Blog, YouTube & Content Monetization

It looks and feels like any other luxurious cashmere sweater. But a new oversized crew from Reformation is made entirely from recycled fiber, a milestone three years in the making. The brand now makes a cardigan, crew, V-neck, and five other styles from a carefully developed blend of 95% recycled cashmere and 5% recycled wool—the unexpected material that made 100% recycled fiber feasible. Some other pieces in its lineup still use a small amount of virgin cashmere, but Reformation is aiming to eliminate it completely. “It really does have an outsized and shockingly large footprint compared to other fiber,” says Kathleen Talbot, Reformation’s chief sustainability of…

Family members of dead celebrities including Robin Willians and George Carlin are calling foul over AI-generated videos of their loved ones appearing on OpenAI’s new app, Sora. OpenAI’s new video generation app is just a few weeks old, but it rapidly rocketed to the top of the U.S. Apple App Store within days of its release. And perhaps as rapidly, experts and creators raised copyright concerns around Sora, as the app appeared to let users create content of well-known cartoon characters and deepfakes of public figures. OpenAI has since curbed those kinds of videos, but The Washington Post and other outlets have reported that family members of dead celebrities do…

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s vivid Pink PP Collection makes you want to step out and step up. Color is more than decoration. Color is a powerful tool that drives business and creates cultural relevance. The right hues build trust, drive sales, and make brands unforgettable, while the wrong ones can cost you customers and credibility. The launch of Coke Life in a green rather than familiar red can probably contributed to the product’s uphill battle with consumers. Even tinkering with a color combina…

Ever wondered what happens when you add random household items to the same bowl every day for 100 days straight? Well, you’re in luck. One TikTok account has made it their mission to find out—so you don’t have to. The anonymous account, known simply as Bowl of Danger, adds “random stuff” to a bowl each day until they “get in danger.” The experiment began in January with a dollop of sunscreen. Each day, something new entered the mix: sugar, whipped cream, deodorant, lit firecrackers, batteries, nail polish, vodka, a whole pizza, a Big Mac. “Can’t imagine how bad that reeks,” someone wrote in the comments. “I just unlocked a new facial expression,” a…

Nick Foster is not a fan of how Silicon Valley imagines the future. As a designer and writer who has spent his career at places like Google, Nokia, and Sony, he’s had a front-row seat to the tech world’s relentless obsession with turning science fiction into science fact. The problem, he argues, is that the source material was never meant to be a manual for reality. “The primary function of science fiction is to explore ideas and to entertain. It shouldn’t be considered a brief,” Foster tells me. He worries when he hears people in meetings say, “We should make the thing from Minority Report.” To him, it’s a lazy shortcut—an idea taken from a cinematic universe built f…

Stocks rose in morning trading on Wall Street Friday and further trimmed losses from earlier in the week for several major indexes. The S&P 500 jumped 0.8%, adding to gains made on Thursday. The Dow Jones Industrial Average rose 283 points, or 0.6%, as of 10:05 a.m. Eastern. The Nasdaq jumped 1% and is now on track for a weekly gain. Technology stocks with an focus on artificial intelligence once again led the market. Nvidia jumped 3.4% and Broadcom rose 2.4%. Oracle rose 7% on news that it, along with two other investors, had signed agreements to form a new TikTok U.S. joint venture. Oracle, Silver Lake and MGX each get a 15% share in the popular social video pla…

In recent months, major tech companies have lured top talent from rival companies with multimillion-dollar salaries and rumors of unprecedented sign-on bonuses. Big firms are fighting for talent from Apple, OpenAI, Microsoft, Google, and beyond, reportedly offering pay packages that resemble those of NBA stars. Meta has been aggressively poaching talent from its competitors in the race to dominate AI, luring Apple’s robotics chief earlier this month in a move that made headlines. It’s news like this that makes workers ask themselves: “How can I get that to happen to me? (Even if I’m not a Silicon Valley CEO?)” Luckily, career experts say anyone can make themselves mor…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. François Chollet on AI benchmarks I wrote an exclusive feature this week about the launch of a new AI benchmark called ARC-AGI-3. The benchmark was created by influential AI researcher Francois Chollet, who also created the widely-used Keras deep learning framework, a simplified toolkit for building AI models. Chollet has long argued that current AI models are limited in their ability to navigate novel situations and problems. The ARC test, which humans can master but not most AI s…

