Blog, YouTube & Content Monetization

The next time you open Netflix’s app, it may look a lot more like YouTube, Instagram, or TikTok. That’s no accident: On April 29, the streaming service begins rolling out its biggest mobile redesign in years, with a major focus on vertical video. Netflix is launching the new mobile UI in the U.S., U.K., Canada, and a handful of other countries now, with plans to expand globally in the coming months. Once the app updates, subscribers will gain access to a new “Clips” tab featuring trailers, highlights, and behind-the-scenes footage from Netflix shows, movies, and podcasts, all optimized for quick, on-the-go viewing. Clips appear in an endless scroll feed, much like the…

One of the hardest parts of being a homeowner is knowing whom to call when something goes wrong with your house—a process that starts with figuring out what’s actually wrong in the first place. “What if you wake up, you’ve got a wet spot on the ceiling, and you’re like, Oh crap, I’ve got a problem, but I don’t actually know what it is or who to hire?” says Marco Zappacosta, cofounder and CEO of the home-services marketplace Thumbtack. The 18-year-old platform has made a robust business of helping homeowners navigate the sometimes bewildering process of home improvements and repairs by connecting them with all sorts of service pros—handymen, roofers, electricians…

If you haven’t been living under a rock, you’ve probably seen the marketing for The Devil Wears Prada 2, whether it’s a glamorous outfit from Anne Hathaway or Meryl Streep all over social media or a Diet Coke can plastered with the signature double-spiked red heel. The global press tour, which spanned cities such as Mexico City, Tokyo, Seoul, and Shanghai, culminated at the movie’s star-studded world premiere at New York City’s Lincoln Center earlier this month with Hathaway, Streep, Emily Blunt, and Stanley Tucci present. As studios promote trailers for upcoming releases, it’s no surprise that they’re also using premieres as massive marketing vehicles as well. …

When the New York Red Bulls professional soccer team heads to practice at its new state-of-the-art training facility in Morris Township, New Jersey, the players will be doing so alongside a bunch of 9-year-olds. The $100 million facility, which officially opened in April, was designed as much for the pros on the Major League Soccer squad as for the roughly 6,000 kids that take part in the club’s academy and soccer camp programs every year. “The objective was always to have a space that we could grow into—not just good for the moment, but to think about the future,” says Marc de Grandpré, president and general manager of Red Bull New York. “Our success on the first…

Executive leaders today face mounting pressure to boost productivity and innovation with AI. Employees—on the other hand—report low trust in organizational change and limited information about how AI will impact their work (or whether it’s going to replace the jobs that the company hired them to do). According to a December 2025 Gartner survey of 110 CHROs, 95% reported undertaking AI-related initiatives in their organizations. But while many companies are experimenting widely with AI, most organizations are struggling to translate AI investment into something that actually improves their businesses. Why AI adoption isn’t that simple AI adoption is uniquely dif…

Uber Technologies is doing everything it can to save its customers’ time, but for CEO Dara Khosrowshahi, the company’s sixth annual GO-GET event in New York City was something of a trip through time. On Wednesday, Khosrowshahi and other members of Uber’s leadership unveiled a slew of new features, and also announced Hotels on Uber, a new hotel-booking feature, working in concert with Expedia, a company for which Khosrowshahi previously served as CEO. The feature allows users to book hotel rooms directly in the Uber app, similar to how they’d hail a ride or order food through Uber Eats. Khosrowshahi said that travel was Uber’s “next frontier,” and that “taking all …

After Meta announced it would lay off 10% of its workforce next month to offset AI spending, employees swarmed to Blind—an anonymous online workplace forum—to get a few things off their chests. According to a report by Blind provided to Fast Company, posts containing negative sentiment about AI at Meta have grown to 83% since late 2025—that’s a roughly 300% jump since 2024, when just 20% of posts on the site about AI at Meta were negative. “Meta is dead and depressing,” one post on the platform said after the company’s layoff announcements. Cynicism around AI and workplace culture at Meta is pervasive on the platform. “They do not care about the employees any…

