Blog, YouTube & Content Monetization

Every company is racing to modernize. There’s a sense that if you aren’t adopting new technology fast enough, you’re already behind. From AI and automation to digital platforms, the list keeps growing. Leaders make big investments, employees sit through onboarding sessions, and for a few weeks, excitement fills the air. Then the momentum fades. Dashboards sit idle. Pilots stall. The return on investment never arrives. We see it all the time. On the factory floor, operators are juggling a dozen tools that don’t talk to each other. Managers chase data that doesn’t reflect what’s really happening. Teams try to keep up with systems meant to help them but instead end u…

Meta’s Threads app is leaning into impermanence. Starting Monday, the platform is rolling out “ghost posts,” a new post format for sharing fleeting thoughts that automatically disappear after 24 hours. Think Snapchat or Instagram Stories—except, for text. Unlike regular Threads posts, replies to ghost posts go straight to the user’s messaging inbox rather than inline, and only the author will be able to see who liked or responded to them. It’s a subtle but significant shift toward private engagement within a public feed, providing a middle ground of sorts between Twitter’s public discourse model and Instagram’s close-friends Stories. Meta says the feature is a…

When Starbucks announced that it would phase out its mobile-order pickup-only locations beginning in 2026, it raised a question: Why abandon a format seemingly built for speed and efficiency? As Starbucks CEO Brian Niccol explained in an earnings call, the pickup-only stores have a “transactional” feel, lacking “the warmth and human connection that defines our brand.” While Niccol also touted the mobile-order options at its traditional coffee shops, I see Starbucks’s move as an attempt to return to its roots as a “third place”—a destination between home and work where people can gather and connect. But this sort of pivot comes with trade-offs, and it creates i…

Americans’ mental health is suffering and it’s not just due to stressful news feeds or not getting enough steps in. Toxic work environments are playing a large role in an epidemic of worsening mental health. According to Monster’s newly released 2025 Mental Health in the Workplace survey of 1,100 workers, 80% of respondents described their workplace environment as toxic. The alarming statistic is an increase from 67% just a year ago. The challenging environment has major implications. An astonishing 71% of workers say their mental health is poor (40%) or fair (31%), while only 29% rank it positively: 20% said it was good and 9% described it as great. Workers say…

Owning a home sounds like a dream, sure, but a majority of Gen Z Americans feel discouraged about whether they can make this sort of lifetime goal a reality. To blame? Housing just isn’t affordable. While two-thirds of Americans between the ages of 18 and 27 say that homeownership is a lifetime goal, 82% of people in this generation believe that actually buying a home is more difficult for them than older generations, according to a new survey of 1,000 Gen Z adults released today by Realtor.com. Things are so bad, in fact, that 16% of Gen Zers rate housing affordability as one of their top life concerns. And it’s not just a feeling: Younger generations have been l…

Company culture doesn’t affect performance. That’s not a hot take, that’s what a 2022 meta analysis from the Chartered Institute of Personnel and Development found when they compared more than 500 research papers on the topic. From the report: The findings are very clear: there is little evidence consistently linking organizational culture to performance, but if such a link should exist, it is very weak and too small to be practically meaningful. As such, organizations and practitioners should be careful spending time and money on company-wide culture change programs as they are not likely to increase performance. And yet, when asked, 92% of executives believe t…

It’s the end of the year and the pressure is on, demands are high, and you’re probably close to the end of your rope as you try to wrap up your remaining projects before the holidays start. If that’s you, you’re not alone. Holiday stress is very common: In a survey by LifeStance Health, 57% of respondents said they experience stress over the season. But it’s possible to maintain your energy and momentum and not only get things done but stay engaged and finish strong. Fortunately, there are a few pragmatic strategies to maintain your energy and momentum through the end of the year. 1. Maintain control You’re likely to start feeling out of control. This is becaus…

It’s a great week to have a disposable income and act like you know how to ski. North Face x Skims today launches its second winter outerwear capsule, again channeling ski culture with a campaign shot on the powder-coated Chilean mountains. (Skis and airfare not included.) The 2025 drop expands on its collection from last year with even more silhouettes, like the wrap puffer coat, and a thoughtfully cropped, hooded puffer jacket with drop shoulder that brings some fashion to the line, which is aesthetically more oriented toward sport. It also includes men’s and kid’s styles for the first time (prices range from $55 to $800). Even considering the new styl…

