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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Airport lounges used to be a perk. In 2026, they are a battleground. American Express is refreshing Centurion Lounges and adding faster Sidecar formats. Chase is experimenting with champagne parlors and hyperlocal chef partnerships in its Sapphire Lounges. Citi is back in the ultra-premium card game. And Capital One, the relative newcomer, is making a different bet. Instead of building another lounge at LaGuardia Airport, it built a restaurant. The new Capital One Landing at Terminal B is a 12,500-square-foot, chef-driven dining space created with José Andrés. It has a 2,250-square-foot working kitchen, the largest in the terminal, and a menu built around Span…
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Leadership is becoming both easier and harder. Artificial intelligence has revolutionized how we work, especially over the past year, as it’s transitioned from a secret aid to a welcomed enterprise partner. As a partner, it streamlines work processes, leaving more time for big-picture decisions and strategizing. Each decision, in turn, becomes more impactful. And honestly, it can be overwhelming. Leaders need people around them who challenge their thinking and keep their foot on the gas for innovation. According to Harvard Business Impact’s 2025 Global Leadership Development Study, respondents are looking for more strategy and creativity from leaders. People now d…
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When I was Chief of Staff at CoinDesk, I was in charge of the publication’s approach to AI. One of the earliest debates our internal AI committee had was about whether we should allow AI to index our articles or not. Most of the people on the committee thought we should block AI crawlers. While the fury of media copyright lawsuits had yet to begin, the issue had gotten some traction, and it was easy to make the case that we shouldn’t give our content away to AI companies to summarize unless we were compensated in some way. But one person boldly made the case for the other side: He argued that, if AI becomes the new way people find information, shutting ourselves o…
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How do modernist transportation planners recommend handling congestion? By recommending new vehicle lanes. What happens when you build new vehicle lanes to handle traffic congestion? The vehicle lanes fill up with more traffic congestion. As they themselves have said for decades, you cannot build your way out of congestion. But every week you can do a quick internet search to see a bunch of new attempts. ‘Induced demand’ I’ve been hearing planners and engineers say “we can’t build our way out of congestion” since the 1990s, when I began my career. The wonky term that describes why adding more lanes doesn’t eliminate congestion is “induced demand.” Transportation p…
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One of Ikea’s most popular lamps of the past several years—nicknamed the “donut lamp”—is about to get a smart, colorful upgrade. The original donut lamp debuted back in 2023 as part of Ikea’s 20-piece Varmblixt collection with the Rotterdam-based designer Sabine Marcelis. With its glossy orange glass and soft, retro glow, the lamp quickly emerged as a fan favorite: In the three years since its debut, Ikea says one donut lamp has sold every five minutes in the U.S. It’s the company’s best-selling lamp, both in the U.S. and worldwide. Given the lamp’s popularity, Ikea has teamed up with Marcelis for a new version, this time featuring a smart function that allows it …
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After Pope Francis’ funeral was held over the weekend, attention has now turned to the papal conclave to choose the next Pope. If you’re Catholic—or if you recently watched Conclave—you might be hedging your bets on who will next be seated at the Vatican. While the process usually happens behind closed doors, one TikTok user has created a “Fantasy Pope League,” in a similar style to fantasy football, an online game in which players collect points based on how real-life footballers perform each week, allowing people to play along at home and win points based off the real-life conclave. “There are ten times the number of people in this sweepstake as there are cardi…
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It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consumer habits, and the constant flip between “wartime” and “peacetime” leadership. Tony Spring, Macy’s Inc. chairman and CEO, shares why his team is now on “version 27 of the plan,” and what it really means to court the next generation of shoppers. This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you ge…
