Blog, YouTube & Content Monetization

In part three of How YouTube Ate TV, Fast Company’s oral history of YouTube, new parent Google confronts the messy issues standing in the way of the video streamer’s long-term viability. As Viacom sues over YouTube users’ unauthorized uploading of intellectual property, Google and YouTube engineers simultaneously build technology that will save the business. Called ContentID, it lets copyright holders remove their work—or, better yet, leave it up and benefit from its monetization. YouTube also sets viewership goals that are even more wildly audacious than the ones it’s already achieved. First, though, Google has to convince even its own employees that buying the video…

In the early days of the current AI boom, The New York Times sued OpenAI and Microsoft for copyright infringement. It was a seismic move, but perhaps the most notable thing about it is what came after. In the subsequent months, publisher after publisher signed licensing deals with OpenAI, making their content available to ChatGPT. There were others who chose litigation, certainly, but most major media companies opted to take some money rather than spend it on lawyers. That changed last week when Ziff Davis filed its own copyright lawsuit against OpenAI. Ziff owns several major online properties, including Mashable, CNET, IGN, and Lifehacker, and garners a massive amou…

I was asked to be the keynote speaker recently for an important conference at Rutgers Business School on the future of business education. I thought it would be helpful for business school leadership and students and for recruiters of business school graduates to recap my message in this Playing to Win/Practitioner Insights (PTW/PI) piece. It is called The Future[s] of Business Education: Two Strategy Paths. And as always, you can find all the previous PTW/PI here. Audience participation The conference attendees were mainly U.S. business school deans and other senior faculty members. The array of deans was quite impressive with deans from leading schools including …

I vividly remember the first time that I buckled my 8-year-old son into a 4,000 pound, AI powered robot, pressed a button, and sent us careening through the streets of San Francisco with no one behind the steering wheel. We were riding a Waymo, one of the first self-driving cars to offer public rides in selected U.S. cities, our own city of San Francisco included. After a few minutes of riding, I asked my son what he thought. “I feel . . .” he said, taking a long pause before responding, “. . . uncomfortable. But, it’s really cool!” I suspect he’s not alone in feeling that way. According to data from AAA, 61% of Americans consider themselves “afraid” to ri…

New Jersey Transit’s train engineers reached a tentative deal Sunday to end their three-day strike that had halted service for some 100,000 daily riders, including routes to Newark airport and across the Hudson River to New York City. The union said its members would return to work on Tuesday, when trains would resume their regular schedules. The walkout that began Friday was the state’s first transit strike in over 40 years, forcing people who normally rely on New Jersey Transit to take buses, cars, taxis and boats instead or consider staying home. The main sticking point had been how to accomplish a wage increase for the engineers without creating a financially disastr…

Despite being one of the most celebrated and influential architects of all time, Frank Lloyd Wright has never had what may be one of the top indicators of cultural importance: a Hollywood biopic. That may soon change, as the Frank Lloyd Wright Foundation has recently struck a licensing deal with Hollywood production company Galisteo Media to bring Wright’s story to the big screen as a movie. “He was the greatest American architect. He was incredibly ambitious and headstrong and visionary. He also was a flawed person, and his life was filled with triumph and tragedy,” says Rob Rosenheck, cofounder of Galisteo Media. “This is a big gap in American popular culture that w…

It’s hard to believe, but we’re only a few weeks away from Halloween, and after that comes November—and the unofficial start of the holiday season. If you travel during this time, you’ll know that finding cheap flights can be difficult. To get the best prices, people traditionally turn to comparison sites like Kayak and SkyScanner. However, as artificial intelligence seems to be taking over everything, and the tech industry won’t stop shouting about its benefits, I decided to try three conversational AI tools to see if they could help me find the cheapest flight deal for the Thanksgiving period. Here’s how that went. Flights listed on ChatGPT The first tool I …

The past few days in the stock market have been so wild—a plunge on Monday, a sharp pivot upward on Tuesday, a rise with lots of oscillations on Wednesday—that a record set by the Dow Jones Industrial Average on last week’s final day of trading has been largely overlooked. That’s unfortunate, because there’s a lot to be learned from that record about how financial markets work. I’m referring to the record loss inflicted on the Dow last Thursday by the three-digit share price drop of UnitedHealth Group (NYSE: UNH), the large healthcare and insurance company. (Thursday was the last day of trading last week because the market was closed for Good Friday.) That price d…

