Blog, YouTube & Content Monetization

Shares opened mixed in Europe on Tuesday after slipping in Asia as some regional markets wrapped up trading for the year. Crude oil prices edged higher and gold and silver resumed their ascent. U.S. futures were flat. In Tokyo, Japanese Prime Minister Sanae Takaichi rang out the final session for 2025 in a traditional year-end ceremony. “By realizing a Japanese economy that earns the trust of investors around the world, we will create a virtuous cycle in which global capital flows into Japan,” Takaichi said. The benchmark Nikkei 225 shed 0.4% to 50,339.48, its first year-end close above 50,000. It ended 2025 up nearly 25%. With just two trading days left before the y…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Before becoming CEO and president of C.H. Robinson in 2023, Dave Bozeman worked at four of the world’s most iconic companies: Harley-Davidson Motor Company, Caterpillar, Amazon, and Ford Motor Company. During each stop, he gleaned valuable lessons: Harley-Davidson (16 years): The m…

Ikea just launched a new collection of speakers that double as actual pieces of art. The collection, which includes three round bluetooth speakers, two lamp speakers (called the Kuglass), and one new version of Ikea’s beloved Fado lamp, was made in collaboration with the Swedish designer Tekla Evelina Severin (also known as Teklan). Severin, who is known for her work as a colorist, photographer, and designer, brings a keen eye for color and pattern to the designs, turning a product that might otherwise be an eyesore into one worthy of display. In fact, it would be difficult to even recognize the products as speakers upon first glance. Tekla Evelina Severin Thi…

Ever wondered what happens when you add random household items to the same bowl every day for 100 days straight? Well, you’re in luck. One TikTok account has made it their mission to find out—so you don’t have to. The anonymous account, known simply as Bowl of Danger, adds “random stuff” to a bowl each day until they “get in danger.” The experiment began in January with a dollop of sunscreen. Each day, something new entered the mix: sugar, whipped cream, deodorant, lit firecrackers, batteries, nail polish, vodka, a whole pizza, a Big Mac. “Can’t imagine how bad that reeks,” someone wrote in the comments. “I just unlocked a new facial expression,” a…

It’s been an unprecedented and brutal week for the advertising industry. The finalization of Omnicom Group’s $13 billion acquisition of Interpublic Group (IPG) (the biggest takeover in advertising history) is affecting tens of thousands of workers—most immediately the 4,000 expected to be laid off by the end of the year. Both Omnicom and IPG own many different ad agency brands, all of which will be profoundly impacted by the merger. Omnicom is retaining only McCann from the IPG roster of agency networks, while folding FCB into BBDO, and both DDB and MullenLowe into TBWA, in order to achieve Omnicom Chairman and CEO John Wren’s goal of $750 million in synergies. Th…

Apparently any place looks better if you just say it’s Japan. That’s according to a TikTok trend, dubbed the “Japan effect.” First reported in Casey Lewis’s youth trends newsletter After School, the trend has users making slideshows of two images. For all intents and purposes they are the same, except one is labelled with the original location and the second is labelled Tokyo, Japan. The idea being that the “Japan effect” is so strong, just the location tag can filter how we perceive an ordinary street or an average American neighborhood. Scrolling through the comments, those watching these TikTok videos genuinely believe the second image looks better than the f…

Households that have bought Ben’s Original rice products will want to check their pantries right away. The brand, owned by food giant Mars, has issued a voluntary recall for select rice products. At issue is the possibility of small stones mixed in the rice, which could cause intestinal and other damage if consumed. Here’s what you need to know about the Ben’s Original rice recall. What’s happened? On October 10, Ben’s Original announced a voluntary recall of some of its rice products. That recall notice was later published on the U.S. Food and Drug Administration’s (FDA) website on October 14. The voluntary recall was initiated after Ben’s Original di…

There’s been a seismic shift in the way we shop for fashion. We were once dependent on going in-store to physically browse, touch, and try on endless garments to ensure fit and style. However, e-commerce has introduced a virtual shopping experience eliminating these tactile touchpoints—often the difference between making the purchase or putting it back on the rack. Last year, 2.71 billion people made online purchases—and though shopping for apparel is still predominantly done in-person, 43% of U.S. consumers bought clothing and 33% bought shoes online. More consumers are embracing shopping via online storefronts and the younger, more digitally-savvy generations hold m…

