Blog, YouTube & Content Monetization

Congratulations! You’ve just closed a funding round or hit a major milestone in your company’s journey. Now, it’s time to share this exciting moment with the world. As a founder or company leader, you know how important it is to communicate major news to investors, partners, customers, and other stakeholders. But the steps you take when developing your communications strategy can make or break its true impact. Here is your communications playbook for developing a well-planned strategy that ensures your next milestone attracts the attention of media, employees, partners, and those who matter most. 1. Establish your North Star. As a first order of business, y…

Anyone well-versed in internet lore will be familiar with the image of a slightly deflated child’s ball pit on a hotel convention room floor. DashCon (originally called Tumblr-Con, although not officially affiliated with Tumblr) was a fan convention held in Schaumburg, Illinois, back in 2014. It was originally intended to bring the Tumblr community together and scheduled to feature vendors and special guests from fandoms like Doctor Who and Sherlock. After a string of disasters, the weekend culminated in the 17-year-old organizer, Nessie O’Neil, going around with a paper bag asking attendees for donations to make up the roughly $17,000 needed to keep the conventi…

It was a fun moment to be online. When the news broke on May 8 that Pope Francis’s successor would be the first-ever American to hold the sacred position—and a Chicagoan, no less—social media erupted with celebration and Windy City-specific memes. Within days, some of those memes had morphed into t-shirts for sale. As the conversation around Pope Leo XIV quickly spread to his environmentalist leanings and political opinions, though, the wellspring of unauthorized merchandise spread far beyond novelty shirts that read “Da Pope.” What has flourished in the days since is a broader pope economy that spans clothing, memorabilia, food, tourism, and more—both in the U.S. and…

It’s no surprise that artificial intelligence is transforming the way we learn, but it also has the potential to add a sprinkling of magic to on-the-job training. Turning the ordinary into the extraordinary is especially beneficial in the skilled trades. We’re already seeing social media inspire the next generation of tradespeople, and AI-based learning programs can help attract, develop, and retain young talent. In the U.S., hiring for skilled roles, including electricians, industrial machinery workers, plumbers, and HVAC technicians, could be more than 20 times the projected annual increase in new jobs from 2022 to 2032. The current pipeline of skilled trades tr…

D-Wave is about to make waves. The quantum computing firm announced on Wednesday that, for the first time, it was able to “successfully simulate the properties of magnetic materials” using its Advantage2 annealing quantum computer, which “allows us to invent and evaluate new materials without needing to build them in the lab,” D-Wave CEO Dr. Alan Baratz tells Fast Company. In effect, this means that D-Wave has achieved “quantum supremacy” on a useful problem, something it says nobody else has yet been able to accomplish, and which is detailed in a paper published on Wednesday in the journal Science. “This is a really important moment in time for the entire qu…

The wildfires in Los Angeles have destroyed entire neighborhoods, ravaging more than 16,000 homes and structures in Altadena and Pasadena, alone. Asher Bingham, an L.A.-based portrait artist, spends her days taking in the extent of what has been lost. She spends hours at her drawing table, illustrating homes that have been lost and then mailing them to the people who used to live there. One day, she hopes to have an art show that features different neighborhoods, with pictures of homes along with the stories of the people who lived there. [Illustration: Asher Bingham] Two days after the fires began, Bingham took to Instagram, inviting people who had lost their …

Following a cryptocurrency scandal in December 2024, Haliey Welch (aka Hawk Tuah girl) seemed to drop off the map. Months later, she’s opening up about what really happened. The trouble started when Welch, who rose to fame after a viral street interview moment last summer, announced she would be releasing her own cryptocurrency memecoin called $HAWK late last year. The token was publicized heavily and quickly rose to a $490 million market cap when launched on December 4. It tanked just as quickly, and its value plunged $440 million in just 20 minutes. Now, more than two months later, we finally have an explanation. “How this idea got brought to me, it was suppos…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology is complicated and multifaceted—understanding that intersection is at the heart of everything we do as a company, and personally for me as Verizon’s Consumer CEO. Given our focus on the…

When the news first broke, I was appalled three times after hearing about the death of UnitedHealthcare CEO Brian Thompson. First, that this man was gunned down in the streets and his killer was at large. Second, when I learned that UnitedHealthcare rejects 33% of its claims, over five times that of competitors like Kaiser Permanente, which has a 6% claims rejection rate. Lastly, what shocked me most was seeing some people in a comedy Facebook group I’m in celebrating his death. One post featured a meme saying, “I hope he dies,” in response to news that he was shot. I get it, late-stage capitalism is brutal and unfeeling. The instinct to not care about those who seem …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In a world increasingly shaped by the potential of artificial intelligence, the life sciences industry may be one of the largest beneficiaries of its transformative potential. Artificial intelligence (AI) has already revolutionized elements of the drug discovery and development process, redefined research methodologies, enhanced disease detection and diagnosis, and paved the way for personalized…

Gucci announced on Thursday that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show, and that the new collection would be created by the design team. The abrupt announcement of De Sarno’s departure comes as Gucci prepares to open Milan Fashion Week with a combined womenswear and menswear collection on February 25. His replacement will be announced “in due time,” the statement said. Gucci’s new CEO, Stefano Cantino, expressed gratitude for De Sarno’s focus on “Gucci’s craftsmanship and heritage,” while Kering deputy CEO Francesca Bellettini said he had “further strengthened Gucci’s fundam…

