Blog, YouTube & Content Monetization

In planning meetings, in brainstorms, in the messy moments when decisions need to be made before all the information is in, AI is my copilot. But not in the “cute robot helper” way. I treat it like my sharpest strategist, fastest researcher, and most unflinching truth-teller. As the CEO of Quantious, a future-forward marketing agency that works with tech companies, my job is to stay fast, smart, and endlessly curious; not just for myself, but for my clients. Having executive-level AI by my side is how I operate at scale without sacrificing strategy or soul. Forget about the “hype” of AI. Let’s talk about what it really takes to work smarter, experiment faster, and…

Most immersive experiences today may feel stale in retrospect. Brands have invested heavily in creating spaces meant to captivate, yet these experiences all replicate the same visual and audio cues, making it increasingly difficult for brands to differentiate. The underlying issue is a technological design constraint: You can either create something highly personalized or something that scales to hundreds of people simultaneously, but rarely both. A seismic change is afoot that will dwarf the previous chasm, like the shift from black and white film to color cinema. Multimodal AI is poised to eliminate the joint scaling and personalization limitation, enabling truly mu…

Want to know how much you spent on Uber Eats this past year? If the answer is no, bad luck. Just days after Saturday Night Live dropped a satirical skit about an “Uber Eats wrapped,” Uber brought the feature to life with a year-end recap. Around this time each year, platforms from Spotify to YouTube start rolling out personalized recaps, breaking down how users spent their time over the past 12 months. The next logical step? A full accounting of every Uber trip taken and every guilt-ridden Uber Eats order placed this year. On Monday, the company launched its new year-in-review feature called “YOUBER,” which compiles users’ activity across both Uber and Uber E…

“Season’s greetings” aren’t as cheery when it’s a season of layoffs. November marked the eighth time this year that job cuts were up over the same period the year before, according to research from outplacement firm Challenger, Gray & Christmas. To make matters worse, hiring in November was down 35% from 2024, marking the lowest year-to-date total since 2010. News about the current labor market can be unnerving—even more so when layoffs are hitting your company. Being prepared can help make it less so. And one group of people knows more about that than most. A page out of the prepper book The word prepper may bring to mind images of shows like Doomsday …

AI assistants are incredibly efficient, but they can be a little predictable. Sometimes it takes an unexpected prompt to solicit a useful response. From disaster-movie logic to unusual cross-pollination, here are five techniques you can use to get better answers from your AI chatbot. View the full article

A group of about 19 Buddhist monks and their rescue dog, Aloka, are walking from Fort Worth, Texas, to Washington, D.C., to promote world peace. Their planned route spans approximately 2,300 miles across 10 states and is expected to take 120 days to complete. Here’s what to know about their journey and how to follow along in real time: Why are the monks walking? The group has been sharing updates about their journey on their official Walk for Peace Facebook page. According to the Facebook page, the walk is intended to promote the “awareness of peace, loving kindness, and compassion across America and the world.”​ Their movement has drawn massive support …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While national active inventory for sale is still rising year-over-year, the pace of growth has slowed in recent months—something we’ve been closely documenting for several months for our ResiClub members. The side-by-side maps below help you to see that decelerated rate of inventory growth: Left map: Year-over-year change in metro level active inventory between November 2023 and November 2024 Right map: Year-over-year change in metro level active inventory between November 2024 and November 2025 Click to expand Between November 2023 a…

People remember many things about Windows 95, which turned 30 a couple of months ago. There were its signature new features, such as the Start Button, taskbar, and long file names. The launch event—hosted by Jay Leno—at Microsoft’s campus. The TV commercials with the Rolling Stones’ “Start Me Up.” The crowds of PC users so eager to get their hands on the upgrade that they descended on computer stores at midnight. Here’s a fact about Windows 95 that isn’t exactly iconic: It was the first voice-enabled version of Microsoft’s operating system. A collection of technologies known as the Microsoft Speech API (SAPI) provided support for speech recognition and synthesis, lett…

