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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. As tech companies continue slashing jobs with impunity, workers are right to be fearful—and fed up. But it appears that overall layoffs may actually be slowing down, according to the latest report from outplacement firm Challenger, Gray & Christmas. In April, employers across the country announced 83,387 job cuts, an uptick of 38% from the 60,620 cuts during the month prior. That figure is, however, lower than it was in April 2025, when layoffs had reached 105,441. Overall layoffs for 2026 have also significantly dropped in comparison to last year: As of April, employers have disclosed plans for over 300,000 layoffs—half the number of layoffs that had been annou…

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  2. Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Anthropic uses the Super Bowl to land some zingers about the future of AI Anthropic’s Super Bowl ads are bangers. The spots, which Anthropic posted on X on Wednesday, seize on rival OpenAI’s plans to begin injecting ads into its ChatGPT chatbot for free-tier users as soon as this month. The 30-second ads dramatize what the real effects of that decision might look like for users. They never mention OpenAI or ChatGPT by name. In one ad, a human fitness instructor playing the role…

  3. As Liverpool FC stars Mo Salah, Trent Alexander-Arnold, and Virgil van Dijk celebrated winning the Premier League club’s 20th title on Sunday, you can bet that across the ocean thousands of American fans were ordering shirts with their names on the back. There are 24 million Liverpool fans in the U.S. Many of them are spread across 67 different club supporters groups in 35 states. Americans buy more Liverpool kits and merchandise than any other international market. Sales were up 14% last season, and that coincides with more than 30 million U.S. fans watching the club on TV, up 42%. More than half of Liverpool’s partners are headquartered in the U.S., including Nike,…

  4. Say what you will about Crumbl Cookies. It’s always sure to get a reaction. Earlier this month, when a sudden swirl of social media rumors began to suggest that the polarizing bakery chain was closing down, some of the online reactions were downright gleeful. “Too sweet and too expensive!” went one typical comment. The chatter was so loud that Crumbl cofounder Sawyer Hemsley took to TikTok to dispel the rumor, explaining that the fast-growing chain is just moving offices as it prepares for its next wave of expansion. But while reports of Crumbl’s demise may be premature, the chain has in fact closed a number of locations over the last few years following a pe…

  5. In 2001, Antoni was working at a business that was underperforming and facing layoffs. People didn’t know who would be cut or when. You could tell by people’s behavior that anxiety was at an all-time high. Managers were “networking” in the right corridors, colleagues started to crowd meetings to look indispensable, and teams were slowing down because nobody wanted to make the wrong move. One leader chose a different tactic. Every day, at the same time, he stood in the same spot where anyone could walk up to him. He shared what he actually knew (not what he guessed), answered questions without theater, and ended with a concrete direction for “today.” People still didn’…

  6. Threads is rolling out Meta AI, which will provide real-time context when mentioned in a post or reply. Connor Hayes, head of Threads, posted on the app Tuesday about the thinking behind Meta AI’s new feature. “We’re starting to test a way to get context on a Threads conversation by mentioning Meta AI in a post or reply. This will start in a handful of countries today and expand over time,” Hayes posted. “Conversations here move fast. A lot of people want to look things up before jumping in. We want to make that easier. Ask Meta AI to get real-time context about a trend, breaking story, or get recommendations right in the conversation.” The new Meta AI Threads…

  7. It’s time to celebrate your favorite singers and musical acts by tuning into the American Music Awards tonight (Monday, May 26, 2025) at 8 p.m. ET / 5 p.m. PT. Unlike the Grammy Awards, the AMAs put the power in the hands of the fans. As explained on the AMA website, nominations are based on “key fan interactions” such as record sales, number of streams, and tour revenue, while the winners are voted on by the public at large. While most of the polls are closed, there is still time to cast your vote for the Collaboration of the Year and Social Song of the Year. Let’s get up to speed so you can enjoy all the music. Have the AMAs always been on Memorial Day? …

