Blog, YouTube & Content Monetization

Coca-Cola said Wednesday that its chief operating officer will become its next CEO in the first quarter of 2026. The Atlanta beverage giant said its board elected Henrique Braun as CEO effective March 31. James Quincey, Coke’s current chairman and CEO, will transition to executive chairman of the company. Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke’s supply chain, new business development, marketing, innovation, general management and bottling operations. Braun was born in California and raised in B…

Residents living near SpaceX headquarters in Boca Chica, Texas, will soon have a new public body through which to raise concerns about everything from road maintenance to garbage collection. Earlier this month, more than 200 residents voted to establish the city of Starbase, Texas—a 1.5-square-mile community governed by three elected officials, all of whom have ties to SpaceX, the space exploration company based in the area. Of the 218 people who voted in the election—many believed to be SpaceX employees—only six opposed incorporation. The news marks a win for Musk, who has wanted the area around his company’s headquarters to become a city since at least March 202…

The difference between OpenAI and Anthropic has never been clearer. OpenAI is constantly in the news with a new consumer app or feature, and is being billed as the next great consumer tech platform. Most recently it made news by offering a social network around its Sora image generator, and even says it plans to allow NSFW content on ChatGPT. Anthropic, meanwhile, has chosen a different path. The company stresses that because it gets most of its revenues from businesses and developers, it’s not trying to capture the mass market, and it’s not terribly concerned about how long users spend on its platform every day. “We are interested in our consumer users to the degree…

The District of Columbia, Maryland, and Virgina (DMV) region is emerging as a national test case for the future of office space. As cities across the country grapple with persistent office vacancies, D.C. is taking a bold approach: Instead of focusing solely on residential conversions, it is pioneering a broader strategy to convert offices to…anything. While the concept of office conversions isn’t new, most efforts have been centered on residential use. D.C.’s strategy breaks that mold. In January 2025, the city launched the Central Washington Activation Projects Temporary Tax Abatement, better known as the Office to Anything program. This policy targets build…

“Happy Friday” is ranked as one of the worst ways to begin an email and it is also one of the worst ways to end a piece of correspondence. While “Happy Friday” may seem like a friendly send-off to colleagues as they approach the weekend, it can easily offend for many reasons. Here are three excellent reasons never to use this expression. #1: IT CAN BE ANNOYING This expression may be used by people who are trying to lift the spirits of a colleague or make the recipient feel relieved that the workweek is coming to an end. But your colleague may be involved in working hard to complete an assignment, or be involved in a project that needs to get done. If…

Last year, various surveys, including reliable indicators, have highlighted a significant decline in reading habits over the past decades. The most striking evidence is not simply that people read less, but that their capacity for deep reading is weakening. According to OECD data, the proportion of 15-year-olds who fail to reach minimum reading proficiency has now risen to nearly one in four across advanced economies, with sharp declines in tasks requiring inference, evaluation, and integration of information across texts. In the United States, NAEP scores show that average reading performance among 13-year-olds has fallen to its lowest level in decades, reversing…

Yes, it’s that time of year again: when we don’t just wrap up one chapter but start anticipating the next, determined to begin with something that resembles a clean slate. The ritual is familiar: a little reflection, a little optimism, and a list of promises to our future selves. New Year’s resolutions are extremely popular, particularly relative to their low execution rate. According to a recent 2025 YouGov survey, 31% of U.S. adults can be expected to set at least one resolution for the new year–with the highest participation among younger adults (under 30), of whom 58% say they will make a resolution. Saving money emerges as the single most common New Year’s re…

As a woman in the United States, turning 21 means beginning a lifelong journey of getting a pap spear every three years. It’s not a pleasant experience. You’ll lie down with your legs in stirrups, while your doctor inserts a speculum inside your vagina. Then, she or he will take a sample from your cervix with a hard plastic device to figure out if you have any trace of HPV (the human papillomavirus), a sexually transmitted infection that can cause cervical cancer, or cancerous and precancerous cells. Starting today, however, there’s an easier solution. Teal Health, a woman’s health company founded in 2020, has developed a new product that allows you to take a sam…

In the heart of Aceh province in northwestern Sumatra, the Ketiara Cooperative, led by the remarkable Ibu Rahmah, is facing a crisis unfolding as we speak. This community of women-led farmers was devastated by the rare Cyclone Senyar over the Thanksgiving weekend, which caused catastrophic mudslides. Farms have been decimated, homes destroyed, and two vital bridges have been washed away, isolating entire villages and cutting off access to essentials like food, clean water, and electricity. Hundreds of people have died and hundreds more are still missing in their worst natural disaster since the 2004 tsunami. Grace Farms, a cultural and humanitarian center in New Canaa…

