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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Four years ago, GM set an audacious goal: By 2035, the automaker planned to go all-electric. The company says it’s still aiming for that target. But it simultaneously lobbied the Senate to end California’s ban on new gas car sales—which was also supposed to go fully into effect in 2035. In theory, California’s policy should have supported GM’s transition. GM even recruited employees in the lobbying effort. “We need your help!” the company wrote in an email to staff, as reported by The Wall Street Journal. “Emissions standards that are not aligned with market realities pose a serious threat to our business by undermining consumer choice and vehicle affordability.” …
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When OpenAI pulled back its latest ChatGPT release—one that apparently turned the helpful chatbot into a total suck-up—the company took the welcome step of explaining exactly what happened in a pair of blog posts. The response was a notable move and really pulled back the curtain on how much of what these systems do is shaped by language choices most people never see. A tweak in phrasing, a shift in tone, and suddenly the model behaves differently. For journalists, this shouldn’t be surprising. Many editorial meetings are spent agonizing over framing, tone, and headline language. But what is surprising—and maybe even a little disorienting—is that the same editorial se…
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United Parcel Service (UPS) said on Tuesday it will slash 20,000 jobs and close more than 70 facilities to lower costs as it braces for less Amazon shipments, due to global economic uncertainty and changing consumer habits. The package delivery company said in addition to the job cuts, it would shut at least 73 owned and leased locations this year by the end of June, perhaps more, and expects to save $3.5 billion in 2025 from the cost-cutting measures. UPS’ first-quarter revenue fell slightly to $21.5 billion, but the company still beat Wall Street earnings expectations of $21.05 billion, according to data firm LSEG, per Reuters. Shares of the company (NYSE:U…
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The behavioral health sector is at a crossroads. The landscape is shifting rapidly, and for many, it feels harder than ever to plan. The One Big Beautiful Bill is a sweeping piece of legislation that redefines Medicaid eligibility and coincides with a broader restructuring of the U.S. Department of Health and Human Services (HHS) under the The President administration. Combined, these changes have introduced new questions about sustainability, staffing, and service delivery. While some details are still in flux, the direction is crystal clear: Providers will need to adapt. To help make sense of what’s changing, I recently joined a discussion with Chuck Ingoglia, C…
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White smoke is pouring out of the Sistine Chapel chimney, signaling that a pope has been elected to lead the Catholic Church. That means the winner secured at least 89 votes of the 133 cardinals participating in the conclave to elect a successor to Pope Francis. The crowd in St. Peter’s Square erupted in cheers. The name will be announced later, when a top cardinal utters the words “Habemus papam!” Latin for “We have a pope!” from the loggia of St. Peter’s Basilica. The cardinal then reads the winner’s birth name in Latin, and reveals the name he has chosen to be called. The new pope is then expected to make his first public appearance and impart a blessing …
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The pressure to adopt AI is relentless. Boards, investors, and the market tell us that if we don’t, we’ll be left behind. The result is a frantic gold rush to implement AI for AI’s sake, leading to expensive pilots, frustrated teams, and disappointing ROI. The problem is that we’re treating AI like a magic wand—a one-size-fits-all solution for any problem. But true transformation comes from strategically applying it where it can make the most impact. This is the “AI sweet spot,” where the real competitive advantage lies. It’s not about having the most advanced AI, but about having the right AI, applied to the right problems, with the right people. Here are five …
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You probably know filmmaker and actor Taika Waititi from directing work like the Marvel movie Thor: Ragnarok or the Oscar-award-winning film Jojo Rabbit. What you might not know is that he’s also the creative mind behind multiple Old Spice ads, a bout of early 2010s PSAs for his home country of New Zealand, and some of the most iconic Super Bowl commercials of all time. From the early days of his career, between directing short films and appearing in acting gigs, Waititi has kept up a consistent cadence of ad work, ranging from spots for local names like the New Zealand Transport Agency to bigger brands like Samsung. Even as his Hollywood work has expanded, ad work r…
