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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Among the 24 price forecasts tracked by ResiClub in our final 2026 home price forecast roundup, the average prediction is a +1.43% increase in U.S. home prices in 2026. Keep in mind that roundup mentioned above looks at forecasts for nationally aggregated home prices. On a regional and neighborhood basis, home price swings can vary greatly from the national figure. For example, on a year-over-year basis, U.S. home prices as measured by the Zillow Home Value Index are up +0.1%, while home prices in the Hartford-East Hartford-Middletown, Connecticut me…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National home prices rose +0.1% year-over-year between October 2024 and October 2025, according to the Zillow Home Value Index reading published last week—a decelerated rate from the +2.4% year-over-year rate between October 2023 and October 2024. In the first half of 2025, the number of major metro area housing markets seeing year-over-year declines climbed. That count has since stopped ticking up. —> 31 of the nation’s 300 largest housing markets (i.e., 10% of markets) had a falling year-over-year reading in the January 2024 to January 2025 …
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Based on our analysis of the Zillow Home Value Index, U.S. home prices are up just +0.8% year-over-year between March 2025 and March 2026. That marks a deceleration from the +1.2% growth rate a year earlier—though national year-over-year home price growth has recently stabilized, ticking a tad higher from a low of -0.01% in August 2025. In the first half of 2025, the number of major metro area housing markets seeing year-over-year declines climbed. That count has since stopped ticking up. 31 of the nation’s 300 largest housing markets (i.e., 10%…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. According to our analysis of the Zillow Home Value Index, U.S. home prices are up +0.2% year-over-year between November 2024 and November 2025. While that pace has decelerated over the past year—back in November 2024, the national year-over-year home price growth rate was +2.3% —it has ticked up slightly from the recent low of -0.01% in August 2025. In the first half of 2025, the number of major metro area housing markets seeing year-over-year declines climbed. That count has since stopped ticking up. 31 of the nation’s 300 largest housing m…
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Sales of previously occupied U.S. homes rose in November from the previous month, but slowed compared to a year earlier for the first time since May despite average long-term mortgage rates holding near their low point for the year. Existing home sales rose 0.5% in last month from October to a seasonally adjusted annual rate of 4.13 million units, the National Association of Realtors said Friday. Sales fell 1% compared with November last year. The latest sales figure came in slightly below the 4.14 million pace economists were expecting, according to FactSet. Through the first 11 months of this year, home sales are down 0.5% compared to the same period last ye…
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While home sales and remodeling rates remain low, Thumbtack—which connects homeowners with professionals to do work on their houses—says business is booming. In fiscal 2024, Thumbtack saw revenue of $400 million, up 27% from the previous year, with billions of dollars going to the roughly 300,000 small businesses that book work through the platform. Cofounder and CEO Marco Zappacosta attributes the company’s success to more than 15 years of work helping users find the right, trustworthy professional—even if they’re not entirely sure what they need to fix a problem in their home—bolstered by recent advances in artificial intelligence. “You’ve got to remember this i…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking to investors last week, Lennar co-CEO Jon Jaffe said that the spring 2025 selling season for America’s second-largest homebuilder is off to a slower-than-normal start. “We do not see the seasonal pickup typically associated with the beginning of the spring selling season,” Jaffe said. “So we continue to lean into our machine focusing on converting leads and appointments and adjusting incentives as needed to maintain sales pace. These adjustments came in the form of mortgage rate buydowns, price reductions, and closing cost assistance. La…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. The average price net of incentives of new-builds sold by Lennar—America’s second largest homebuilder—came in at $386,000 in Q3 2025. That’s down -10.2% from $430,000 in Q4 2024 and down -21.4% from $491,000 in Q3 2022. While last quarter Lennar acknowledged that it will no longer be as aggressive in prioritizing volume over margin going forward, the giant homebuilder said that doing so (i.e., volume > margin strategy) over the past few years helped it gain market share while some other builders were more conservative. “During the past three …
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the pandemic housing boom, we saw red-hot housing demand quickly absorb much of the available slack in the housing market. Back in 2021, active housing inventory for sale, unsold completed new builds, and available lot supply all plunged to historic lows. But ever since the pandemic housing boom fizzled out in mid-2022, housing slack has been building back up in the housing market—especially in certain pockets of the Sun Belt. Look no further than Zonda’s New Home Lot Supply Index, which measures lot supply based on the number of single-fa…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During an earnings call in June 2025, KB Home’s McGibney—whose company prefers outright home price cuts over incentives when adjustments are needed—said that some buyers turning to competitors are effectively overpaying for new builds to obtain mortgage rate buydowns. If those buyers need to sell in the near term, he warned, they could find themselves underwater and unable to recoup the artificially high base prices. “I believe that there are [builder] customers that are overpaying for the home to