Blog, YouTube & Content Monetization

Detective Mike McCaffrey laughs when I ask if they busted the door down. Maybe I’ve seen too many movies. Normally, he says, they would. But in this instance, it’s not the ticket scam perpetrator’s residence. It’s his mother’s. So, in this high-rise apartment building on 96th Street in Manhattan, he simply knocks. The mother answers, kindly, oblivious to why the NYPD is at her door on this Tuesday morning. Inside, tucked in a small living room nook, is the man they’ve come for—the son, 28-year-old Nikhil Mahtani—surrounded by cellphones and laptops, tangled in charging cables. Months earlier, the NFL had tipped off law enforcement about Craigslist ads selling tick…

We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no longer as viable or effective to depend on traditional paid media tools. Innovative marketers are increasingly investing in content and experiences that attract and engage audiences rather than interrupt and annoy them. And the shift is driving results. Brands of all stripes talk about “brand entertainment,” but it’s the exceptions that truly create actual entertainment. I’ve spent a lot of time this past year writing and talking on the Brand New World podcast about the …

Most business leaders view themselves primarily as “productive” rather than “creative.” Productivity is often associated with measurable outcomes, such as efficiency, consistency, and task completion. Creativity, by contrast, is frequently perceived as spontaneous, unpredictable, and elusive. Yet, productivity and creativity are not at odds. In fact, they reinforce each other powerfully. Leaders who successfully integrate productive habits with creative practices can unlock new levels of innovation, effectiveness, and personal fulfillment. A global Adobe survey found that 75% of professionals report growing pressure to be productive rather than creative at work, while o…

When a grizzly bear attacked a group of fourth- and fifth-graders in western Canada in late November 2025, it sparked more than a rescue effort for the 11 people injured—four with severe injuries. Local authorities began trying to find the specific bear that was involved in order to relocate or euthanize it, depending on the results of their assessment. The attack, in Bella Coola, British Columbia, was very unusual bear behavior and sparked an effort to figure out exactly what had happened and why. That meant finding the bear involved—which, based on witness statements, was a mother grizzly with two cubs. Searchers combed the area on foot and by helicopter and tra…

However uncertain the outlook is for the American auto industry in the age of tariffs, growing competition from China, and the rise of EV upstarts, the view inside the new boardroom at General Motors is stylishly optimistic. Part of the automaker’s new corporate headquarters that’s opening January 12, the boardroom is a large and elegant space with a massive marble table surrounded by mainstay elements of mid-century modern design. Fluted wood wall treatments, subtle curves, geometric overhead lighting, minimalist bench seating, and sweeping views of a changing downtown Detroit combine to create a physical manifestation of how GM sees itself evolving through the 21st …

There are few things more evocative of the free American spirit and the nation’s wide-open spaces than the image of a Harley-Davidson motorcycle zooming down a stretch of empty highway. But while taking one of the legendary hogs for a spin may still be liberating for riders, the company’s independent dealership owners are feeling an increasingly tight financial and business squeeze. A rash of reports in recent weeks have sounded alarms about the troubles Harley dealers face, and the rising number of dealerships closing shop as a result. While Harley-Davidson still counts more than 650 of those locations in operation across the U.S., specialist automotive media warn th…

When the inevitable robot uprising comes, I’ll be ready, thanks to some valuable lessons I picked up at CES. First, if given the choice of a dance off versus hand to hand combat, opt for the fight. Second, wear a cup when you do. Robotics company Unitree showcased its G-1 humanoid robot at the show. The G-1 is a rarity in the robotic world in that it’s already on the market for under $15,000. Unitree’s booth was an ongoing spectacle, surrounded by people eager for a close look at the dapperlooking unit, wearing a white shirt and button down vest, showcasing impressive dance skills, throwing down moves that even Shabba-Doo and Bugaloo Shrimp could respect. There w…

Just four days into the new year, awards season kicked off with the Critics Choice Awards. One week later, it’s time for the Golden Globes to shine. The 83rd edition of this star-studded event—which takes place on Sunday, January 11, in Beverly Hills, California—celebrates greatness in both television and film. Here’s everything you need to know about the big night, including how to tune in. History and past controversy of the Golden Globe Awards The Hollywood Foreign Press Association (HFPA), the former organization behind the Golden Globes, was founded in 1943. Under this banner, journalists came together to create an awards ceremony to honor the artists the…

Although there is no shortage of AI enthusiasts, the general public remains uneasy about artificial intelligence. Two concerns dominate the conversation, both amplified by popular and business media. The first is AI’s capacity to automate work, fueling widespread FOBO, or fear of becoming obsolete. The second is AI’s tendency to reproduce or even exacerbate human bias. On the first, the evidence remains mixed. The clearest signal so far is not the wholesale replacement of jobs, but the automation of tasks and skills within jobs. Most workers are less likely to lose their roles outright than to be forced to rethink what they do at work and where they add value. In that se…

Roblox, a gaming app used by nearly half of the entire U.S. population of under-16s, has rolled out a new mandatory safety feature to put a stop to children communicating with adults on the platform. Starting on January 7, players in the U.S. were required to submit to facial age estimation via the app to access the chat feature, although age verification remains optional to play the games themselves. Users in the U.K., Australia, New Zealand, and the Netherlands are already required to complete an age check to chat with other users, but the requirement will now roll out to the U.S. and beyond. The verification is being processed by a third-party vendor, Pers…

