Blog, YouTube & Content Monetization

What happens when someone comes close to death and then returns to everyday life, including work? For some, the experience can be transformative. Near-death experiences (NDEs) are deeply personal experiences that some people report after a close brush with death. These experiences can include sensations such as floating above one’s body, reviewing moments from one’s life, encountering spiritual beings and feeling a profound sense of unity and love. Although NDEs have been studied since the 1970s, we know relatively little about how they affect people after the event. Research suggests people who have near-death experiences may feel increased empathy, spiritual gro…

Grocery Outlet is joining the ranks of retailers planning to shutter storefronts this year. The discount grocery store chain announced its fourth-quarter and full 2025 fiscal year results on Wednesday, along with a plan to close 36 stores. This move to close stores follows a previous restructuring plan concluded in the second quarter of fiscal 2025, another attempt to “improve long-term profitability” and optimize growth. The company reported an increase in net sales, but an operating loss of $234.8 million and a net loss of $218.2 million in the fourth quarter of 2025. The optimization plan, which is expected to be largely completed during fiscal year 20…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. The World Economic Forum Annual Meeting in Davos brings together an incongruous mix of celebrities (this year included Matt Damon, David Beckham, and Katy Perry, who was accompanying ex-Canadian Prime Minister Justin Trudeau), world leaders (President Donald The President), and nonprofit le…

Spammers and malicious actors inundate us with a steady stream of text messages—often purporting to be from legitimate institutions or companies. Stanching this flow isn’t easy. Just as the unwanted emails we receive often tell us that we can simply unsubscribe via the “unsubscribe” link, these text messages explain that we can opt out of future communication simply by replying “STOP.” But that’s not always a safe way to deal with these unsolicited texts. Here’s why—and what you should do instead. The problem with replying “STOP” to unsolicited text messages We’ve all had it happen. We get a text message pitching us a product or asking for a political donation. At …

A college degree is usually thought of as a ticket to a great job and a secure future. Yet, the job market over the past few years has not been kind to graduates. Rapid changes in technology and uncertainty about the influence of AI on the economy have made it harder for companies to know what their new employees need to know to be successful. I have argued in the past that this uncertainty actually makes college degrees more useful than ever, but higher education is doing a poor job of helping students navigate this uncertainty. Sadly, universities aren’t going to fix this problem by hiring more career counselors. Instead, they’re going to have to do the hard work of…

In part four of How YouTube Ate TV, Fast Company’s oral history of YouTube, insiders describe how the company’s Partner Program began sharing ad revenue with creators, kicking off the age of the professional YouTuber. As monetization transformed the platform, creators faced the newfangled challenges of managing fame in the viral video age. YouTube, meanwhile, wrestled with hate speech and other unsavory content. With YouTube increasingly competing with TV in its classic form, it also spent billions to bring one of broadcasting’s most iconic offerings—the NFL—on board. Comments have been edited for length and clarity. Read more How YouTube Ate TV Part one: YouTube…

Whoopi Goldberg has been a household name since she starred in The Color Purple in 1985. Fast forward over 50 years, and she’s still as driven as ever. Goldberg, 70, cohosts daytime talk show The View. In 2024, she founded AWSN, the All Women’s Sports Network. She’s also an author, activist, mother, and grandmother. And, she’s also doing it all solo. Goldberg is happily single and has been for decades. She says that will never change. In a recent interview with Interview magazine, Goldberg opened up about her solo life, which she happens to genuinely love. So much, in fact, that she says she plans to stay single because, as she put it, “in the last 25 years, I re…

To observe a SpaceX launch in person, as I did in February, is to witness a stunning and galvanic event. Two of the company’s greatest feats occur in quick succession. First, there’s the launch itself, with the rocket ferrying its payload—perhaps its own Starlink internet satellites, or ones for other businesses and the government, or even humans—and painting the night sky a blazing orange. Then there’s the second act, one that changed spaceflight forever. It begins with a wary silence, and then, suddenly, there’s the rocket’s first-stage booster returning to Earth, announcing itself with a sonic boom and ferrying down from the heavens. It descends, before hovering an…

Every season, the Next Big Idea Club editorial team reviews dozens of upcoming books to curate a selection of the most exciting, must-read nonfiction titles. We start with a broad pool of nominees from which we identify a small handful of finalists and, ultimately, an official season selection. Today, it’s our pleasure to share our list of five finalists for Season 29! Without further ado, the new books we’re most excited about right now are . . . The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World By Brad Stulberg Publication Date: January 27, 2026 A practical guide to realizing our potential amid the chaos of mode…