Every technological revolution has its awkward adolescence. We’re living through AI’s right now. Recent research from Stanford and BetterUp has given this moment a name: “workslop.” It’s the flood of hastily AI-generated content that clogs inboxes, clutters presentations, and quietly erodes productivity. The email that reads like it was written by a committee of robots. The strategy document with oddly formal phrasing and zero original insight. The presentation deck that says nothing new. If this sounds familiar, you’re not imagining it. And if you’re a manager watching your team’s output simultaneously increase in volume and decrease in quality, you’re not alone. …

Last year, OpenAI decided it had to pay more attention to its power users, the ones with a knack for discovering new uses for AI: doctors, scientists, and coders, along with companies building their own software around OpenAI’s API. And so the company turned to post-training research lead Michelle Pokrass to spin up a team to better understand them. “The AI field is moving so quickly, the power-user use cases of today are really the median-user use cases a year from now, or two years from now,” Pokrass says. “It’s really important for us to stay on the leading edge and build to where capabilities are emerging, rather than just focusing on what people are using the models…

Shares in CoreWeave Inc are sinking this morning after the company revealed its third-quarter 2025 results yesterday. While the New Jersey-based AI infrastructure firm more than doubled its revenue from the same quarter a year earlier, it also revised down its full fiscal 2025 forecast, sending its stock price tumbling. Here’s what you need to know. What’s happened? Yesterday, AI infrastructure company CoreWeave announced financial results for its Q3 2025, which ended on September 30. There was some good news for the quarter, including revenue of nearly $1.4 billion (up 134% year over year) and a revenue backlog of $55.6 billion (up 271% YoY). Revenu…

You’ve probably heard of House of Highlights—even if you’re not a sports fan, it’s hard to miss, whether on YouTube or scrolling through your social feeds. What started as a college dorm Instagram account has grown over 11 years into the #1 sports media brand on the platform, boasting 100 million followers and billions of monthly views. Today, House of Highlights is a multi-platform sports media powerhouse, producing creator-led content and original series that rival traditional TV. Drew Muller, vice president and general manager at House of Highlights, spoke with Yasmin Gagne and Joshua Christensen on the Most Innovative Companies podcast about growth strategies,…

Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with generative artificial intelligence products. The company will pay $12 per share for Semrush, representing a premium of around 77.5% to its stock’s last closing price. Semrush shares jumped 75% to $11.83 in premarket trading. Semrush designs and develops AI software that helps companies with search engine optimization, social media, and digital advertising. The acquisition, expected to close in the first half of next year, would allow Adobe to help marketers better understand how t…

If you loved the Lego Game Boy but couldn’t get yourself to buy it because it was only a display piece that couldn’t play actual Game Boy games, I’ve got great news for you: It’s no longer merely a clever block of bricks. Substance Labs, a merry band of Lego and gaming lovers based in Switzerland, have created a kit that retrofits the official brick-perfect Lego set into an unofficial pixel-perfect playable Game Boy. The name of this wündertronics is BrickBoy. Yes, it’s a Kickstarter project, so the usual “may not deliver” caveats apply. Substance Labs calls itself “a team of creators and engineers who grew up building with Lego and gaming on the classics [who hav…

Thanksgiving is behind us, which means the holiday shopping season has officially begun. And that means that both companies and third-party retailers will spend every day between now and Christmas morning trying to get you to spend your consumer dollars with them. As in years past, one of the most sought-after gifts will be the smartphone. According to an analysis last month by global marketing research firm NielsenIQ, 37% of shoppers buying tech this season have smartphones on their list. And when it comes to smartphone brands, Apple tops tech buyer preferences, with 54% of those surveyed looking to buy an iPhone. But as anyone who knows Apple well knows, the com…

There’s a commercial break on the TV — why not scroll through a few TikToks to pass the time. Ten minutes early for an appointment? Catch up on Instagram Stories. Train delays? A quick doomscroll of the news while you wait. It’s a common reflex: Americans check their phones 144 times a day, on average, according to a survey from Reviews.org. It’s also a habit many are trying to break. “My biggest fear is that I’ll lie on my deathbed and regret how much time I spent on my phone,” TikTok creator Sierra Campbell said in a video posted in May. Her answer? An analog bag. Campbell carries with her a bag of analog activities at all times, including crossword puzz…

AI is radically changing the future of the workplace — from redefining jobs to fueling the rise of so-called “work slop.” Live on stage at the Masters of Scale Summit in San Francisco, Box CEO Aaron Levie, LinkedIn’s Chief Economic Opportunity Officer Aneesh Raman, and Meta’s Head of Business AI Clara Shih share their insider perspectives on AI optimism, uncertainty, and navigating this unprecedented era. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podcast, Rapid Respon…