Blog, YouTube & Content Monetization

Remember the viral “Ice Bucket Challenge” of 2014? Over a decade later, it’s back—but this time, the focus is mental health. If you were living under a rock in 2014, the challenge involved participants pouring ice water over themselves, posting the video to social media, and nominating others to join in, all while raising awareness for a cause. The campaign raised millions for ALS research. Now, it’s making a comeback—this time to support Active Minds, a nonprofit promoting mental health awareness and education for students. The Mental Illness Needs Discussion (MIND) club’s #SpeakYourMIND campaign launched on Instagram in March, started by a group of students at t…

If you ask journalists and PR professionals what they fear most from AI, typically they’ll say variations of the same narrative: AI will make content so easy to create that their roles will have little to offer. Virtually any AI model today can write passable articles and pitches (and lots more), so it feels like the value of the human touch is questionable at best. It is true that AI is automating big parts of knowledge work, and exactly how that plays out in media and adjacent industries is still being determined. At the same time, AI is transforming information discovery. Billions of people now get information from AI experiences—either chatbots or synthetic summar…

When Luis von Ahn, Duolingo’s CEO, sent an internal memo about AI last year, he didn’t expect it to go viral—or to ignite a firestorm about the future of work. Now he unpacks what he got right, what he got wrong, and what the backlash taught him about the real limitations of AI. It’s a candid reckoning with hype, growth, and the surprisingly complicated promise of technology in education. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company, Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time ch…

With nearly 40,000 locations in over 100 countries, tens of millions of people worldwide regularly eat McDonald’s iconic burgers. But in an Instagram post that’s blowing up the internet, company CEO Chris Kempczinski appears less-than-thrilled to be eating one himself. The video was posted to Kempczinski’s Instagram account a month ago, but found new life over the weekend on platforms like X and TikTok, with many users wondering if it’s “intentionally cringe,” saying that Kempczinski looks “uncomfortable” or commenting how he “looks like he’s gonna hurl.” “From this video, it seems likely the CEO of McDonald’s has never eaten McDonald’s before,” one user wrote. …

For decades, the discussion around organic farming has centered on important tenets of sustainability, environmental health, animal welfare, and a vision for food that heals rather than harms. But in America’s fields today, a different conversation is taking root and is grounded in profits. With new economic data and over 40 years of side-by-side comparisons between organic and conventional systems, we can now confidently say that organic is no longer just a values-driven choice; it’s the most profitable model available to U.S. farmers. At Rodale Institute, the latest Economics of Organic report examines farm-level data across crops, regions, and production systems. T…

When you think of leaders you admire, you likely imagine them as authentic, at least in the sense of seeming genuine, real, and trustworthy. Science confirms this is usually the case. For example, data tells us that trustworthy leaders stand out for their “no thrills” patterns of behavior: They are, in other words, predictable, reliable, and unlikely to shock their employees or followers with erratic or excitable behavior that freaks them out. Furthermore, the best meta-analysis (quantitative review of hundreds of independent top studies) on personality and leadership tells us that one of the most consistent predictors of whether someone emerges as a leader, and is in …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. On Friday, Trumark Homes—which has been majority owned by Japan-based Daiwa House since 2020—announced that it has struck a deal to acquire a Seattle metro-based homebuilder JK Monarch. The deal is the latest in a recent string of U.S. homebuilder acquisitions by Japanese firms. Exactly five weeks ago today (February 13), Japan-based Sumitomo Forestry announced that it had agreed to acquire Tri Pointe Homes—a giant public homebuilder ranked No. 715 on the Fortune 1000—for $4.5 billion. Then on February 23, Stanley Martin Homes—which has been owned by Japa…

One of Ikea’s most popular lamps of the past several years—nicknamed the “donut lamp”—is about to get a smart, colorful upgrade. The original donut lamp debuted back in 2023 as part of Ikea’s 20-piece Varmblixt collection with the Rotterdam-based designer Sabine Marcelis. With its glossy orange glass and soft, retro glow, the lamp quickly emerged as a fan favorite: In the three years since its debut, Ikea says one donut lamp has sold every five minutes in the U.S. It’s the company’s best-selling lamp, both in the U.S. and worldwide. Given the lamp’s popularity, Ikea has teamed up with Marcelis for a new version, this time featuring a smart function that allows it …

It’s a good day to be the pharmaceutical giant Eli Lilly. This morning, the company unveiled its latest innovation in the weight-loss drug wars: the KwikPen. Per a press release , the KwikPen contains a months-worth of Zepbound, Eli Lilly’s GLP-1 designed to combat obesity, and it’s designed to make taking the medicine more convenient. Alongside the announcement of this new innovation, Eli Lilly’s main competitor, Novo Nordisk, dropped the news that its experimental drug, CagriSema, perfomed worse for patient weight loss in a head-to-head trial against Eli Lilly’s proprietary drug, tirzepatide. A November study from the health policy non-profit KFF found that abo…

Whether we like it or not, AI has infiltrated the workplace and employees are under pressure to use it. However, according to a new study, you may want to skip asking AI to help you manage matters of the heart. The two-part study, titled “Sycophantic AI decreases prosocial intentions and promotes dependence” was recently published in Science. The experiment made the case that using chatbots for personal advice and navigating emotional situations can be harmful because because the system is designed to tell people what they want to hear. Using chatbots may reinforce troubling behavior rather than help people take accountability for harm and apologize. A recent Cog…