Below, Nir Eyal shares five key insights from his new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. Eyal is a best-selling author, former Stanford lecturer, and one of the world’s foremost experts on behavioral design. His previous books, Hooked and Indistractable, have sold more than a million copies and been translated into 30-plus languages. Next Big Idea Club readers can get an exclusive free download of Eyal’s 5-Minute Belief Change Guide at: NirAndFar.com/beyond-belief-live/. What’s the big idea? The best beliefs are both practical and provisional. They offer just enough certainty to act, yet e…

The narrative that women entrepreneurs receive less than 2% of venture capital (VC) funding has been widely circulated. It stems from data provided by Pitchbook, a respected research firm that delivers insights on global capital markets. However, a closer examination of their data reveals a more nuanced perspective. Pitchbook only studies investments funded by VC firms, which is a big part of the market but does not include the very substantial investments made by angel investors. Significant progress has been made in these early stages of the venture market. Twenty years ago, a mere 3% of angel-funded startups were led by women. Fast-forward to today, and women now a…

Whether it’s Sam Altman surreptitiously stealing GPUs from a Target, trying to make a break for the door under the gaze of security cameras as he tucks a box containing a valuable computer chip under his arm, or Super Mario appearing in Star Wars, the rupture in reality brought about by OpenAI’s AI-generated video social network, Sora, is significant. What previously would have been decried as deepfaked videos have gone viral on social media in the last two days, while also outstripping the release of Meta’s competing product, Vibes. Users, including some OpenAI employees on social media, have been revelling in their ability to create outlandish content involving rea…

U.K. banks and government tech systems going down. University students in Australia struggling to complete their coursework. Homes across Europe losing access to their Ring doorbells. While you were sleeping, large parts of the Amazon Web Services (AWS)-based internet went offline around the world. According to the AWS outage monitor, the problem stemmed from a misconfiguration of Domain Name System (DNS) resolution within the company’s cloud infrastructure. The problem was remedied within three hours of being encountered—by people unable to log onto Roblox or search the web with Perplexity. But the outage highlights just how much the web’s day-to-day function…

Spotify Wrapped 2025 is here, and it’s inspired by mixtapes, DIY aesthetics, and all things pre-internet. After plenty of anticipation, Wrapped has now debuted for the eleventh year in a row. As public interest in Wrapped has mounted exponentially each year—and other brands have flocked to dupe the format—Spotify has been compelled to continuously up the ante on its own design concept, and this year is no exception. Wrapped 2025 comes with 12 brand new features, each intended to make the experience more personalized than years past. In the music world (and everywhere else), 2025 has been a year dominated by conversation around the explosion of AI technology. In S…

Ikea bed, Ikea sheets, Ikea towels, Ikea desk, Ikea chairs, Ikea curtains, Ikea light fixtures, Ikea trashcans, Ikea clothes hangers, Ikea side tables, Ikea throw pillow, Ikea clock. This is the rough inventory of a room in the world’s only Ikea hotel—the Ikea Hotell in its Swedish spelling—located in Älmhult, Sweden, the same small town where Ikea was founded in the 1940s and where its headquarters still sits. I stayed a night in this very Ikea hotel recently during a reporting trip to Älmhult for a story about (surprise, surprise) Ikea. As one would expect, the lobby, amenity spaces, and hotel rooms themselves are outfitted entirely with Ikea furnishings—Fröset chai…

Below, Tom Griffiths shares five key insights from his new book, The Laws of Thought: The Quest for a Mathematical Theory of the Mind. Griffiths is a professor of psychology and computer science at Princeton University and director of the Princeton Laboratory for Artificial Intelligence. What’s the big idea? How can we study something we can’t see or touch? Mathematics allows us to develop rigorous theories about how minds work. It also lets us use those theories to build artificial intelligence systems. Just as physicists seek to identify Laws of Nature, cognitive scientists hope to discover the Laws of Thought. Listen to the audio version of this Book Bit…

On a recent stroll by my local Allbirds store in Harvard Square, I had to do a double take. In the window, the brand was advertising its new Varsity collection: a ’70s-inspired sneaker line with a rubber sole and a feminine color palette that weaves together pink, olive green, mustard, and brick red. It’s an unmistakably fashionable shoe that wouldn’t look out of place at New Balance and Saucony, or even Valentino and Celine. Allbirds, which launched in 2014, isn’t known for chasing trends. It has always led with sustainability, starting with the “wool runner” that quickly became a cult sneaker in tech circles. Over the years, it hasn’t strayed far from this original …

It might surprise people that my husband and I pay a financial planner, given that I spend a lot of time on financial, tax, and investment planning at work. However, hiring a planner has delivered a return that can’t be quantified: peace of mind. Here are some key reasons we pay for financial advice. 1) We wanted a second opinion on a few important decisions. I wanted a different perspective on less-familiar subjects, such as handling employer stock, and whether we needed long-term care insurance. We could have confronted both issues on our own, but having professional guidance helped us move forward more confidently. 2) We found a business model that makes sense for …