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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Large language models are quietly reshaping the way people write research papers—and scientists are catching colleagues using AI to do their work. View the full article

  2. A few years ago, I discovered a tomato sauce recipe that was surprisingly simple: just canned tomatoes, butter, salt, and an onion. It inspired me to experiment, adding this and that each time to see how the flavor changed. Today, I’d call myself an amateur sauce expert. I know exactly how long it needs to simmer, what shade of red signals it’s ready, and how to improvise with whatever’s in the fridge. As my kitchen exploits remind me, experimentation is part of learning. It wouldn’t be the same if I’d just asked ChatGPT how to make sauce each time. I’d be outsourcing my culinary creativity and losing the teachable moments that come from trial and error. As New Yo…

  3. It’s almost the end of the year, and for many, that means health flexible spending account (FSA) funds are set to expire. FSAs allow employees to set aside pretax money to pay for healthcare expenses such as copays, some medications, and deductibles. But many people aren’t aware that the funds don’t always roll over into the next calendar year after December 31. Sometimes, employers will provide grace periods of up to two and a half months past the end of the year to allow for extra time to use your FSA funds. Others may allow you to carry over up to $660 per year. But 33% of employers have a hard deadline, so if you don’t use your funds by the end of the year, they’r…

  4. The AI revolution is redefining business and tech leadership—and no one is standing more squarely on the front lines than product leaders. Once seen as a behind-the-scenes role, the CPO is now one of the most powerful voices in the executive suite. In 2020, only 4% of the Fortune 1000 had a CPO, a number that has since ballooned to almost 50%. In the next few years, we expect to see that figure grow to 70%. At Products That Count, the nonprofit for product managers I chair, we’ve spent the past year talking to almost 1,000 CPOs at companies ranging from startup unicorns to Fortune 100 giants like Salesforce, Walmart, and Microsoft. What we’ve heard is clear: The organiz…

  5. Raquel Urtasun is the founder and CEO of self-driving truck startup Waabi as well as a computer science professor at the University of Toronto. Unlike some competitors, Waabi’s AI technology is designed to drive goods all the way to their destinations, rather than merely to autonomous vehicle hubs near highways. Urtasun, one of Fast Company’s AI 20 honorees for 2025, spoke with us about the relationship between her academic and industry work, what sets Waabi apart from the competition, and the role augmented reality and simulation play in teaching computers to drive even in unusual road conditions. This Q&A is part of Fast Company’s AI 20 for 2025, our roundup spotl…

  6. In its early days, the odds seemed good that YouTube was destined for failure. After a false start as a dating website, it wasn’t clear whether the company could cover the cost of streaming video content, or avoid the fate of Napster, which was sued out of business for copyright infringement. But after getting acquired by Google in 2006, and deciding to share ad revenue with creators a year later, YouTube went on not only to survive, but also to revolutionize the entire media ecosystem—from “double rainbows” to the “Ice Bucket Challenge.” In 2024, YouTube took in $36.3 billion in ad revenue, and today it is the most-watched video provider in the U.S.—not just among s…

  7. The average person changes jobs every two years and nine months, according to a survey by the career advice website Career Sidekick. If you work for 40 years, that translates to about 15 jobs—and 15 resignations. While the conversation can feel difficult, it’s important to be thoughtful about how you say goodbye, says Melody Wilding, author of Managing Up: How to Get What you Need from the People in Charge and human behavior professor at Hunter College in New York City. “A lot of people boomerang back to a company, team, or manager in a fairly short time,” says Wilding, who is also a contributor to Fast Company. “Having strong relationships with leaders and colleague…

  8. A journalist is assigned a profile of a prominent politician on a tight turnaround. With the interview just hours away, she asks ChatGPT to generate a list of questions. Satisfied with the 30 questions churned out in under a minute, she shares them with her editor to make sure no stone is unturned. The editor nearly rewrites the list entirely. It’s missing questions about pivotal early-life experiences, why the senator dropped out of college, parting ways with her first campaign manager, and more. All of these missing questions stem from understanding the larger context and years of honing editorial judgment—the kinds of things AI can’t replace. Just as generative AI to…

  9. Imagine you need to organize a meeting with people in Portland, Tokyo, and Sydney at the same time. Off the top of your head, what’s a time that’d actually work for everyone? Don’t feel bad if you’re befuddled. Time zones are confusing! You can try to memorize the time difference between different cities, but even that only works some of the time. Daylight Saving changes the time in some places but not others, for one thing—and in the hemisphere opposite yours, it changes it in the opposite direction. That’s why you shouldn’t try to schedule meetings across time zones off the top of your head. No matter how crafty you may be, there are just too many factors to kee…

