Blog, YouTube & Content Monetization

When both my picky kids discovered they loved eggs, it was a blessed relief for meal planning. After years of trying to find dinners that everyone was happy to eat, my kids’ affinity for eggs added quiche, frittatas, and omelets to our cooking repertoire. We now go through two dozen eggs a week at chez Guy Birken. Which means I have personally been paying very close attention to spiking egg prices. My local grocery store is selling a dozen eggs for $5.99—more than two times the price of eggs as of March 2024. If you’ve been wondering why you need a second mortgage to afford your breakfast, here’s what you need to know about this price eggsplosion. Supply and dema…

A computerized system that calls balls and strikes is being tested during Major League Baseball spring training exhibition games starting Thursday after four years of experiments in the minor leagues. Baseball Commissioner Rob Manfred is an advocate of the Automated Ball-Strike System, which potentially as early as 2026 could be used to aid MLB home plate umpires, but not replace them. Starting in 2024, MLB focused testing on a challenge system in which the human umpire makes each original call. Data from the spring training test could cause MLB to make alterations to the system for Triple-A games this season. How does the Automated Ball-Strike System work? …

After years of working in PR and branding for luxury beauty, Jaimee Lupton decided to break away and disrupt the space by making beauty products that are accessible. With her business partner and real-life partner Nick Mowbray, she launched Monday haircare in 2020. Lupton saw a gap in the market for a brand that was targeted toward a younger demographic. There were few haircare brands that addressed the needs of younger customers, and even fewer who knew how to speak to those customers through their branding, messaging, and packaging. Lupton knew the power of a personalized message, and she created Monday with that in mind. The haircare company has received its …

So you flew too close to the sun—downloading app after app, recording hi-res video, binging podcasts—and now you’re faced with the dreaded “Storage Almost Full” pop-up on your iPhone. It’s OK: we can handle this together. Here are three extremely expeditious tricks you can use to clear out the clutter and get back to a carefree life of digital hoarding. Detach from big message attachments Every hilarious GIF. Every video of someone’s kid skiing. Every duck-faced selfie. They’re all taking up space, and you’ll almost never need to revisit them. Free up a metric pant-load of storage in mere moments by heading to Settings > General > iPhone Storage > …

Hotel art has changed. In the last few years, generic photography and reproductions of works by Old Masters have given way to remarkable pieces of artwork befitting top-notch museums and the world’s best private galleries. Though it may feel like a 180-degree shift from the boring artwork that preceded these new and imaginative displays, hotels becoming cultural destinations unto themselves, by hanging up artwork ideal for the world’s top museums and private galleries, makes sense. “The standard used to be that you’d put a picture in a frame and call it a day—but hotels don’t cut it anymore with this,” says Spencer Bailey, editor-in-chief of a multivolume book s…

Southwest Airlines’ signature tagline “Bags Fly Free” seems to be a thing of the past. Since its inception nearly 60 years ago, the airline has offered customers two complimentary checked bags as part of its pitch to distinguish it from competitors. But by this summer, it seems, Southwest will have to replace its oft-repeated slogan with a new one: “bags fly for an added fee.” That’s because any customers who are not members of Southwest’s frequent fliers programs or traveling in an upgraded seat will have to pay for their checked bags, starting with flights booked after May 28, according to a company press release. The airline did not provide specific rates for…

Three decades before TikTok’s obsession with tinned fish brought us sea-cuterie boards, tinned fish cookbooks, and trendy brands like Fishwife and Scout, there was Bela Brand Seafood. This OG tinned fish purveyor hit grocery store shelves back in 1997 with aesthetic, design-centric packaging—and now, it’s refreshing its brand identity to remind modern audiences that it took a bet on tinned fish before it was cool. Bela (formerly known as Bela Brand Seafood) was founded by native New Englander Joshua Scherz and his mom, Florence. The brand has remained family-owned since its inception, quietly growing without any funding from outside investors. But during the pandemic, Sch…

When plastic entered the design world in the 20th century, it was hailed as a wonder material—something strong, durable, lightweight, affordable, and malleable enough to sculpt into expressive, futuristic-looking forms. But the material lost its halo as the environmental consequences became apparent, plastic waste being one of them. The design industry has been figuring out what to do about this for years. It’s tried recycling, reducing the amount of material in a product, developing bio-based compostable alternatives, or switching to something else entirely. But not all companies are able to easily switch up their production lines or find alternatives. Now, a growing bo…

The new year isn’t getting off to a great start when it comes to employment in the tech industry. Tech giant Salesforce is reportedly getting ready to cut 1,000 roles at the company. The expected job cuts are just the latest in a line of layoffs already initiated by well-known companies in the technology sector, including Amazon, Meta, and Microsoft. Here’s what you need to know. Salesforce to reportedly lay off over 1,000 employees Today, Bloomberg reported that Salesforce, the world’s top customer relationship management software company, will be cutting more than 1,000 positions at the company. The news came from an unnamed source and was not an official announc…

The theme park wars will shift into an even higher gear right before Memorial Day. On May 22, Universal Orlando is scheduled to open Epic Universe, it’s $6 billion expansion that’s meant to lure more visitors away from the Magic Kingdom and other assets of Walt Disney World and make the company’s theme-park hub a seven-day visit for tourists. Announced in 2019, Epic Universe will be the first new Central Florida theme park in more than 25 years. Divided into five lands, it’s a park that hopes to have something that appeals to all types of family members. And it’s a serious enough threat that Disney has announced a major upgrade to its Orlando parks, part of a 10-year,…

