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Precision agriculture uses tools and technologies such as GPS and sensors to monitor, measure, and respond to changes within a farm field in real time. This includes using artificial intelligence technologies for tasks such as helping farmers apply pesticides only where and when they are needed. However, precision agriculture has not been widely implemented in many rural areas of the United States. We study smart communities, environmental health sciences, and health policy and community health, and we participated in a research project on AI and pesticide use in a rural Georgia agricultural community. Our team, led by Georgia Southern University and the City …

People often take walking for granted. We just move, one step after another, without ever thinking about what it takes to make that happen. Yet every single step is an extraordinary act of coordination, driven by precise timing between spinal cord, brain, nerves, muscles, and joints. Historically, people have used stopwatches, cameras, or trained eyes to assess walking and its deficits. However, recent technological advances such as motion capture, wearable sensors, and data science methods can record and quantify characteristics of step-by-step movement. We are researchers who study biomechanics and human performance. We and other researchers are increasingly app…

Hurricanes are America’s most destructive natural hazards, causing more deaths and property damage than any other type of disaster. Since 1980, these powerful tropical storms have done more than US$1.5 trillion in damage and killed more than 7,000 people. The No. 1 cause of the damages and deaths from hurricanes is storm surge. Storm surge is the rise in the ocean’s water level, caused by a combination of powerful winds pushing water toward the coastline and reduced air pressure within the hurricane compared to the pressure outside of it. In addition to these factors, waves breaking close to the coast cause the sea level to increase near the coastline, a phenomeno…

Imagine starting a new job where your onboarding feels personalized just for you, with an AI assistant guiding you through training, introducing you to teammates, and checking in on how you’re settling in. That level of personalization in the workplace isn’t just a concept for the future – it’s already here and happening more rapidly than many HR departments anticipate. AI is transforming HR in the workplace. In 2026, AI won’t just take over repetitive tasks, but it will fundamentally change how companies hire, onboard, coach, and retain employees. The result is HR teams that are more strategic, data-driven, and more human than ever. After more than a decade worki…

From Silicon Valley to Wall Street, many executives think that bringing employees back to the office is the secret to restoring productivity. But they’re wrong. That’s not what’s happening in those newly populated offices. Instead, your employees are more likely to be joining video calls from company desks and wearing noise-canceling headphones while doing work they could have done at home. Only now they’re paying $20 to commute and eating sad desk salads to get through the day. The timing couldn’t be more ironic. A new wave of return-to-office (RTO) mandates arrive just as companies pour millions into AI initiatives designed to automate work, eliminate roles, an…

A question I often get when I train editorial teams on the use of AI is, “Is using AI cheating?” Although it’s a yes or no question, it’s obviously not a yes or no answer. The short answer is sometimes, but the key to figuring out the long answer is using the tools with an open mind. If you’re a professional in a field like journalism, you’ll generally be able to tell when it’s speeding up drudgery and when your judgment and expertise are most needed. However, the recent viral story in New York magazine about how colleges and universities are struggling with rampant, unauthorized AI use from students got me thinking about what’s happening much earlier in the pipel…

In the past several years, the trend of “going direct” in public relations has gotten trendy. Broadly, the idea is that certain companies—mainly tech startups—stand a better chance of advancing their own narratives by sidestepping traditional PR and media altogether. Instead, the company founder, fellow executives, and partners would post content to the internet and social media to directly communicate with their customers. There’s naturally been a lot of consternation in the media and PR industries about how effective this kind of approach is, the real value of traditional PR, and whether a company can really chart their own path without some kind of third-party vali…

Over the last five years, artificial intelligence has shifted from a fringe interest to one of the most important drivers of global economic growth. So important has the technology become that the United Nations Security Council held its first open debate on artificial intelligence last month. While little of substance was achieved, a General Assembly resolution authorizing the creation of an independent scientific panel on AI may have a more enduring impact. One of the core questions this panel will seek to answer is how AI can support sustainable economic development without entrenching inequality. The potential dangers here have deep historical parallels. AI runs o…

