Blog, YouTube & Content Monetization

Costco’s latest promotional offering just dropped, but members aren’t rushing to claim it. At select warehouse club locations, members can now take home complimentary 3-pound bags of Gala apples. The shopping warehouse’s unique business model, wherein membership fees contribute largely to its revenue, means that it focuses on plugging its membership more than advertising specific products. Costco puts significant effort into encouraging people to join, or upgrade and renew, existing memberships. In the past, Costco has offered enticing items like tote bags to coax customers into automatic membership renewals, but the promotional bag of apples is not as appealing…

Many major platforms provide personalized “year in review” features that highlight how users have spent their time over the past year. Spotify Wrapped is the most popular of these summaries, but Apple Music, Snapchat, Deezer, and others also offer them. And now, internet users have a new year-in-review feature to check out this year: YouTube Recap. Here’s what you need to know about the video site’s year-in-review and how to access it—especially if you’re looking to kill some time while waiting for Spotify Wrapped 2025 to come out. What is YouTube Recap? YouTube Recap is Google’s just-announced year-in-review feature for its YouTube platform. The pers…

Tom Freston could easily fill a book with stories from the formative days of MTV and his celebrity encounters — Bono would merit a few chapters on his own. Ultimately, though, Freston feels that his life has a more valuable lesson to offer. His memoir, “Unplugged,” shows by example that trying to follow a straight line to success is not the only path. Freston, 80, was at MTV from the start and became its leader, along with sister networks Comedy Central, VH1, and Nickelodeon, at their greatest periods of success. He rose to become CEO of parent corporation Viacom before chairman Sumner Redstone’s impatience led to his ouster in 2006. Since then, Freston has la…

You may have seen warnings that Google is telling all of its users to change their Gmail passwords due to a breach. That’s only partly true. Google is telling users to change their passwords, but not because of a breach that exposed them. In fact, Google’s real advice is to stop using your password altogether. Here’s what I mean. The breach traces back to Salesforce, whose systems were compromised by the hacker group known as ShinyHunters (also tracked as UNC6040). Attackers obtained business-related Gmail data, including contact lists, company associations, and email metadata. No actual Gmail account credentials were stolen, but the nature of the stolen data makes ph…

Stocks rose in morning trading on Wall Street Friday and further trimmed losses from earlier in the week for several major indexes. The S&P 500 jumped 0.8%, adding to gains made on Thursday. The Dow Jones Industrial Average rose 283 points, or 0.6%, as of 10:05 a.m. Eastern. The Nasdaq jumped 1% and is now on track for a weekly gain. Technology stocks with an focus on artificial intelligence once again led the market. Nvidia jumped 3.4% and Broadcom rose 2.4%. Oracle rose 7% on news that it, along with two other investors, had signed agreements to form a new TikTok U.S. joint venture. Oracle, Silver Lake and MGX each get a 15% share in the popular social video pla…

“Somehow, it didn’t leak.” When I caught up with Rivian founder and CEO RJ Scaringe after the company’s “AI & Autonomy Day” keynote on December 11 at its Palo Alto headquarters, he marveled that the company had managed to keep the event’s news under wraps until it was ready for its big reveal. It did—and there was a lot to discuss. At the keynote, Rivian unveiled its Gen 3 platform, which will turn the maker of EV trucks, SUVs, and vans into an autonomy company, a focus he says will subsume “the whole business” of transportation. Debuting late next year in a version of the upcoming R2 SUV, the Rivian Autonomy Computer platform is powered by a chip the comp…

This week, news reports revealed that Meta would be cutting hundreds of jobs in its AI division. The layoffs will impact employees who work on AI products, research, and infrastructure. They come after Meta went on a hiring spree to shore up its AI efforts. But despite the job cuts, Meta’s chief AI officer told the Wall Street Journal that the company would, however, continue hiring “AI native” talent—a term that seems to have quietly slipped into the corporate lexicon amid the AI arms race. For the last decade, the term “digital native” has been circulating to describe Gen Z, as many of them don’t know life without the internet. The cohort following them, Generat…