As the Eaton Fire spread on January 7, curators at the Gamble House—an Arts and Crafts-era residence in Pasadena by the architecture firm Greene and Greene, which Back to the Future fans might recognize as Doc Brown’s mansion—kept refreshing evacuation maps and checking in with each other on a group text: Would the fires reach the house? They expected high winds, based on forecasts the night before, but not the fast-moving wildfires raging in neighboring Altadena. As the evacuation zone inched closer and the house entered the warning zone the morning of January 8, Jennifer Trotoux, director of collections and interpretation at the Gamble House, feared that the structu…

An X post recently made the rounds for its “old money” visuals. The video depicting weekends spent sailing Lake Como in tuxedos and candlelit dinners at impossibly long dining tables screams “upper crust.” Or so we thought. It was another X user who quickly shattered the illusion. “Sorry to burst the fantasy, but I know one of the girls in this video, and none of this is casual or real,” Louis Pisano wrote in a post. “It’s an ‘Instagram club’ where, if you get accepted, you pay to dress up and create ‘old money’ content with them.” This is the Tuxedo Society, a U.K.-based members-only club promising access to “experiences in the most iconic locations” and a chance…

Mental health resources have become a crucial corporate benefit among employers who are looking to recruit the best talent, with more and more companies now offering access to therapy and wellness apps. Even so, many workers report feeling like they don’t have the support they are seeking—particularly as they encounter rising levels of stress in and out of the workplace. In a new report from mental-health-benefits provider Lyra Health, 89% of the 7,500 employees surveyed said they had faced at least one mental health challenge over the past year, citing stress and anxiety as the biggest issues. In many cases, work was the leading source of their stress—namely, overwhe…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. As someone who gets to see “the future” unfold in research and development labs around the world, I’ve grown comfortable with our global food landscape constantly evolving. Part of the fun! Anticipating the trends that shape this evolution isn’t just important—it’s essential. First, there are macro trends that continue each year and can’t be ignored. By 2030, our global popu…

There’s a new entrant in the scam hall of fame. The Chengdu Snow Village—a newly opened destination in the suburban Chengdu, Sichuan province—advertised a picturesque snow landscape for guests to enjoy during the Lunar New Year celebrations last month. Photos of the event resembled scenes from a Christmas card, featuring thick layers of snow blanketing log cabin roofs. However, unseasonably warm weather meant the main feature was a no-show. Rather than canceling the events, organizers got creative. White sheets were stapled to cabin roofs, white sand and large cotton wool sheets were scattered across the grounds, and soapy foam drifted through the air in a feeble …

There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. Welcome to Fast Company’s new advice column, Posting Playbook. This week, Steffi opines on what you should do when you don’t want to be tagged in the group photo. How should I tell my friend I look …

There are a few workplace topics that consistently bring out strong feelings, and performance reviews is at the top of that list. While most people would agree that it’s a good thing to have a tool to measure how employees are doing at their jobs, and a time for managers to discuss career advancement, very few seem to think that the way performance reviews are currently set up is working. In fact, a Gallup survey last year found that only 2% of human resource officers at major companies think their performance management system is working and just 22% of workers felt their review process was “fair and transparent.” One of the biggest complaints employees have …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists use an economic model known as the Zillow Market Heat Index to gauge the competitiveness of housing markets across the country. This model looks at key indicators—including home price changes, inventory levels, and days on market—to generate a score showing whether a housing market favors sellers or buyers. Higher scores point to hotter, seller-friendly metro housing markets. Lower scores signal cooler markets where buyers hold more negotiating power. According to Zillow, a score of 70 or above means it’s a “strong sellers mark…

Innovation doesn’t happen in environments bogged down by rigid rules, excessive oversight, or unnecessary bureaucracy. The most transformative ideas actually emerge when employees have the freedom to experiment, take risks, and truly own their work. As a former executive at Oracle and the current CEO of the software company Incorta, I’ve seen firsthand that traditional leadership structures often do more to stifle innovation than foster it. Instead of relying on rigid processes, leaders should focus on creating an environment where employees feel empowered to challenge the status quo. Here are four ways to cultivate that kind of workplace. 1. Hire for Capabil…

As renewable energy gathers steam around the world, the harms of mining its mineral components continue to grow. On the environmental front, for example, there’s the destruction of Indonesian rainforests to mine nickel and the draining of precious South American groundwater reserves to obtain lithium. There’s also the human toll, which can be seen in forced displacement and child labor exploitation in the cobalt-rich Democratic Republic of the Congo, as well as violence toward Indigenous people living on nickel-studded lands in the Philippines. The devastation raises the question: Is the world better off just sticking with the status quo? With these factors, is renewa…

Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users. The tech giant has reportedly canceled its project to build augmented reality glasses that could be paired with its devices. The project, code-named N107, was supposed to produce glasses that look normal but have added displays and would require connection to a Mac, Bloomberg reported. Yet the company reportedly struggled to produce the right tech at an attractive price point. Apple initially tried to get the glasses to pair with an iPhone, but ran into problems with battery life, Bloomberg reported. But the switch to the Mac, which has a bigger battery a…

Brothers Jake Paul and Logan Paul made social media announcements Tuesday that suggested their next fight will be against each other and aired on HBO Max. Calling it the “moment you’ve waited a decade for,” the posts featured a head-to-head shot of the brothers with a March 27 date and the HBO Max logo. Further details were not included in the posts. Jake Paul, 28, and Logan Paul, 29, are both YouTube stars who know how to create a buzz. Their exhibitions have drawn the interest of the biggest names in combat sports. Jake Paul defeated Mike Tyson in November in an eight-round unanimous decision. Logan Paul went the distance in an exhibition against Floyd Mayweathe…