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Americans stressed by high grocery bills have one bright spot to look forward to in 2026. Value-minded grocery chain Aldi is coming to more cities around the country, with 180 new stores set to open in the U.S. this year. Aldi is a compelling option for grocery shoppers on a budget. Founded in Germany, the company envisioned itself as a discount grocery store from day one. Aldi’s aggressive U.S. expansion will meet the needs of more shoppers seeking a no-frills grocery experience without compromising on quality – a niche shared by Aldi competitors like Costco and Trader Joe’s. The budget grocery chain currently operates in 39 states across more than 2,600 stores i…
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When Sky Kurtz set out to grow produce in the desert via vertical farming in 2016, laying the groundwork for what became Dubai-based ag-tech startup Pure Harvest Smart Farms, “People thought we were crazy,” he says. “I was fearful, I would never get off the ground.” But Kurtz’s came at a time when the UAE was beginning to take the idea seriously and companies like Pure Harvest began cropping up. Over the past nine years, though, Pure Harvest Farms has become one of the sector’s biggest players. It has raised more than $450 million in funding, according to market analysis company PitchBook, and grows an array of crops that includes tomatoes, green vegetables, and berr…
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As automakers look to get more people in electric vehicles, they continue to make advancements in EV batteries—developments that add range, speed up charging times, or lower costs, all of which entice customer adoption. Now, General Motors says it has developed a new kind of EV battery that provides a higher range at a more affordable price, and that it aims to become the first carmaker to deploy the technology. Called lithium manganese-rich (LMR) prismatic battery cells, these batteries use a higher amount of less-expensive minerals, like magnesium, rather than more of the most expensive minerals like cobalt and nickel. Most EVs in the U.S. use lithium-ion batteries…
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Effective leadership isn’t a one-size-fits-all endeavor. It requires adaptability, self-awareness, and a deep understanding of when to step in and when to step back. Leaders often struggle to find the right balance between empowering their teams and maintaining strategic oversight. But there’s a way that you can do both. By adopting the practical 2×2 leadership framework that I’ll get into in this article, leaders can assess their approach based on two critical dimensions: Degree of Empowerment and Degree of Strategic Altitude. The leadership quadrants When you map out leadership approaches across these two dimensions, four distinct quadrants emerge. Each …
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This story originally appeared in Global Voices. A decade after the first assessment, the 2025 Ranking Digital Rights Index: Big Tech Edition reveals a landscape of paradox. While some of the world’s most influential digital platforms demonstrate incremental improvements in transparency, particularly in governance disclosures from Chinese companies like Alibaba, Baidu, and Tencent, the overall picture suggests a concerning inertia. In a world grappling with rising authoritarianism, the use of AI tools, and ongoing global conflicts, the report shows that many Big Tech companies are largely continuing with “business as usual,” failing to address critical issues. The…
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Paramount is the latest company to join the bloodbath of layoffs this week. The entertainment giant began cutting around 1,000 workers on Wednesday, with twice that many pink slips expected in the days to come. In a memo to staff, new Paramount CEO David Ellison characterized the reductions, which will ultimately shrink the company by 10%, as a necessary step for the company’s long-term growth. “In some areas, we are addressing redundancies that have emerged across the organization,” Ellison wrote in a memo obtained by The Guardian and other outlets. “In others, we are phasing out roles that are no longer aligned with our evolving priorities and the new structure…
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Imagine that you pull up to a skyscraper in Midtown Manhattan. You step out of the car and walk into the lobby, where the staff greets you by name and ushers you to an elevator. Upstairs, another staff member brings you coffee just the way you like it, minutes after you arrive. A barber is on hand to give you a fresh shave before an important Zoom call, and afterwards, you drop by a caviar tasting that’s happening in the shared lounge. Amid an interior of travertine, green marble, and glass, a dedicated hospitality team and concierge service wants to make sure clients don’t waste time with the “little frictions” of everyday life. This “sanctuary” might sound like one …