Family members of dead celebrities including Robin Willians and George Carlin are calling foul over AI-generated videos of their loved ones appearing on OpenAI’s new app, Sora. OpenAI’s new video generation app is just a few weeks old, but it rapidly rocketed to the top of the U.S. Apple App Store within days of its release. And perhaps as rapidly, experts and creators raised copyright concerns around Sora, as the app appeared to let users create content of well-known cartoon characters and deepfakes of public figures. OpenAI has since curbed those kinds of videos, but The Washington Post and other outlets have reported that family members of dead celebrities do…

It might surprise people that my husband and I pay a financial planner, given that I spend a lot of time on financial, tax, and investment planning at work. However, hiring a planner has delivered a return that can’t be quantified: peace of mind. Here are some key reasons we pay for financial advice. 1) We wanted a second opinion on a few important decisions. I wanted a different perspective on less-familiar subjects, such as handling employer stock, and whether we needed long-term care insurance. We could have confronted both issues on our own, but having professional guidance helped us move forward more confidently. 2) We found a business model that makes sense for …

Stocks rose in morning trading on Wall Street Friday and further trimmed losses from earlier in the week for several major indexes. The S&P 500 jumped 0.8%, adding to gains made on Thursday. The Dow Jones Industrial Average rose 283 points, or 0.6%, as of 10:05 a.m. Eastern. The Nasdaq jumped 1% and is now on track for a weekly gain. Technology stocks with an focus on artificial intelligence once again led the market. Nvidia jumped 3.4% and Broadcom rose 2.4%. Oracle rose 7% on news that it, along with two other investors, had signed agreements to form a new TikTok U.S. joint venture. Oracle, Silver Lake and MGX each get a 15% share in the popular social video pla…

Being a night owl can be bad for your heart. That may sound surprising but a large study found people who are more active late at night — when most of the population is winding down or already asleep — have poorer overall heart health than the average person. “It is not like, that, night owls are doomed,” said research fellow Sina Kianersi of Brigham and Women’s Hospital and Harvard Medical School, who led the study. “The challenge is the mismatch between your internal clock and typical daily schedules” that makes it harder to follow heart-healthy behaviors. And that’s fixable, added Kianersi, who describes himself as “sort of a night owl” who feels a boost in “my anal…

Costco’s latest promotional offering just dropped, but members aren’t rushing to claim it. At select warehouse club locations, members can now take home complimentary 3-pound bags of Gala apples. The shopping warehouse’s unique business model, wherein membership fees contribute largely to its revenue, means that it focuses on plugging its membership more than advertising specific products. Costco puts significant effort into encouraging people to join, or upgrade and renew, existing memberships. In the past, Costco has offered enticing items like tote bags to coax customers into automatic membership renewals, but the promotional bag of apples is not as appealing…

Many major platforms provide personalized “year in review” features that highlight how users have spent their time over the past year. Spotify Wrapped is the most popular of these summaries, but Apple Music, Snapchat, Deezer, and others also offer them. And now, internet users have a new year-in-review feature to check out this year: YouTube Recap. Here’s what you need to know about the video site’s year-in-review and how to access it—especially if you’re looking to kill some time while waiting for Spotify Wrapped 2025 to come out. What is YouTube Recap? YouTube Recap is Google’s just-announced year-in-review feature for its YouTube platform. The pers…

Tom Freston could easily fill a book with stories from the formative days of MTV and his celebrity encounters — Bono would merit a few chapters on his own. Ultimately, though, Freston feels that his life has a more valuable lesson to offer. His memoir, “Unplugged,” shows by example that trying to follow a straight line to success is not the only path. Freston, 80, was at MTV from the start and became its leader, along with sister networks Comedy Central, VH1, and Nickelodeon, at their greatest periods of success. He rose to become CEO of parent corporation Viacom before chairman Sumner Redstone’s impatience led to his ouster in 2006. Since then, Freston has la…

