Blog, YouTube & Content Monetization

In 2018, Joy DasGupta walked away from a steady job in marketing at Starbucks after 13 years to work for herself as a rewards program consultant. As a caregiver with a young child, DasGupta says the corporate life proved too inflexible, and the logistics of balancing her personal life and career were becoming overwhelming. Starbucks was also undergoing restructuring, and DasGupta’s once-secure corporate job was starting to feel a little shaky. She explains that for most working mothers, “if you get the opportunity to make as much money—maybe even a little less—and get flexibility, many will take that option.” She adds that “there aren’t enough companies that are i…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. I tested more than 200 educational sites, apps, and services last year. Some were so confusing that I quickly gave up. Others were too costly. A few went out of business. Many were narrowly useful, e.g., for 3D modeling, math, or music. The top-tier tools have consistently been super valuable for me—in my teaching, in my job at the City University of New York, and as a dad of two daughters. To save you the time and effort of sifting through the chaff, I’m sharing the ones I find most useful. Even if you’re not a teacher, these tools m…

It’s Friday afternoon. Your inbox looks like a battleground, your calendar is a collage of back-to-back calls, and the strategic plan you built last quarter already feels outdated. You’ve spent the week reacting, extinguishing fires, and juggling unexpected demands you didn’t plan for. You’ve been busy, but not necessarily productive. You’ve managed the chaos, but you haven’t had space to lead through it. This is the trap many leaders find themselves in today. Our attention is consumed by the urgent, leaving almost no cognitive room for the deep thinking, creativity, and strategic foresight that leadership requires. Working harder isn’t the answer. Neither is download…

Liftoff Mobile, a California-based mobile app marketing provider, announced on Thursday that it plans to launch . . . into the public markets. The company, backed by Blackstone, is targeting a valuation of nearly $5.2 billion for its IPO, and is looking to raise as much as $762 million in funding by selling more than 25 million shares. Share prices are expected to range between $26 and $30. It will trade under the ticker “LFTO.” The company’s roots go back to 2012, when it was initially founded. A majority stake was later acquired by Blackstone in 2021, and Liftoff was then combined with Vungle to create a single, large, independent mobile adtech platform. That pl…

While companies cram artificial intelligence features you never asked for into their apps, Domino’s seems to have found a valid use case for the technology: more accurate tracking of when your pizza will be ready. When Domino’s launched its pizza tracker in 2008, it was a marvel of UX. The tracker gave customers a lens into when their pizza would be ready through a simple interface that lit up as the pizza progressed from ordered to baked to delivered. The tool turned Domino’s into a tech company, and inspired industries (and governments) to adopt the same UX for their own needs. Now, Domino’s made the biggest update to its pizza tracker in years. The new tracke…

AI has now arrived at the Treasury Department. Sam Corcos, a former startup leader and Department of Government Efficiency affiliate now serving as chief information officer at the Treasury Department, appears to have approved spending at least $1.5 million on up to 3,000 licenses for ChatGPT, the OpenAI platform, federal spending records show. The agency has obligations to spend $1.5 million on the services, and has already outlaid more than $500,000 for the technology, those records show. Fast Company obtained a user agreement showing that Treasury is allowing employees to use ChatGPT for “authorized” mission purposes. Such purposes include using the technolog…

In its early days, the odds seemed good that YouTube was destined for failure. After a false start as a dating website, it wasn’t clear whether the company could cover the cost of streaming video content, or avoid the fate of Napster, which was sued out of business for copyright infringement. But after getting acquired by Google in 2006, and deciding to share ad revenue with creators a year later, YouTube went on not only to survive, but also to revolutionize the entire media ecosystem—from “double rainbows” to the “Ice Bucket Challenge.” In 2024, YouTube took in $36.3 billion in ad revenue, and today it is the most-watched video provider in the U.S.—not just among s…

A CEO’s canoodling with his company’s human resources chief—caught on the “kiss cam” at a Coldplay concert—made global headlines this summer. Beyond the memes and tabloid fodder, personal lives were shattered and a company was left in turmoil after its leader’s sudden exit. The case, involving the AI firm Astronomer, may be the most visible of recent CEO personal scandals—think sex affairs, drug abuse, or embarrassing behavior—but it’s not an isolated incident. Just weeks following the Coldplay “kiss cam” incident, the CEO of Nestlé was shown the door for similar behavior involving a relationship with a subordinate. Personal scandals have been the top cause of CEO ter…

