Blog, YouTube & Content Monetization

Starbucks customers who love collecting the company’s loyalty rewards stars for each dollar they spend are in for a change this morning. America’s No. 1 coffee chain is launching its revamped rewards program today, March 10. With it comes a tiered loyalty membership program and a new structure for earning stars and new rewards. Here’s what you need to know. The former Starbucks loyalty rewards system is no more Before today’s launch of the new rewards program, Starbucks’s previous loyalty system was more straightforward. Under the old system, which was in place from around 2019 until yesterday, there were no membership tiers. In that program, all Starbucks…

Loyal customers of Buc-ee’s have made the store a fan favorite, but the nonprofit Better Business Bureau tells another story, recently slapping the popular Texas-based mega gas station chain with an “F” rating. Buc-ee’s is known for the sheer size of its convenience stores (a Luling, Texas, outpost spans 75,593 square feet) and numerous gas pumps (more than 100 at some locations), along with clean, private bathrooms and barbecue brisket sandwiches. In fact, Buc-ee’s, which has stores from Texas to South Carolina, is so popular it recently announced it’s expanding to Arizona, Arkansas, Kansas, Louisiana, Nebraska, North Carolina, Ohio, and Wisconsin. So why is …

It takes a few moments to see the spotted jaguar slinking through the dense, sun-dappled jungle scene projected onto a wall inside the International Spy Museum in Washington, D.C. Soon after, the projection changes to a snowy forest where it takes even longer to notice one—no, two—human figures nestled among bushes and rocks, obscured by gravelly full-body suits and skin-concealing tactical gear. The hidden figures, animal and human, are quintessential examples of the subject of Camouflage: Designed to Deceive, the museum’s clever and surprisingly wide-ranging new exhibition. From army fatigues to decoy tanks to double-agent disguises to the literal chameleons of the nat…

Optimism has a branding problem at work. It often shows up as pressure to stay upbeat in meetings, reassurance that everything will work out, or encouragement to find the silver lining when pressure mounts. When things feel uncertain, that approach tends to backfire. As a clinical psychologist, I’ve seen how well-intentioned positivity can actually make work more strenuous. When you’re already stretched thin, being told to “stay positive” doesn’t help you reset. Research shows that when people feel pressure to suppress stress or override difficult emotions, the nervous system stays in a heightened threat state, reducing activity in the prefrontal cortex–the part of the …

Most organisations are no longer made up of one homogenous group of full-time employees. Instead, they’re becoming ecosystems. A mix of permanent employees, fractional leaders, freelancers, contractors, project specialists, and increasingly, technology and AI are doing part of the work too. In fact, the workforce of 2026 is predicted to become “agentic”, whereby AI agents are expected to displace or reshape tasks and roles. This makes collaboration with AI a necessity, not for the future of work, but now. This emerging blended workforce gives organisations access to a wider range of skills, faster. It allows them to scale up and down as demand changes. It creates flexib…

Despite decades of scientific research, incredible advances in deep analytics and AI, and no shortage of good intentions, many organizations still struggle to select and develop the leaders they need to navigate increasingly complex and unpredictable business challenges. Markets are volatile, uncertainty is constant, and leadership quality matters more than ever. Yet many firms still fail to identify and elevate the best (or at least right) leadership talent available. Contrary to what many people think, more often than not, the problem is not a shortage of capable leaders. Rather, it is a failure of the systems designed to identify, develop, and advance them, which s…

For years now, pundits and politicians have been predicting that the apparent AI bubble would soon burst. Companies have poured hundreds of billions of dollars into snazzy new data centers and absurdly well compensated research teams in hopes of building powerful, wildly profitable AI models. That’s despite the fact that even the most innovative AI companies still have modest revenues. OpenAI earned just $20 billion in 2025—less than the struggling Ross department stores make selling clothes, and about the same as Frito-Lay earns peddling potato chips. Given those earning realities, the current absurd level of investment feels unsustainable. But if OpenAI’…

