Blog, YouTube & Content Monetization

When a door broke loose on a new electric bus in Des Moines, Iowa, and nearly fell off, it was one in a long list of problems for the local transit agency. The city began using its fleet of seven electric buses, made by the startup Proterra, in 2021. The vehicles soon showed defects in the suspensions, weatherproofing, and wheelchair ramps. After only 18 months of use—and unsuccessful attempts to get the manufacturer to fix the problems—the agency had to pull them off the road. Other cities had similar issues. In Philadelphia, Proterra buses were sidelined in 2020 after the heavy batteries started to crack the vehicle chassis. (This summer, one of those vehicles s…

After a record-breaking 2024 and exciting offseason, the Women’s National Basketball Association (WNBA) is primed to keep the ball dribbling in 2025. The season kicks off tonight (Friday, May 16, 2025) with three exciting matchups. Here are some fun facts, history, and everything you need to know to get up to speed about the new season, including how to stream the games live. A brief history of the WNBA The WNBA was not the first professional women’s basketball league. That honor fell to the American Basketball League, which operated from 1996-1998. But it is the only one to have the support of the NBA. The WNBA was founded in 1996 and began balling in 1…

This Sunday’s full moon, or “big cheese,” as it’s sometimes called, comes with a side of queso and chips. Fast-casual restaurant chain Qdoba is offering stargazers a free 4-ounce serving of its signature 3-Cheese Queso or Queso Diablo and chips all day on February 1, according to a press release. The deal is available for Qdoba Rewards members with the purchase of a full-size entrée in-restaurant, online at Qdoba.com, and through the Qdoba mobile app. No telescope is required. “The moon may not really be made of cheese, but we think a free side of our creamy, cheesy queso and tortilla chips—seasoned with salt and lime—is the next best thing,” Qdoba’s chief marketi…

It’s been more than half a century since it became more common to ship freight in trucks than by train. But when one company decided to start selling its product in the New York City market, it built its own new rail terminal to avoid the cost and emissions of trucking. “A truck is not an efficient way to take these types of materials long distance,” says Grant Quasha, CEO of Eco Material Technologies. The company makes supplementary cementitious material or SCM, a component added to concrete to make it stronger and longer-lasting. The material is made from fly ash, a type of waste produced from coal plants that the company sources from landfills at locations througho…

With birth rates down around the world, Procter & Gamble is leaning into premium diapers to bolster sales figures. Specifically, the conglomerate is planning to sell diapers made with silk fibers in China, the company’s second-largest market, in hopes of attracting new parents. The news came out of Procter & Gamble’s earnings conference call on Thursday, during which president and CEO Shailesh Jejurikar discussed the logic behind leaning into the premium diaper category with “Pampers Prestige.” “The China team created a product,” he said, “that leveraged Chinese history with silk. The shiny, soft-yet-strong, luxurious material has been a status symbol for …

Pinterest fans are nothing if not loyal. Many have spent years—sometimes decades—carefully curating boards filled with wedding inspiration, home decor ideas, fashion, and more. Now users are logging in only to find themselves locked out of their accounts without warning, with all their pins gone. Frustrated users have taken to platforms like X and r/Pinterest to vent. The comment sections on Pinterest’s official Instagram and TikTok pages are flooded with pleas from angry users demanding answers. “I had a beautiful Pinterest board with over 26,000 of the most beautiful images and my account was just permanently banned,” one user posted on X. “Pinterest you will be…

Pope Francis, history’s first Latin American pontiff who charmed the world with his humble style and concern for the poor but alienated conservatives with critiques of capitalism and climate change, died Monday. He was 88. Bells tolled in church towers across Rome after the announcement, which was read out by Cardinal Kevin Ferrell, the Vatican camerlengo, from the chapel of the Domus Santa Marta, where Francis lived. “At 7:35 this morning, the Bishop of Rome, Francis, returned to the home of the Father. His entire life was dedicated to the service of the Lord and of his Church,″ Ferrell said. Francis, who suffered from chronic lung disease and had part of one…

When you hear the phrase “family business,” you might think of the backstabbing Roys of Succession or the dysfunctional Duttons of Yellowstone. But while TV’s family companies are entertaining, their real-life counterparts may be even more compelling. Around the world, family businesses produce about two-thirds of all economic output and employ more than half of all workers. And they can be very profitable: The world’s 500 largest family businesses generated a collective US$8.8 trillion in 2024. That’s nearly twice the gross domestic product of Germany. If you’re not steeped in family business research—and even if you are—their ubiquity might seem a little strange…

For today’s young people, online content isn’t a backdrop to daily life—it is daily life. Streaming platforms, short-form video, and social media don’t just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices—for better and for worse. Take smoking, for example. The notion of cigarette nostalgia has unwittingly sparked a slew of recent news stories about the perceived increase in smoking on screens. The impact of that imagery? Tangible. While celebrities l…

Strategic planning is a big business. Companies spend millions of dollars working with consulting firms to chart a path forward. Not only does a lot of money change hands as part of this process, but the amount of time that employees invest in working on the plan likely doubles the cost of the entire process. In the end, leadership gets a shiny report they can send to employees, shareholders, external stakeholders, and others. Often, though, much less money and time is invested in implementing that plan than was spent creating it. As a result, there is a lot of cynicism around engaging in strategic plans. In many ways, this feels a lot like New Year’s resolutions.…

