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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Sharing personal hardships like divorce, health issues, and family emergencies can make workplace conversations emotionally difficult and professionally complex. But given that our working lives are not getting shorter anytime soon, it’s not a question of if individuals will need to have these conversations, but when. And navigating these conversations professionally while managing emotions and privacy requires careful thought and preparation. Here are some strategies to help you handle sensitive discussions with confidence while maintaining personal boundaries. 1. Determine the purpose of sharing your news Getting clear on your reasons for sharing will help yo…
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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. There’s a seismic shift reshaping the labor market, with tremors across government and business. The latest signal of this transformation is the announcement of the Skills-First Workforce Initiative, a collaboration of top employers aimed at making the skills needed for jobs more transparent. It follows an announcement from California Governor Gavin Newsom, who on April 2nd unveiled his Ma…
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There’s a new entrant in the scam hall of fame. The Chengdu Snow Village—a newly opened destination in the suburban Chengdu, Sichuan province—advertised a picturesque snow landscape for guests to enjoy during the Lunar New Year celebrations last month. Photos of the event resembled scenes from a Christmas card, featuring thick layers of snow blanketing log cabin roofs. However, unseasonably warm weather meant the main feature was a no-show. Rather than canceling the events, organizers got creative. White sheets were stapled to cabin roofs, white sand and large cotton wool sheets were scattered across the grounds, and soapy foam drifted through the air in a feeble …
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Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users. The tech giant has reportedly canceled its project to build augmented reality glasses that could be paired with its devices. The project, code-named N107, was supposed to produce glasses that look normal but have added displays and would require connection to a Mac, Bloomberg reported. Yet the company reportedly struggled to produce the right tech at an attractive price point. Apple initially tried to get the glasses to pair with an iPhone, but ran into problems with battery life, Bloomberg reported. But the switch to the Mac, which has a bigger battery a…
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Unilever surprised investors on Tuesday by ousting chief executive Hein Schumacher and replacing him with finance chief Fernando Fernandez, who will focus on speeding up the execution of the consumer group’s turnaround strategy. Unilever’s board, which includes billionaire activist investor Nelson Peltz, was unified in its decision to oust CEO Schumacher, a source familiar with the board’s thinking told Reuters. Schumacher was surprised by the move, but the decision involved “nothing untoward”, the person said. In an email to associates, Schumacher defended his approach and record as CEO and said he regretted leaving the company earlier than anticipated. “…
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The intense red color of classic lipstick traditionally comes from an unlikely source: crushed bugs that live on cactus plants in South America. It takes tens of thousands of the ground-up insects to make just a pound of the vivid red dye. The red coloring, called carmine, also shows up in food—from red velvet cupcakes to sausages, gummy candies, and some versions of strawberry yogurt. In the cosmetics industry, major brands started moving away from carmine in the 2010s because of ethical concerns. A growing number of consumers wanted vegan makeup. (Crushing bugs also creates an allergen because of other bug parts that end up in the dye.) But because synthetic dyes do…
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A new startup is leaning on the power of recommendations to spread the word about indie films. Olyn offers a direct-to-consumer platform for film and video distribution, enabling filmmakers to retain up to 90% of their revenue. Billed as “Shopify for filmmakers,” Olyn removes the platform as a middleman, eliminating ads and algorithm-driven recommendations. This allows movies to shine based on their own merits and be monetized directly through viewership. Ana Maria Jipa, cofounder and CEO of Olyn, told TechCrunch that the filmmakers are responsible for the movie’s promotion, while Olyn handles the rest. “We provide all the tech that implies: from DRM, 4K streaming…
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While smartphones are still the indisputable center of our digital lives, this year’s most innovative consumer electronics companies aim to improve life beyond the touchscreen. A lot of that involves advancement in wearable computing. EssilorLuxottica, for instance, has come up with a winning formula for smart glasses in both the Meta Ray-Bans and its Nuance Audio hearing aids, which pack just enough technology to avoid looking uncool. Apple is approaching things from the opposite direction, using its Vision Pro to show what mixed reality can look like when no expense is spared. Bose’s Ultra Open Earbuds, meanwhile, lead a burgeoning category of hearables that let in outs…
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An X post recently made the rounds for its “old money” visuals. The video depicting weekends spent sailing Lake Como in tuxedos and candlelit dinners at impossibly long dining tables screams “upper crust.” Or so we thought. It was another X user who quickly shattered the illusion. “Sorry to burst the fantasy, but I know one of the girls in this video, and none of this is casual or real,” Louis Pisano wrote in a post. “It’s an ‘Instagram club’ where, if you get accepted, you pay to dress up and create ‘old money’ content with them.” This is the Tuxedo Society, a U.K.-based members-only club promising access to “experiences in the most iconic locations” and a chance…
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Many of us want to get promoted at work, but don’t often stop to consider what that means. Moving into the executive ranks often means leading the very people you once worked alongside. And while you might attract attention with stellar performance, it’s not enough to secure your success as a leader. As a CEO and C-Level coach, let me tell you that I, nor any of my most successful clients, would risk elevating a leader to the next level if it would lead to a systemic risk of losing talent or momentum. In those cases, I’d wait to ensure that this high performer is making an effort to work on leadership quality, including their peer relationships. Leadership req…
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Following a cryptocurrency scandal in December 2024, Haliey Welch (aka Hawk Tuah girl) seemed to drop off the map. Months later, she’s opening up about what really happened. The trouble started when Welch, who rose to fame after a viral street interview moment last summer, announced she would be releasing her own cryptocurrency memecoin called $HAWK late last year. The token was publicized heavily and quickly rose to a $490 million market cap when launched on December 4. It tanked just as quickly, and its value plunged $440 million in just 20 minutes. Now, more than two months later, we finally have an explanation. “How this idea got brought to me, it was suppos…
