Blog, YouTube & Content Monetization

There is a nationwide talent war for frontline, skilled workers, and unfortunately, too many companies are losing. Turnover among deskless workers, who account for about 80% of the workforce globally, is high, and they are notoriously difficult to train through traditional training programs. Corporate training solutions that work for someone sitting behind a desk rarely work for someone on a job site or factory floor. HR professionals cited employee engagement, retention, and recruitment as the top management challenges within the deskless workforce, according to a Society for Human Resource Management study. Unlike office workers with predictable schedules and easy …

Few moments in Pope Francis‘ papacy better exemplify his understanding of climate change and the need to address it than the rain-soaked Mass he celebrated in Tacloban, Philippines, in 2015. Wearing one of the cheap plastic yellow ponchos that were handed out to the faithful, Francis experienced first-hand the type of freak, extreme storms that scientists blame on global warming and are increasingly striking vulnerable, low-lying islands. He had traveled to Tacloban, on the island of Leyte, to comfort survivors of one of the strongest recorded tropical cyclones, Typhoon Haiyan. The 2013 storm killed more than 7,300 people, flattened villages and displaced about 5 …

A new paid internship program, set to begin this summer, will allow select college students to work on the reconstruction of Baltimore’s Francis Scott Key Bridge, which collapsed last year. The program, which was announced Monday, is the result of a partnership between The Maryland Transportation Authority (MDTA) and the Maryland Higher Education Commission (MHEC). Interns will be hired as temporary state employees and get hands-on experience in areas like project management, environmental and construction management, as well as community outreach activities for the historic project. Both undergraduate and graduate students are eligible. “The goal of the internship …

Were it not for his experience in North Dakota, Theodore Roosevelt said he never would have become president of the United States. After his first wife and mother died on the same day in 1884, the eventual 26th president retreated to modern-day North Dakota to mourn and reflect. Next July, more than a century after Roosevelt’s death, a presidential library in his honor is slated to open in the state that held so much significance in his life. And the visionaries behind the Theodore Roosevelt Presidential Library hope a visit to the Medora, North Dakota-based library will prove as restorative to people in the modern era as this area once was for Roosevelt. That m…

A new TikTok trend, set to a snippet of Charli XCX’s “I Think About It All the Time” featuring Bon Iver, sees users, particularly Gen Z women, sharing lists of “propaganda” they’re not falling for in 2025. One list, shared by TikTok creator Lxyzfbxx, includes the “clean girl look,” “the normalization of OF [OnlyFans],” and “preventative Botox,” among other things. Another user listed “organic deodorant,” “Teslas,” and “mouth tape” among the modern-day propaganda. A third user included “push-up bras,” “being anti-sunscreen,” and “branded sweatshirts.” A fourth took aim at “working,” “a 9-5,” and “employment.” From social media trends to beauty standard…

Around 70% of large-scale corporate transformation efforts fail. That figure has remained consistent for 25 years—and it comes from an era of relatively manageable change. Artificial intelligence will demand far more of companies: faster adaptation, more comprehensive reinvention, and continuous evolution rather than periodic adjustment. Yet more than three years after the launch of ChatGPT, only 5% of businesses report extracting significant value from their AI initiatives. If companies struggled with transformation before, the coming years will be harder still. Managing rapid change is becoming the central competency for business leadership. Every serious observer a…

There’s a restaurant in New York City called Rosa Mexicana that positions itself as a fresh take on Mexican cuisine. It’s upscale, well curated, and delicious. However, my favorite part about the dining experience is when you order guacamole, the wait-staff wheels out a little cart, draped in the traditional Mexican cloth, a vibrant sarape, and staked with fresh ingredients—avocados, lime, onion, salt, all the things. And as they arrive at your table, they make the guacamole right there in front of you. It’s quite the show, and it makes the entire dining experience better. What the restaurant has realized is what some of the best organizations know to be true: when th…