  8. If you work in an office, chances are good that you’re familiar with the “slop bowl,” TikTok’s term for the ubiquitous lunch of nine-to-fivers that involves a bunch of ingredients mixed together with a base of salad or rice. Now, Cava, the fast-casual Mediterranean-inspired restaurant chain, is introducing its first-ever merch line that pays homage to its fans’ most beloved slop bowl ingredients. The collection is set to debut on the Cava Shop on Thursday, November 13. It includes a hat emblazoned with the word “Feta,” which, according to a press release, is “a staple for the MILF (Man, I Love Feta, of course) crew”; a T-shirt that doubles as an ode to Cava’…

  9. Charlie Javice, the founder of a startup company that promised to revolutionize the way college students apply for financial aid, was sentenced Monday to more than seven years in prison for cheating JPMorgan Chase out of $175 million by greatly exaggerating how many students it served. Javice, 33, was convicted in March of duping the banking giant when it bought her company, called Frank, in the summer of 2021. She made false records that made it seem like Frank had over 4 million customers when it had fewer than 300,000. Addressing the court before she was sentenced, Javice, who was in her mid-20s when she founded the company, said she was “haunted that my failure has …

  10. In a recent meeting with a large retailer, my contact shared that each buyer on her team receives over 100 emails daily referencing data on a variety of topics, from out-of-stock issues and inaccurate pricing to recommendations for driving e-commerce. On the supplier side, the situation is similar: delivering Monday morning reporting to retailers, preparing for line reviews, monitoring out-of-stocks, and pushing new promotions. Emails and Excel are still the primary drivers of the $5 trillion retail industry, in the U.S. alone. The opportunity for error in complex retail supply chains is immense. If demand forecasting and inventory management across thousands of store…

  11. Filling up your gas tank didn’t always require a second mortgage. But since the onset of the war in Iran, global oil prices have soared–and we’re the ones paying for it at the gas station. And nobody knows this better than hypermilers, drivers obsessed with squeezing every last possible mile out of each gallon of fuel. While the April 7 ceasefire caused an immediate 16% drop in crude oil prices, as of April 8, the American Automobile Association (AAA) reports that the national average for a gallon of regular gasoline is $4.164, with prices approaching $6 per gallon in California. But even if crude oil prices continue to sink, fitting these elevated gas prices into…

  12. When Google’s Nano Banana image-generation tool first appeared in the wild in summer 2025, it quickly captured the internet’s attention for its ability to edit existing photos. The company also boasts one of the industry’s leading video models and has gained significant traction in AI media generation. Just this week, Google announced that users have generated more than 50 billion images with Nano Banana to date. However, like the rest of the industry, a lot of it is still fly-by use. People ask Google’s Gemini app to generate an image or short video clip and then move on. “These tools started as something you put a prompt into and then get an output out of, like a co…

  13. With uncertainty as the new norm, leaders are understandably searching for psychological anchors. They’re looking for ideas that can steady people and sustain energy through change. One of those anchors is hope. Across corporate mission statements, fresh publications from thought leaders, and HR manifestos, corporations have elevated hope from a state of being to a strategic imperative. But what happens when an emotion becomes a business model? How to define hope in an organizational context Psychologically, hope is a cognitive and motivational state defined by three elements: agency (belief in your capacity to shape outcomes), pathways (the ability to identify…

  14. Elon Musk just created the world’s most valuable private company. And he didn’t do it through rapid growth or a new product launch — at least not directly, anyway. Instead, as reported this week, Musk merged his artificial intelligence startup xAI into his wildly successful rocket company, SpaceX. Combined together, the two companies are now valued at an estimated $1.25 trillion. It’s the biggest merger in history. And because Musk controls both companies, he calls most of the shots when it comes to the deal. …

  15. Sales at Target fell more than expected in the first quarter and the retailer warned they will slip for all of 2025 year as its customers, worried over the impact of tariffs and the economy, pull back on spending. Target also said that customer boycotts have also done some damage. The company scaled back many diversity, equity and inclusion initiatives in January after they came under attack by conservative activists and the White House. Target’s retreat created another backlash, with more customers angered by the retailer’s reduction of LGBTQ+-themed merchandise for Pride Month in June of 2023. Shares fell more than 4% before the opening bell Wednesday. Sales fell 2.8…

