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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,088 topics in this forum
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Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How do I get a hiring manager to respond to me? A: I’ve been on both sides of this scenario. I know how frustrating it can be to send your résumé and cover letter out into the void and wait for weeks without hearing anything. I also know how overwhelming it can be as a hiring manager to shift through hundreds of applications while meeting all of the normal demands of your job. So it’s a delicate balance. As a candidate you just want to know, but you also do…
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Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How do I make a good first impression? A: Since this is a work-life advice column I’ll focus mostly on how you can make a good impression at work, but many of these tips work for other situations in life. Be interested: Ask questions It’s a simple truism of most conversations and human interactions: People like to feel like they’re interesting and important. If you know whom you’ll be meeting, you can go one step further and do a little research in advance.…
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Hundreds of thousands of people—including me—are heading to Austin, Texas, for the SXSW Conference and Festivals to learn, share, and meet others who are eager to propel business and culture forward. In perusing the lineup for this year’s conference, I was pleasantly surprised. In addition to Understood.org’s session, the agenda has half a dozen panels or meetups focused on some flavor of neurodiversity—from the science behind neuroinclusive office design to learning to “love your tricky brain.” As a neurodivergent leader at Understood.org, I often find myself the lone neurodiversity advocate in professional settings—creatively connecting dots to make the business (as w…
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In November 2025, nearly 300 designers began work on their submissions for the competition of a lifetime: the opportunity to design a bathroom for one of the most famous architects of all time. The competition called on designers to imagine a new public restroom for the Gropius House, the family home of the late German architect Walter Gropius. Gropius founded the famed art and design school the Bauhaus (1919–1933), which defined an entire era of modernist design through its innovative approach to technology and almost reverent obsession with materials. His self-designed home is now preserved and made open to the public by Historic New England, a non-profit that …
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Tennis is experiencing a resurgence, with almost 26 million people playing in the U.S. alone. That number has been on an upward trajectory five years in a row. While the sport’s renewed cultural relevance can be attributed to multiple factors, brands across fashion, entertainment, and even sports leagues like Major League Baseball are capitalizing on the trend through unconventional opportunities. On December 8, LoanDepot Park, home of baseball’s Miami Marlins, will undergo a temporary redesign to host the Unified Events Miami Invitational, a one-night, first-of-its-kind exhibition featuring top tennis stars Carlos Alcaraz, João Fonseca, Amanda Anisimova, and Jessica Peg…
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Getting dressed for work in the morning can be complicated. Gone are the days of the office dress code. While most of us are happy that our bosses no longer dictate that we wear collared shirts, heels, or shift dresses to work, this means the burden of figuring out what is appropriate now lies squarely on our shoulders. As corporate culture has become increasingly more relaxed, with denim often replacing trousers, finding the right balance between formal and casual can be tricky. If you show up to work in a three-piece suit, you might look like you don’t understand your company’s values. But if you wear your favorite baggy jeans, you might come off as unserious. And loo…
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Dr. Becky Kennedy, a New York City-based clinical psychologist who coaches parents through difficult moments with their kids, has created a booming business centered on the notion that kids are, essentially, good people. The idea sounds simple, but to Kennedy, it’s profound—the key to unlocking healthy parent-child relationships. And that insight, which Kennedy has developed into the Good Inside method, has turned “Dr. Becky” from prominent psychologist into a celebrity-status parenting guru. [Image: Dr. Becky] Early in her career, Kennedy embraced what she calls a “behavior-first, reward-and-punishment” approach to parenting. But she came to understand that the method,…
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How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding ways to embed their brands into their daily lives, primarily through branded entertainment. NBCUniversal: Find Ways to Engage Fans within an Experience When John Jelley, SVP of product and user experience at Peacock and global streaming for NBCUniversal, thinks about branded entertainment, he thinks about fandoms. From Love Island to The Traitors to Saturday Night Live, NBCUniversal has a wide array of IP with deep fandoms Jelley…
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There’s a growing trend in Silicon Valley where engineers are therapizing themselves with ChatGPT . Well, not exactly therapy, but using self-reflective prompts to unlock profound insights into their lives. It’s like getting advice from a friend who’s exceptionally skilled at active listening—except she’s 300,000 years old and has lived over 100 billion lives (it doesn’t quite make sense, but neither does the time we’re living in). I visited the Commons, one of the founding hubs of “Cerebral Valley” in San Francisco, where a community of Claude and ChatGPT superusers gathered to discuss “AI for inner work.” This mostly Gen Z group shared their unconventional tactics for …
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It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Eggs Up Grill has 90 restaurants in nine southern states, up from 26 in 2018. Florida-based Another Broken Egg Café celebrated its 100th restaurant last year. Fast-food chains are also adding more breakfast items. Starbucks, which launched egg bites in 2017, now has a breakfast menu with 12 separate items containing eggs. Wend…