The death of Joann fabrics is turning out to be a big gain for at least one other retailer. Following the beloved craft chain’s bankruptcy and subsequent plan to wind down its operations, discount retailer Burlington Stores—formerly known as Burlington Coat Factory—is moving to scoop up dozens of leases from former Joann locations across more than 20 states, court documents reveal. The 45 locations, some of which have been home to Joann’s stores for decades, were listed as being taken over by various Burlington subsidiaries on a bankruptcy court filing last week, with the company expected to assume control of most of the leases on June 1. In January, Joann fi…

Did you know that December is spelled with an X? Neither did we—until one influencer’s viral video showed the pitfalls of relying on AI for answers. AI is growing less and less popular by the day. A recent Gallup survey found a 14% decrease in excitement among Gen Z about AI since 2025, with 48% of working Gen Zers saying that using artificial intelligence in the workforce isn’t worth the risk. As anti-AI sentiment grows, anti-AI creators are finding a new niche. That includes Husk, an influencer whose videos showing ChatGPT’s frequent mistakes have gone viral over and over again. Take Husk’s most recent video. Pretending to be studying for a test, he asked C…

In Texas, parts of Houston are sinking at a rate faster than 10 millimeters—or about two-fifths of an inch—per year. Parts of Dallas and Fort Worth are sinking more than 5 millimeters per year. While that may sound small, it adds up: Every few millimeters that a city sinks can cause cracks in roads or tilt building foundations, and make that region more vulnerable to extreme flooding. And those Texas cities aren’t alone: Twenty-five other major cities—from New York and San Francisco to Boston and Oklahoma City—are also sinking, according to a new study, putting more than 34 million people at risk. Cities can sink for a few reasons. Buildings are heavy, and so so…

A year ago, Buffy the Vampire Slayer fans were rejoicing. The beloved ‘90s series was finally getting a follow-up, thanks to the announcement of a sequel series coming to Hulu. But that excitement has turned to outrage as of March 14, when star Sarah Michelle Gellar announced on social media that Buffy wasn’t coming back from the dead after all. The reboot series, titled Buffy: New Sunnydale, would see Gellar reprise her role as the titular teenage vampire hunter, now all grown up and mentoring a new slayer, played by Ryan Kiera Armstrong. Oscar winner Chloé Zhao was set to direct and executive produce after pitching the project to Gellar four years ago. The team had …

Metrics can tell you if you’re going the right direction or not. They can also be a waste of time if the metrics are noise instead of strong signals. There is no one right answer to which metrics to use, but understanding how others use them can turn on a light bulb for new ideas. We asked our Fast Company Impact Council members what metrics they track obsessively—and why— and the answers we share may have you rethinking your own tracking. 1. CONVERSION AND RETENTION I track a lot of metrics and it’s easy to get lost in the minutiae of the business, but as a subscription business the metrics of conversion and retention are my twin North Stars. What percentage of visitors…

When Skype debuted in 2003, it was the first time I remember feeling that an individual app—and not just the broader internet—was radically disrupting communications. Thanks to its implementation of the voice over internet protocol (VOIP) and its simple interface, the app allowed users worldwide to call virtually any phone number directly from their PC with ease, in addition to calling other Skype users via its peer-to-peer (P2P) network. If you are too young to remember a time before smartphones, FaceTime, and WhatsApp, take it from me that Skype’s launch was truly revolutionary. It suddenly became simple to call home if you were traveling internationally. And if…

When I first learned about Roth IRAs and Roth 401(k) plans—the tax-advantaged retirement plans that are funded with a taxpayer’s after-tax income—I remember thinking that it must be nice to have enough income that you could afford to contribute money to your retirement without an immediate tax break. But even though you fund Roth accounts with after-tax dollars, making them more expensive on the contribution side, they are ultimately a savvy way to save money in the long run. Unfortunately, if you don’t know what these accounts are or how they work, you will miss out on all of their benefits. Here’s everything you need to know to make the most of Roth retirement a…

In my early twenties, I spent my summers backpacking through Pondicherry in South India, Yogyakarta in Indonesia, and Phnom Penh in Cambodia. I often traveled by myself, with my Lonely Planet guidebooks as my only companion. Since the 1970s, these iconic blue books have helped generations of young travelers navigate off the beaten track around the world. Written by a network of 450 local writers and experts, I found the Lonely Planet guides crucial as I tried to figure out what neighborhoods were worth visiting, where to stay, how to avoid tourist traps, and what restaurants locals love. But as essential as these books are—they’re the top travel guidebook brand in th…

Billionaire investor Warren Buffett said Saturday that he wants to step down as chief executive of Berkshire Hathaway at the end of the year. The revelation came as a surprise because the 94-year-old had previously said he did not plan to retire. Buffett, one of the world’s richest people and most accomplished investors, took control of Berkshire Hathaway in 1965 when it was a textiles manufacturer. He turned the company into a conglomerate by finding other businesses and stocks to buy that were selling for less than they were worth. His success made him a Wall Street icon. It also earned him the nickname “Oracle of Omaha,” a reference to the Nebraska city where Buffett…

Hospital intensive care units are notoriously noisy, with medical equipment emitting alarms, beeps, and other alerts designed to grab the attention of overextended healthcare workers. That constant barrage can lead to what experts call alarm fatigue, causing stress and exhaustion for doctors and nurses who must distinguish between routine signals and those indicating a patient is in urgent distress. Patients, too, often struggle to rest amid the cacophony, even though sleep is critical to recovery. To Ophir Ronen, a serial tech entrepreneur who sold his IT alert-handling startup Event Enrichment HQ to PagerDuty, the problem sounded familiar. Ronen first encountere…