Blog, YouTube & Content Monetization

In recent months, fans of Burger King appear to have fallen out of love with the chain’s signature sandwich, the Whopper. Social media has been full of complaints about the quality of ingredients and even completely deformed burgers. In response, the burger chain said this week that it is rolling out a revamped Whopper. Here’s what’s changing, and where and when you can get yours. Why is Burger King revamping the Whopper? In short, customers became unhappy with the quality of the chain’s flagship burger in recent years. Criticisms range from the lackluster quality of ingredients in the burger to soggy buns to even smashed burgers (no, not in a good way). …

Brian Chesky, the CEO of Airbnb, still admires Facebook. Not the Facebook of today, but the Facebook circa 2005. When it pretty much just told you someone’s birthday and let you poke ’em. “It would still be a great product!” exclaims Chesky. “We’re not going to be that company [making it], but there’s still a need for it.” But while Chesky doesn’t want to build Facebook 2.0, he is laying the groundwork for Airbnb to become something much closer to a social network. Airbnb’s fall updates launching today are but the first steps in a significant reframe of the experience of using Airbnb—one that is moving it closer to social networking, and another that embeds i…

Anthropic has announced a new “memory” tool that allows Claude users to copy over their chats from other AI chatbots, giving those who want to switch over from ChatGPT, Gemini, and Copilot an easy way. The new memory tool is available to paid Claude subscribers only and enables them to import saved memories from rival AI chatbots, and comes as more people seem to be turning toward Claude and away from ChatGPT over growing concerns about how, and to what end, the U.S. military will use AI chatbots. (While OpenAI signed a deal with the Pentagon, Anthropic said no.) As Fast Company previously reported, despite Pentagon demands to use AI assistants for “all lawful pur…

With birth rates down around the world, Procter & Gamble is leaning into premium diapers to bolster sales figures. Specifically, the conglomerate is planning to sell diapers made with silk fibers in China, the company’s second-largest market, in hopes of attracting new parents. The news came out of Procter & Gamble’s earnings conference call on Thursday, during which president and CEO Shailesh Jejurikar discussed the logic behind leaning into the premium diaper category with “Pampers Prestige.” “The China team created a product,” he said, “that leveraged Chinese history with silk. The shiny, soft-yet-strong, luxurious material has been a status symbol for …

A new open AI platform from the nonprofit created by the late Microsoft cofounder Paul Allen aims to make satellite imagery and other data about the earth more available and useful. The Allen Institute for Artificial Intelligence (Ai2) on Tuesday unveiled the OlmoEarth Platform, backed by a family of AI foundation models trained on roughly 10 terabytes of data derived from millions of observations of the planet, including satellite images, radar readings, and existing maps of features like forest cover. The OlmoEarth models can then be fine-tuned for specific purposes, like detecting changes in vegetation, with the help of a companion software tool called OlmoEarth St…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When I was a young professional in the 1990s, I didn’t aspire to be a CEO. (I was a business journalist focused on getting more challenging editorial assignments.) And even if I had wanted to run a company, I wouldn’t have known how to cobble together the necessary experiences to qualify fo…

Shares of Kohl’s Corporation (NYSE: KSS) were up nearly 10% on Thursday after the company fired CEO Ashley Buchanan after just four months on the job, appointing Chairman Michael Bender as interim chief executive officer effective immediately. Buchanan’s termination comes after an investigation by Kohl’s‘ board found he violated the company’s code of conduct twice, and was involved in undisclosed conflicts of interest stemming from a personal relationship with a vendor, according to the Wall Street Journal. “Buchanan’s termination is unrelated to the Company’s performance, financial reporting, results of operations and did not involve any other Company personnel,”…

I was asked to be the keynote speaker recently for an important conference at Rutgers Business School on the future of business education. I thought it would be helpful for business school leadership and students and for recruiters of business school graduates to recap my message in this Playing to Win/Practitioner Insights (PTW/PI) piece. It is called The Future[s] of Business Education: Two Strategy Paths. And as always, you can find all the previous PTW/PI here. Audience participation The conference attendees were mainly U.S. business school deans and other senior faculty members. The array of deans was quite impressive with deans from leading schools including …

Although there is no shortage of AI enthusiasts, the general public remains uneasy about artificial intelligence. Two concerns dominate the conversation, both amplified by popular and business media. The first is AI’s capacity to automate work, fueling widespread FOBO, or fear of becoming obsolete. The second is AI’s tendency to reproduce or even exacerbate human bias. On the first, the evidence remains mixed. The clearest signal so far is not the wholesale replacement of jobs, but the automation of tasks and skills within jobs. Most workers are less likely to lose their roles outright than to be forced to rethink what they do at work and where they add value. In that…

A few years ago, I received some news I’d been longing to hear: The first book I’d ever written received an offer from a publisher. My childhood dream of becoming an author looked set to become a reality. It was six o’clock in the evening—the ideal time for a celebratory drink with my colleagues. But I didn’t tell anyone the news. I thought my excitement would be seen as bragging. So I kept my mouth shut. If only I’d known about the concept of Mitfreude: a German term for the vicarious joy people can feel at another’s happiness. According to recent research, we are needlessly cautious about sharing good news, because we fear it will provoke boredom, irritation, o…

In this final chapter of How YouTube Ate TV, Fast Company’s oral history of YouTube, the platform migrates from computers and phones to the biggest screen in the house: the living-room TV. It also takes on TikTok with brief videos called Shorts and becomes a major destination for podcasts. And it begins to tackle one of its greatest opportunities—albeit a fraught one—by incorporating AI into the creation process. To succeed, it will have to do this without losing the human element that made YouTube a phenomenon in the first place. Comments have been edited for length and clarity. Read more ‘How YouTube Ate TV’ Part one: YouTube failed as a dating site. This…