As more than 19 million U.S. college students prepare to wrap up their fall semester and begin looking ahead to securing internships and jobs next spring, it’s natural for them—and their families—to worry about the fate of the job market in the age of AI. Indeed, Anthropic’s CEO predicted this summer that within the next five years—and maybe even sooner—adoption of AI could reduce entry-level hiring in white-collar professions by 50%. The impact is already being felt: postings for early-career corporate jobs are down 15%, while applications have spiked 30%. A separate Stanford study found that AI displacement, at this point, seems to be disproportionately affecting younge…

If you’re in the business of publishing content on the internet, it’s been difficult to know how to deal with AI. Obviously, you can’t ignore it; large language models (LLMs) and AI search engines are here, and they ingest your content and summarize it for their users, killing valuable traffic to your site. Plenty of data supports this. Creating a content strategy that accounts for this changing reality is complex to begin with. You need to decide what content to expose to AI systems, what to block from them, and how both of those activities can serve your business. That would be hard even if there were clear rules that everyone’s operating under. But that is far …

Buc-ee’s, the popular, Texas-based mega gas station chain will be opening its first-ever locations in: Nebraska, Ohio (April 2026), Wisconsin (2027), North Carolina (2027), Arizona (June 2026), Arkansas (June 2026), Louisiana (2027), and Kansas (2027), according to multiple local news reports. When reached by Fast Company for confirmation, the chain had “no comment.” Founded in 1982, Buc-ee’s, which has a cult-like following, is known for its large scale gas stations and convenience stores, which include, as Fast Company previously reported, numerous gas pumps (more than 100 in some locations), award-winning bathrooms, and a fan-favorite BBQ brisket sandwich. (It…

First there was Spotify Wrapped. Then came Snapchat Wrapped, YouTube Wrapped, and even Uber Eats Wrapped—shortly after, SNL parodied the idea. If you thought you were officially wrapped up for the year, LinkedIn had other plans. The platform just dropped its inaugural Year in Review—essentially, LinkedIn Wrapped. LinkedIn’s Year in Review recaps your activity on the platform, from how often you logged on and when you were most active to how many posts you shared. It tallies your comments, new connections, and total profile impressions, then assigns you a personality type based on how you used LinkedIn. The feature also taps into the platform nostalgia trend, w…

Every fall, I anticipate the winter holidays with almost childlike joy. I look forward to familiar traditions with friends and family, eggnog in my coffee, and the sense that everyone is feeling a little lighter and more connected. At the same time, I feel anxious and annoyed by the manufactured sense of urgency around gift giving: the endless searching and second-guessing shaped by advertisers, retailers, and cultural expectations. Don’t get me wrong, I mostly love giving—and, yes, receiving—gifts during the holidays. But as a researcher who studies consumer psychology, I see how those same forces, amplified by constant buying opportunities and frictionless onlin…

Costco’s latest promotional offering just dropped, but members aren’t rushing to claim it. At select warehouse club locations, members can now take home complimentary 3-pound bags of Gala apples. The shopping warehouse’s unique business model, wherein membership fees contribute largely to its revenue, means that it focuses on plugging its membership more than advertising specific products. Costco puts significant effort into encouraging people to join, or upgrade and renew, existing memberships. In the past, Costco has offered enticing items like tote bags to coax customers into automatic membership renewals, but the promotional bag of apples is not as appealing…

Artificial intelligence capabilities have rapidly shifted from nice-to-have extras to essential requirements across industries and job levels. Employers now prioritize candidates who can harness AI tools to multiply productivity, accelerate innovation, and solve complex problems with lean resources. In this article, experts reveal how mastering AI skills can unlock career opportunities, faster promotions, and competitive advantages in today’s job market. Own One System and Share Insights For me, the secret to standing out in the age of AI was pretty simple: if your company is starting to use AI, use it. Don’t wait for someone to tell you where to start. Pick one to…

As the year winds down to a close, with just three weeks left on the calendar, Nextdoor may be the next, last, big meme stock of 2025. Here’s why. What happened? On Wednesday, Nextdoor Holdings Inc. (NXDR) shares rose 49% in early trading, the most in over four years, according to Bloomberg. The gains come on the heels of a series of posts on X on Wednesday morning by investor Eric Jackson, founder of EMJ Capital hedge fund, who described the neighborhood-focused site as “one of the most misunderstood platforms in the market” and touted its AI potential: “Nextdoor isn’t a social network. It’s a neighborhood operating system with AI-native revenue,” as well as …