First there was Spotify Wrapped. Then came Snapchat Wrapped, YouTube Wrapped, and even Uber Eats Wrapped—shortly after, SNL parodied the idea. If you thought you were officially wrapped up for the year, LinkedIn had other plans. The platform just dropped its inaugural Year in Review—essentially, LinkedIn Wrapped. LinkedIn’s Year in Review recaps your activity on the platform, from how often you logged on and when you were most active to how many posts you shared. It tallies your comments, new connections, and total profile impressions, then assigns you a personality type based on how you used LinkedIn. The feature also taps into the platform nostalgia trend, w…

Humans, for all our intellectual sophistication, are still tribal creatures at heart. We tend to gravitate toward people who are like us—individuals who look like us, think like us, share our values, and even mirror our quirks and tastes. On the surface, this makes intuitive sense. It explains the evolutionary origins of empathy: we feel the joys, sorrows, and struggles of others more deeply when we perceive them as part of our own “in-group.” But here’s the catch: What feels good for individuals can be disastrous for diversity. If left unchecked, our biological instinct to seek sameness undermines one of the core ingredients of high-performing organizations—diver…

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as YouTube Shorts, which allows creators to post 180-second-long swipeable vertical content. Today, YouTube Shorts has roughly 1.5 billion users and receives an average of 70 billion daily views. With TikTok’s future in limbo in the U.S.—a much-delayed ban is set to take effect on June 19—Shorts is hoping that TikTok’s audience of almost 2 billion people will see it as a compelling alternative. YouTube is already the second-most visited site in the world, and the platform ha…

Activist and advocate Tarana Burke has spent 30 years raising awareness of sexual violence and working to eradicate it. Burke, who currently serves as the chief vision officer of the nonprofit organization Me Too Movement, coined the phrase “Me Too” in 2006 as a way show young women of color who had experienced sexual violence that they were not alone. The phrase took off as a hashtag on social media in 2017 in the wake of sexual assault allegations against Harvey Weinstein and other high-profile men. Since then, Burke’s organization has partnered with groups including &Rise, Black Women’s Blueprint, and Callisto to support survivors of sexual violence in more than 80…

When the email came from the Metropolitan Museum of Art, Jacques Agbobly at first didn’t quite believe it. The Brooklyn-based fashion designer had only been in the business for five years. Now, one of the world’s top museums was asking for two of his designs to be shown in “Superfine: Tailoring Black Style,” the exhibit launched by the starry Met Gala. “I was just floored with excitement,” Agbobly said in an interview. “I had to check to make sure it was from an official email. And then the excitement came, and I was like . . . am I allowed to say anything to anyone about it?” Agbobly grew up in Togo, watching seamstresses and tailors create beautiful garments…

A new short film premiered at SXSW over the weekend, written and directed by Jeff Nichols (Mud, The Bikeriders) starring Oscar nominee Michael Shannon, Oscar-winning singer/songwriter Ryan Bingham, Hassie Harrison, and narrated by Oscar winner Sissy Spacek. Love Letter to Texas is a 12-minute story of personal reinvention, and a beautiful visual tribute to some of the Lone Star state’s most photogenic and iconic backdrops in film history. It’s also Tecovas ad, bankrolled and produced by the Western apparel and cowboy boot brand. Founded in 2015, Tecovas is a new brand in a category steeped in heritage. It began as the “Warby Parker of Boots” but has since opened…

As AI takes on more analytical and operational decision-making, the leaders who will stand out are those who can do what machines can’t: read emotional cues, build trust, and inspire teams to act. In this new landscape, emotional intelligence is more than a soft skill. It’s becoming the core differentiator of effective leadership. I once advised a CEO whose metrics looked flawless. Revenue was rising, costs were under control, and the company was steadily gaining market share. Yet during their board review, the room was uncomfortably quiet. “The results are fine,” one board director finally admitted. “But people don’t trust him anymore.” Spreadsheets might…

