Blog, YouTube & Content Monetization

With a new streamlined application, it’s easier than ever to apply to Fast Company’s Best Workplaces for Innovators. Here are six reasons why you should apply to our seventh annual BWFI program. 6 reasons to apply 1. Brand exposure. Every company ranked in the top 100 or earning honoree status in a category will appear in the fall (September) issue of the magazine and on fastcompany.com. 2. Talent retention. Public recognition as a Best Workplace for Innovators honoree provides powerful third-party validation that enhances your ability to recruit and retain top talent. 3. Editorial access. Fast Company editors will review all applications; the application …

If it weren’t for the white lines on the grass, you would be forgiven to think this building is a perfectly quiet hotel surrounded by a field of grass in the middle of the Norwegian forest. After all, most soccer training grounds are ugly structures whose sole purpose is to provide infrastructure for people to kick a ball around. But this isn’t just a place to kick a ball. These facilities, designed by the internationally renowned architecture firm Snøhetta, aim to redefine the very concept of a training ground, transforming it into a vibrant hub for the entire football community. “Our approach to sustainability is deeply rooted in a holistic perspective that considers e…

As a kid of the 1970s, I was fascinated by a short-lived art movement known as photorealism. The painters who practiced it created works that weren’t merely realistic. They were borderline indistinguishable from photographs—an extraordinary feat to pull off with oil on canvas. If the genre hadn’t involved so much painstaking effort, it might have gained more momentum. Thanks to generative AI tools such as DALL-E and Midjourney, which can turn a written prompt into a photo-like image in seconds, we now live in an era of point-and-click photorealism. The results often don’t amount to anything more than internet chum. I certainly didn’t consider any of it to be art—until la…

Recruitment is a big part of what HR teams do, but it’s no secret that it can be both challenging and expensive. According to the Society for Human Resource Management (SHRM), replacing an employee can cost a company anywhere from six to nine months of their salary. For highly trained positions, research shows that number can climb to as much as 213% of their salary! No matter your company’s size or industry, that’s a serious expense. The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees and attracting top-tier candidates who are a great fit, they can save valuable time and money in the recruitment …

Getting a preschool-age child, let alone dozens of them, to wash their hands can be an exhausting chore. At Family Connections preschool in the Portola neighborhood of San Francisco, that used to be a constant challenge and frustration for educators. Without an outdoor sink, students’ outdoor activities were interrupted anytime a hand got dirty, as the whole group had to take a trip back inside, says executive director Yensing Sihapanya, noting how that would eat up precious minutes that could have been spent playing and learning. But in 2021, the Low Income Investment Fund (LIIF), a community development financial institution (CDFI), poured grant money into San Francis…

A new browser from the Norwegian company Opera just launched today, and it wants you to stop stressing out so much. The free browser, called Opera Air, is billed as the first-ever “mindful browser.” While existing mindfulness apps like Calm and Headspace can help you take a break to reduce feelings of stress, Opera Air proposes a product that integrates mindfulness directly into working online. The browser comes with a sleek, minimal UI and built-in mindfulness tools—like breathing exercises and binaural beats—so users can code, type, or browse the web and get a brain boost simultaneously. Nikita Walia is a brand strategist at U.N.N.A.M.E.D, the creative partners behind…

Search today sure ain’t what it used to be. On the one hand, you’ve got the escalating sense that Google’s once-reliable results are stuck in a downward spiral. It’s a perception we’ve been seeing take shape for some time now, even before Google Search started pushing accuracy-challenged AI answers into its search engine and steering people away from first-party sources. On the other hand, you’ve got AI-powered info engines ranging from ChatGPT and Perplexity to Google’s own Gemini chatbot now browsing the web for you and offering up immediate (if occasionally also inaccurate) answers. For the first time, that’s raising pressing questions about the long-term fate of the…

For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one of—if not the—world’s greatest marketing brands hasn’t been on the big game stage for almost three decades. “Hare Jordan” is arguably a Top 10 all-time Super Bowl ad. Blame complacency, the fragmentation of media and culture, or whatever you like, but getting the swoosh back to the Super Bowl just feels right. Not only that, but the brand is using this opportunity to re-establish its hardcore athlete bonafides, in case anyone forgot. Created with Wieden+Kennedy, and narrated by Grammy winner Doechii, here we get a cranked up, black and whit…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. For the last decade, chief marketing officers (CMOs) haven’t felt as appreciated and necessary as they once were. But that may be changing—I should stress “may.” I’m thinking of the 2024 CMO Tenure Study by marketing consultancy Spencer Stuart. They’ve been issuing this study for two decades. Four years ago, the length of CMO tenure tightened to its smallest interval in more…