California-based Ghirardelli Chocolate Company has voluntarily recalled 13 of its powdered beverage mixes over concerns of potential Salmonella contamination. The storied confectionery says it issued the recall after dairy producer California Dairies recalled its milk powder, which is used in the affected powdered beverage mixes. The Food and Drug Administration (FDA) published a recall notice on Tuesday, April 28. To date, no illnesses have been reported. What products are included in the recall? The recall covers a limited selection of powdered beverage mixes packaged for food service and institutional customers. However, Ghirardelli cautions tha…

Why do CEOs of big AI labs like OpenAI and Anthropic often publicly acknowledge that AI is likely to result in significant job loss? Most AI company CEOs now concede that widespread job loss from AI is coming, while differing somewhat on the timeline. OpenAI CEO Sam Altman has long acknowledged that AI will displace workers. “The real impact of AI doing jobs in the next few years will begin to be palpable,” he said recently. But he often adds that AI will also create new jobs, such as for humans who manage teams of AI agents. Anthropic CEO Dario Amodei has been the most frank and pessimistic when it comes to AI-driven job loss: “I would not be surprised if somewhe…

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The European Union accused Meta on Wednesday of failing to stop underage users from accessing Facebook and Instagram, in violation of the bloc’s tough digital rules that require social media sites to protect minors. The EU’s executive branch said Meta Platforms lacked effective measures to prevent children younger than 13 from signing up, and that it was not doing enough to identify and remove children after they had opened accounts. Meta’s own minimum age to open an account on Facebook or Instagram is 13. The problem is not just that children are getting access. The European Commission said Meta is also inadequately assessing the risk of children younger than 13 being…

When The Devil Wears Prada debuted in 2006, it introduced the world to cerulean blue and the not-so-glam life of fashion and editorial. This spring, as the world readies not for florals but for the film’s sequel, questions around toxic work cultures—and how to handle them—are resurfacing. Fresh discourse on the topic was sparked during the upcoming movie’s press tour, when Emily Blunt—who plays the English, overworked but fashionable first assistant to the editor-in-chief of a magazine—revisited one of her character’s most iconic scenes. In the scene, Blunt’s character (also named Emily), who is wearing Valentino and an early-aughts smoky eye, dashes into her…

Many commentators have called March’s California jury verdict, finding Meta and Google liable for designing addictive platforms that harm children, social media’s “big tobacco moment.” The comparison is apt, but not quite in the way most people mean it. The tobacco litigation story is usually told triumphantly, with a malicious industry that was held accountable, victims that were vindicated, and a dangerous product that is now regulated. What that story leaves out is directly relevant to what happens next with social media. The tobacco litigation succeeded not because cigarettes were addictive, but because the industry had committed fraud. For decades, tobacco co…

Taylor Swift recently filed a series of trademark applications designed to protect the star from AI-enabled impersonations. Swift already holds a wide array of trademarks, but these latest filings, at least one intellectual property firm suggests, serve a new purpose: protecting the timbre and character of her voice itself through what is known as a “sound mark.” In two recent filings, posted April 24 by Swift’s company, the celebrity applied to trademark two recordings. In one, she says, “Hey, it’s Taylor,” and in the other, “Hey, it’s Taylor Swift.” The recordings themselves are not particularly novel, but that is likely beside the point. “The concept of protect…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While softness—and even outright weakness—remains in parts of Florida’s housing market, the intensity of the downturn in Florida has eased somewhat in recent months. While the ResiClub team is huge fans of looking at year-over-year shifts in home prices—especially when using an index that helps account for mix shift—the truth is that year-over-year changes are also slightly lagging. One way to get ahead of year-over-year home price shifts is by looking at seasonally adjusted month-over-month home price shifts as measured by the Zillow Home Value …