OpenAI never wanted to build a chatbot. As an early beta tester for OpenAI’s GPT-3 model, I can vouch for the fact that the company was caught totally off guard by ChatGPT’s runaway success. An email that OpenAI sent me on November 28, 2022—just two days before ChatGPT came to market and kicked off a trillion-dollar, multiyear, economy-distending AI scramble—didn’t even mention the new interface. Rather, it bragged about the company’s then-revolutionary “DaVinci” model and how it could “deliver clearer, more engaging, and more compelling content” and allow developers to “take on tasks that would have previously been too difficult to achieve.” From th…

“If the size of your failures isn’t growing you’re not going to be inventing at a size that can actually move the needle.” Jeff Bezos’s words—written in a 2019 letter to shareholders—suggest a more clear-eyed view of the innovation process than the paradoxical perspectives of many other senior executives. Oh sure, CEOs agree that innovation is important. In fact, 92% say it’s a top priority, according to a recent McKinsey article. But at the same time, more than 90% of CEOs say they do a lousy job at innovation. The reason for this confusing response can be boiled down to one major point, alluded to by Bezos: Fear of failure. Yes, fear of failure—and wa…

It’s time to crown the champion of America’s pastime—even if a Canadian team earned its way into the battle. The first pitch of the 2025 World Series will be thrown out tonight: Friday, October 24. The Toronto Blue Jays will try to stop the Los Angeles Dodgers from becoming the first team since the 2000 Yankees to win consecutive championships. The Blue Jays will also try to prevent Shohei Ohtani from making any baseball history. Both feats are a tall order. Let’s take a look back at how the two teams got here and speculate on Ohtani’s potential firsts before we get into how to watch the World Series. The road to the World Series Ironically, the Blue …

A quiet shift is reshaping the trajectory of wealth in America, but it isn’t happening in the boardrooms of Wall Street or the halls of Silicon Valley. It’s unfolding in neighborhoods, driveways, and home offices across the country, powered by teachers, software engineers, nurses, military families, and small-business owners who never expected to become real estate investors at all. As the cofounder and CEO of a rental technology company that supports independent property owners (and as an investor myself), I see this transformation every day. What starts as an unexpected ownership moment often turns into a thoughtful plan for long-term financial stability. Many i…

The home of the “Mona Lisa” is getting a new boss. Art historian Christophe Leribault, a veteran museum director, is taking over at the Louvre, shouldering the challenge of getting the world’s largest museum out of crisis after the brazen heist in October of the French crown jewels. French government spokeswoman Maud Bregeon announced Wednesday that Leribault is taking over from outgoing Louvre director Laurence des Cars, who resigned Tuesday. The difficulties he inherits are formidable. The daylight robbery — among the highest-profile museum thefts in living memory — exposed alarming security holes at the Paris landmark. The former royal palace has also s…

‘Tis the season of holiday celebrations with friends, family and, yes—coworkers. Work holiday party attendees can typically be divided into two camps: those who look forward to donning an ugly sweater and doing shots with Lloyd in accounting, and those who have their “I can’t make it” excuses locked in long before December 1st. Good news for the latter camp: the number of companies hosting any kind of holiday party is on the decline. In 2007, 90% of firms said they were hosting one, according to data from (the coincidentally named) Challenger, Gray & Christmas. In 2024, that number dropped to just 64%. After spending 40-plus hours a week already wit…

Up until a week ago, I was really quite satisfied by my iPhone 17 Pro. Not the Liquid Glass, but its soft orange aluminum frame felt just new enough to give me a spark. Then I opened the Google Pixel 10 Pro Fold. Yes, its name is too long. Yes, it costs $700 more than my iPhone. Yes, it’s still heavier than I want it to be. And yet, I hate to admit it . . . the Fold justifies every analyst who has cried that Apple’s hesitance to adopt flexible screen technologies is starting to make it look dated. An estimated 17 million folding smartphones sold last year, representing a scant 1.5% of the smartphone market, but about every analyst expects that figure to balloon …