There are plenty of questionable examples of companies shoehorning useless artificial intelligence features into their products (Meta’s AI-powered profiles say hello!), but finally, Crocs has found one that actually makes sense. The casual footwear brand has partnered with ABLO, an AI fashion design platform, to let people use AI to design their own Jibbitz charms. Crocs are already all about customization, a strategy that’s helped the brand grow its revenue 4% over last year. Jibbitz charms, which can be plugged into the holes on the shoes’ upper and heel strap, add an extra layer of personalization, and AI takes that to the next level. “We have Jibbitz for ever…

AI’s explosive growth depends on a backbone of vast energy-hungry, water intensive data centers, costing hundreds of billions of dollars in resources. The challenge—and opportunity—of the moment is ensuring this infrastructure scales without hollowing out long-term value. Across the U.S., states are racing to attract data center facilities with lucrative incentives. The promise is economic growth and prestige. The reality is more complicated: hidden costs borne by communities, power grids, and ecosystems. As a venture capitalist focused on hardtech and sustainability, I see this tension as both risk and opportunity. The future of AI will belong to those who reconc…

The Panama Canal is one of the most important waterways in the world, with about 7% of global trade passing through. It also relies heavily on rainfall. Without enough freshwater flowing in, the canal’s locks can’t raise and lower ships traveling between the Atlantic and Pacific oceans. Droughts mean fewer ships per day, and that can quickly affect Panama’s finances and economies around the world. But the same freshwater is also essential for Panama’s many other needs, including drinking water for about two million Panamanians, use by Indigenous people and farmers in the watershed, as well as hydropower. When the region experiences droughts, as it did in 2023–2024…

Slightly under 10 years ago, when I reviewed a new Apple MacBook, I devoted a surprising percentage of my wordage to its port. Yes, port—it had only one. The sleek, minimalist laptop was one of the first devices in the world to sport USB-C, a new type of wired connectivity that carried both power and data over a cable with a slim, reversible connector. USB-C held the potential to replace pretty much all the other ports then in use on phones, tablets, laptops, cameras, headphones, and other gadgets. At the time, they included USB in its familiar, full-size form (officially known as USB-A), multiple variants of Micro-USB and Mini-USB, myriad proprietary power jacks, and…

Longstanding workplace issues such as mistreatment, the normalization of toxic behaviour and a lack of accountability for workplace culture have fuelled a growing trend known as revenge quitting. This phenomenon, on the rise since the 2000s, sees employees leaving their jobs not just for better opportunities, but as a form of protest and self-preservation against unfair treatment. In the past, fear of economic ruin, social stigma and valuing job stability over personal dignity kept many employees from quitting under such circumstances. However, unprecedented inequality and other geopolitical risks are causing an increase in revenge quitting and similar behaviours.…

When international architecture firm Snøhetta found its New York City lease was coming up last year, a search kicked off for a new workspace. The firm, which had been located in Manhattan for 21 years, scoured neighborhoods near and far, such as the Brooklyn Navy Yards. But in the end, the choice was one many such firms had been making recently, according to partner and managing director Elaine Molinar. They wanted a building with character that was conducive to creative work, and found it within a 25,000 square feet space at 55 Washington Street in Brooklyn’s Dumbo neighborhood, where about 70 workers will move in later this year. “The space is on the ninth flo…

Working abroad might be just what your career—and personal life—needs. It exposes you (and loved ones) to new, different, and potentially more fulfilling ways of living. It expands your worldview. And it builds skills and a reputation that can serve you well in your field down the road. Marissa Andrada, who’s managed people operations for dispersed teams at major organizations including Kate Spade, Starbucks, Red Bull, and Universal Studios, recalls one American employee she convinced to take on a role in Hong Kong running human resources for the Asia-Pacific region. When the woman returned to the states after her assignment was over, she quickly moved up to manage g…

If you own a house, your insurance premiums have probably surged over the last several years. A new report outlines how much worse it could get as climate disasters keep growing: In Florida, for example, the insurance cost for an average house could go up 89% in the next 30 years. In Miami, the cost for a homeowner could go up by 322%, or an additional $11,000 a year. As you pay more for insurance, the value of your house is likely to simultaneously drop if you’re in a high-risk area. The report, from the climate risk analysis nonprofit First Street, estimates that an average house in Florida will lose around 29% of its value by the 2050s. Meanwhile, home values will …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. There’s a seismic shift reshaping the labor market, with tremors across government and business. The latest signal of this transformation is the announcement of the Skills-First Workforce Initiative, a collaboration of top employers aimed at making the skills needed for jobs more transparent. It follows an announcement from California Governor Gavin Newsom, who on April 2nd unveiled his Ma…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. While virtual doctor visits were available prior to 2020, the COVID-19 pandemic kicked them into overdrive: From 2018-2022, the percentage of American hospitals offering telehealth jumped over 14% to 86.9%. In 2021, McKinsey reported that the use of virtual care had stabilized at 38 times higher than before the pandemic. That same year, 85% of doctors offered it and 37% of adults surveyed had us…

Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims. Set to debut this spring, the line will include apparel, footwear, and accessories. The two companies are marketing it as a blend of what each brand is best known for—Nike for its innovation, sports science, and athlete insights, and Skims for its style and body-inclusive design. “Over the past five years, Skims has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” Skims CEO and cofounder Jens Grede said in a statement. “Now, by partnering with Nike, the undisputed leader in ath…