In March 2026, Coca-Cola CEO James Quincey told CNBC that AI had significantly influenced his decision to step down from his post. The company needed, in his words, “someone with the energy to pursue a completely new transformation of the enterprise.” A few months earlier, Walmart’s Doug McMillon stepped aside for essentially the same reasons: he could, he said, start the next big set of AI transformations, but he couldn’t finish the job. According to McMillon, Walmart needed someone faster to lead them into the AI era and so he was passing the baton on to a new CEO. These were not failed CEOs being pushed out. Quincey had added more than ten new billion-dollar brands…

I have spent decades in the high-stakes world of finance, in rooms with CEOs, politicians, and men who run major organizations. On paper, these men have everything figured out. But when the doors close and the room gets quiet, a surprising truth tends to surface: They feel profoundly alone. They have golf partners, colleagues, and acquaintances. They can debate politics or dissect a balance sheet for hours. And they know who to rely on when it comes to resolving an issue in the business they know so well. But when life fractures, as it always does, these same capable men don’t know who to call. We are living through what the former U.S. Surgeon General Vivek Mu…

We are living through the most rapid and sweeping digitalization in history. The average adult touches their phone hundreds if not thousands of times a day. And yet, at this moment of peak digital saturation, a countermovement is taking shape in schools, governments, and research institutions. More and more people have reached the conclusion that for human beings to think well, learn deeply, and stay mentally healthy, we may need significantly less technology. Consider what’s happening in education. Australia passed legislation banning children under 16 from social media entirely. Sweden, having spent a decade rolling tablets into every classroom and replacing textboo…

Ask most leaders to describe a high performer, and you’ll hear some version of the same profile: sharp, resilient, and relentless. Ask those same leaders what they mean by resilient, and the answer almost always collapses into two dimensions: mental toughness and physical stamina. We have built entire leadership development industries around cognitive acuity and physical wellness. What we have largely ignored is the third pillar: emotional recovery. This is not a soft argument. It is a structural one. And the science, along with a growing body of evidence from the workplace, suggests that overlooking emotional recovery is not just a wellness gap; it is a strategic one…

Using AI in the workplace promises significant productivity gains. And using chatbots may make you feel productive, because it they designed to create engagement from users. But, you need to be more explicit about calculating the costs (and opportunity costs) and tangible benefits to your work. That will help you determine whether the AI juice is worth the LLM squeeze. Here are three key considerations. 1. Calculate your time spent using AI When people first started analyzing the downside of smart phones, one of the big data points that got trotted out was how long someone would remain off-task once they picked up their phone. Because apps on your phone are so …

Google’s transition into the era of artificial intelligence continued to pay off for its corporate parent, Alphabet Inc., which on Wednesday announced another quarter of stellar growth that helped to more than double its already lofty market value during the past year. Alphabet earned $62.6 billion, or $5.11 per share, during the January-March period, an 81% increase from the same time last year. Revenue climbed 22% from last year to $109.9 billion. Both numbers easily surpassed the analyst projections that steer investors. Alphabet’s stock price rose more than 6% in extended trading after the numbers came out, setting up the shares to hit a new high during Thursd…

San Francisco may have a reputation for being AI-obsessed and chock-full of antisocial tech nerds, but those are only stereotypes—right? A viral post from a San Francisco tech worker brought all the city’s clichés into focus, after he visited New York City and was seemingly amazed by people interested in anything other than AI. Parv Sondhi, a San Francisco-based project manager with experience at Apple, eBay, and UC Berkeley, took to social media to share his observations after spending a week in New York City. In his post, he remarked on seeing “very few AI ads or billboards around” and coming across “way more artists.” Sondhi seemed especially wowed by how s…

Passengers flying with low battery on their phones might be out of luck—at least if they are flying American Airlines. The country’s largest airline is implementing a new policy that will restrict how many portable chargers passengers may bring to the aircraft, citing potential safety concerns from lithium batteries. “We know our customers rely on portable chargers to keep devices powered throughout their journey,” the carrier told CBS. “To support safety on board while ensuring our customers continue to have the ability to charge when on the go, American is requiring customers to keep these devices easily accessible during flight.” The new policy goes into ef…