Every organization believes it’s in the productivity business. Every executive thinks faster, longer, more densely packed meetings equal better results. They’re wrong. The meetings that actually work—the ones where breakthroughs happen and teams leave energized rather than depleted—operate on a completely different logic. They’re designed around how human brains actually function, not how we wish they would. By helping organizations transform their cultures through my Move. Think. Rest. (MTR) framework, I’ve watched the same pattern emerge: Companies spend millions on the latest collaboration software and meeting tech, then squander the opportunity by applying the…

A few of the neatest gadgets at the Consumer Electronics Show (CES) 2026 weren’t anywhere near the Las Vegas Convention Center trade show venue. Instead, they were sitting on a table at The Venetian Resort’s food court, at least on Monday when Core Devices founder Eric Migicovsky was holding press meetings. He had a couple of quirky Pebble smartwatches to show off, with lo-fi e-paper screens in round and rectangular forms, and he was wearing an early version of the Pebble Index, a smart ring whose main job is capturing voice notes. (He moved to a booth in the bowels of the Venetian expo when CES officially got underway.) Unlike a lot of exhibitors, Migicovsky isn’…

Trust used to be the benefit of the doubt. Now it is the battle to be won. Recently, I asked a CEO client why she didn’t want to speak on a panel her team had been invited to. Her answer? “I’d rather the company speak for itself. I don’t want to make it about me.” That hesitation is common. Many leaders assume visibility is self-serving. But today, staying behind the scenes isn’t humility. It’s a risk. When nearly 70% of people believe business leaders intentionally mislead the public, credibility and trust, not marketing, has become the new currency. We are leading in an era when silence is interpreted as indifference and visibility is mistaken for vanity. That t…

As 2026 begins, many organizations are launching AI transformation initiatives. The new year brings with it fresh budgets, renewed strategic focus, and mounting pressure to capture value from artificial intelligence. Yet studies consistently show that most AI projects fail to generate meaningful returns. Companies pour resources into promising experiments that never scale, accumulate tools that are never integrated, and watch initial enthusiasm curdle into skepticism. What separates organizations that create lasting value from those that don’t is rarely the technology to which they have access. Instead, the critical “secret sauce” lies in having a systematic, rigorous, a…

When a 7.7-magnitude earthquake hit Myanmar last year, roads buckled and thousands of buildings collapsed. But a group of small, ultra-low-cost homes made from bamboo survived without any damage. Finished just days before the quake, the houses are emergency shelters for some of the millions of people displaced by Myanmar’s ongoing civil war. Myanmar-based architecture studio Blue Temple worked with its spinoff construction company Housing Now to make the simple prefab homes as low-cost as possible while still able to withstand natural disasters. “We built them for the price of a smartphone—about $1,000 U.S. dollars per house,” says architect and Blue Temple founde…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings beyond seasonality could suggest a market that is heating up. Since the national Pandemic Housing Boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers. Of course, across the country that s…

Shares of the budget airline Sun Country were flying today after the carrier announced an upcoming merger with Las Vegas-based competitor Allegiant. In a press release published on January 11, Allegiant shared its plan to acquire Minneapolis-based Sun Country in a $1.5 billion cash and stock transaction, which is expected to close in the second half of 2026. Per the release, the merger will bring together a shared customer pool of nearly 22 million annual fliers across 175 cities and more than 650 routes. It will also give Allegiant access to Sun Country’s multi-year partnership delivering packages with Amazon Prime Air, which Allegiant CEO Greg Anderson told CNBC…

Americans stressed by high grocery bills have one bright spot to look forward to in 2026. Value-minded grocery chain Aldi is coming to more cities around the country, with 180 new stores set to open in the U.S. this year. Aldi is a compelling option for grocery shoppers on a budget. Founded in Germany, the company envisioned itself as a discount grocery store from day one. Aldi’s aggressive U.S. expansion will meet the needs of more shoppers seeking a no-frills grocery experience without compromising on quality – a niche shared by Aldi competitors like Costco and Trader Joe’s. The budget grocery chain currently operates in 39 states across more than 2,600 stores i…

Iran hasn’t changed its flag, but the emoji for it has changed on X, the social network previously known as Twitter. Iran’s tricolor flag features green, white, and red horizontal stripes, with the country’s national emblem displayed in its center white stripe. But some opposition groups use a historical flag that instead shows a golden lion holding a sword in front of a sun. Since ongoing anti-government demonstrations erupted in Iran in December, that lion-and-sun version of the flag has been used as a symbol of protest around the world, including in demonstrations over the weekend in Los Angeles and London, where one protester held the flag at the Iranian embas…

Indonesia and Malaysia are the first two countries to ban Elon Musk’s artificial intelligence tool Grok, after the generative AI essentially flooded the social media platform X with sexually explicit, lewd images of young girls and women, made without their consent. Musk folded the generative AI tool into X when he took over Twitter, promising “free speech.” However, critics say it is instead an example of how generative AI, without clear guardrails and regulation, can result in harm. Here’s what to know. What’s happening with Grok? In short, users are typing simple prompts into the AI tool on X to “digitally undress” girls and women, some of which appear t…