Like other famous structures of similar dimensions, the 48-story Transamerica Pyramid, a revolutionary ‘70s modernist skyscraper and San Francisco icon, has a bit of history buried beneath its ground floor. Unsplash A recently unearthed time capsule, buried in 1974 and discovered during a recent round of renovations, offers a picture of San Francisco’s past. The site of the structure—then a parking lot—was initially part of the original shoreline of the city that reeked of historical significance, from the city’s growth as a shipping and banking capital. The capsule even contains a recipe for Pisco Punch, a cocktail that was invented at the nearby Bank Exchange Sal…

It’s a tale as old as the modern workplace: In the 1960s, women entered the workforce en masse, ready to compete with their male counterparts for promotions, pay, and opportunity—only to find the system wasn’t built for them. Today, women comprise almost half of the U.S. labor force. The playing field looks different now, but the fight for equal access hasn’t gone away. It just moved into subtler territory. Companies make quiet calculations about who’s worth “investing in,” says Corinne Low, gender economist and associate business professor at the University of Pennsylvania’s Wharton School of Business. Women often face career penalties in anticipation of m…

OpenAI appeared to be closer to pulling the trigger on advertising in ChatGPT in recent days, but a growing threat from Google has forced the company to pause those plans as it gears up for a quickly escalating chatbot fight. OpenAI CEO Sam Altman sent a memo to staff on December 1 declaring a “code red” and ordering the company’s primary focus to be on improving ChatGPT. As part of that directive, Altman reportedly said the company would be pushing back work on other projects, including the introduction of advertising to its chatbot. The about-face came just days after Tibor Blaho, an engineer working on a Chrome extension that offers pre-written prompts for Chat…

The Flying Sun 1000 is exactly what its name implies: a very powerful light source that flies. It is not as strong as the sun, but fitted with a powerful 3,333-watt light source—the equivalent of a typical flood lamp in a stadium—it is enough to turn night into day instantaneously. This drone is aimed at commercial and government users for the rapid deployment of industrial-level lighting solutions, such as construction and engineering jobs, area security, and disaster relief efforts that require 24-hour operation. A single operator can deploy the Flying Sun in minutes, instantly illuminating as much as 130,000 square feet. According to its manufacturer, Freefly Systems, …

If you’re in the business of publishing content on the internet, it’s been difficult to know how to deal with AI. Obviously, you can’t ignore it; large language models (LLMs) and AI search engines are here, and they ingest your content and summarize it for their users, killing valuable traffic to your site. Plenty of data supports this. Creating a content strategy that accounts for this changing reality is complex to begin with. You need to decide what content to expose to AI systems, what to block from them, and how both of those activities can serve your business. That would be hard even if there were clear rules that everyone’s operating under. But that is far …

Disability is often framed as something to accommodate instead of celebrate. But Visible Voices, a new digital platform launching today on Global Accessibility Awareness Day 2025, is challenging that mindset. The platform is part magazine, part gallery, and part curated e-shop. As a whole, it’s repositioning disability as a source of culture, creativity, and style, fueled by the belief that accessibility and aesthetics should not be at odds. Cofounded by journalist Bérénice Magistretti and creative entrepreneur Reuben Selby, both of whom live with invisible disabilities, Visible Voices is the platform they wish existed when they were first navigating those identi…

Warren Buffett’s announcement Saturday that he would be retiring as CEO of Berkshire Hathaway came as a surprise to lots of people, including the person who was elected to succeed him the next day. Greg Abel has been Buffett’s right-hand man for many years and the public heir apparent for the past five, but Buffett, in making his announcement, said he hadn’t told Abel the moment was coming. Buffett, 94, will stay on as chairman at Berkshire, but by the end of this year, Abel will be in the driver’s seat – and will have a big legacy to follow. Buffett took over Berkshire Hathaway in 1965. Things began to take off in 1978, when he convinced his friend Charlie Munger to …