Americans’ electricity bills tend to tick up each year in line with inflation. But upgrades to electric wires, reinforcing and protecting power lines from severe weather, and changing fuel costs – among other factors – are sending rates soaring. High electricity consumption from data centers and other sources of rising demand will likely cause further increases in the near future. The impact on consumers is particularly dramatic in Pennsylvania, where rate hikes are widespread. For example, the monthly bill for a PECO residential customer who uses 700 kilowatt hours of electricity monthly increased 10% – or US$13.58 – in 2025. These bills will go up anothe…

In an industrial park in North Las Vegas, near an Amazon warehouse and a waste storage facility, a new carbon removal plant is beginning to pull CO2 from the air and store it permanently. Called Project Juniper, it’s the first “integrated” plant of its kind in the U.S., meaning that it handles both carbon capture and storage in one place. (As a bonus, it also generates clean water.) Clairity Tech, the startup behind it, designed the new plant after raising a seed round of funding led by Initialized Capital and Lowercarbon Capital last year. After spending the last few months setting up the facility, it ran its full system for the first time last week. Founder Glen…

In its early days, the odds seemed good that YouTube was destined for failure. After a false start as a dating website, it wasn’t clear whether the company could cover the cost of streaming video content, or avoid the fate of Napster, which was sued out of business for copyright infringement. But after getting acquired by Google in 2006, and deciding to share ad revenue with creators a year later, YouTube went on not only to survive, but also to revolutionize the entire media ecosystem—from “double rainbows” to the “Ice Bucket Challenge.” In 2024, YouTube took in $36.3 billion in ad revenue, and today it is the most-watched video provider in the U.S.—not just among s…

For years, deepfakes were treated as a political or social media oddity, a strange corner of the internet where celebrity faces (of women 99% of the time) were pasted onto fake videos (porn in 99% of the cases) and nobody quite knew what to do about it. But that framing is now dangerously outdated, because deepfakes have quietly evolved into something much more systemic: an operational risk for corporations, capable of corrupting supply chains, financial workflows, brand trust, and even executive decision-making. Recent headlines show that synthetic media is no longer a fringe experiment. It is a strategic threat, one that companies are not prepared for. When a …

Inbox pinging. Deadlines stacking. Morale slipping. One choice could change everything. These 11 books unpack the decisions—and strategies—that distinguish great leaders. Learn something new every day with “Book Bites,” 15-minute audio summaries of the latest and greatest nonfiction. Get started by downloading the Next Big Idea app today! Inspire: The Universal Path for Leading Yourself and Others By Adam Galinsky Every leader leaves their mark on the hearts and minds of a workforce. This can go one of two ways: leaders can leave behind a legacy of inspiration, or infuriation. Based on thousands of perspectives collected from around the globe, Adam crea…

From fake “apologies” that spread like wildfire on social media (as was the case during the Astronomer CEO scandal) to companies facing backlash for using generative AI without safeguards, recent crises have shown how quickly brand reputations can unravel in the digital age. The rapid spread of misinformation online, combined with new risks tied to emerging technologies, has left organizations more vulnerable than ever. Companies that are not ready to deal with a crisis are putting their brands, reputations, and future at risk. There are three warning signs that your workplace is unprepared for the next disaster, scandal, or other corporate emergency. 1. There’s N…

Fabric and craft retailer Joann Inc. is officially shutting down all of its stores following a turbulent bankruptcy process. The company filed for Chapter 11 bankruptcy protection in January for the second time in less than a year, initially saying it would keep its stores open while restructuring its debt. However, just weeks after the filing, Joann reversed course and announced it would close 500 of its roughly 800 locations, as Fast Company reported. The closure of those stores was just the beginning. As part of the ongoing bankruptcy proceedings, Joann held an auction on February 21 to sell off its assets. A limited liability company called GA Joann Retail P…