At 92 years old, Willie Nelson has aged out of his title as the “world’s most prolific octogenarian,” but that doesn’t mean he’s slowed down. The country music legend, who has released more than 150 albums over his more than six-decade-long career and sold more than 40 million in the United States alone, has found a new milestone to reach. This time, as an entrepreneur rather than an outlaw. Nelson’s eponymous THC-infused beverage brand Willie’s Remedy+ has hit an $80-million run rate, according to the company—a multi-platinum feat for a startup that only started selling its cans and bottles online less than a year ago. For Nelson, who used to smoke two to three…

You want more confidence at work, but chances are you’re struggling to feel it. In fact, many people say that even if they’re achieving success, they still feel behind or doubt themselves. Confidence is critical not only to accomplishing objectives, but also to your self-esteem. It’s even linked with greater salary, status, and job satisfaction. When you demonstrate confidence, people are more likely to collaborate with you, and you’re also more likely to have the kind of impact that contributes to your self-assurance. But confidence is at a premium today. In fact, while 77% of people say they’re successful, 81% still feel they are behind others, according to a su…

AI can knock out an impressive amount of tedious, everyday busywork. It can take on creative tasks, too. But the fundamental question remains: should it? As AI use within organizations reaches new heights, companies are also recognizing its limitations—and, in some cases, pulling back. Consider Duolingo, the language-learning company that announced it would gradually eliminate freelance writers and translators, replacing them with AI-generated content. After public backlash and user reports that the AI-produced lessons felt formulaic and lacked cultural nuance, Duolingo clarified its position. “I do not see AI as replacing what our employees do . . . I see it as a tool …

In 1996, the cellular phone industry lost $650 million to fraud. Criminals with electronic scanners could pluck your phone number right out of the air and clone it onto another device. Your bill would spike. You’d have no idea why. And if you complained, good luck getting anyone to take you seriously. That same year, AT&T started running ads on New York subways, ferries, and buses warning people about cellular theft. Not exactly a ringing endorsement of the technology. If you were paying attention in the ’90s, you’d have been forgiven for thinking cell phones were a mess. Confusing billing. Rampant fraud. A patchwork of state regulations that couldn’t keep…

Shares in Hims & Hers Health (NYSE: HIMS) are soaring this morning after an unconfirmed report that the telehealth company is entering into a deal with Novo Nordisk A/S (NYSE: NVO) to sell its popular GLP-1 weight-loss drugs, including Wegovy. The rumored deal is as surprising as Hims & Hers’s surging stock price this morning, especially considering that just last month, Novo was threatening to sue the telehealth provider. Here’s what you need to know. What’s happened? Late on Friday, Bloomberg reported that Hims & Hers has reached an agreement with the Danish drugmaker Novo Nordisk to sell Novo’s weight-loss drugs, including the popular GLP-1 pill…

Any avid reader undoubtedly recognizes him: the sleek, inquisitive bird frozen inside an orange oval that’s become Penguin Random House’s distinctive logo. With its new brand refresh, Penguin Random House UK is setting that iconic penguin free. The brand just unveiled a delightful series of hand-drawn illustrations, named the “Playful Penguins,” which show the penguin jumping, strutting, dancing, and doing a whole lot of reading. The illustrations will show up everywhere across the Penguin Random House’s global markets, from seasonal campaigns to social initiatives and point-of-sale displays—and they’re designed to bring some added joy and movement to the brand as it appr…

Mojtaba Khamenei, a son of Iran’s late supreme leader, has been named as the Islamic Republic’s next ruler, authorities announced Monday, as Tehran widened its attacks across the Mideast to strike oil and water facilities crucial to its desert sheikdoms. With Iran’s theocracy under assault by the U.S. and Israel for more than a week, the country’s Assembly of Experts chose as the next supreme leader a secretive, 56-year-old cleric who maintains close ties to the country’s paramilitary Revolutionary Guard. The Guard has been firing missiles and drones at Israel and Gulf Arab states since the younger Khamenei’s father, Ayatollah Ali Khamenei, was killed Feb. 28 during the …

