Blog, YouTube & Content Monetization

Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. On the flight home, she did the math: 9,000 runners, 17 aid stations, and something like 150,000 cups used once and thrown away. “I was just shocked that, even in California, it’s not sustainable,” Smithe said. That sparked her idea for something more durable—a lightweight, pliable silicone cup that could be used again and again. After working out a design, Smithe ordered her first shipment and tested them at a race in 2021. Now her business, Hiccup Earth, has 70,000 cups that Smithe rent…

If winning gold medals were the only standard, almost all Olympic athletes would be considered failures. A clinical psychologist with the United States Olympic and Paralympic Committee, Emily Clark’s job when the Winter Games open in Italy on Feb. 6 is to help athletes interpret what it means to be successful. Should gold medals be the only measure? Part of a 15-member staff providing psychological services, Clark nurtures athletes accustomed to triumph but who invariably risk failure. The staff deals with matters termed “mental health and mental performance.” They include topics such as motivation, anger management, anxiety, eating disorders, family issues, tra…

Like many retirement communities, The Terraces serves as a tranquil refuge for a nucleus of older people who no longer can travel to faraway places or engage in bold adventures. But they can still be thrust back to their days of wanderlust and thrill-seeking whenever caretakers at the community in Los Gatos, California, schedule a date for residents — many of whom are in their 80s and 90s — to take turns donning virtual reality headsets. Within a matter of minutes, the headsets can transport them to Europe, immerse them in the ocean depths or send them soaring on breathtaking hang-gliding expeditions while they sit by each other. The selection of VR programming was cura…

As an app designed to facilitate gay hookups, popular site Sniffies has had a limitation since it started in 2018—it was only accessible via web browser. Until Monday, when the map-based cruising site debuted its Apple-approved iOS app. Building an app that complies with Apple’s notoriously stringent content moderation—and total ban on apps that directly serve adult content—was a challenge for Sniffies, which wears its sexuality proudly. Its users, which it calls “cruisers,” do, too. Many users put nude images as their cover photos, meaning adult content is visible from the second the platform is opened in a browser. The company needed to tame the experience for…

When life gives people lemons, most try to make the best out of a bad situation. Instead, Beau du Bois, vice president of bar and spirits at Marisi Italian restaurant in La Jolla, California, found himself with an incredible opportunity. In 2021, the Adler and Lombrozo families, owners of the Puesto Mexican restaurant chain, tapped du Bois to build Marisi’s bar program from the ground up. One of the first actions du Bois took when learning about this new venture was starting a batch of limoncello, using a lesser-known Amalfi Coast technique. “They told me about Marisi almost exactly a year before we opened,” du Bois tells Fast Company. “And the very next day, even…

While most EVs tip the scales at several tons, a new “featherweight” electric sports car weighs half as much—or less—than others on the road. Longbow, the U.K.-based startup behind the sleek EV, plans to bring its first vehicle to market later this year with a limited run of 150 cars, starting at £84,995, or roughly $110,000. A high-performance version of the design is on display at CES this week. The company’s aim is to reverse the car industry’s weight problem—something that’s especially an issue for EVs that have large batteries inside. Heavier vehicles have bigger carbon footprints, use more energy, and are more dangerous in a crash for pedestrians. They also …

Gabriel Landeskog wears the small sensors in the insoles of his skates for practices and games. He wears them in his sneakers when he’s training and, maybe most handy of all, while taking his dog for a walk. Those spins around the block and ice record all of his biomechanical measurements. The numbers provided a blueprint in helping the Colorado Avalanche captain resume his career after a three-year gap caused by a complicated knee injury. Now, they keep him at his gritty, goal-scoring best. The collected data ranges from movement patterns to his asymmetry and whether he’s favoring his surgically repaired right knee. It calculates in-game/in-practice workloads, stride c…

When the email came from the Metropolitan Museum of Art, Jacques Agbobly at first didn’t quite believe it. The Brooklyn-based fashion designer had only been in the business for five years. Now, one of the world’s top museums was asking for two of his designs to be shown in “Superfine: Tailoring Black Style,” the exhibit launched by the starry Met Gala. “I was just floored with excitement,” Agbobly said in an interview. “I had to check to make sure it was from an official email. And then the excitement came, and I was like . . . am I allowed to say anything to anyone about it?” Agbobly grew up in Togo, watching seamstresses and tailors create beautiful garments…