Many things remain uncertain about AI’s future impact on our lives. One that isn’t in doubt is that more and more of the world’s software will be written, at least in part, by software. Already, 25% of Google’s code is generated by AI, CEO Sundar Pichai said last October. By 2028, projects research firm Gartner, 75% of enterprise developers will use AI tools in their work. This trend is reflected in programmers’ embrace of products such as GitHub Copilot and Cursor, which let them call on generative AI to fill in some of the specific code as they tackle a project—essentially a fancy form of autocomplete for software engineering. The next step beyond that is AI coding …

Stock in Coinbase (COIN), the largest U.S.-based cryptocurrency exchange, fell over 8% Thursday on news it was the victim of a cyberattack, in which hackers successfully bribed overseas contractors to leak important information so they could steal customer data. The company estimates it could cost $400 million to resolve the situation. While investors may be concerned, Coinbase customers undoubtedly are, too. Here’s what users of the crypto exchange need to know. What happened? Coinbase reported in a Securities and Exchange Commission (SEC) filing that on May 11, it received an email from an entity claiming to have obtained information about certain Coinbase cu…

A passenger jet flipped onto its roof while landing in Toronto, Canada, the fourth major aviation accident in North America in the past three weeks. While at least 18 people were injured, all 80 people on board the Delta Air Lines flight from Minneapolis survived the crash Monday. Here are some things to know about the crash: What caused the airplane to flip? Communications between the tower at Toronto’s Pearson International Airport and the pilot were normal on approach and right now it’s not clear what went wrong when the plane touched down. Were strong winds a factor in the crash? Toronto Pearson Fire Chief Todd Aitken has said the runway was dry …

The new year isn’t getting off to a great start when it comes to employment in the tech industry. Tech giant Salesforce is reportedly getting ready to cut 1,000 roles at the company. The expected job cuts are just the latest in a line of layoffs already initiated by well-known companies in the technology sector, including Amazon, Meta, and Microsoft. Here’s what you need to know. Salesforce to reportedly lay off over 1,000 employees Today, Bloomberg reported that Salesforce, the world’s top customer relationship management software company, will be cutting more than 1,000 positions at the company. The news came from an unnamed source and was not an official announc…

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a three-year hiatus, it had a unique marketing challenge: remind people why they fell in love with a Korean action drama that revolves around a murderous contest. Approximately 39 months had passed since the debut of Squid Game took the world by storm with its coordinated green tracksuits, Pink Guards, and twisted takes on children’s games. The first season exploded to the surprise of everyone, becoming a global pop culture sensation. Back in 2021, Netflix marketing outside Asia was largely reactive to what audiences were excited about. This time, there …

There’s never a dull day in the world of weight-loss medication. This week brought new restrictions on compounded GLP-1 medication, the cheaper, copycat versions of brand-name drugs that telehealth companies like Hims & Hers and Noom had been offering. Other developments include news that GLP-1 pills are on the way, and that a bankruptcy filing by weight-loss giant WeightWatchers is imminent. Let’s dive in. The end of copycat weight-loss drugs When the Food and Drug Administration declared that GLP-1 drugs were in short supply in 2022, it opened the door for compounding pharmacies to legally fill the gap and make copies of brand-name medications by altering some ingr…

A group of investors led by Elon Musk has given OpenAI an unsolicited offer of $97.4 billion to buy the nonprofit part of OpenAI. An attorney for the group submitted the bid to OpenAI Monday, the Wall Street Journal reports. Per the Journal, the other investors in the group include Valor Equity Partners, Baron Capital, Atreides Management, Vy Capital, and 8VC, a venture firm led by Palantir cofounder Joe Lonsdale. Ari Emanuel, CEO of sports and entertainment company Endeavor, is also backing the offer through his investment fund. OpenAI uses a hybrid business structure that consists of a nonprofit parent entity (OpenAI, Inc.) and a for-profit subsidiary (OpenAI LP, refe…