A fascinating paradox about expertise is that we use our experiences from the past to prepare ourselves for the future. We do that in several ways—some of which are more backward-looking and others of which prepare you for the future. The most obvious of the backward-looking strategies is habits. When you develop a habit, you are associating a specific environment with a particular behavior. When you engage in a habit, you are basically letting your past actions dictate what you do in the moment. And that isn’t a bad thing. Many aspects of the world are pretty stable, and you should continue to do what has worked for you in the past when nothing in the world has chang…

The next wave of AI will be defined by agentic systems that can take actions: query databases, navigate portals, retrieve records, and increasingly interact with public digital infrastructure at scale. That shift is already showing up as traffic hitting government sites and services is becoming machine traffic. Some of it is benign (search and discovery). Some of it is ambiguous (scraping and automated browsing). And some of it could become actively harmful if agents can reserve scarce services, submit fraudulent requests, or generate volume that overwhelms public systems. The problem is that the government’s current interfaces were not designed for agent-to-government…

After losing an hour of shut-eye, thanks to daylight savings time, sleep is one many people’s minds today. The day after we “spring forward,” people are significantly more tired—and cranky—due to that lost hour of sleep, which disrupts our natural circadian rhythm, increasing the risks of car accidents, strokes and even heart attacks, according to John Hopkins’s Bloomberg School of Health. In honor of Sleep Awareness Week—that elusive thing many Americans just don’t get enough of—we though we would introduce you to the Dutch method for getting a good night’s rest. In the U.S., “sleep hygiene” a popular way to clean up your sleep routine, is a hack that comes…

The list of Saks Fifth Avenue and Neiman Marcus store locations set to close continues to grow. On March 6, 2026, parent company Saks Global announced it would close 15 additional retail locations. This is part of a broader restructuring plan following the luxury retailer’s Chapter 11 bankruptcy filing in January. Here’s what you need to know: What’s happening? According to a court document filed last Friday with the U.S. Bankruptcy Court for the Southern District of Texas, Houston Division, Saks Global will close an additional 15 store locations. The Saks Fifth Avenue on Chicago’s Magnificent Mile is included on the list. Most of the locations are …

The deadline to claim the Super Early rate for Fast Company’s Brands That Matter is this Friday. Rates go up March 13 at 11:59 p.m. ET. This is the sixth year that Fast Company will be honoring brands that have turned their marketing and branding strategies into cultural relevance for their core audience. It will also mark the third year that Brands That Matter will recognize CMOs of the Year—the marketers who are propelling their organizations to new heights through their ambitious, effective leadership, thoughtful and creative executives who are finding effective ways to keep their brands top of mind for consumers. For 2026, there are two exciting new recognit…

Blue skies ahead? Jay Graber, the CEO of social media network Bluesky, announced that they were stepping down on Monday. Graber is “transitioning from CEO to a new role as Bluesky’s Chief Innovation Officer,” she wrote in a Bluesky post, and will be succeeded by new interim CEO Toni Schneider. Schneider, a venture capitalist and partner at True Ventures, wrote that he was “thrilled to announce that I’ll be joining Bluesky as interim CEO. I deeply believe in what this team has built and the open social web they’re fighting for,” in a post of his own. Bluesky was founded by Jack Dorsey in 2019, and actually began as an internal project at what was then Twitter …

Caitlin Kalinowski, an OpenAI employee who oversaw hardware within the robotics division, is leaving the company. Kalinowski’s decision came shortly after OpenAI’s deal with the Pentagon was announced in late February. In a post on social media, Kalinowski explained that the decision was about “principle” in regard to the recent deal. “I care deeply about the Robotics team and the work we built together. This wasn’t an easy call,” Kalinowski wrote. “AI has an important role in national security. But surveillance of Americans without judicial oversight and lethal autonomy without human authorization are lines that deserved more deliberation than they got.” OpenAI’s deal …