You may have seen warnings that Google is telling all of its users to change their Gmail passwords due to a breach. That’s only partly true. Google is telling users to change their passwords, but not because of a breach that exposed them. In fact, Google’s real advice is to stop using your password altogether. Here’s what I mean. The breach traces back to Salesforce, whose systems were compromised by the hacker group known as ShinyHunters (also tracked as UNC6040). Attackers obtained business-related Gmail data, including contact lists, company associations, and email metadata. No actual Gmail account credentials were stolen, but the nature of the stolen data makes ph…

OpenAI never wanted to build a chatbot. As an early beta tester for OpenAI’s GPT-3 model, I can vouch for the fact that the company was caught totally off guard by ChatGPT’s runaway success. An email that OpenAI sent me on November 28, 2022—just two days before ChatGPT came to market and kicked off a trillion-dollar, multiyear, economy-distending AI scramble—didn’t even mention the new interface. Rather, it bragged about the company’s then-revolutionary “DaVinci” model and how it could “deliver clearer, more engaging, and more compelling content” and allow developers to “take on tasks that would have previously been too difficult to achieve.” From th…

It’s time to crown the champion of America’s pastime—even if a Canadian team earned its way into the battle. The first pitch of the 2025 World Series will be thrown out tonight: Friday, October 24. The Toronto Blue Jays will try to stop the Los Angeles Dodgers from becoming the first team since the 2000 Yankees to win consecutive championships. The Blue Jays will also try to prevent Shohei Ohtani from making any baseball history. Both feats are a tall order. Let’s take a look back at how the two teams got here and speculate on Ohtani’s potential firsts before we get into how to watch the World Series. The road to the World Series Ironically, the Blue …

“If the size of your failures isn’t growing you’re not going to be inventing at a size that can actually move the needle.” Jeff Bezos’s words—written in a 2019 letter to shareholders—suggest a more clear-eyed view of the innovation process than the paradoxical perspectives of many other senior executives. Oh sure, CEOs agree that innovation is important. In fact, 92% say it’s a top priority, according to a recent McKinsey article. But at the same time, more than 90% of CEOs say they do a lousy job at innovation. The reason for this confusing response can be boiled down to one major point, alluded to by Bezos: Fear of failure. Yes, fear of failure—and wa…

Apple was hit with a lawsuit in California federal court by a pair of neuroscientists who say that the tech company misused thousands of copyrighted books to train its Apple Intelligence artificial intelligence model. Susana Martinez-Conde and Stephen Macknik, professors at SUNY Downstate Health Sciences University in Brooklyn, New York, told the court in a proposed class action on Thursday that Apple used illegal “shadow libraries” of pirated books to train Apple Intelligence. A separate group of authors sued Apple last month for allegedly misusing their work in AI training. TECH COMPANIES FACING LAWSUITS The lawsuit is one of many high-stakes cases brough…

This week, news reports revealed that Meta would be cutting hundreds of jobs in its AI division. The layoffs will impact employees who work on AI products, research, and infrastructure. They come after Meta went on a hiring spree to shore up its AI efforts. But despite the job cuts, Meta’s chief AI officer told the Wall Street Journal that the company would, however, continue hiring “AI native” talent—a term that seems to have quietly slipped into the corporate lexicon amid the AI arms race. For the last decade, the term “digital native” has been circulating to describe Gen Z, as many of them don’t know life without the internet. The cohort following them, Generat…

“Somehow, it didn’t leak.” When I caught up with Rivian founder and CEO RJ Scaringe after the company’s “AI & Autonomy Day” keynote on December 11 at its Palo Alto headquarters, he marveled that the company had managed to keep the event’s news under wraps until it was ready for its big reveal. It did—and there was a lot to discuss. At the keynote, Rivian unveiled its Gen 3 platform, which will turn the maker of EV trucks, SUVs, and vans into an autonomy company, a focus he says will subsume “the whole business” of transportation. Debuting late next year in a version of the upcoming R2 SUV, the Rivian Autonomy Computer platform is powered by a chip the comp…