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When Jon LaMantia, a Long Island-based business reporter, was in journalism school, his professor drilled one rule into his students: you get two exclamation points a year and no more. “So if you use them in January,” LaMantia recalls being told, “you better hope there’s nothing to exclaim for the rest of the year.” The rule stuck. LaMantia still thinks about that rigid quota today. “I use exclamation points all the time in texts and emails. If you don’t, the message sounds more stern,” he says. “But I can’t remember the last time I used one in a business article.” Strong feelings about the exclamation point aren’t uncommon. People tend to either love it or l…
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When looking for an apartment in San Francisco today, artificial intelligence can seem inescapable; and that’s not just because every rental building seems to have an AI bot answering calls. In San Francisco, the technology’s ascendency—and the subsequent skyrocketing job growth— has helped make the apartment market one of the tightest in the nation, with the fastest growing rent in the U.S. Lisa McCarrel, Managing Partner of Move Bay Area, a relocation and rental housing service, has seen the rental market become frenzied in recent months due in part to the increase in AI and AI-adjacent jobs. With units harder to come by, she’s seen some potential tenants offer…
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If you’ve taken the New York City subway lately, you might’ve seen an ad that’s driving social media wild. The ad shows messages from two employees: Steve, who says he’s “not coming in today sry,” and an AI sales agent named Ava, who says she booked 12 meetings and researched 1,269 prospects. The ad’s header reads, “Fire Steve. Hire Ava.” In other words, fire humans and replace them with AI. goddamn this sucks pic.twitter.com/InMUGd0y1A — F♯A♯∞, fka ☕️ (@coopercooperco) May 7, 2026 The ad comes from AI company Artisan, which offers an AI agent to replace low-level sales representatives. The company is known for its controversial anti-human advertising—and the…
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Yann LeCun, Meta’s outgoing chief AI scientist, says his employer tested its latest Llama model in a way that may have made the model look better than it really was. In a recent Financial Times interview, LeCun says Meta researchers “fudged a little bit” by using different versions of Llama 4 Maverick and Llama 4 Scout models on different benchmarks to improve test results. Normally researchers use a single version of a new model for all benchmarks, instead of choosing a variant that will score best on a given benchmark. Prior to the launch of the Llama 4 models, Meta had begun to fall behind rivals Anthropic, OpenAI, and Google in pushing the envelope. The comp…
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It’s been an unprecedented and brutal week for the advertising industry. The finalization of Omnicom Group’s $13 billion acquisition of Interpublic Group (IPG) (the biggest takeover in advertising history) is affecting tens of thousands of workers—most immediately the 4,000 expected to be laid off by the end of the year. Both Omnicom and IPG own many different ad agency brands, all of which will be profoundly impacted by the merger. Omnicom is retaining only McCann from the IPG roster of agency networks, while folding FCB into BBDO, and both DDB and MullenLowe into TBWA, in order to achieve Omnicom Chairman and CEO John Wren’s goal of $750 million in synergies. Th…
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Some places are simply nicer to walk through than others. Compare a tree-lined path along the Seine in Paris to the side of a six-lane highway in Tallahassee, Florida, and the differences are obvious. But what exactly makes a place walkable is a matter of some debate. Those of the urbanist persuasion might point to a place’s density or mix of land uses. Platforms like Walk Score might favor accessibility, proximity, and travel times. One person might want to have a café within walking distance, while another might want the safety of working streetlights. Conditions are varied, and uneven. To better understand what exactly makes a place walkable, the architecture …
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Up until a week ago, I was really quite satisfied by my iPhone 17 Pro. Not the Liquid Glass, but its soft orange aluminum frame felt just new enough to give me a spark. Then I opened the Google Pixel 10 Pro Fold. Yes, its name is too long. Yes, it costs $700 more than my iPhone. Yes, it’s still heavier than I want it to be. And yet, I hate to admit it . . . the Fold justifies every analyst who has cried that Apple’s hesitance to adopt flexible screen technologies is starting to make it look dated. An estimated 17 million folding smartphones sold last year, representing a scant 1.5% of the smartphone market, but about every analyst expects that figure to balloon …
