Blog, YouTube & Content Monetization

Reddit is now the fourth most visited social media platform in the U.K., overtaking TikTok. The online discussion platform has seen immense growth over the past two years, reaching 88% more internet users in the U.K., thanks to a combination of shifting search algorithms and social media habits. Three in five Brits now encounter the site while online, according to Ofcom, up from a third in 2023. The U.K. now has the second largest user base behind the U.S., according to company records shared with the Guardian. Reddit has also witnessed a drastic demographic change over the same period. More than half of the platform’s users in the U.K. are now women and one…

The title cards for British actor Riz Ahmed’s new dramedy, Bait, are a colorful explosion of letters and numbers. If you look a little closer, each one reads like a code hidden in plain sight for you, the viewer, to unravel. Bait is a six-episode series that debuted on Prime Video on March 25. It stars Ahmed (who also created and cowrote the show) as Shah Latif, a struggling actor whose leaked audition to play James Bond incites a media frenzy. Each episode tracks Shah’s exponential spiral as his private life is made public, forcing him to contend with his own identity, belonging, self-worth, and the cultural narratives mapped onto him as a British-Pakistani actor com…

Apparently any place looks better if you just say it’s Japan. That’s according to a TikTok trend, dubbed the “Japan effect.” First reported in Casey Lewis’s youth trends newsletter After School, the trend has users making slideshows of two images. For all intents and purposes they are the same, except one is labelled with the original location and the second is labelled Tokyo, Japan. The idea being that the “Japan effect” is so strong, just the location tag can filter how we perceive an ordinary street or an average American neighborhood. Scrolling through the comments, those watching these TikTok videos genuinely believe the second image looks better than the f…

If you were to join a team meeting at Parity on any given day, you might sense something unusual. One colleague may have just returned from a strength session. Another might be joining from an airport between competitions. Someone else might be analyzing sponsor data mere hours before competing in a world-class event. This is what it looks like to lead a company where a significant portion of the workforce comprises elite women athletes. And I believe it represents a powerful window into the future of work. At most companies, people point to a visionary founder or a breakthrough product as the thing that makes an organization stand out. At Parity, the differenti…

Rejection stings. If you’re on the job hunt right now, it’s likely something you’ve grown accustomed to, if not entirely numb to. Considering more than one in four workers without jobs has been unemployed for at least half a year, chances are that comes with a tidal wave of rejection emails. The entry-level job market is also the toughest it’s been in years, with only 30% of 2025 graduates finding jobs in their fields. One TikTok creator, however, has made it her personal mission to collect rejections like gold stars, documenting her challenge to receive 1,000 instances of being told “no” in one year. Just 71 “nos” into her journey, she’s already seen how embraci…

Even as the costs and challenges of doing business continues rising, there is a growing political effort creating artificial barriers that undermine business growth. Legislation and political directives are tying business leaders’ hands and limiting their choices in an increasingly diverse economy. National political rhetoric and autocratic use of federal and state agency authority preempt business leaders from doing anything with a hint of diversity, equity, or inclusion. This ultimately interferes with smart business decisions, restricts markets, and limits communities from achieving inclusive growth and shared prosperity. Inclusive growth should be practical busin…

In 2021, Prada created “Candy,” an influencer designed to sell perfume. With an appearance rendered using then-state-of-the-art tools, Candy’s not-quite-real vibe felt straight out of the Silicon (Uncanny) Valley. It was peppy, but cartoonlike, and it was hard to see how Candy could sell perfume it could never smell. Since then, technologies have greatly improved. A brand can now render any persona with a product, create movies with that model persona animated in a realistic way, and show them demonstrating products. By creating their own influencers, brands can keep their advertising budgets down and generate profits. It’s possible that the virtual influencers will …

The past few days in the stock market have been so wild—a plunge on Monday, a sharp pivot upward on Tuesday, a rise with lots of oscillations on Wednesday—that a record set by the Dow Jones Industrial Average on last week’s final day of trading has been largely overlooked. That’s unfortunate, because there’s a lot to be learned from that record about how financial markets work. I’m referring to the record loss inflicted on the Dow last Thursday by the three-digit share price drop of UnitedHealth Group (NYSE: UNH), the large healthcare and insurance company. (Thursday was the last day of trading last week because the market was closed for Good Friday.) That price d…

If you’re in an unfulfilling job or are dissatisfied with your work, it’s possible to get a fresh start no matter what the season. In fact, there are a few strategies that can help you find meaning and enhance your experience even as you slog forward. A lack of fulfillment in your job can have intense effects. It can derail your motivation, your energy, and even your performance. And these, in turn, get in the way of your happiness at work and can impact your overall happiness outside of work too. For many people, it’s hard to find meaning at work. In fact, half of workers in the U.S. reported that they lacked satisfaction in their work, and 38% said their job was…

Have you ever watched someone try to come up with a creative idea: Post‑it notes, coffee, laptop, a determined glint in their eye and a solemn expression on their face? If the idea isn’t coming, add a few sighs, some squirming, and the magical rearrangement of every object on the desk. Most workplaces still reward this “try harder” ritual. This is rarely where creative energy actually emerges. We all know the stories. The best ideas come in the shower, on a walk, doing dishes, or even during everyone’s beloved folding of laundry. Here’s the thing: it’s not a quirk. Movement helps foster creativity. It occupies the body in a repeating pattern that doesn’t require …