Below, Tom Griffiths shares five key insights from his new book, The Laws of Thought: The Quest for a Mathematical Theory of the Mind. Griffiths is a professor of psychology and computer science at Princeton University and director of the Princeton Laboratory for Artificial Intelligence. What’s the big idea? How can we study something we can’t see or touch? Mathematics allows us to develop rigorous theories about how minds work. It also lets us use those theories to build artificial intelligence systems. Just as physicists seek to identify Laws of Nature, cognitive scientists hope to discover the Laws of Thought. Listen to the audio version of this Book Bit…

Curiosity is one of the most consequential forces in human history. Every scientific breakthrough, technological leap, and cultural advance begins not with knowledge, but the desire to know. At its core, curiosity drives us to close the gap between what we know and what we want to know, a cognitive itch triggered by uncertainty and resolved through learning and the pursuit of meaning. Curiosity as an evolutionary advantage Early humans who explored their environments, experimented with tools, and learned from novel stimuli were more likely to secure resources, avoid threats, and pass on their genes. As a result, curiosity became embedded in our biology, reinforced …

AI is no longer the future of healthcare; it’s already reshaping how patients are diagnosed and treated. Some of the most interesting developments involve systems that sense and respond to human emotion. Cedars-Sinai’s Connect platform, for example, adapts care based on patient sentiment; CompanionMx interprets vocal and facial cues to detect anxiety; and Feel Therapeutics uses emotion-sensing wearables to tailor interventions in real time. At the same time, clinical tools are evolving. Hospitals are pairing large language models (LLMs) with AI note-taking apps such as Nabla and Heidi, which can listen, summarize, and respond to the nuances of doctor–patient conversat…

The consulting firm Accenture recently laid off 11,000 employees while expanding its efforts to train workers to use artificial intelligence. It’s a sharp reminder that the same technology driving efficiency is also redefining what it takes to keep a job. And Accenture isn’t alone. IBM has already replaced hundreds of roles with AI systems, while creating new jobs in sales and marketing. Amazon cut staff even as it expands teams that build and manage AI tools. Across industries, from banks to hospitals and creative companies, workers and managers alike are trying to understand which roles will disappear, which will evolve, and which new ones will emerge. I researc…

It is hard to believe that in 2025, we are still dialing to schedule doctor appointments, get referrals, refill prescriptions, confirm office hours and addresses, and handle many other healthcare tasks. In fact, I created Zocdoc nearly 20 years ago to help patients avoid the dysfunctional phone experience and schedule appointments online. But I must confess that I have to pick up the phone sometimes, too—and I dread it. I am not alone. According to a recent survey my company conducted, most Americans say they dread calling their doctor about as much as they dread getting a shot. At best, it is an inconvenience. At worst, the phone is a barrier to care and a wildly ine…

The startup playbook that built Uber, Airbnb, and DoorDash is becoming obsolete in real-time. As AI compresses jobs that once required hundreds of employees into algorithms, we’re witnessing the birth of a new company archetype—capital-efficient, immediately profitable, and surprisingly small. With a variety of software to use for all aspects of building a business—from Shopify for e-commerce to Stripe for payments—and low operating costs, innovation just keeps making everything that much more efficient. Advancements in AI are turbocharging this even further. Now, companies not only need less software and less capital for solutions to get off the ground, but they also…

If you ask journalists and PR professionals what they fear most from AI, typically they’ll say variations of the same narrative: AI will make content so easy to create that their roles will have little to offer. Virtually any AI model today can write passable articles and pitches (and lots more), so it feels like the value of the human touch is questionable at best. It is true that AI is automating big parts of knowledge work, and exactly how that plays out in media and adjacent industries is still being determined. At the same time, AI is transforming information discovery. Billions of people now get information from AI experiences—either chatbots or synthetic summar…

It’s no surprise that artificial intelligence is transforming the way we learn, but it also has the potential to add a sprinkling of magic to on-the-job training. Turning the ordinary into the extraordinary is especially beneficial in the skilled trades. We’re already seeing social media inspire the next generation of tradespeople, and AI-based learning programs can help attract, develop, and retain young talent. In the U.S., hiring for skilled roles, including electricians, industrial machinery workers, plumbers, and HVAC technicians, could be more than 20 times the projected annual increase in new jobs from 2022 to 2032. The current pipeline of skilled trades tr…

