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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Residents living near SpaceX headquarters in Boca Chica, Texas, will soon have a new public body through which to raise concerns about everything from road maintenance to garbage collection. Earlier this month, more than 200 residents voted to establish the city of Starbase, Texas—a 1.5-square-mile community governed by three elected officials, all of whom have ties to SpaceX, the space exploration company based in the area. Of the 218 people who voted in the election—many believed to be SpaceX employees—only six opposed incorporation. The news marks a win for Musk, who has wanted the area around his company’s headquarters to become a city since at least March 202…
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Coca-Cola said Wednesday that its chief operating officer will become its next CEO in the first quarter of 2026. The Atlanta beverage giant said its board elected Henrique Braun as CEO effective March 31. James Quincey, Coke’s current chairman and CEO, will transition to executive chairman of the company. Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke’s supply chain, new business development, marketing, innovation, general management and bottling operations. Braun was born in California and raised in B…
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In December 2024, our survey with Harris Poll asked B2B marketers to share their top areas for investment in 2025. Artificial intelligence tools were at the top of the list. It also wasn’t surprising to see the AI architects named Time magazine’s Person of the Year as the ripple effects of the technology continue across every sector. And in 2026, we will see B2B decision makers do something new: return to basics andembrace AI to reimagine what’s possible. This approach reveals a compelling duality in how marketers are planning for 2026. There’s a return to what we’ve always known while also betting big on AI as a force not only reshaping work, but rewriting today’s B2…
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For generations, we’ve been taught that early equals disciplined and late equals lazy. But that’s not biology—it’s a moral story disguised as science. As an expert in applied chronobiology, I’ve spent more than 20 years studying how biological rhythms shape work and wellbeing. It turns out that about 30% of people are early chronotypes (morning types), 30% are intermediates, and 40% are late chronotypes (evening types). Yet most workplaces still run on early-riser time—rewarding visibility over value, and hours over outcomes. When we align our schedules with our internal clocks, performance and motivation rise—but it takes courage to be honest about what that looks li…
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Change is often presented as an enigma. Unlike a traditional management task, you can’t just devise a plan and execute it. To be an effective change leader, you need to embrace a certain amount of uncertainty because change, by definition, involves doing new things, and that always involves some measure of unpredictability. Still, that doesn’t mean change is mysterious. We actually know a lot about it. In Diffusion of Innovations, researcher Everett Rogers compiled hundreds of studies performed over many decades. Around the same time, Gene Sharp led a parallel effort to understand how large-scale political movements drive social and institutional change. So while…
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There was a moment when Snapchat looked like it was destined to be a relic in social media history, losing users and missing its own revenue forecasts. Not today. Snap, the app’s parent company, announced $1.51 billion in revenue as part of its third-quarter earnings on Wednesday, November 5. That figure was a 10% jump year-over-year (YOY) and beat Wall Street’s prediction of $1.49 billion, according to consensus estimates cited by CNBC. Snapchat beat Wall Street’s expected global daily active users (477 million versus 476 million) and global average revenue per user ($3.16 versus $3.13). Both figures were also an improvement YOY. Snap also announced a stock…
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Most people never change careers, which is remarkable when you consider how little evidence most of us had when we chose our first one. For many professionals, early career decisions are shaped less by talent or long-term fit than by convenience and coincidence. We follow friends into certain degrees, accept the first decent offer, listen to family advice, or pursue interests that feel meaningful at 18 but prove less durable at 38. These choices are understandable, but they are weak predictors of where our strengths will compound over time, or of what will sustain both performance and satisfaction across decades of work. In essence, we follow our own or other people’s…
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Two government agencies are warning Americans about threats from Salmonella outbreaks this week. The Centers for Disease Control and Prevention (CDC) has cautioned about a multi-state outbreak of the potentially deadly bacteria in poultry, while the Food and Drug Administration (FDA) has posted two recall notices about tomatoes that are feared to be tainted with Salmonella. Although the poultry and tomato salmonella outbreaks are not reported to be linked, each should be taken seriously given the threat that Salmonella infections can pose. Here’s what you need to know about the Salmonella outbreak and recalls. CDC announces Salmonella outbreak linked to poult…
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A new year has brought a new pay rate for more than 8.3 million Americans. The minimum wage is going up in 19 states this week, with workers in Hawaii earning as much as $2 more an hour. Collectively, these pay increases will boost paychecks by a total of $5 billion, according to the Economic Policy Institute. While the federal minimum wage of $7.25 per hour hasn’t budged in nearly two decades, and still applies in eight states, many states and cities have steadily been increasing their minimum wages to well over double that amount. Seattle’s minimum wage, at $21.30 per hour, is now nearly triple that federal threshold. As is the case with Seattle, 47 cities …
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. CEOs and other business leaders are scrambling to understand how customers might respond to financial uncertainty brought on by tariffs and other factors roiling the markets. Early signs are not great: the University of Michigan Consumer Sentiment Index in April fell for the fourth straight…
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When Greg Giczi retired in February, his company threw him a party. Giczi had spent 12 years as president and general manager of WNIT-TV, a public television station based in South Bend, Indiana. Public broadcasting isn’t known for lavish budgets, so the party took place at the studio—a “big, open space with dramatic lighting,” Giczi describes. There were appetizers, wine, and beer, as well as heartfelt speeches. A huge snowstorm hit that night. But that didn’t stop a roomful family, coworkers, and others from coming out to celebrate Giczi; one person traveled over two-and-a-half hours. The board knew Giczi had been eyeing some electronics, so they gave him a “ni…
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White smoke poured from the Sistine Chapel chimney Thursday at 6:07 p.m. local time, signaling the end of the conclave and the election of a new pope to lead the Catholic Church. Cardinal Robert Francis Prevost of the United States is now the 267th pope, taking the name Pope Leo XIV. Just a minute later, the folks behind Pope Crave broke their silence: “We don’t claim him,” they posted to their 93,000 followers, beating even the Vatican News portal to the update. “His views better have changed since 2012 to be more in line with Papa Francis or else . . . apostasy!” they added. If you’re late to the party, Pope Crave is a parody account modeled after celebrity news…
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2026 will be a good year for people who love to walk where cars once drove. As climate change accelerates—and cities continue to grapple with congestion and air pollution—urban priorities have been shifting. In May this year, Parisians voted to close 500 streets to traffic across all 20 arrondissements. London is moving forward with plans to pedestrianize sections of the world-famous Oxford Street, as well as Regent Street, and Piccadilly Circus. Meanwhile, Barcelona’s centuries-old promenade, La Rambla, is in the last stretches of a long-term redesign that will be completed in 2027, widening the pedestrian promenade and limiting access to residents’ vehicles and publ…
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This year delivered whiplash: geopolitics, tariffs, and technology all shifting at once. And heading into 2026, the disruption isn’t easing up. Bob Safian distills hard-won lessons from his Rapid Response podcast this year on how to lead when the ground won’t stop moving—featuring standout moments from Airbnb’s Brian Chesky, Runway’s Cristóbal Valenzuela, Meta’s Clara Shih, LinkedIn’s Aneesh Raman, Planned Parenthood’s Alexis McGill Johnson, and the NWSL’s Jessica Berman, with practical takeaways for turning uncertainty into advantage. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. F…
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