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It may be winter and there may be a biting chill in the air, but the dozen men and women who have packed this small sauna room in east London are happily sweating away in their swimwear. It’s more than 90 degrees Celcius (194 Fahrenheit) in here — and it’s about to get even hotter. As ice blocks infused with lavender oil melt over sizzling hot stones, releasing fragrant steam, “sauna master” Oliver Beryl turns on some ambient music and starts to vigorously wave a towel in a circular motion above his head to spread overpowering waves of dry heat around the room. “Now try finding someone and sit back to back with them,” Beryl suggests. “Or, if you want, maintain…
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For years, I thought saying yes was the key to success. Yes, to my parents’ dream of me becoming a doctor. Yes, to the long hours in medical school. Yes, to a career that others admired, even as I felt a growing sense of unease. I loved medicine’s ability to make a difference in people’s lives, but deep down, I had questions: Did I truly want to be a doctor, or was I fulfilling the role others expected of me? Every yes felt like another step away from myself. One pivotal moment came while I was working in a hospital in the Cook Islands. I treated patients with heart failure so advanced that basic mobility was a struggle. What struck me most wasn’t the lack of reso…
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Longstanding workplace issues such as mistreatment, the normalization of toxic behaviour and a lack of accountability for workplace culture have fuelled a growing trend known as revenge quitting. This phenomenon, on the rise since the 2000s, sees employees leaving their jobs not just for better opportunities, but as a form of protest and self-preservation against unfair treatment. In the past, fear of economic ruin, social stigma and valuing job stability over personal dignity kept many employees from quitting under such circumstances. However, unprecedented inequality and other geopolitical risks are causing an increase in revenge quitting and similar behaviours.…
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In January 2022, when my book The Success Factor was published, I hosted a virtual book launch party. It was a celebration that brought together friends, family, and some of the high achievers I had interviewed for the book—astronauts, Nobel Prize winners, Olympians, and more. Just before the event, one of the astronauts texted me with an unexpected question: “Will [a prominent physician-scientist at the forefront of the COVID-19 pandemic] be there?” I chuckled and responded, “Omicron just hit; I think he’s a bit busy dealing with that right now. But this Nobel Prize winner will be there.” The astronaut’s reply floored me: “Wow, a Nobel Prize winner? Now that’s a …
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Red Robin Gourmet Burgers is looking to close up to 70 underperforming locations, representing about 14% of the 498 restaurants that were operating as of the end of last year. The company has already closed one restaurant upon lease expiration, it said in an earnings release last week, and it plans to close three additional locations within the first quarter of 2025. Most of the 70 locations are likely to close at some point in the next five years once their leases expire, Restaurant Dive reported, with as many as 15 closing this year. This decision follows a review of the company’s operations, which revealed that these sites are not meeting performance expe…
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Andrew Brodsky is a management professor at McCombs School of Business at the University of Texas at Austin. He is also CEO of Ping Group and has received numerous awards, including being chosen by Poets & Quants as one of the Best 40-Under-40 MBA Professors of 2023. What’s the big idea? Instant messaging, email, video calls, and other digital tools have largely replaced in-person communication for most workplaces. We have all become virtual communicators, and with this comes a new set of rules for interpersonal success. The PING framework distills best practices for optimal outcomes when relying on technology to communicate. Below, Andrew shares five key i…
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Gucci announced on Thursday that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show, and that the new collection would be created by the design team. The abrupt announcement of De Sarno’s departure comes as Gucci prepares to open Milan Fashion Week with a combined womenswear and menswear collection on February 25. His replacement will be announced “in due time,” the statement said. Gucci’s new CEO, Stefano Cantino, expressed gratitude for De Sarno’s focus on “Gucci’s craftsmanship and heritage,” while Kering deputy CEO Francesca Bellettini said he had “further strengthened Gucci’s fundam…
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‘Fast Company’ senior editor Jeff Beer breaks down the price of what a Super Bowl campaign actually costs. Is it still worth it? View the full article
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As the Eaton Fire spread on January 7, curators at the Gamble House—an Arts and Crafts-era residence in Pasadena by the architecture firm Greene and Greene, which Back to the Future fans might recognize as Doc Brown’s mansion—kept refreshing evacuation maps and checking in with each other on a group text: Would the fires reach the house? They expected high winds, based on forecasts the night before, but not the fast-moving wildfires raging in neighboring Altadena. As the evacuation zone inched closer and the house entered the warning zone the morning of January 8, Jennifer Trotoux, director of collections and interpretation at the Gamble House, feared that the structu…
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It was a fun moment to be online. When the news broke on May 8 that Pope Francis’s successor would be the first-ever American to hold the sacred position—and a Chicagoan, no less—social media erupted with celebration and Windy City-specific memes. Within days, some of those memes had morphed into t-shirts for sale. As the conversation around Pope Leo XIV quickly spread to his environmentalist leanings and political opinions, though, the wellspring of unauthorized merchandise spread far beyond novelty shirts that read “Da Pope.” What has flourished in the days since is a broader pope economy that spans clothing, memorabilia, food, tourism, and more—both in the U.S. and…
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The Super Bowl is a lot of things. NFL title game. Pop concert. Cultural institution. It’s also The Only Day People Care About Ads. That last one is worth a lot of money to the brands who decide to advertise during the big game. Back in 2000, E-Trade used its Super Bowl ad to joke about how much money it spent. A chimp hits play on a tape deck, climbs up on a lawn chair, and proceeds to clap and dance for 30 seconds. The tagline? “Well, we just wasted $2,000,000.” But how much does a Super Bowl commercial really cost? We’ve all probably seen headlines about the outrageous costs of a single 30-second spot, which, this year, is nearing about $8 million. And i…
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