  16. If one of your New Year’s resolutions was to spend less time on devices and get more “cultured,” the Metropolitan Opera is here to help—even if you don’t find yourself in New York City. On Saturday, January 24, 2026, at 1 p.m. ET in select theaters, it will premiere a special “Live in HD” presentation of its recent production, The Amazing Adventures of Kavalier and Clay. Let’s take a look at the plot and the artists involved, before we get into more details on the logistics of how to see it. What is ‘The Amazing Adventures of Kavalier and Clay’ about? Although this work is considered a modern opera, the action in The Amazing Adventures of Kavalier and Clay …

  17. PepsiCo, the food and bev giant behind childhood favorites like 7UP, Mountain Dew, Lay’s, and Doritos, just got new branding, and it looks nothing like its namesake product. The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its inception in 1965, and all of them have taken their most prominent design cues from Pepsi, the soda brand that started it all—until now. When PepsiCo designed its last identity in 2001, it owned 13 consumer brands. Today, it owns more than 500. And, over the past several months, PepsiCo has signaled…

  18. In recent years, there’s been a wave of studies reporting that humans are basically full of microplastics: They’ve been found in our brains, arteries, and even in placentas. But some scientists, quoted and cited in an article published by the Guardian this week, have critiqued some of those findings, saying that microplastics research has been muddied by issues like contamination and false positives. One chemist even told the outlet that these criticisms are “​​forcing us to re-evaluate everything we think we know about microplastics in the body.” However, other scientists who study microplastics and human health say that this framing is overblown. While…

  19. Packages of grass fed ground beef are being recalled over possible E. coli contamination. The affected packages were distributed in at least six states, according to the U.S. Department of Agriculture (USDA). What ground meat is recalled? The USDA made the announcement in a Dec. 27 recall notice, explaining that the recall includes 2,855 pounds of raw ground beef produced on Dec. 16 from Mountain West Food Group, LLC. The at-risk product is the company’s 16-oz. (1-lb.) vacuum-sealed packages of FORWARD FARMS GRASS-FED GROUND BEEF. The packages have a use or freeze by date of 01/13/26. The product also has the establishment number EST 2083 printed on the side of the…

  20. Every January, millions of people set ambitious New Year’s resolutions. They do this with genuine enthusiasm, hoping to transform their lives. Yet research indicates that by January 8th, just one week into the year, a quarter of these resolutions have already failed. By the end of the year, most individuals return to their familiar patterns, and the promises they made to themselves are often abandoned. My life doesn’t permit me the luxury of being part of that statistic. I operate at the intersection of three distinct and demanding identities: a PhD scholar at Oxford researching outer space financing, the founder of a career advancement platform called Network Capital…

  21. You are on a street. You see stone buildings, gas lamps, some men in long coats. Is this somewhere in Europe? Probably. But, when? That is the question that WenWare adds to the formula of GeoGuessr, a popular game that shows Google Maps locations all over the Earth and asks players to guess where it is. The free browser-based WenWare drops you inside an AI-generated historical panorama, completely navigable in virtual reality, and gives you 60 seconds to do two things: pinpoint the location on a world map and adjust a timeline slider to the correct year. The person behind the project goes by @underpaid_mom on X. With no real name, no company, the game was created…

  22. Meet the new CEO of Sam’s Club: Latriece Watkins. As you’ll hear from my interview with Watkins this week’s episode of Fast Company’s Most Innovative Companies podcast, she is a Walmart veteran, who began her career in the real estate division in 2006. Over the next two decades, she rose up through the ranks to become Walmart’s chief merchant in 2023, making her one of the most powerful people in the retail industry, responsible for choosing the $500 billion worth of products the company sells every year. In recent years, Watkins has made a deliberate attempt to woo higher income consumers into stores by introducing higher-end brands, like Sonos and LaRoche Posa…

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