effectively get an incentive… They may potentially be…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Last month, in an address to investors, D.R. Horton CEO Paul Romanowski said the spring 2025 selling season is getting off to a slower-than-usual start for the nation’s largest homebuilder. “This year’s spring selling season started slower than expected as potential homebuyers have been more cautious due to continued affordability constraints and declining consumer confidence,” Romanowski said on the company’s earnings call. It isn’t just D.R. Horton. “Demand at the start of this spring’s selling season was more muted than what we have seen…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking at the Bank of America Housing Symposium in June 2025, Toll Brothers CEO Doug Yearley—who has since stepped down—acknowledged that parts of Arizona, Florida, and Texas were dealing with spec inventory “overhangs” that he said would eventually “clean up [over time] because the builders are starting fewer spec homes in the softer market, and I think that will naturally work its way out.” At the height of the Pandemic Housing Boom, when nearly everything homebuilders were building was flying off the shelves, there were only 32,000 unsold comple…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. In today’s article, we’re sharing the full results from the Q4 2025 Zoodealio-ResiClub Real Estate Agent Survey. To conduct our real estate agent survey, ResiClub partnered with Zoodealio, a cash-offer platform, and iBuyer-management software designed for real estate agents. Among the 204 agents who took the survey, half (51%) have been real estate agents for 15 years or longer. The survey was fielded from November 17 to December 29, 2025. Respondents included real estate agents spanning all regions of the U.S., giving us a ground-level view of b…
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Sales of previously occupied U.S. homes fell sharply in January as higher home prices and possibly harsh winter weather kept many prospective homebuyers on the sidelines despite easing mortgage rates. Existing home sales sank 8.4% last month from December to a seasonally adjusted annual rate of 3.91 million units, the National Association of Realtors said Thursday. That’s the biggest monthly decline in nearly four years and the slowest annualized sales pace in more than two years. Sales fell 4.4% compared with January last year. The latest sales figure fell short of the 4.105 million pace economists were expecting, according to FactSet. “The decrease in sales …
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Japanese automaker Honda reported a 7% decline in profit for the nine months that ended in December on Thursday as it terminated talks on integrating its business with Nissan. Tokyo-based Honda Motor Co. said its motorcycles business was strong, but its auto sales suffered in China and Japan, while demand stayed solid in the U.S. Honda’s April-December 2024 profit totaled 805 billion yen ($5 billion), down from 869.6 billion yen the same period in 2023. Nine-month sales gained nearly 9% to 16.3 trillion yen ($106 billion). Honda and Japanese rival Nissan Motor Corp., along with the smaller Mitsubishi Motors Corp., said in December that they were in talks to set up a j…
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American Honda issued a major recall over engine concerns this week. On Wednesday, the company recalled 295,000 vehicles, including Honda and Acura models. In the announcement, Honda said owners of the recalled vehicles need to update the field injection control unit (FI-ECU) software due to the fact that the system could cause the engine to spontaneously malfunction. Honda explained in a news release, “Due to improper programming of the FI-ECU, sudden changes in the throttle could illuminate the check engine light and cause the engine to lose drive power, hesitate and/or stall, increasing the risk of a crash or injury. American Honda self-diagnosed this issue by mon…
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Honda says its refreshed H logo represents a “second founding” for the company. Honda 2.0, then, is designed to look like it’s from the future. The Japanese automaker announced on January 13 that it’s adopting a new logo across its automobile business. The company has had some sort of an H mark since 1963, and its new mark is wider than its last, with stems that slant outward as they move upward. The logo is now freed from being inside a frame, and Honda compares it to “two outstretched hands.” It’s meant to evoke a shape, not just a letter. As the automotive industry electrifies and upgrades its tech, automakers including Audi, Kia, and Tesla have turned to d…
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Honeywell, one of the last remaining U.S. industrial conglomerates, will split into three independent companies, following in the footsteps of manufacturing giants like General Electric and Alcoa. The company said Thursday that it will separate from its automation and aerospace technologies businesses. Including plans announced earlier to spin off its advanced materials business, Honeywell will consist of three smaller entities in hopes that they will each be more agile. “The formation of three independent, industry-leading companies builds on the powerful foundation we have created, positioning each to pursue tailored growth strategies, and unlock significant value for…
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Hooters of America, LLC, owner of the Hooters restaurant chain, has announced that it has filed for Chapter 11 bankruptcy protection. The bankruptcy filing is aimed at helping the company restructure itself so it can transition from a company-owned restaurant chain to a franchisee-owned chain. Here’s what you need to know about Hooter’s bankruptcy and whether any locations will close. Hooters to transition to franchisee-owned model Most people think of Hooters as just one company, but the restaurant chain currently operates under a hybrid model. Hooters of America, LLC, owns the restaurant’s brand intellectual property and currently operates numerous Hooters lo…
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