Large language models feel intelligent because they speak fluently, confidently, and at scale. But fluency is not understanding, and confidence is not perception. To grasp the real limitation of today’s AI systems, it helps to revisit an idea that is more than two thousand years old. In The Republic, Plato describes the allegory of the cave: prisoners chained inside a cave can only see shadows projected on a wall. Having never seen the real objects casting those shadows, they mistake appearances for reality, and they are deprived from experiencing the real world. Large language models live in a very similar cave. LLMs don’t perceive the world: they read a…

In 2013, when Meredith O’Connor was 16, the music video for her debut single “Celebrity” went viral. Afterward, she channeled her own stardom into championing childhood mental health: As a hyperactive kid, O’Connor says she was often the subject of bullying, and when her music career gave her a platform, she was eager to use it to advocate on behalf of other victims. “I knew my fan base was younger, but I didn’t know how many people would resonate with mental health challenges,” she says. “I realized there were millions of gifted people that are being marginalized, and that’s when I really wanted to start the mental health study.” Since blowing up YouTube over a…

The number of domestic travelers in the U.S. is expected to break a record for Memorial Day weekend that was set in 2005. AAA anticipates that 45.1 million people will travel 50 miles or more from home over the weekend, an increase of 1.4 million travelers compared to last year. Those traveling by car see the biggest difference, with more than a million extra travelers expected on the roads compared to last year. While 87% of travelers choose to take road trips during Memorial Day weekend, this year, they’re also aided by the lower crude oil prices making gasoline cheaper nationwide. (Typically, gas prices will peak in the summer as the busy travel season commences. Y…

Over the years, I’ve written and spoken extensively about my belief that design has the power to change the world. I find daily inspiration in the many individuals and organizations leaning away from design as pure aesthetics and embracing design as a powerful tool for promoting the wellbeing of both people and the planet. I refer to wellbeing as holistic health. It includes holistic health of the people: end users—those using the products, and makers—suppliers, producers, and manufacturers. Also, of the planet, because no design is isolated; it is always dependent on and embedded in systems. Our choices have far-reaching impact. Upstream decisions about a design’s ma…

Virtues such as compassion, patience, and self-control may be beneficial not only for others but also for oneself, according to new research my team and I published in the Journal of Personality in December 2025. Philosophers from Aristotle to al-Fārābī, a 10th-century scholar in what is now Iraq, have argued that virtue is vital for well-being. Yet others, such as Thomas Hobbes and Friedrich Nietzsche, have argued the opposite: Virtue offers no benefit to oneself and is good only for others. This second theory has inspired a lot of research in contemporary psychology, which often sees morality and self-interest as fundamentally opposed. Many studies have found th…

Users of several trendy AI tools will now be able to demonstrate their proficiency with the software directly in their LinkedIn profile. On January 28, the company announced partnerships with three vibe coding platforms—Lovable, Relay.app, and Replit—that will allow qualified users to link their accounts on those apps to their accounts on LinkedIn, adding certificates based on their proficiency with the tools. The level of certification can increase over time as people continue to use a tool and demonstrate their sophistication with it, says Pat Whelan, head of career products at LinkedIn. While the details of the certification process are up to the individual partner c…

Artificial intelligence company Anthropic announced a $50 billion investment in computing infrastructure on Wednesday that will include new data centers in Texas and New York. Microsoft also on Wednesday announced a new data center under construction in Atlanta, Georgia, describing it as connected to another in Wisconsin to form a “massive supercomputer” running on hundreds of thousands of Nvidia chips to power AI technology. The latest deals show that the tech industry is moving forward on huge spending to build energy-hungry AI infrastructure, despite lingering financial concerns about a bubble, environmental considerations, and the political effects of fast-ris…

Kim (not her real name) is a scientist and tenured faculty member at a high-profile university. For years, she steadily moved up the hierarchy, yet no one could point to what she accomplished. She kept transferring from role to role, not because she succeeded. In fact, it was the opposite. Kim wasn’t delivering measurable results, and no one liked working with her. She occupied an uncomfortable middle ground: not unsuccessful enough for the university to dismiss her, but no longer effective enough to stay. They transferred her to a newly created role. It came with bigger, but opaque responsibilities. The result looked like a promotion, but functioned as avoidance.…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists just published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will rise +1.2% between August 2025 and August 2026. Heading into 2025, Zillow’s 12-month forecast for U.S. home prices was +2.6%. However, many housing markets across the country softened faster than expected, prompting Zillow to issue several downward revisions. By April 2025, Zillow had cut its 12-month national home price outlook to -1.7%. However, in recent months, Zillow has stopped issuing downward r…

As the preeminent internet encyclopedia, Wikipedia is known for having articles on every topic under the sun. From the commonplace to the esoteric, if it’s at all noteworthy in the grand scheme of the universe, it’ll have its own Wikipedia entry. But what about everything that never happened? Meet Halupedia, a new online encyclopedia dedicated to “topics that have received insufficient attention in mainstream reference works,” as the site’s homepage reads. In other words, every entry on Halupedia is entirely invented—or rather, hallucinated—by AI. No matter what you’re looking for on Halupedia, there will be an entry for it. Visitors to the site can press the “Stu…

It has been two weeks since Winter Storm Fern swept through the United States, and many cities are still busy digging themselves out of waist-high snow mountains. A brand-new building in Antarctica—where temperatures average 14 degrees Fahrenheit along the coast—might offer some useful insights for a more efficient approach. Perched on the southern edge of Adelaide, an island on the Antarctica Peninsula, the Discovery Building spans two stories and nearly 50,000 square feet. It is clad in highly insulated metal composite panels and topped with a mono-pitch roof that slopes in just one direction, so snow slides right off instead of piling up. Most notably: it s…