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A few days ago, the electric grid in California hit a new milestone: At 7pm on March 29, batteries provided 12.3 gigawatts of power—roughly as much as six Hoover Dams, or around 43% of the total demand on the grid. Nearly all of that battery storage was built in the last five years. “Until 2020 or 2021, battery storage was still quite expensive, but we’ve seen huge price drops over the last few years,” says Nicolas Fulghum, senior energy and climate data analyst at Ember, a global energy think tank. When it’s paired with solar power, it can “bring some of that excess generation in the middle of the day to where it’s really needed, which is during the peak demand in th…
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Imagine you’ve set the goal of running a marathon that’s 90 days away. You’ve hired a trainer who says this a less than optimal amount of time, but if you stick religiously to her fitness routine, nutrition plan, and sleep schedule, you’ll be ready come race day. Cheat in any of those three areas, she warns, and you won’t be able to run 26.2 miles on three month’s notice. Let’s assume you feel pretty good about your odds of following through in each area. You believe there’s a 70% chance you’ll stick with the fitness routine, a 70% chance you’ll stick with the nutrition plan, and a 70% chance you’ll stick with the sleep schedule. What are your odds of doing all three…
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Ignaz Semmelweis was a physician working in a maternity ward in the 1840s. He noticed something disturbing: women giving birth in the ward staffed by doctors and medical students died from “childbed fever” at rates of 10-35%, while a nearby ward staffed by midwives had death rates under 4%. The key difference was that doctors were coming straight from performing autopsies to delivering babies, without washing their hands. They would dissect cadavers in the morning, then examine pregnant women in the afternoon with just a quick rinse. In 1847, Semmelweis instituted a policy requiring doctors to wash their hands with a chlorine solution between the autopsy room and the …
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Hello and welcome to Modern CEO! Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. From technological advances and geopolitical changes to workplace culture shifts and market pressures, 2025 has been a year of change, uncertainty, and disruption. I’m Gwen Moran, and for nearly three years as Modern CEO’s editor, I’ve had a front-row seat as Mansueto Ventures CEO and Chief Content Officer Stephanie Mehta talks to business leaders and expert…
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Jeffrey Epstein’s network of money and influence often intersected with scientific and academic communities. The disgraced financier spent years cultivating relationships with researchers at elite universities, frequently dangling the promise of funding. Some of the work he supported has had, and may still have, direct and indirect impacts on Silicon Valley’s most powerful technologies. Epstein was first convicted in 2008 on charges of soliciting a minor for prostitution, yet he continued to maintain a web of relationships across the worlds of technology and academia until he was indicted on federal sex-trafficking charges in 2019. The Department of Justice’s latest …
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We used to argue whether design was about aesthetics or about functionality. But in 2025, those conversations seemed downright quaint. Simpler debates for a simpler time. Now we’re wondering if craft can survive the age of AI, and if we’ll ever escape the politicization of every brand and object again. For the December episode of our podcast By Design, I discussed these trends and more with Fast Company senior editor Liz Stinson. We were joined by some of our brightest friends in the industry who shared their biggest own moments in design for the year, including Paola Antonelli (senior curator at MoMA), Cliff Kuang (FC Design’s first editor and senior staff d…
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Innovation is important in every industry, whether creating and developing new products and services, or improving your workflow. There is no one right way to innovate, but there are wrong ways. It’s easy to get stuck in a line of thinking or trying to control the process, making it more complex than it needs to be. We asked our Fast Company Impact Council members what common mistakes companies make when trying to innovate, and an alternative way to think about innovation. Just like the creative process, our members had unique understandings of what not to do, and how to do a better job. We share 18 of those inspirational ideas here. 1. DON’T LAYER INNOVATION WORK ON …
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Today (Monday, September 29) is National Coffee Day. To celebrate, many coffee shops and eateries are promoting discounts and freebies. Keep these National Coffee Day deals and freebies in mind when stopping to get your daily dose of caffeine. Bruegger’s Bagels Rewards members can get a free hot or iced coffee with a purchase when ordering in the app. Burger King Burger King Royal Perks rewards members can get a free medium iced coffee with a minimum purchase of $1 when ordering through the Burger King app. Members must activate the offer before placing an order. Caribou Coffee On September 29, receive a free medium hot or iced classic latte with …
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