Why are some jobs better than others? Well, it largely depends on people’s preferences. In other words, one person’s dream job may be another person’s nightmare. And yet, there are also clearly some universal or at least generalizable parameters that make most people accept the idea that some jobs are objectively better than others — or at least seen by most as generally preferable. Pay and purpose For example, jobs that pay well, offer stability, and provide opportunities for growth are almost universally considered better. A tenured professorship, a senior engineering role at a reputable company, or a stable medical position all combine financial security…

In Denmark, a grocery store chain used a black star. In Canada, it was a maple leaf. President Donald The President’s trade war inspired new country-of-origin “Made In” labels this year as shoppers outside the U.S. looked to avoid buying American-made goods and shop local instead. In the U.S., though, the “Made in USA” brand is losing its domestic appeal. Country-of-origin labeling is designed to be a stamp of authenticity and quality. Countries police their own rules to ensure products labeled “made” or “assembled” in their country really were made or assembled there and that they meet national standards. When the Copenhagen-based think tank 21st Century int…

Digital tools are a necessary part of work life for just about any office gig. But using too many apps, communication platforms, and other tools can be massively frustrating. And according to newly released research, switching back and forth between online systems is also a time thief. Localization platform Lokalise recently surveyed 1,000 U.S. white-collar workers from 11 industries to examine how digital tools impact professionals and how they feel about using a variety of online systems. Overwhelmingly, the report found that workers are frustrated by having to use many different platforms. Some 17% of workers say they have to switch platforms more than 100 ti…

In the modern working world, employees have a lot on their minds. From stressing about high costs of living and pressing political issues, there are no shortage of worries to go around. But worries at work are stacking up, too, with many feeling uncertain about their future employment in the face of AI. While workplaces are seeing some benefits to automating tasks with AI, there’s another not-so-secret problem with the technology taking off: employee anxiety. In part, that’s because workers are deeply stressed about being replaced, but there are also learning curves that come with working alongside the technology. Also notable, one recent study found that AI is …

Check your medicine cabinet: A major pharmaceutical company has just recalled nearly 600,000 bottles of a blood pressure medication due to the potential presence of a potentially cancer-causing chemical. According to three different recall notices shared by the FDA, the New Jersey-based drugmaker Teva Pharmaceuticals USA has voluntarily recalled several lots of the blood pressure medication prazosin hydrochloride. Here’s what to know: What happened? According to the FDA’s reports, about 590,000 bottles of prazosin hydrochloride have been recalled due to “presence of N-nitroso Prazosin impurity C above the Carcinogenic Potency Categorization Approach (CPCA) acc…

Since I was old enough to vote in presidential elections, I’ve heard plenty of grumbling across the political spectrum about moving to Canada if one candidate or another wins. And since I have been a full-time worker, I have also been party to a number of pie-in-the-sky conversations about the expat potential of retiring to Barcelona; Buenos Aires, Argentina; or Bangkok. But conversations about leaving the United States have felt a little different over the last couple of years. It started when several of my parents’ contemporaries actually retired abroad, rather than just thinking about it. Then multiple friends picked up stakes—which included selling houses and cars…

“You need to think more strategically; you need to be more strategic!” It’s one of the most common, but least helpful, pieces of feedback professionals receive. It sounds smart, it sounds wise, it also sounds important. But ask people what it actually means, including those who are proffering this advice, and you’ll likely get many different answers. I’ve spent more than two decades working with leaders, entrepreneurs, and teams around the world to help them become more strategic in how they think, act and make decisions. Along the way, I’ve seen the same frustration crop up over and over again: people know strategy matters but don’t know how to “do” it. T…

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers. More than 81% of consumers tune out generic ads and crave more engaged and personalized content, signaling that marketers need to adapt and stop ineffective communication that tries to pull consumers to them. Instead, we must go to our customers, meeting them precisely where their attention already lives. We know a great story has the power to transcend demographics, evoke emotion, and build lasting connections. Ultimately, brands are collections of human beings, an…