Electric bills are climbing almost everywhere—and in some states, the increases have been staggering. If you live in the Bay Area, your average utility bill from PG&E went up nearly 70% over the last five years. Between 2024 and 2025, alone, bills grew by double digits everywhere from Utah to Massachusetts to Tennessee. The surge in AI data centers often gets the headlines as the main cause of the increase, but they’re just one of many factors. Here’s what’s driving soaring utility bills, and what could help fix it. It’s not necessarily data centers—yet In a Berkeley National Lab report published last year that looked at trends in electric rates from 2019 t…

You’ve decided to start a solo business. Congratulations! I’ve been a solopreneur for years and love being my own boss. My decision to become a full-time freelance writer happened overnight. I lost my full-time job at a marketing agency. Looking around, the job market seemed bleak. Working for myself was a way to start earning money immediately to pay bills. However, I’d been thinking about a solo business for months. So while the timing wasn’t my decision, it was a direction I was headed anyway. I had been freelancing alongside my 9-5 job for a few years, so I had the “infrastructure” in place to turn my side hustle into a full-time business. What you nee…

The Ford Mustang Mach-E cruises down a London road choked with traffic, using its onboard AI system to avoid jaywalkers and cyclists, and navigate roadwork as it drives to its destination. The autonomous vehicle from British startup Wayve Technologies is on a test run ahead of the U.K. government’s robotaxi trials set to launch in the spring. Tech companies including U.S. company Waymo and China’s Baidu also plan to take part in the pilot program, making London the latest arena in the global robotaxi competition. While self-driving cabs aren’t new, London’s ancient road layout and busy streetscapes could pose special challenges for the technology. There’s also skeptici…

Below, Tim Higgins shares five key insights from his new book, iWar: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple’s Empire. Tim is a business columnist for the Wall Street Journal, where he covers Silicon Valley and writes about the world’s most influential business leaders. He is also a frequent contributor to CNBC and has previously written for Bloomberg News. What’s the big idea? Those who operate in the digital world accessed by the iPhone have no choice but to operate by Apple’s rules—or do they? Objections that Apple has overstepped fair play in the app economy resulted in pushbacks, including one of the biggest antitrust battles of the…

For actors, it’s the Golden Globes. Musicians, it’s the Grammys. Now, content creators have their own award to aspire to. Introducing Instagram Rings. As social media’s place in the entertainment ecosystem grows, the new award program from Instagram is meant to honor those creatives “who don’t just participate in culture – but shift it, break through whatever barrier holds them back to realize their ambitions,” according to a blog post about the launch. Judged by a panel of creatives spanning fashion and makeup to sports and entertainment, each nominated their own longlist of favorite creators and voted on which 25 of Instagram’s three billion users will be…

When AI systems started spitting out working code, many teams welcomed them as productivity boosters. Developers turned to AI to speed up routine tasks. Leaders celebrated productivity gains. But weeks later, companies faced security breaches traced back to that code. The question is: Who should be held responsible? This isn’t hypothetical. In a survey of 450 security leaders, engineers, and developers across the U.S. and Europe, 1 in 5 organizations said they had already suffered a serious cybersecurity incident tied to AI-generated code, and more than two-thirds (69%) had uncovered flaws created by AI. Mistakes made by a machine, rather than by a human, are directl…

It looks like it could be sitting on the campus of any number of major universities across the country, but this sleek, glass-lined educational building is far from the conventional teaching space: It’s a new training facility for the Ironworkers Local 63 union in Chicago. The training facility is being used to give young ironworkers hands-on experience welding, climbing, and installing the essential elements that underlie buildings around the world. As anxiety snowballs over just which professions will survive the emergence of artificial intelligence, physical trades like ironwork are seeming more and more AI proof—the building itself a counterargument to the percept…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Twenty twenty-six will be a year of financial corrections, AI-driven biological breakthroughs, and new thinking about cybersecurity and executive protection—at least according to the CEOs I recently asked to provide bold prognostications. Here’s how 12 of them responded. New threats, ne…

ChatGPT wants to be your personal shopper. PayPal announced Tuesday that its digital payment system will be integrated into ChatGPT, inviting anyone who uses it to shop directly from the chatbot. Starting next year, ChatGPT users will be able to check out with a click through a PayPal account and connect directly with the tens of millions of sellers who rely on PayPal’s payments system. “By partnering with OpenAI and adopting the Agentic Commerce Protocol, PayPal will power payments and commerce experiences that help people go from chat to checkout in just a few taps for our joint customer bases,” PayPal CEO Alex Chriss said in a press release. PayPal’s shares ro…

As news worsens, the potential for comedy rises. No one understands this inverse relationship better than the team behind The Onion, which has channeled today’s dystopian political slide into banger headlines (“The President Spends Entire U.K. Trip Trying To Figure Out Where He Knows Prince Andrew From”). The news site has attracted nearly 54,000 subscribers since its relaunch last year, and is on track to generate $6 million in revenue in 2025, according to The Wall Street Journal. Which is why it seemed particularly comical when, in May, the satirical news outlet issued a press release announcing a “foray into advertising” in order to “expand its marketplace dom…

** NEEDS JUSTIN POT BYLINE ** Have you ever opened your favorite music-streaming app and wondered why all your playlists have the same five songs? It can be annoying, even if they happen to be five songs you’re really into right now. And, make no mistake, they will be five songs you’re really into right now, because that’s how many of these services work—and it’s not because everyone else has the same taste in music as you. For instance, any Spotify playlist that says “created for” in the header is catered to the individual user, based on their listening history. There’s nothing wrong with that, necessarily—it can be nice to know you’re going to hear songs you lik…