Ford Motor Co. has stepped up technology in its popular F-150 pickup to combat the ever-evolving techniques car thieves have at their disposal. It is the latest cat-and-mouse move that the automaker hopes will help customers avoid the costly and frustrating process that occurs when vehicles are swiped and includes a feature that won’t allow an engine to start even if a key fob is in the pickup. Motor vehicle thefts recently have been on the decline in the U.S. after several years of increases. Still, the National Highway Traffic Safety Administration said that more than 850,000 vehicles were stolen in the U.S. in 2024, pegging losses at $8 billion. But thefts dropped 2…

TikTok agreed to settle a landmark social media addiction lawsuit just before the trial kicked off, the plaintiff’s attorneys confirmed. The social video platform was one of three companies — along with Meta’s Instagram and Google’s YouTube — facing claims that their platforms deliberately addict and harm children. A fourth company named in the lawsuit, Snapchat parent company Snap Inc., settled the case last week for an undisclosed sum. Details of the settlement with TikTok were not disclosed, and the company did not immediately respond to a request for comment. At the core of the case is a 19-year-old identified only by the initials “KGM,” whose case could d…

The next time you open Netflix’s app, it may look a lot more like YouTube, Instagram, or TikTok. That’s no accident: On April 29, the streaming service begins rolling out its biggest mobile redesign in years, with a major focus on vertical video. Netflix is launching the new mobile UI in the U.S., U.K., Canada, and a handful of other countries now, with plans to expand globally in the coming months. Once the app updates, subscribers will gain access to a new “Clips” tab featuring trailers, highlights, and behind-the-scenes footage from Netflix shows, movies, and podcasts, all optimized for quick, on-the-go viewing. Clips appear in an endless scroll feed, much like the…

It’s an experience almost everyone is familiar with: that moment after you’ve been mindlessly snacking on a bag of Cheetos, when you realize that your fingers are now coated in a gritty, fluorescent orange dust. The finger dust phenomenon is so ubiquitous that Doritos and Cheetos have each run their own ads centering on the topic. Now, PepsiCo is debuting a version of both iconic snacks that come sans artificial orange. PepsiCo recently announced a product line called “Simply NKD,” a new sub-category of Doritos and Cheetos that come with no artificial flavors or dyes, rendering them “completely colorless.” The collection will include orange-dust-free versions of Dori…

For decades, the discussion around organic farming has centered on important tenets of sustainability, environmental health, animal welfare, and a vision for food that heals rather than harms. But in America’s fields today, a different conversation is taking root and is grounded in profits. With new economic data and over 40 years of side-by-side comparisons between organic and conventional systems, we can now confidently say that organic is no longer just a values-driven choice; it’s the most profitable model available to U.S. farmers. At Rodale Institute, the latest Economics of Organic report examines farm-level data across crops, regions, and production systems. T…

Say what you will about Crumbl Cookies. It’s always sure to get a reaction. Earlier this month, when a sudden swirl of social media rumors began to suggest that the polarizing bakery chain was closing down, some of the online reactions were downright gleeful. “Too sweet and too expensive!” went one typical comment. The chatter was so loud that Crumbl cofounder Sawyer Hemsley took to TikTok to dispel the rumor, explaining that the fast-growing chain is just moving offices as it prepares for its next wave of expansion. But while reports of Crumbl’s demise may be premature, the chain has in fact closed a number of locations over the last few years following a pe…

Over the years, I have conditioned myself to only be able to focus in 25-minute increments, a timer counting down in my peripheral. The five-minute break following? It’s like a reward. It is now accepted wisdom that taking regular breaks during the workday makes one more productive. How long those breaks should be, however, depends on which productivity method you are subscribed to. Recently, a University of Cambridge mental health researcher has suggested that longer breaks could, in fact, be more effective at tackling those afternoon slumps. “The most productive people work for about 52 minutes at a time and then take 17-minute breaks,” Olivia Remes shared on …

