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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,088 topics in this forum
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Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get over decision paralysis? A: I feel this one. I think we all do. By most estimates, the average person makes around 35,000 decisions per day. Most of those are small choices like what to wear, what to have for lunch, what to post on social media. Hopefully you’re not paralyzed by those choices. But you also shouldn’t discount them completely. If you spend too much time mulling over the less consequential parts of life, you can end up with decisi…
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Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I improve my team’s morale? A: Team morale isn’t an extra or a “nice to have.” It’s critical to a functioning company. And it’s not looking good out there. According to the latest Gallup report, only 36% of employees say they feel engaged at work. That means 64% of employees are feeling some degree of unhappy at work. Low morale can take a lot of different forms—from feeling less enthusiastic, less motivated, or less satisfied with work, all the w…
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Adapted from Nonlinear: Navigating Design With Curiosity and Conviction (MIT Press, February 4, 2025). When I open my smartphone in the morning, every social media app is full of advertisements marketing something to me. I feel like I’m trapped in a circuitous loop from ads and information coming through my devices: “Buy this, buy that!” We’re all stuck in this loop. Can we fix it? John Maeda (vice president of engineering, computational design, and AI at Microsoft) once created a computational artwork of an infinity loop that he often uses in his keynotes. We talked about my interpretation of his visual during a video livestream together back in 2020. I likened it to…
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Here’s a familiar scenario: The product development team creates a hot new app. The client is excited to launch it, and the PR team is preparing the campaign for its release. And then this happens: The manager in charge of the project steals the spotlight and takes all the credit for the work. There’s no praise for the team, no celebration of everyone’s success, and no recognition of team members’ contributions. When that happens, it’s quite likely that team morale will take a nosedive. This behavior has frequently appeared in research as a bad-boss trait that leads to employee disengagement and even turnover. In a study I tracked a few years ago, “taking credit …
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Each year, June marks Pride Month for the LGBTQ+ community and our allies. This is a time for both celebration and acknowledgment of the progress we have yet to make. In recent years, there has been significant attention on the role that businesses play during Pride Month. As the CEO of one of the largest LGBTQ+ organizations in the U.S., I’ve worked with numerous companies—across all industries, sizes, and locations—looking to support our community in meaningful ways. Here are a few insights to guide how you show up for the community during Pride, and beyond: KNOW THE DATA Nearly 1 in 10 adults in the U.S. identify as part of the LGBTQ+ community. For Gen Z adults, that…
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Water scarcity is often viewed as an issue for the arid American West, but the U.S. Northeast’s experience in 2024 shows how severe droughts can occur in just about any part of the country. Cities in the Northeast experienced record-breaking drought conditions in the second half of 2024 after a hot, dry summer in many areas. Wildfires broke out in several states that rarely see them. By December, much of the region was experiencing moderate to severe drought. Residents in New York City and Boston were asked to reduce their water use, while Philadelphia faced risk to its water supply due to saltwater coming up the Delaware River. Before the drought, many people…
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The American promise is one of equal opportunity, but in most of our communities today, access to the resources that enable prosperity are too far out of reach. That’s because there is one unseen factor that influences who is able to thrive and who cannot: capital. The flow of capital into communities has a dramatic effect on which kind of people can open small businesses, buy homes, and generally participate in the American Dream. Places that are already thriving are able to easily access capital. Banks see these neighborhoods as a “safe bet” and will readily support the opening of new businesses, construction of new homes, and mortgage lending. But those places …
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Headwinds across the business world challenge any leader striving to make an impact beyond shareholder value. Few organizations know this struggle better than the B Team, born out of Richard Branson’s drive to elevate the role and responsibility of business in society. CEO Leah Seligmann shares why some leaders are pulling back, where others are pressing forward, and which actions can have the greatest impact—from climate change to diversity. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations wit…
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I’m a writer, not a programmer, so until recently a lot of the hype around ChatGPT’s abitilies as a coding tool went over my head. But then I realized generative AI’s programming powers can be helpful for more than just coders. It can also help anyone else dabble in code to get things done. In my case, that means creating new browser bookmarklets. These are special kinds of bookmarks that use JavaScript to modify or act on web content, and they’ve always been an underrated web browsing superpower. For years, I’ve used bookmarklets to speed up web videos, remove page clutter, and quickly search my favorite sites, but I’ve always been limited to whatever example cod…
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Thousands of tonnes of plastic pollution could be escaping into the environment every year . . . from our mouths. Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car tires. If you find that thought slightly unsettling, you are not alone. I have been researching and speaking about the plastic pollution problem for 15 years. The people I talk to are always surprised, and disgusted, when they find out they’ve been chewing on a lump of malleable plastic. Most manufacturers just don’t advertise what gum is actually made of—they dodge around the detail by listing “gum base” in the ingredients. There’…
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China likes to condemn the United States for extending its arm too far outside of its borders to make demands on non-American companies. But when it sought to hit back at the U.S. interests this month, Beijing did exactly the same. In expanding export rules on rare earths, Beijing for the first time announced it will require foreign firms to obtain approval from the Chinese government to export magnets containing even tiny amounts of China-originated rare earth materials or produced with Chinese technology. That means a South Korean smartphone maker must ask for Beijing’s permission to sell the devices to Australia if the phones contain China-originated rare earth mater…