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Elon Musk runs an auto company. He oversees an aerospace company. And he controls a social media outlet. Now he wants to add chipmaker to his resume. The multi-hyphenate billionaire announced plans over the weekend to build a chip manufacturing factory in Austin, Texas, which will produce chips for SpaceX and xAI, which recently merged. Musk, at a presentation Saturday, said the project, dubbed Terafab, will be the “most epic chip building exercise in history by far.” Musk has been talking about Terafab for a while, but the event on Saturday marked the official start to the project. While xAI and other artificial intelligence companies have largely depended on TSM…
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Imposter syndrome happens when we have the feeling that we do not deserve what we have achieved, fearing that we’ll be discovered to be fakes or frauds. Our successes, we tell ourselves, were achieved not through our actual abilities and talents, but through some combination of luck, timing, and mistakes others made that allowed us to slip through the cracks. Nobody is immune to this feeling, and it affects all segments of the public—from leaders, artists, actors, and the people we see as high achievers. Sheryl Sandberg, Harvard grad and former Facebook COO, wrote in her 2013 book Lean In: “Every time I took a test, I was sure that it had gone badly. And every time I di…
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Today’s fast-paced workplace requires us to change and adapt at increasing speeds, while managing complex interpersonal demands. Despite these challenges, we can utilize emotional intelligence to meet these continually increasing demands and excel in our new reality. The basis of emotional intelligence is the ability to recognize, understand, and manage our emotions—as well as know how they impact others. Beyond that, emotional intelligence gives us greater ability to understand the emotions of others, allowing for greater empathy. This in turn increases our ability to work effectively with others of different backgrounds and perspectives. Glenn Llopis, author of Make R…
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There’s no shortage of challenges facing employers and the U.S. workforce. From economic concerns to the impact of AI, both workers and organizational leaders are navigating big changes. One trend deserves particular attention: working mothers are reevaluating their place in the workforce. As reported by the Washington Post, the share of mothers aged 25 to 44 with young children who are in the workforce is on the decline, reaching its lowest level in more than three years. This shift has direct implications for recruiting, retention, and overall market competitiveness. But it also opens the door for leaders to make a meaningful difference for their employees. Unde…
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Time capsules are designed to be resilient by nature. But no time capsule has survived as long as designers hope “America’s Time Capsule” will. The time capsule, designed for the semiquincentennial of the U.S. founding, is being created by America250, the nonpartisan, congressionally mandated group organizing commemorations for this year. The plan is to bury the time capsule underground in Philadelphia at Independence National Historical Park on July 4, and for it to be opened in another 250 years, in 2276. The problem is time capsules, which are typically buried underground, and exposed to the elements, don’t really last that long. “We’ve unburied some time …
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Entrepreneurs face more stress, fear, and anxiety in a single day than most people experience in a year. When building something in a crowded market, motivation doesn’t just dip—it can disappear entirely. What is the difference between those who burn out and those who break through? They’ve mastered the three fundamentals: finding their real “why,” setting their own scorecard, and playing the long game. New competitors launch monthly in the vertical drama space where I work. At DramaShorts, we’ve maintained our position among the top 15 apps globally by refusing to play someone else’s game. While others chase viral trends, we focus on building sustainable engagement. He…
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Germany’s SPRIND, the Federal Agency for Disruptive Innovation, and Sweden’s Vinnova, the country’s innovation agency, are two bodies that traditionally haven’t worked hand in hand. But the challenges the world currently faces have brought the two public innovation agencies together to back teams from across Europe building systems that can defend airports, nuclear plants, and civilian sites from hostile drones. One team, led by Martin Saska, a robotics professor at Czech Technical University in Prague, is among those being backed by the agencies to develop anti-drone technology. Beyond supporting a single company, the partnership offers Europe a way to stand firm amid s…
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A quiet shift is reshaping the trajectory of wealth in America, but it isn’t happening in the boardrooms of Wall Street or the halls of Silicon Valley. It’s unfolding in neighborhoods, driveways, and home offices across the country, powered by teachers, software engineers, nurses, military families, and small-business owners who never expected to become real estate investors at all. As the cofounder and CEO of a rental technology company that supports independent property owners (and as an investor myself), I see this transformation every day. What starts as an unexpected ownership moment often turns into a thoughtful plan for long-term financial stability. Many i…
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Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a “Mattress Comfort Scale” running from 1 (soft) to 10 (firm), followed by the message that if your firmness preference is at either end, this mattress is not for you. Wait . . . what? A retailer telling someone not to buy its product? No way! Why would a company tell potential buyers that the product might not suit them? Our team of professors—Karen Anne Wallach, Jaclyn L. Tanenbaum, and Sean Blair—examines this question in a recently published article in the Journal of Consumer Research. Marketers spend billions trying to persuade consumers th…
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From streamlining administrative tasks to enhancing brainstorming sessions, AI is becoming an essential workplace companion. Yet, despite its transformative promise, its integration isn’t as simple as flipping a switch. We recently conducted research at Lucid Software to uncover AI usage in the workplace. We found that more than a third of workers globally are already using AI for fundamental tasks like generating ideas (39%), creating content (37%), communicating summaries (33%), and finding documentation (31%). When thinking about how we’ve adopted the technology into our products, our decade-long investment in intelligence has been key to building an AI-ready platf…
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