Ignaz Semmelweis was a physician working in a maternity ward in the 1840s. He noticed something disturbing: women giving birth in the ward staffed by doctors and medical students died from “childbed fever” at rates of 10-35%, while a nearby ward staffed by midwives had death rates under 4%. The key difference was that doctors were coming straight from performing autopsies to delivering babies, without washing their hands. They would dissect cadavers in the morning, then examine pregnant women in the afternoon with just a quick rinse. In 1847, Semmelweis instituted a policy requiring doctors to wash their hands with a chlorine solution between the autopsy room and the …

The best recruiter I know is going to spend the next three months hiring without posting to a single job board website, like Indeed or LinkedIn. “LinkedIn?” She laughed. “You mean Facebook for thought leaders? No, I won’t be using any of those sites.” “Rosa” is head of HR for a large tech startup, and someone I trust to tell me what’s really going on in the world of professional recruiting and jobs — the unflinching truth. The last time we talked, she had finally taken back control of her company’s recruiting process, rescuing it from over-automation, misguided AI, and what she called “results-last” hiring. I’ve hired hundreds of people to work with me over m…

Downloads of UpScrolled, a new short-form video app, are surging after TikTok’s recent change to U.S. ownership. Developed by Palestinian-Australian Issam Hijazi, the social media app currently ranks #2 in the U.S. in the Apple store among free apps, following ChatGPT, and markets itself as a place “where every voice gets equal power.” “No shadowbans . . . No pay-to-play favoritism. Just authentic connection where your content reaches the people who matter most,” reads UpScrolled’s website. Last week, Chinese-owned TikTok closed a $14 billion deal, brokered by the The President administration, to avoid a ban in the U.S., creating an American subsidiary with ne…

A few years back, Deanna Conley had just moved to Newport, Rhode Island with a 3-month-old and 3-year-old. She soon joined a focus group for a new type of club forming in her area. This club—part daycare, part adult coworking space, and a little bit gym—would fulfill Conley’s post-moving needs: It offered community in a town where she knew no one, a space to work as a small business owner without an office, and affordable childcare. “The cost of a nanny was really prohibitive for us,” Conley says. Her older son had been in traditional daycare prior to the family’s move, but Conley thought this club might be a bit different. “I was really interested in and excite…

In a crowded market, building strong, lasting relationships is one of the biggest differentiators a business can create. And while product-market fit is table stakes, true customer loyalty comes from putting people at the center of the product experience. Overlooking that opportunity can leave growth on the table. The companies that stand out are the ones that design not just for functionality, but for connection, trust, and stickiness. These three overlooked pillars help transform software from a useful tool into an essential partner. 1. Engagement that drives daily value The most successful products give customers reasons to return again and again, not just w…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists use an economic model known as the Zillow Market Heat Index to gauge the competitiveness of housing markets across the country. This model looks at key indicators—including home price changes, inventory levels, and days on market—to generate a score showing whether a market favors sellers or buyers. Higher scores point to hotter, seller-friendly metro housing markets. Lower scores signal cooler markets where buyers hold more negotiating power. According to Zillow: Score of 70 or above = strong sellers market Score…

A new book by a former Deloitte executive turned workplace well-being expert argues exactly that In her new book Hope Is the Strategy, Jen Fisher, an expert on workplace well-being and human sustainability, makes a clear and timely case that hope isn’t a soft skill or a leadership afterthought; it’s a practical, learnable approach to navigating uncertainty and building healthier, more resilient organizations. In the following excerpt, Fisher draws on her personal experience grappling with burnout, as well as her research on well-being, leadership, and corporate culture, to reframe hope as something we can all learn and implement for ourselves and those we work with. …

Hello again, and welcome back to Fast Company’s Plugged In. Before we get underway, a little self-promotion: Apple’s 50th anniversary is on April 1. As the big day approached, I realized that many people present at the company’s creation were still very much with us. So I interviewed 23 of them for an oral history, “How Apple Became Apple: The Definitive Oral History of its Earliest Years.” It’s chock-full of great tales as told by everyone from cofounder Steve Wozniak to Liza Loop, the first Apple user. Hearing these pioneers reminisce, I felt like I had been there, too—and so will you, I think. Here’s the article. When OpenAI launched its Sora app last September…