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Variant, a generative design tool that promises endless UI exploration, recently introduced a feature most creative people and designers have used for decades: the eyedropper. In Variant, the tool picks vibes: It lets you click on one AI-generated interface and inject its aesthetic DNA—typography, spatial relationships, and color palettes—into another. After so much hype around “vibecoding” and its text-based imprecision, seeing a familiar, direct manipulation tool applied to generative AI feels great. The new AI modality takes a nice step to close the gap between the impenetrable ways of large language model black boxes and the tools designers actually use with the…
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The return-to-office debate sees no end in sight. Workers still want flexible work—and drag their feet complying with RTO, it was reported this week. Some workers have suspected such policies have been a way of companies saying: “Don’t like it? Quit.” Turns out, maybe they are. A recent Fortune article, citing a 2024 survey of more than 1,500 U.S. managers, found that a quarter of C-suite executives hoped for some voluntary turnover after introducing an RTO policy. One in five HR leaders went further, admitting their stricter office requirements were designed to push staff out. So when the article started making the rounds on Reddit last week, the general la…
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A cardinal of the Catholic church going viral for singing John Lennon’s “Imagine” was not on this year’s bingo card. Pope Francis’s passing on Easter Monday sent shockwaves around the world, with around 250,000 visitors flooding St. Peter’s Square in the Vatican to say goodbye to the progressive Pontiff. As the Vatican readies for the conclave, speculations on who might take over the highest role in the Catholic Church is on the rise. But, on TikTok, users have already chosen its favorite contender: Filipino prelate Luis Antonio Tagle. Videos of Tagle–a liberal-leaning front runner for pope referred to as “Asian Francis”–resurfaced in the days following the p…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last December, Modern CEO named the inaugural Modern CEO of the Year. The goal was to recognize a business leader who embodied the traits frequently covered in this newsletter: inclusion, accessibility, humility, and innovation amid unprecedented uncertainty. We looked for a person with vis…
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Across America, a new generation of farmers is reimagining what it means to work the land. They are engineers, ecologists, and entrepreneurs—people who see farming not only as a way to grow food, but as a form of innovation. In fields across the country, these farmers are harnessing soil science, biodiversity, and technology to restore what decades of extractive agriculture have depleted. Their work represents one of the most powerful opportunities of our time: The opportunity to regenerate our planet from the ground up. Yet, the odds they face are immense. Land prices have soared, access to capital is limited, and isolation comes with choosing a career path few under…
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Several weeks ago, Mozilla Firefox dodged a bullet aimed at its business model—a potential court-ordered cutoff of the Google search-default payments that constitute its primary course of income. But that escape from one feared outcome of the U.S. search-antitrust case against the web giant doesn’t change two other things: Firefox remains in an embattled position. That’s bad news for users. Without Firefox, web competition itself would be in a far more dire state. To address its longstanding competition problem, Mozilla’s developers are putting AI to work—albeit, in a less pushy manner than their competitors. A conversation with Mozilla CEO Laura Chambers at Web Su…
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A canine health startup called Loyal has now raised more than $250 million to develop drugs that could help dogs—and perhaps one day humans—live longer, healthier lives. The company on February 11 announced it had raised $100 million in Series C funding as it pursues FDA approval of LOY-002, a beef-flavored daily prescription pill designed to extend the healthy lifespan of senior dogs. The drug mimics some of the effects of a calorie-restricted diet in addressing age-related metabolic issues without requiring pet owners to cut their dogs’ food supply or curbing canine appetites. “People do not want their dogs to not have food motivation, because that’s how you …
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San Francisco restaurant Mister Jiu’s is kicking off its 10th anniversary celebration next month with a three-part dinner series in its Chinatown kitchen. The restaurant will host 10 celebrated Chinese chefs from around the world, including Dan Hong from Sydney, Australia’s Mr Wong, and ArChan Chan from Ho Lee Fook in Hong Kong. Guests, seated in tables of four or eight, pay $285 each for 16 dishes from four chefs, all inspired by classic banquet-style dining. The even is nearly sold out, and, according to executive chef and owner Brandon Jew, an exciting creative collaboration that the restaurant couldn’t afford to produce on its own. The extravaganza is sponso…
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