Workweeks can go by in a flash. Starting a day can feel like getting on a roller coaster. Strap in, and almost before you can blink, the day is over. And then it is time to start it again. Because you can get immersed in the chaos of the day so quickly, the momentary emotions you experience as you move from one task to another probably get lost in the shuffle. As Barbara Fredrickson and Daniel Kahneman pointed out, though, most of our lives are really experienced through our memories of events rather than the moment of those events themselves. Paradoxically, then, you want to think about how to create memories of a happy work life rather than maximizing the happiness …

As consumers, we are accustomed to rating almost all the products and services we pay for. From toilet paper and tacos, to vacation rentals and online courses, a star rating is the status quo for reviewing pretty much any customer experience. But for platform-based gig workers who work to provide all kinds of everyday services, these ratings are nightmare fuel. Taking consumers mere seconds to dole out, anything below the full five out of five stars can completely upend a gig worker’s income and access to work. Academics from around the world have found that negative reviews often serve as disciplinary tools that can reduce a worker’s pay, can generate an “inexplicable” …

Today’s B2B CEOs are tasked with a delicate balancing act: driving growth, improving efficiency, and creating seamless customer experiences, all while navigating unprecedented market complexity. Meanwhile, the revenue professionals responsible for executing these goals face their own challenges. Buying journeys have become increasingly labyrinthine, with big buying teams and long sales cycles. Seventy-seven percent of B2B buyers say their last purchasing decision was very complex or difficult, with more than 800 interactions on average with potential vendors. Misalignment across revenue teams compounds the issue, making it nearly impossible to deliver efficient, r…

At the Exceptional Women Alliance (EWA), we empower high-level women to mentor one another, encouraging personal and professional fulfillment through meaningful connections. This month, I am delighted to introduce Malika Begin, CEO and founder of Begin Development, a consulting firm based in Malibu, California. Malika shares her insights on the transformative power of generous leadership—an approach rooted in empathy and purpose—especially during crises like the devastating wildfires in Los Angeles. Q: In moments of crisis, what leadership styles or qualities have the greatest impact on nurturing trust, resilience, and forward momentum within a team? Malika Begin: …

As return-to-office policies take hold and fully flexible work arrangements decline, employees are re-adapting to in-person interactions. One of the biggest challenges? Giving and receiving constructive feedback. Unlike praise, constructive feedback highlights areas for improvement—a critical driver of individual and organizational success, yet one that many find difficult. Whether remote or in-person, various factors, like overestimating negative consequences or fearing relationship fallout, often make both giving and receiving feedback feel high stakes. While virtual feedback has its own challenges—limited nonverbal cues, potential misinterpretation, and technologica…

Longevity with freelancing is entirely possible if you’re intentional, adaptable, and development-oriented. Freelancers should think of themselves as a business of one as opposed to an outsourced employee for other companies. And it’s import to always be improving that business. As E-Myth Revisited author Michael Gerber once wrote, “Most entrepreneurs fail because they are working in their business rather than on their business.” There’s always going to be more competition, new technology, shifting market conditions, and stuff happening in your life that will impact your career as a freelancer. After nearly 12 years of freelancing, here are my recommendations on how t…

Sixteen years ago, I received a phone call that was both unexpected and surprising. On the other end of the line was Lisa (a pseudonym) who had previously been the leading applicant for an open job position at our agency. Lisa had learned about our agency from some of her peers who worked with us and who had encouraged her to apply for a position in the firm. But, halfway through the interview process, Lisa informed us that even though she really wanted to work with us, she had received an offer from a competitor that she just couldn’t refuse. At the time, we were a start-up agency that was bootstrapping its way forward. We simply couldn’t match the salary that the compe…

It might sound a little silly that there’s an entire subgenre of influencers who offer investment advice around Pokémon trading cards. Probably because it is a little silly. The idea of some YouTube Jim Cramer breathlessly warning viewers that “Surging Sparks is setting a fire under collectors and investors” is the stuff Saturday Night Live sketches are made of. Yet, there’s nothing silly about the amount of money changing hands in the Pokémon card space these days. Especially right now. If it weren’t clear from all the viral videos of brawls at various Costcos, the soaring popularity of Pokémon cards has lately reached stratospheric new heights. (Costco ultimately had …