When I was a kid, my favorite place in the world was hunched over a sewing machine. I’d cut up old jeans, hand-stitch fabric scraps into new outfits, and dream of someday seeing my clothes walk a runway. My notebooks were full of fashion drawings. Somewhere in my teens, that dream slipped quietly into the background. Life pulled me in a different direction. But this year, thanks to AI, I finally staged my first runway show at New York Fashion Week. Okay, not at the literal Fashion Week runways in Manhattan but on social media where people are scrolling for Fashion Week content. And the wild part? I pulled it together in one Friday night using my own AI-powered f…

There’s a new epidemic sweeping companies worldwide: unhappiness. According to recent research, only 51% of employees frequently feel happy at work. Being happy is not just a “nice to have” in the workplace. The same research found that happy workers are 42% more likely to feel productive or motivated, meaning that employee happiness is directly linked to business outcomes. While many organizations have introduced initiatives such as “duvet days,” mindfulness classes, and wellbeing apps, recent research from the University of Oxford has shown that these have no discernible effect on employee mental wellbeing. So, what is the answer to curing this unhappiness e…

One April night eight years ago, two tech leaders sat down with a former Forest Service employee at Terroir, a natural wine bar in San Francisco. Then they started sketching out a plan that would eventually reshape California’s housing policy. Landmark housing reforms that passed in the state in 2025, one that allows more housing to be built near transit stops, and another curbing the use of environmental law to block new housing—and which many believed would never succeed—can be traced back to that night, five bottles of wine, and crucial backing from Silicon Valley executives. An unlikely new leader Brian Hanlon, the Forest Service employee, was an unlikely l…

Bourbon was once hailed as the poor man’s drink. The spirit has since developed, however, from a mass-market American staple into a luxury class, and limited releases, higher prices, and brands vying for prestige have caused a crowded top tier. Even though the premium field has widened, the very top of the market remains stubbornly narrow, according to whiskey expert Fred Minnick. During a blind tasting of his top 100 American whiskeys of 2025, Minnick evaluated leading contenders anonymously. Even without labels, the rankings reflected the same hierarchy seen at retail and on the secondary market. The most scarce, high-status bottles still rose to the top, regar…

Ikea’s new store is in the metaverse. The company announced Wednesday it’s piloting a limited-edition pop-up in Roblox’s “Welcome to Bloxburg” game offering players Ikea products they can use to decorate virtual homes. This is the first time that the Swedish furniture retailer has entered gaming in a meaningful way, since an earlier Roblox game in 2024, according to the company. It comes after noticing for years how young adults and teens were building and designing homes in games and wondering why Ikea wasn’t a part of it. “Ikea wanted to better understand how Gen Z and Gen Alpha think about furnishing and self-expression, recognizing the need to meet them on…

When I first learned about Roth IRAs and Roth 401(k) plans—the tax-advantaged retirement plans that are funded with a taxpayer’s after-tax income—I remember thinking that it must be nice to have enough income that you could afford to contribute money to your retirement without an immediate tax break. But even though you fund Roth accounts with after-tax dollars, making them more expensive on the contribution side, they are ultimately a savvy way to save money in the long run. Unfortunately, if you don’t know what these accounts are or how they work, you will miss out on all of their benefits. Here’s everything you need to know to make the most of Roth retirement a…

The pressure to adopt AI is relentless. Boards, investors, and the market tell us that if we don’t, we’ll be left behind. The result is a frantic gold rush to implement AI for AI’s sake, leading to expensive pilots, frustrated teams, and disappointing ROI. The problem is that we’re treating AI like a magic wand—a one-size-fits-all solution for any problem. But true transformation comes from strategically applying it where it can make the most impact. This is the “AI sweet spot,” where the real competitive advantage lies. It’s not about having the most advanced AI, but about having the right AI, applied to the right problems, with the right people. Here are five …

From “fake it till you make it” to “stay in your lane,” SXSW festival goers reveal the worst career advice they’ve ever been given and why it stuck with them. View the full article