More than 18,000 Amtrak workers will receive a $900 bonus before the end of the year, the U.S. Department of Transportation announced on Thursday evening. Funding for the bonuses will come from Amtrak’s executive leadership team bonus packages, the statement said. The federal administration urged executive leadership “to forgo 50% of the bonus packages that would have been paid out under the misplaced priorities of the previous executive bonus structure.” Amtrak set all-time records for both ridership and revenue in the 2025 fiscal year, according to its annual report, with over $2.7 billion in ticket revenue from 34.5 million riders. The bonuses were applauded by some…

The ChompSaw is a power tool made for kids to cut, craft, and create with cardboard. Its unique design makes it perfectly safe for little hands to use and easily carve precise corners or elegant edges through old boxes. Developed by college friends Kausi Raman and Max Liechty, ChompSaw raised $1.2 million in less than a month on Kickstarter and has already sold more than 30,000 units online. The ChompSaw is a winner of Fast Company’s 2025 Innovation by Design Awards. View the full article

You don’t need a perfect jump shot or the exhaustive knowledge (or opinions) of Stephen A. Smith to land a career in sports. You can get far on passion and a desire to spread that love of the game throughout an increasingly fan-driven world. Sports marketing—which encompasses everything from managing multimillion-dollar sponsorship deals and crafting social media campaigns for local teams to coordinating fan activation at the Super Bowl—is one of the most robust components of the sports industry, which is worth at least $500 billion globally. To understand the state of play in this arena, Fast Company analyzed nearly 2,800 job listings on Google for Jobs between April…

Nobody wants to swipe anymore. Dating apps like Bumble and Tinder are scrambling to keep younger users engaged, and dealing with problems like bots on their platforms. But one brand is breaking the pattern and winning. Hinge’s “designed to be deleted” tagline signals its strategy: focus on meaningful connection, not endless swiping. The app can feel slower and even harder to use, leading to fewer matches but ultimately more dates. Now, the big question is whether Bumble and Tinder can pull off a similar shift toward quality over quantity. View the full article

At first glance, Clove’s collaboration strategy may seem a little wacky. Why, you might ask, is a startup that makes sneakers for healthcare workers partnering with Land O’Lakes butter, Levain cookies, and Olipop prebiotic sodas? It’s a good question, but there’s method to the madness. Clove’s team members spend their days studying the lives of doctors and nurses, and they’ve discovered that food is a rare source of pleasure and joy in a very stressful workplace. “I watch nurses get ready with me videos as a form of ethnographic research,” says Jordyn Amoroso, Clove’s co-founder and chief brand officer. “You see nurses pack their lunches with a baked good, or a health…

Health and wellness is a product category littered with broken promises and bad pitches. These Brands That Matter honorees have created work for products that aim to uplift, help, and encourage across a wide range of challenges and issues, big and small. Bobbie Many new mothers feel pressured to breastfeed their children but cannot for a variety of reasons. Bobbie has been working to change the narrative around using formula through advocacy and education efforts, while offering an organic product that still meets the FDA’s nutrition requirements. Its “Ask for Help” campaign with Meghan Trainor revealed that 86% of mothers felt frequent or constant negative emotio…

The “X of Y” framework—“We’re the Uber of healthcare” or “the Airbnb of finance”—has become a kind of startup reflex. It’s useful, even comforting, to anchor a new idea to something people already understand. But what feels like clarity can become constraint. When you define your business through another company’s success, you risk adopting their playbook instead of rewriting the rules. The best disruptors learn to move past comparison. They articulate what makes their idea not just different, but inevitable. That’s how you build conviction from your team, your investors, and your customers. Why comparison shrinks your story From a branding perspective, lett…

‘Tis the season of holiday celebrations with friends, family and, yes—coworkers. Work holiday party attendees can typically be divided into two camps: those who look forward to donning an ugly sweater and doing shots with Lloyd in accounting, and those who have their “I can’t make it” excuses locked in long before December 1st. Good news for the latter camp: the number of companies hosting any kind of holiday party is on the decline. In 2007, 90% of firms said they were hosting one, according to data from (the coincidentally named) Challenger, Gray & Christmas. In 2024, that number dropped to just 64%. After spending 40-plus hours a week already wit…