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This holiday season, an unexpected treat has stepped into the limelight and onto the buffet table at many a festive gathering: the Jell-O shot. But the shot in question, which is currently going viral on TikTok and popping up on high-end menus across New York City, is nothing like the ones you probably remember from the sticky basement of a college frat party. Instead, these treats are sleek, refined, classy, and coveted—in short, the opposite of electric green slime in a plastic cup. Brooklyn-based Solid Wiggles, cofounded by pastry chef Jena Derman and mixologist Jack Schramm, is among the pioneers of this Jell-O shot revival. Founded in 2020, the company des…
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As a home business owner, understanding the intersection of clean energy and data centers can provide unique opportunities for content monetization. How do you see clean energy influencing your content creation or monetization strategies? Market Demand: There's a growing demand for sustainable practices among consumers, which can be leveraged in your content to attract a more eco-conscious audience.Partnership Opportunities: Collaborating with clean energy companies can open doors for sponsorships or affiliate marketing, enhancing your revenue streams.Content Themes: Creating content around clean energy topics can position you as a thought leader in a niche that is gaini…
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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The economy is something of a rollercoaster and consumer behavior is shifting just as fast. From fluctuating costs to changing shopping habits, today’s market represents a real opportunity to support transformation for brands. As trusted marketing partners, our role isn’t to predict what’s next but to help clients confidently navigate the complexity, adapt with agility, and stay closely attuned to wh…
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The Panama Canal is one of the most important waterways in the world, with about 7% of global trade passing through. It also relies heavily on rainfall. Without enough freshwater flowing in, the canal’s locks can’t raise and lower ships traveling between the Atlantic and Pacific oceans. Droughts mean fewer ships per day, and that can quickly affect Panama’s finances and economies around the world. But the same freshwater is also essential for Panama’s many other needs, including drinking water for about two million Panamanians, use by Indigenous people and farmers in the watershed, as well as hydropower. When the region experiences droughts, as it did in 2023–2024…
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Just a handful of years ago, the idea of one person creating a company worth over a billion dollars seemed like a pipe dream. Thanks to rapid advancements in AI, the possibility of a “solopreneur unicorn” is less a matter of “if” and more a matter of “when.” Earlier this year, OpenAI founder Sam Altman told Reddit cofounder Alexis Ohanian that his group chat of tech CEO friends have a betting pool for when the world will see a one-person billion-dollar company. Ten months later, some experts suggest that the company could be founded in 2026, if it hasn’t been already, due to rapid advancements in agentic AI. “The ability of a person to scale themselves, to automat…
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Cloudflare has often been described as some version of “the most important internet company you’ve never heard of.” But for the better part of 2025, cofounder and CEO Matthew Prince has been trying to change that. The company’s core business is to improve the performance and enhance the security of websites and online applications, protecting against malicious actors and routing web traffic through its data centers to optimize performance. “Six billion people pass through our network every single month,” Prince says. If Cloudflare is doing its job well, no one notices. But in July, Prince declared “Content Independence Day,” a broadside against the AI companies that, in…
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At first glance, Clove’s collaboration strategy may seem a little wacky. Why, you might ask, is a startup that makes sneakers for healthcare workers partnering with Land O’Lakes butter, Levain cookies, and Olipop prebiotic sodas? It’s a good question, but there’s method to the madness. Clove’s team members spend their days studying the lives of doctors and nurses, and they’ve discovered that food is a rare source of pleasure and joy in a very stressful workplace. “I watch nurses get ready with me videos as a form of ethnographic research,” says Jordyn Amoroso, Clove’s co-founder and chief brand officer. “You see nurses pack their lunches with a baked good, or a healthy s…
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Across Appalachia, rust-colored water seeps from abandoned coal mines, staining rocks orange and coating stream beds with metals. These acidic discharges, known as acid mine drainage, are among the region’s most persistent environmental problems. They disrupt aquatic life, corrode pipes, and can contaminate drinking water for decades. However, hidden in that orange drainage are valuable metals known as rare earth elements that are vital for many technologies the U.S. relies on, including smartphones, wind turbines, and military jets. In fact, studies have found that the concentrations of rare earths in acid mine waste can be comparable to the amount in ores mined to e…
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The Globeville, Elyria-Swansea and Commerce City communities in metro Denver are choked by air pollution from nearby highways, an oil refinery and a Superfund site. While these neighborhoods have long suffered from air pollution, they’re not the only ones in Colorado. Now, Colorado is taking a major step to protect people from air pollutants that cause cancer or other major health problems, called “air toxics.” For the first time, the state is developing its own state-level air toxic health standards. In January 2025 as “priority” chemicals: benzene, ethylene oxide, formaldehyde, hexavalent chromium compounds and hydrogen sulfide. The state is in the proc…
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The biggest misconception about small business growth? That it’s a solo sport. The small business owners who navigate complexity and capture opportunity are rarely doing it alone. They’re learning from peers by leaning into community and investing in their own growth. Running a business today means extraordinary opportunity as well as real complexity. The demands have never been greater, but neither have the tools, communities, and resources available to help you rise to them. Today’s small business owners are expected to be operators, marketers, analysts, and customer service reps, all while delivering the craft and expertise that makes their business so special. The g…
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