Friday is the opening ceremony for the 2026 Winter Olympics. But, if you’ve spent any time on TikTok over the past week, you might have already got a sneak peek at some behind-the-scenes content courtesy of the athletes themselves. In 2024, the International Olympic Committee loosened its rules governing what athletes can capture and share on social media. The shift helped spark viral moments during the Paris Games, when Team USA rugby star Ilona Maher and Norway’s swimmer Henrik Christiansen, whose chocolate muffin reviews became an unlikely hit, took over TikTok feeds. This year, Olympians have already been posting vlogs of their journeys to the Olympic Village…

Fans are continuing to change the tune of how they consume music. It was recently reported that MTV was going to stop broadcasting five channels, including MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live in the United Kingdom, and that the channels would go dark the end of this year. (Its flagship channel, MTV HD, will continue to air reality series.) Local news outlets in Australia, Poland, France, and Brazil have also reported that MTV could shut down music channels in those respective countries as well—leaving some to wonder if the United States is next to shutter those channels. It’s no secret that MTV’s parent company, Paramount Global, has been going…

Imagine this: A team meeting is scheduled for 4 p.m. in California. For software developers in Mumbai, it’s 5:30 a.m. the next day—prime sleeping hours or, at best, the tail end of an exhausting night shift. In Poland, where other team members are based, it’s already 1 a.m., and the developers are long offline. Awkward timing for a call, to say the least. How do these time zone differences impact overall efficiency? As more projects rely on globally distributed teams with members from every corner of the world, this question is becoming increasingly urgent. This is underscored by a study conducted by Harvard Business School professor Prithwiraj Choudhury. It found th…

You’ve made it past the recruiter and the first round of interviews. Now you’re meeting with the hiring manager. They’ll likely ask you a series of behavioral questions to evaluate whether you’re a good cultural fit for the team. They’ll also assess whether they believe you are up to the managerial and leadership challenges facing the role. Preparing for behavioral interviews can be nerve-wracking. The stakes are high, and it’s easy to feel overwhelmed by all the possible scenarios they could throw at you. I’ve spent over a dozen plus years of preparing folks for interviews and talking to people on the hiring side. As a result, I’ve developed an approach to behavioral…

In 2025, New York Times columnist Ezra Klein and Derek Thompson from The Atlantic released a book called Abundance, which posited that America had developed a culture of scarcity. Overregulation and overall risk aversion from the government, the authors argued, were stifling the development of infrastructure and housing in the country. To remedy this, they proposed an “abundance agenda,” one that focused on a growth mindset among elected officials that would help foster long-term prosperity. Although the provocation has its challenges, it got me thinking: What if we applied the idea of abundance to our work? For over a decade, I’ve occupied two worlds simultaneously—o…

I’ve never been good at asking people for help. Then I lost my job, decided to start a solo business the next day, and needed clients . . . fast. I turned to my network to ask for both referrals and recommendations to jump-start my business. Asking for referrals is uncomfortable. Most solopreneurs would rather wait for business to come to them than put someone on the spot. But referrals are one of the most effective ways to grow a solo business. A warm introduction from someone who knows your work carries more weight than any cold pitch or LinkedIn message. Now, a few years later, most of my business comes from referrals. The trick is knowing who to ask, when to…

Moving into a new leadership role is a big moment. But in today’s rapidly shifting environment—where change moves faster than ever—you don’t have the luxury of slowly assessing your team and making gradual adjustments. The pace of technology and AI, hybrid work, low employee engagement, evolving strategies, and shifting workforce dynamics demand that you assess your team quickly and confidently. Gone are the days of “observe and wait.” You’re expected to deliver results fast, and your team needs to be plug-and-play—and that means quickly understanding who on your team is ready to move with you, who might need support, and where changes might be necessary. Here are…

One of the things that I love about working for myself is that I don’t need to ask anyone’s permission before making a decision. If I want to make a change, I go for it, on whatever timeline makes sense for me. But the freedom of solopreneurship can be a double-edged sword. Since you don’t need approval from other people, nothing is stopping you from chasing every shiny tool, course, or strategy that promises to solve your problems. The ability to say no to distractions is an underrated skill for solopreneurs. There’s a difference between making strategic decisions and letting yourself be pulled in a million directions. You need to master the former and resist t…

Generative AI transforms the way we work, but its impacts aren’t limited to what it can do. It can also teach us about language and communication. We typically think of hallucinations as sensory perceptions—like a sound or image—that seem real in the mind but didn’t occur in external reality. In the era of Generative AI, the word “hallucination” refers to a large language model that produces incorrect or fabricated information. But hallucinations aren’t just an AI problem, because inaccuracies are an equally common occurrence in human interactions. Most conversations contain hallucinations, and the corporate meeting is a space that is especially prone to that. …