Blog, YouTube & Content Monetization

After 23 years as part of advertising and marketing services holding company IPG, creative agency R/GA bought back its independence through a new partnership between R/GA’s global management and private equity firm Truelink Capital. It marks the official announcement of a move reported by AdAge earlier this month, and after leaks about a potential sale emerged last summer. The management team leading the agency back to private business is headed by R/GA’s global CEO, Robin Forbes, and chair and global chief creative officer Tiffany Rolfe. Truelink Capital is also an investor in marketing tech companies Flipp and Ansira, as well as experiential marketing firm GES. Fin…

Earlier this month, Nike dropped the “Flagstaff” colorway of its Book 1 sneaker, the signature model of Phoenix Suns star Devin Booker. Its dark green shade reflects Flagstaff, Arizona’s situation in the world’s largest ponderosa pine forest—it’s not all cactuses and sand in the Grand Canyon State—and the shoe plays off Booker’s status as one of the many second-home owners in the area. “When Book needs to escape the desert heat,” the Nike copy explains, “he heads to Flagstaff, where he can walk the mountain paths worry-free.” Nike’s use of local color seems to be part of a larger branding trend that emphasizes small-scale authenticity over brute-force bigness. As a lo…

The Brannock device—that sliding metal gadget used in shoe stores to measure the dimensions of your feet—was invented 100 years ago this year. But footwear fitting hasn’t really gotten more advanced since, says Dan Cataldi, founder and CEO of custom insole maker Groov. For most people, it still comes down to finding shoes by style and size, taking a few steps in them, and hoping for the best. And when it comes to insoles, the part of the shoe that you actually walk on, people with medical issues and professional athletes might get custom orthotic inserts fitted by a doctor, while most people make do with what comes in their shoes or, in a pinch, a cushioning insert from …

Dallas is prepared to spend big to protect its logo. In fact, the Dallas City Council voted last week to spend up to $200,000 as part of a federal lawsuit to cancel the trademark of Triple D Gear, a Dallas apparel company that the city argues uses a logo so similar to its own that it causes confusion. One sign of a good civic mark, whether it’s a logo or a flag, is whether it becomes a symbol of popular expression. People get tattoos of the Chicago flag, for example, but not the flag of Illinois (hence the state’s efforts to redesign it). The Dallas logo, then, has done its job. Maybe too well. The city’s logo, which has been in use since 1972, features concentric…

“Competency checking” is a practice that imposes extra scrutiny on Black professionals and people of color, challenging their qualifications, intellect, and ability to advance. There are three primary ways competency checking is deployed in the modern workplace. The first is the assumption of Black intellectual inferiority and/or a lack of qualifications. This can manifest in low expectations, marginalization, and extreme micromanagement. (More simply: If someone assumes, consciously or unconsciously, that all Black people are intellectually inferior, they may question the person and their qualifications more closely during an interview and, once hired, pay much more …

There’s no question that the face of America is changing. Those under 18 are the first majority minority generation: 53% are non-White; one in four are Hispanic, and one in five are the children of immigrants. But while evolving racial demographics are reshaping rising generations, we are no longer a young nation: by 2030, Americans older than 65 will outnumber those under 18, a major deviation from 2000 when 26% were under 18 and just 12% were over 65. Add to that a widening wealth gap: The gap between top one fifth incomes and bottom one fifth incomes has increased by 53% in the past decade. To better understand the impact of these changes on the mindset and needs o…

László Toth, a Hungarian Jewish architect and Holocaust survivor, emigrates to the United States after World War II in search of a new life. After a rough start, a wealthy businessman recognises his talent and offers him a job that will change his life. This is a very brief summary of Brady Corbet’s film The Brutalist, which stars Adrien Brody as Toth. While the protagonist of this almost four-hour film is fictional, his story is inspired by many real figures. During the rise of Nazism in Germany, and especially after the de facto demise of the Weimar Republic in 1933, many intellectuals, scientists and other educated people chose to emigrate in search of a…

Performance reviews are often arduous, but they don’t have to be. AI tools can enhance the process for both managers and employees, offering new possibilities for efficiency and fairness. From streamlining data analysis to eliminating bias, here’s how AI is transforming performance evaluations and employee development across various industries. AI Connects Dots for Comprehensive Reviews AI has significantly improved our performance review process by providing managers with a clearer, more comprehensive view of their teams. Previously, we had vast amounts of data buried across various productivity tools—including meeting notes, shared documents, messages, and task u…

On Valentine’s Day 2025, heavy rains started to fall in parts of rural Appalachia. Over the course of a few days, residents in eastern Kentucky watched as river levels rose and surpassed flood levels. Emergency teams conducted over 1,000 water rescues. Hundreds, if not thousands of people were displaced from homes, and entire business districts filled with mud. For some, it was the third time in just four years that their homes had flooded, and the process of disposing of destroyed furniture, cleaning out the muck and starting anew is beginning again. Historic floods wiped out businesses and homes in eastern Kentucky in February 2021, July 2022 and now February 20…

Going global has been good business for Max. Since the video streamer’s debut in 39 Latin American and Caribbean countries a year ago, it has expanded to more than 70 markets globally, including Europe and Asia. These new audiences have helped grow its user base. In its most recently reported quarter, Max added 7.2 million global subscribers, bringing its total subscriber count to 110 million. As its audience grows, Max is also focusing on premium content and cracking down on password-sharing. JB Perrette, president and CEO of Warner Bros. Discovery global streaming and games, appeared on Fast Company‘s Most Innovative Companies podcast to talk Max’s international exp…