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human creativity, but in expanding the sensory dimensions of brand expression. At the bread and butter, a global brand consultancy, we believe branding should never be superficial. It should touch. Move. Resonate. That’s why we built our practice around “Betterment Branding”—a philosophy that connects long-term brand growth to emotional, sensory, and social resonance. Today, the intersection of A…

Generative AI is radically reshaping the job market—creating new roles, changing some, and phasing out others. But here’s one effect of the transformative technology that’s not as widely talked about: It’s deepening long-standing workplace gender gaps. A double disadvantage According to a recent report from the World Economic Forum and LinkedIn, women systematically face a two-part problem in the ongoing AI transformation. Relatively fewer women are currently in jobs that are being augmented by generative AI, and relatively more are in roles that are being disrupted. According to LinkedIn data for the US, 24.1% of men work in augmented occupations, while 20.5%…

I recently noticed a paradox among a team of developers. With AI, engineers started writing code faster and getting answers in seconds, yet they also reported feeling more exhausted than before. AI hasn’t actually reduced the amount of work that needs to be done. Instead, it has fundamentally changed its nature. We can now run multiple tasks in parallel and perceive this as productivity. Up to a point, it is. But eventually, managing tools and constantly switching between them becomes more draining than performing the original tasks themselves. In some cases, it even slows down the process of finding a solution. I’ve been managing developer teams for over 15 years…

Sports are entering a new era and it could be powered by artificial intelligence. Jeremy Bloom, CEO of the X Games, is placing a bold bet on AI to revolutionize how competitions are judged and scored. From reducing human error to enhancing fairness and accuracy, AI judges could redefine the future of professional sports. But can machines truly replace human judgment on the world’s biggest stages? View the full article

I founded my company nearly two decades ago. As a bootstrapper, it was initially just me, but soon enough we grew to a dozen people, then a few dozen, then a hundred, and so on. In the early days, I remember feeling confident in my hard skills, like product development and growth strategy. But soft skills were uncharted territory. So I did what you do: practiced the tough conversations and speeches in front of the mirror. It helped—preparation is half the battle—but sometimes I imagine how much faster my leadership skills would have developed if I had real-time feedback. That’s one of the features of AI-powered leadership platforms. For today’s businesses, …

I’m a writing professor who sees artificial intelligence as more of an opportunity for students, rather than a threat. That sets me apart from some of my colleagues, who fear that AI is accelerating a glut of superficial content, impeding critical thinking and hindering creative expression. They worry that students are simply using it out of sheer laziness or, worse, to cheat. Perhaps that’s why so many students are afraid to admit that they use ChatGPT. In The New Yorker magazine, historian D. Graham Burnett recounts asking his undergraduate and graduate students at Princeton whether they’d ever used ChatGPT. No one raised their hand. “It’s not that they’…

For most of modern finance, one number has quietly dictated who gets ahead and who gets left out: the credit score. It was a breakthrough when it arrived in the 1950s, becoming an elegant shortcut for a complex decision. But shortcuts age. And in a world driven by data, digital behavior, and real-time signals, the score is increasingly misaligned with how people actually live and manage money. We’re now at a turning point. A foundational system, long considered untouchable, is finally being reconstructed by using AI—specifically, advanced machine learning models built for risk prediction—to extract more intelligence from existing data. These are rigorously tested, wel…

The nonstop cavalcade of announcements in the AI world has created a kind of reality distortion field. There is so much buzz, and even more money, circulating in the industry that it feels almost sacrilegious to doubt that AI will make good on its promises to change the world. Deep research can do 1% of all knowledge work! Soon the internet will be designed for agents! Infinite Ghibli! And then you remember AI screws things up. All. The. Time. Hallucinations—when a large language model essentially spits out information created out of whole cloth—have been an issue for generative AI since its inception. And they are doggedly persistent: Despite advances in model si…