I keep seeing articles and conferences about “humanizing” AI in one way or another. And while I get the sentiment, I think they’re taking the wrong approach. There’s no point in making technologies more human. Being human is our job. If anything, AI is less an opportunity to humanize technology, than to re-humanize ourselves. Let’s start at the beginning. AI is just the latest, perhaps greatest advancement yet in what OG computer scientist Norbert Wiener dubbed “cybernetic” technologies. Unlike traditional technologies, cybernetic ones take feedback from the world in order to determine their functions. They work less like a machine you turn on than a home heater’s th…

Every year, Audience Audit publishes a study on what agency clients really want—and the 2025 edition revealed a stat that should stop any agency leader in their tracks: 77% of clients say they’re more likely to hire an agency that’s a recognized AI expert (not just self-proclaimed). But only 32% believe their current agency fits that description. Here’s what’s more telling: When asked what they expect from their agency when it comes to AI, clients didn’t say “efficiency” or “cheaper deliverables.” They want new ideas, sharper analysis, and real guidance on how to use AI themselves. In other words, they’re not just looking for agencies that use AI. They want partners w…

Empathy is not just a “nice-to-have” soft skill—it is a foundation of how children and adults regulate emotions, build friendships, and learn from one another. Between the ages of 6 and 9, children begin shifting from being self-centered to noticing the emotions and perspectives of others. This makes early childhood one of the most important periods for developing empathy and other social-emotional skills. Traditionally, pretend play has been a natural way to practice empathy. Many adults can remember acting out scenes as doctor and patient, or using sticks and leaves as imaginary currency. Those playful moments were not just entertainment—they were early lessons …

Rumors are circulating of potential strike action next month from CorePower Yoga instructors, who say they are paid less per hour than the cost of a single class drop-in fee. CorePower Yoga has a cult following online, particularly for their Hot Sculpt classes, and currently has more than 200 locations across the US. But in the r/Corepower subreddit, a recent post urges members to pause or quit their membership to show support for instructors, who are fighting for fair wages and cleaner studios. “If you can stomach it to pause or quit your membership, it will benefit you as a consumer as well as the instructors who are paid on average $16/hour to teach and who a…

Dick’s Sporting Goods (NYSE: DKS) announced it will close select Foot Locker stores and raised its full-year year outlook, in its third quarter earnings report on Tuesday. While Dick’s has not disclosed how many locations it will shutter (Fast Company has reached out for confirmation), it is part of a larger restructuring effort, according to executive chairman Ed Stack who spoke with CNBC. Dick’s acquired leading footwear and apparel retailer Foot Locker for $2.5 billion back in September, according to its latest earnings release. As of November 1, the company was operating 3,230 store locations across the combined Dick’s and Foot Locker businesses globally. …

The news that Microsoft is making 9,000 workers redundant this year, with a focus on jettisoning managers, has sent ripples through the business world. Andy Jassey, Amazon’s CEO, explicitly said this summer that AI advances will lead to job cuts. So it’s no wonder that workers all over the world, including one in five Gen Z workers, are “very concerned” that AI will take their job in the next two years (with Americans being more concerned than Europeans), and 32% of U.S. workers believe that AI will lead to fewer job opportunities. AI has advanced to encompass a vast range of skills, not only data-driven ones such as coding and debugging, but also more managerial task…

Too many jobs today have a PR problem, limiting opportunities for our young people and our economy. The jobs that now exist and the training needed for them have changed dramatically over the past half-century, but our perceptions haven’t kept up. Consider the manufacturing industry. A sector once synonymous with grimy factory floors, repetitive labor, and aggressive offshoring is now a hub for advanced technologies like artificial intelligence, robotics, and big data analytics. Yet Deloitte found that only 4 in 10 Americans would likely encourage their children to pursue a manufacturing career. While working in Kentucky several years ago, I heard from many par…