The 2025 tax season is in full swing, and the number one question most people have on their minds after filing their return is, “Where’s my tax refund?” Thankfully, the Internal Revenue Service (IRS) offers a quick and easy online tool to help you check the status of your tax refund. Here’s what you need to know about the tool as well as how long it may take to receive your refund. Check your tax refund status with the IRS’s ‘Where’s My Refund?’ tool If you’re anxious about where your refund is, there’s good news: you can check its status in just a few seconds using the “Where’s My Refund?” tool from the IRS. Checking your refund status is pretty easy. Here’s h…

If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone. A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world. The findings resonated deeply with David Reilly, global VP at Mars. “If my dog’s at daycare, I don’t take a break at lunch time,” he says. “But if my dog’s not at daycare, som…

If you’ve skimmed your feeds today, there’s a good chance you’ve seen many headlines exclaiming that around two million donuts have been recalled due to possible listeria contamination. However, these headlines are a bit misleading as the recall happened over a month ago. Confused? Here’s what to know about the listeria donut recall, whether your morning donut is safe to eat, and why you’re just hearing about the recall now. What’s happened? Over the past day, the internet has been flooded with articles about a massive donut recall, with two million of the tasty treats affected. However, though this recall is widely being reported on now—the second week in Febr…

In early 2024, Ryan Broderick, a surgeon at UC San Diego Health, was commiserating with some colleagues about the profusion of screens in today’s operating rooms. Though the displays provided essential guidance for minimally invasive operations in progress, they also added complexity. “We were looking around the operating room,” he remembers. “We have a lot of monitors, a lot of clutter. We were like, ‘There’s got to be a better way to do this.’” It wasn’t just about tidiness. ”For [a] monitor to be in the ideal position for surgery, it really should just be directly in front of your head without having to turn your neck or adjust your body,” explains Dr. Broderick. “Bu…

Sixteen years ago, I received a phone call that was both unexpected and surprising. On the other end of the line was Lisa (a pseudonym) who had previously been the leading applicant for an open job position at our agency. Lisa had learned about our agency from some of her peers who worked with us and who had encouraged her to apply for a position in the firm. But, halfway through the interview process, Lisa informed us that even though she really wanted to work with us, she had received an offer from a competitor that she just couldn’t refuse. At the time, we were a start-up agency that was bootstrapping its way forward. We simply couldn’t match the salary that the co…

As an introvert, I dread large conferences. I get invited to a number throughout the year, and I usually scramble to find excuses for why I can’t attend. Since I have spent much of my career posing as an extrovert, some people are surprised to discover that I really don’t enjoy networking at large gatherings. I worry about feeling overwhelmed by the crowds, not remembering people’s names, having to sit alone for meals, drawing a blank and not being able to engage in small talk, and, of course, worried I won’t know anyone there. Just thinking through all of this is absolutely exhausting. Last year, I was invited to speak and attend Transform, a conference focused on dr…

In 1865, a new department store opened in Paris called Printemps (which is French for “spring”). The architecture is a stunning Art Deco masterpiece, replete with mosaics, dramatic turrets, and enormous windows with dramatic displays of recent products. Today, it sits among other iconic Parisian landmarks, like the Galleries Lafayette store and the Opera. But back then, there was nothing nearby except a railway line that only carried cargo. “When we opened our store on Boulevard Haussmann, it was a completely new area,” says Jean-Marc Bellaiche, CEO of Printemps Groupe, the store’s parent company. “It was a bet that this neighborhood would become hot and vibrant. It …

After years of working in PR and branding for luxury beauty, Jaimee Lupton decided to break away and disrupt the space by making beauty products that are accessible. With her business partner and real-life partner Nick Mowbray, she launched Monday haircare in 2020. Lupton saw a gap in the market for a brand that was targeted toward a younger demographic. There were few haircare brands that addressed the needs of younger customers, and even fewer who knew how to speak to those customers through their branding, messaging, and packaging. Lupton knew the power of a personalized message, and she created Monday with that in mind. The haircare company has received its …

Over 15 years of working with leaders, I’ve noticed a clear pattern: Burnout often stems from what I call the Superman leadership style. Many cultures hold tightly to this image of a leader as strong, confident, and capable of fixing anything. This ideal isn’t just a societal expectation—it’s one that leaders impose on themselves. But striving to be a “Superman” leader is a recipe for burnout, because it’s both unrealistic and unattainable. Burnout, as highlighted by the World Health Organization, is an occupational phenomenon. It’s marked by exhaustion, reduced professional effectiveness, and a sense of detachment from one’s work. And leaders that fit the Superma…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Customer experience is at a tipping point. Companies are struggling to see results from AI, digital transformation, and personalization. But let’s be real: Most companies aren’t connecting the dots. Consumers want seamless, human-like engagement, but too often they’re met with fragmented systems and half-baked AI solutions. The good news? The gap between what customers expec…

When both my picky kids discovered they loved eggs, it was a blessed relief for meal planning. After years of trying to find dinners that everyone was happy to eat, my kids’ affinity for eggs added quiche, frittatas, and omelets to our cooking repertoire. We now go through two dozen eggs a week at chez Guy Birken. Which means I have personally been paying very close attention to spiking egg prices. My local grocery store is selling a dozen eggs for $5.99—more than two times the price of eggs as of March 2024. If you’ve been wondering why you need a second mortgage to afford your breakfast, here’s what you need to know about this price eggsplosion. Supply and dema…