What’s one thing most Americans likely don’t know? Demand for donor sperm is increasing. Initially established in the 1970s to help men undergoing vasectomies and facing cancer treatments, sperm banks today support people facing a wide range of challenges on their path to pregnancy. Alongside heterosexual couples dealing with infertility issues like azoospermia and young men facing cancer diagnosis, single mothers by choice, and same-sex couples are frequently turning to sperm banks in hopes of building their family. With approximately 1,500 sperm donors serving the entire United States, a new sperm bank, Premier Sperm Bank, is venturing to address modern family build…

In recent weeks, a project called Jmail.world has quickly recreated the online life of Jeffrey Epstein, the late financier and convicted sex offender with myriad ties to the rich and powerful. The effort started with a reproduction of the tranche of released emails in common Gmail style, searchable just like your own email app. Earlier this week, the team behind Jmail, software engineer Riley Walz and CEO of Kino Luke Igal, revealed JPhotos, which is inspired by Google Photos and is full of images that have been made public. The Jmail.world archive now includes sections imitating Google Drive, as well as “JFlights,” a section tracking Epstein’s flight history, “Jemin…

Human-caused climate change intensified deadly rainfall in Arkansas, Kentucky, Tennessee and other states in early April and made those storms more likely to occur, according to an analysis released Thursday by the World Weather Attribution group of scientists. The series of storms unleashed tornadoes, strong winds and extreme rainfall in the central Mississippi Valley region from April 3-6 and caused at least 24 deaths. Homes, roads and vehicles were inundated and 15 deaths were likely caused by catastrophic floods. The WWA analysis found that climate change increased rainfall intensity in the storms by 9% and made them 40% more likely compared to probability of such e…

Greg Creed spent 25 years at Yum Brands, including more than a decade in leadership roles at Taco Bell, before he retired from the company in 2020. He offered this unsolicited advice after a rough quarter for McDonald’s, in which same-store sales fell over 3%, the company’s worst drop since the pandemic. The problem, Creed asserts, is that McDonald’s isn’t chasing menu options that its customers will crave. And without a menu that elicits a strong reaction—either positive or negative—from diners, McDonald’s is just “being beige.” “Nothing as a brand is worse than being beige,” Creed wrote in a recent LinkedIn post. “It upsets no one, but let’s be honest: No one l…

It’s certainly been a spooky week for the Walt Disney Co. and Google. The two corporations are in the midst of a carriage dispute that has resulted in a blackout of Disney’s networks on Google-owned YouTube TV, leaving viewers unable to access popular channels including ESPN and ABC. Disney began notifying viewers on October 23 about the dispute and warning that its networks could be removed from the pay-TV streaming platform. All of that came to a head in the last 48 hours as the two parties failed to come to an agreement on a new deal, and YouTube TV began removing Disney’s networks about 30 minutes before the previous carriage deal expired at midnight Eastern t…

There’s a statistic that’s been making the rounds for the better part of a decade that says the average person is exposed to about 10,000 ads every day. This has always sounded a tad suspect, as it amounts to an ad every six seconds of our waking day (it has since been debunked). But maybe the reason it’s persisted this long is because it really feels true. Our feeds are saturated with ads. The airwaves, TV broadcasts, sports sidelines, team jerseys, and our streamers are full of them. Now artificial intelligence is threatening to make that 10,000 ads a day statistic a reality. Agency Genre.ai has made AI-generated ads for IM8, Popeye’s, and Qatar Airlines, …

Independent bookstores have long been champions of community, curiosity, and culture—and on Saturday, April 26, they get their moment in the spotlight. Independent Bookstore Day, a nationwide celebration of indie bookstores, invites readers to shop locally and support the spaces that keep storytelling vibrant. But this year, the festivities come with a wrinkle: Amazon is holding a major book sale at the same time, and many booksellers and readers aren’t having it. Independent bookstores and users on BookTok are expressing their frustration with Amazon while encouraging readers to stay off of the online shopping site and instead make the trek to their local bookstore f…

As Americans increasingly report feeling overwhelmed by daily life, many are using self-care to cope. Conversations and social media feeds are saturated with the language of “me time,” burnout, boundaries, and nervous system regulation. To meet this demand, the wellness industry has grown into a multitrillion-dollar global market. Myriad providers offer products, services, and lifestyle prescriptions that promise calm, balance, and restoration. Paradoxically, though, even as interest in self-care continues to grow, Americans’ mental health is getting worse. I am a professor of public health who studies health behaviors and the gap between intentions and outcom…

We Googled “Labubus.” We searched for “beaded sardine bags,” and recipes like “cabbage boil” and “hot honey cottage cheese sweet potato beef bowl.” We wanted information about Charlie Kirk and Zohran Mamdani, about Sinners, Weapons, and KPop Demon Hunters. We desperately needed to know why kids kept saying “6-7.” Together, these queries defined 2025. The 24th edition of Google’s Year in Search, the company’s annual top 10 lists of users’ most-searched items, debuted today. These hundreds of lists both validate our own obsessions and take us out of our own bubbles and echo chambers, offering insights into what our fellow humans are interested in. …

The 2025 WNBA season is upon us, and it’s already making waves. From Caitlin Clark draining logo threes to Paige Bueckers debuting for the Dallas Wings, and the Golden State Valkyries hitting the court for the first time, pre-season coverage has been electric. For those of us who’ve spent years advocating for women’s sports, the buzz surrounding this season isn’t just exciting, it’s a powerful reflection of the league’s progress and promise. Rising viewership. New sponsorships. Sold-out arenas. Long-overdue increases in minimum salaries making their way into collective bargaining agreements. These are signs that the tide is turning. But let’s not mistake momentum for …