  10. When companies undergo a major change, such as a CEO transition, reorganization, merger, or acquisition, most leaders default to one well-worn instinct: control the message. Lock down talking points. Tighten the language. Make it polished and official. In working with executive teams across industries, from tech to retail, we’ve seen time and again that simply trying to control the message isn’t enough. In fact, it often has the opposite effect, creating more confusion and mistrust than clarity. Because in every high-stakes moment, your audience—employees, customers, investors—is asking the same unspoken question: “What’s in it for me?” And if you’re not answe…

  11. Last week, two Andreessen Horowitz (a16z) LP decks leaked to Newcomer. As far as I (and Google and ChatGPT) can tell, this is only the second time ever that internal Andreessen Horowitz documents have leaked. The firm is notoriously secretive. I am much too humble and my fund is much too insignificant to seriously believe that my Substack from September 3—“Andreessen Horowitz is not a Venture Capital Fund”—and its subsequent republishing on Fast Company could possibly have annoyed the Sand Hill Road behemoth so much that it decided to leak its own LP deck for the first time in history. But you gotta love the timing. 😜 Regardless of why the decks were leaked o…

  12. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Performance assessment matters: Research from McKinsey & Co. maintains that companies with a focus on employee performance see 30% higher revenue growth and lower attrition rates than their peers. In the past, though, top executives seemed to care mostly about the results of employee revi…

  13. There are a few workplace topics that consistently bring out strong feelings, and performance reviews is at the top of that list. While most people would agree that it’s a good thing to have a tool to measure how employees are doing at their jobs, and a time for managers to discuss career advancement, very few seem to think that the way performance reviews are currently set up is working. In fact, a Gallup survey last year found that only 2% of human resource officers at major companies think their performance management system is working and just 22% of workers felt their review process was “fair and transparent.” One of the biggest complaints employees have about per…

  14. It’s human nature to wait until the last minute rather than plan ahead—perhaps especially when it comes to retirement planning. There’s always plenty of other excellent uses for your money, until suddenly you’re staring at an underfunded 401(k) with only a few years left before you’ll need it. This is why president George W. Bush passed legislation in 2001 that (among other things) allowed for catch-up contributions among workers who were 50 or older. This gave older workers a chance to beef up their 401(k) accounts while they were typically at the peak of their earning years and let them continue to take advantage of making pre-tax contributions. Other than incre…

  15. Just under a year after the rebirth of the Kickstarter favorite Pebble smartwatch, the founder of that tech gadget is debuting the company’s next product. The Pebble Index 01 is a smart ring of sorts, but instead of focusing on health data or sleep cycles, the sole purpose of this ring is to help wearers remember thoughts that bolt out of the blue during the middle of the day. “Do you ever have flashes of insight or an idea worth remembering? This happens to me five to 10 times every day,” Eric Migicovsky, who shepherded Pebble from Y Combinator to an angel investment of $375,000 to the record-setting Kickstarter campaign, wrote in a blog post. “If I don’t write d…

  16. Since 2018, the city of Tulsa, Oklahoma has dished out $10,000 to more than 4,000 remote workers for moving there—and according to a new study, generated more than four-times that sum in economic impact. Cities and towns have long offered tax incentives and other perks to employers that bring jobs. In recent years, however, the Tulsa Remote program—which is primarily funded by community-based nonprofit the George Kaiser Family Foundation (GKFF)—has proven that there can be equal or greater value in recruiting mobile workers one at a time. Though $10,000 might sound like a hefty sum, new research suggests each dollar given returns $4.31 to the local economy, includ…

  17. Artificial inteligence is being touted as the most transformative technology of the 21st century, changing everything from how people work to how they live. But forget all that—what sports fans want to know is, can it predict who is going to win the World Cup? According to a new Bank of America Global Research study shared with Fast Company, titled “The Beautiful Game: BofA’s World Cup 2026 Guide,” approximately 40% of FIFA fans they surveyed are betting on France’s Les Bleus. However, AI, specifically Microsoft’s Copilot, thinks Spain’s La Roja, or “The Red One,” will take home the gold. “Our 2026 World Cup survey . . . suggests that France will lift the trophy i…

  18. When I first learned about Roth IRAs and Roth 401(k) plans—the tax-advantaged retirement plans that are funded with a taxpayer’s after-tax income—I remember thinking that it must be nice to have enough income that you could afford to contribute money to your retirement without an immediate tax break. But even though you fund Roth accounts with after-tax dollars, making them more expensive on the contribution side, they are ultimately a savvy way to save money in the long run. Unfortunately, if you don’t know what these accounts are or how they work, you will miss out on all of their benefits. Here’s everything you need to know to make the most of Roth retirement a…

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