreds of thousands taking part. Yerlikaya said 123 …
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Lego just announced its first book nook: Sherlock Holmes’ Baker Street. I was guessing this was coming sooner than later, with Lego’s ever-increasing focus on the adult market and the growing popularity of book nooks. The design is fantastic, full of the fine details you expect of high-quality book nooks, which are miniature dioramas that are designed to fit between books on a shelf. But, unlike those, you can actually take this off the bookshelf, unfold it into a three-building Victorian London street, and play with it. Conceived by Japanese artist Monde in 2018, book nooks often depict a street, a room, or some other structure inspired by a theme from a real boo…
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Just because you’re an ultra-talented global celebrity doesn’t mean you’re a shoo-in for an amazing gig. In fact, even stars have to apply to jobs, just like the rest of us. Just ask Charlie Puth, who’ll be singing “The Star-Spangled Banner” at Super Bowl LX Sunday night. It shows how humility fuels success for even someone at the top of their game—in this case, a dream opportunity for one of pop’s biggest stars on entertainment’s biggest stage. In a recent Rolling Stone interview, the “We Don’t Talk Anymore” singer spoke frankly last month about how he applied and auditioned to sing the national anthem, and how he’s elated for the gig. He shared that perfor…
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Spain has ordered Airbnb to block more than 65,000 holiday listings on its platform for having violated rules, the Consumer Rights Ministry said Monday. The ministry said that many of the 65,935 Airbnb listings it had ordered to be withdrawn did not include their license number or specify whether the owner was an individual or a company. Others listed numbers that didn’t match what authorities had, it said. Spain is grappling with a housing affordability crisis that has spurred government action against short-term rental companies. In recent months, tens of thousands of Spaniards have taken to the streets protesting rising housing and rental costs, which many …
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AI is reshaping how work gets done in institutions, both public and private. However, the impact is uneven—consumer AI chat interfaces like ChatGPT, Copilot, Claude, and Gemini are fundamentally mismatched to the realities of government work. That doesn’t mean government agencies aren’t turning to AI. They cannot hire their way to capacity, so they’re looking to technology to lighten the load. More than half of local governments report difficulty filling positions, a problem especially potent in larger metros. San Francisco’s local government, for example, has more than 4,700 open positions. Since 2020, state government employment has increased, but much of that is a …
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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. There’s a Japanese proverb that perfectly captures what resilience means to me: “Fall seven times, get up eight.” Not just bouncing back after setbacks, but actually finding ways to advance despite them. Resilience has been on my mind a lot lately. Between the inevitable aging parent health concerns, making sure “the kids are all right,” and navigating the constantly shifting business lands…
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A quiet shift is reshaping the trajectory of wealth in America, but it isn’t happening in the boardrooms of Wall Street or the halls of Silicon Valley. It’s unfolding in neighborhoods, driveways, and home offices across the country, powered by teachers, software engineers, nurses, military families, and small-business owners who never expected to become real estate investors at all. As the cofounder and CEO of a rental technology company that supports independent property owners (and as an investor myself), I see this transformation every day. What starts as an unexpected ownership moment often turns into a thoughtful plan for long-term financial stability. Many i…
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The new Pentagon press corps gathered last week for their first in-person briefing. That’s since almost all credentialed reporters from traditional media companies surrendered their passes in October to protest new Defense Secretary Pete Hegseth’s strict media policy. Refusing to sign a 21-page Pentagon document that in effect banned journalists from trying to solicit any kind of information that was not pre-approved, the Pentagon instead issued passes to a newly credentialed corps of influencers, conspiracy theorists, and conservative commentators who happily agreed to the strict rules. The handpicked press corps were active on social media last week as they doc…
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A new year has brought a new pay rate for more than 8.3 million Americans. The minimum wage is going up in 19 states this week, with workers in Hawaii earning as much as $2 more an hour. Collectively, these pay increases will boost paychecks by a total of $5 billion, according to the Economic Policy Institute. While the federal minimum wage of $7.25 per hour hasn’t budged in nearly two decades, and still applies in eight states, many states and cities have steadily been increasing their minimum wages to well over double that amount. Seattle’s minimum wage, at $21.30 per hour, is now nearly triple that federal threshold. As is the case with Seattle, 47 cities …
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After years of “career experiments,” two clear life paths stand out to me. Just two choices people make, sometimes without realising it. Decisions that define almost every area of our lives. The most successful people pick one of these paths early. And stick around long enough for it to work. Everything that follows grows from those two decisions. The work you do. The skills you build. And the doors that open for you. I’ve seen both work. Different roads. But they can all help you build the life you want. You don’t need to have it all figured out. You can’t. No one can. But once you understand these two choices, you start aiming for what you want. Choice one: Be the b…
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For a long time, we thought we were doing our part. Our firm gave generously, supported causes we believed in, and showed up when asked. But over time, it became clear that something was missing. Our giving wasn’t balanced. It was concentrated. It didn’t always reach far enough into the communities where we live and work. And it didn’t always invite everyone to take part. That realization led us to rethink how we engage—and why our Day of Giving program matters so deeply. MG2’s Day of Giving is not about a single project or a single group of people. It’s about participation. Once a year, every MG2 employee is invited to step away from their work and spend a day servin…
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Coffee giant Starbucks just announced its rewards program is about to get a major overhaul. On Thursday, the chain said its newly revamped rewards program will make its debut on March 10. According to Starbucks, it will feature a new, three-tier membership structure that will allow for “greater earning power” for its 35.5 million active North American members. The new program will allow consumers to move through three tiers: green (the starter level), followed by gold, and finally, its reserve membership tier. To achieve gold status, 500 stars are required. To become a reserve member, you’ll need to accumulate 2,500 stars within a 12-month period. The higher the …
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To San Francisco chef and restaurateur Thomas McNaughton, QR codes are an efficient way to serve a crowd. Sure, the codes—and restaurants that use them—have endured much loathing. And, yes, people still love to criticize them. But at the newest location of McNaughton’s Flour + Water Pizzeria, set to open later this month, QR codes are the star. There’s good reason. The 1,800-square-foot restaurant sits a few blocks from Oracle Park, where the San Francisco Giants just opened the baseball season. It needs to handle serious spikes in business from game-day crowds and pump out pizzas fast. “We envision a scenario where, for two hours, it’s completely gangbusters befo…
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