For most of modern management history, wasting time has been treated as a vice. This sensibility can be traced back to Frederick Taylor’s doctrine of scientific management, which recast work as an engineering problem and workers as components in a machine to be optimized, standardized, and controlled. In reducing human effort to measurable outputs and time-motion efficiencies, Taylorism marked the beginning of the end for seeing people as thinking agents, turning them instead into productivity units not unlike laboratory rats, rewarded or punished according to how efficiently they ran the maze. Since then, we have come a long way. The post-war rise of the knowledge wo…

When Apple launched the App Store in 2008, it was impossibly influential to the future of the internet. The all-powerful world wide web was sliced and diced into bite-sized apps oft-dubbed Web 2.0. What followed was not just software that fit in your pocket. From TikTok to Uber, these camera-wielding, GPS-integrated, cloud-connected platforms changed the way we lived. Now, in the wake of AI, the app store is arising anew. But instead of being built as tappable icons inside a mobile OS, they are plugging directly into the conversations of LLMs like Microsoft CoPilot and Anthropic’s Claude. Today, OpenAI—the largest AI platform with 800 million weekly users—is openi…

There are few things more evocative of the free American spirit and the nation’s wide-open spaces than the image of a Harley-Davidson motorcycle zooming down a stretch of empty highway. But while taking one of the legendary hogs for a spin may still be liberating for riders, the company’s independent dealership owners are feeling an increasingly tight financial and business squeeze. A rash of reports in recent weeks have sounded alarms about the troubles Harley dealers face, and the rising number of dealerships closing shop as a result. While Harley-Davidson still counts more than 650 of those locations in operation across the U.S., specialist automotive media warn th…

Self-growth requires two things parents often lack: time and energy. Between cleaning messes, cooking meals, and managing extracurriculars, the average parent gets just two hours a week to focus on personal development. Growth doesn’t stop when you become a parent. Raising children offers lifelong learning. Yet, for parents used to measuring their success in qualifications and promotions, it often doesn’t feel like growth—especially when you’re sleep-deprived and energy-drained. To them, professional development and personal development are one and the same. It’s no wonder 50% are left feeling as if parenthood has hijacked or delayed their growth. As Headway’s pro…

In a seismic shift for one of television’s marquee events, the Academy Awards will depart ABC and begin streaming on YouTube beginning in 2029, the Academy of Motion Picture Arts and Sciences announced Wednesday. ABC will continue to broadcast the annual ceremony through 2028. That year will mark the 100th Oscars. But starting in 2029, YouTube will retain global rights to streaming the Oscars through 2033. YouTube will effectively be the home to all things Oscars, including red-carpet coverage, the Governors Awards, and the Oscar nominations announcement. “We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the…

For decades, the baby food aisle has been dominated by big players like Nestlé, which makes Gerber brand products, and Danone, whose brands include Happy Family. Angela Vranich and Ben Lewis—high school sweethearts turned entrepreneurs—wanted to change this. Even though they didn’t yet have children, they believed that millennial parents were looking for new sources of food for their growing families. “Millennials had spent their twenties drinking fresh-pressed juices and eating salads,” Vranich says. “When they started having kids, they were looking for food that was more nutritious than what they grew up eating.” In 2017, the pair launched their direct-to-co…

As of yesterday’s market close, Netflix is the only Big Tech company whose stock is trading at four figures, but that will soon change. The TV streaming giant, whose shares closed at $1,089 on Thursday, has announced that it will initiate a stock split next month. That will send the stock’s price per share much lower, though it will not change the company’s fundamental value. Here’s what you need to know about Netflix’s upcoming stock split. What’s a stock split? A stock split is when a company decides to divide the number of its existing shares in order to create new ones—hence the term “split” the shares. A stock can split by any factor a company wan…

The phrase quiet quitting has been cast as a generational rebellion, a disengagement crisis, and a leadership failure, all rolled into one. The narrative suggests that half of your workforce has decided to coast, collecting a paycheck while doing the bare minimum. According to new global research from Culture Amp, which analyzed the experience of 3.3 million employees worldwide, fewer than 2% fit into the definition of quiet quitting—that is, employees who lack motivation to go above and beyond but still plan to stay with their company. That finding challenges the viral narrative, suggesting that what’s happening inside organizations is more nuanced than a mass wi…

For the past two years, I’ve written predictions for how AI will continue to change the media industry and the business of news in the coming year. Prognosticating is a risky business even at the most tranquil of times, and media’s AI era is anything but: bots are multiplying, newsrooms are shrinking, and new business models always seem to be still developing. Last year, four of the five predictions I made came true, those being the spread of audio experiences like NotebookLM’s audio overviews, a greater emphasis on content licensing, more “legit” AI-generated content, and publishers doing more with their own summarization and chatbots. I should have probably known my…