Blog, YouTube & Content Monetization

Say what you will about Crumbl Cookies. It’s always sure to get a reaction. Earlier this month, when a sudden swirl of social media rumors began to suggest that the polarizing bakery chain was closing down, some of the online reactions were downright gleeful. “Too sweet and too expensive!” went one typical comment. The chatter was so loud that Crumbl cofounder Sawyer Hemsley took to TikTok to dispel the rumor, explaining that the fast-growing chain is just moving offices as it prepares for its next wave of expansion. But while reports of Crumbl’s demise may be premature, the chain has in fact closed a number of locations over the last few years following a pe…

Even if you use a calendar app to organize your life, the paper calendar is far from being obsolete. Write something down on a printed calendar, and it becomes a persistent reminder of important events. You don’t have to dig through any screens to write things down, and you don’t have to perform any complex sharing maneuvers to set up a communal calendar for family members or colleagues. But even the paper calendar could benefit from some digital enhancements. With a few minutes of setup, you can print a custom calendar to your exact specifications while also making it small enough to fit on a single sheet of paper. This tip originally appeared in the free Coo…

A new extension for Chrome stops AI slop from invading your life. Called Slop Evader, it is a temporal firewall that modifies your Google search queries to exclude any results indexed after November 30, 2022. That is the day the ChatGPT asteroid hit the open web, upending culture and reality as we know it. Installing Slop Evader is easy: just add it to Chrome, toggle it on, and suddenly, the scroll of generative garbage vanishes. You are back in the “old” internet knowing that every article you read is not the product of simulated intelligence. It’s an enticing idea, especially given that the latest estimation is that more than 50% of all new articles on the int…

Downloads of UpScrolled, a new short-form video app, are surging after TikTok’s recent change to U.S. ownership. Developed by Palestinian-Australian Issam Hijazi, the social media app currently ranks #2 in the U.S. in the Apple store among free apps, following ChatGPT, and markets itself as a place “where every voice gets equal power.” “No shadowbans . . . No pay-to-play favoritism. Just authentic connection where your content reaches the people who matter most,” reads UpScrolled’s website. Last week, Chinese-owned TikTok closed a $14 billion deal, brokered by the The President administration, to avoid a ban in the U.S., creating an American subsidiary with ne…

The next time you open Netflix’s app, it may look a lot more like YouTube, Instagram, or TikTok. That’s no accident: On April 29, the streaming service begins rolling out its biggest mobile redesign in years, with a major focus on vertical video. Netflix is launching the new mobile UI in the U.S., U.K., Canada, and a handful of other countries now, with plans to expand globally in the coming months. Once the app updates, subscribers will gain access to a new “Clips” tab featuring trailers, highlights, and behind-the-scenes footage from Netflix shows, movies, and podcasts, all optimized for quick, on-the-go viewing. Clips appear in an endless scroll feed, much like the…

In a crowded market, building strong, lasting relationships is one of the biggest differentiators a business can create. And while product-market fit is table stakes, true customer loyalty comes from putting people at the center of the product experience. Overlooking that opportunity can leave growth on the table. The companies that stand out are the ones that design not just for functionality, but for connection, trust, and stickiness. These three overlooked pillars help transform software from a useful tool into an essential partner. 1. Engagement that drives daily value The most successful products give customers reasons to return again and again, not just w…

Just four days into the new year, awards season kicked off with the Critics Choice Awards. One week later, it’s time for the Golden Globes to shine. The 83rd edition of this star-studded event—which takes place on Sunday, January 11, in Beverly Hills, California—celebrates greatness in both television and film. Here’s everything you need to know about the big night, including how to tune in. History and past controversy of the Golden Globe Awards The Hollywood Foreign Press Association (HFPA), the former organization behind the Golden Globes, was founded in 1943. Under this banner, journalists came together to create an awards ceremony to honor the artists the…

For decades, the discussion around organic farming has centered on important tenets of sustainability, environmental health, animal welfare, and a vision for food that heals rather than harms. But in America’s fields today, a different conversation is taking root and is grounded in profits. With new economic data and over 40 years of side-by-side comparisons between organic and conventional systems, we can now confidently say that organic is no longer just a values-driven choice; it’s the most profitable model available to U.S. farmers. At Rodale Institute, the latest Economics of Organic report examines farm-level data across crops, regions, and production systems. T…

A new book by a former Deloitte executive turned workplace well-being expert argues exactly that In her new book Hope Is the Strategy, Jen Fisher, an expert on workplace well-being and human sustainability, makes a clear and timely case that hope isn’t a soft skill or a leadership afterthought; it’s a practical, learnable approach to navigating uncertainty and building healthier, more resilient organizations. In the following excerpt, Fisher draws on her personal experience grappling with burnout, as well as her research on well-being, leadership, and corporate culture, to reframe hope as something we can all learn and implement for ourselves and those we work with. …

Hello again, and welcome back to Fast Company’s Plugged In. Before we get underway, a little self-promotion: Apple’s 50th anniversary is on April 1. As the big day approached, I realized that many people present at the company’s creation were still very much with us. So I interviewed 23 of them for an oral history, “How Apple Became Apple: The Definitive Oral History of its Earliest Years.” It’s chock-full of great tales as told by everyone from cofounder Steve Wozniak to Liza Loop, the first Apple user. Hearing these pioneers reminisce, I felt like I had been there, too—and so will you, I think. Here’s the article. When OpenAI launched its Sora app last September…

Time magazine has named the “Architects of AI” as its 2025 Person of the Year, a decision that has sparked significant backlash from gamblers who lost out on semantics. The companies behind AI tools and infrastructure aren’t “AI” in the literal sense, so prediction markets Kalshi and Polymarket ruled that anyone betting on “AI” doesn’t win. As author Parker Molloy pointed out on Bluesky, gamblers on the site are not pleased. “Someone please explain to me how this is not a trick?” one user complained after betting on billionaire Elon Musk on Kalshi. “Person of the year is a singular title…” “ThE aRcHiTeCtS oF AI,” another user wrote. “Fuck you pay me.” Oth…

If you have gifting to loved ones on your mind, here are some considerations related to taxes and logistics. Gifting logistics Unless you’re writing a check from your bank account, the logistics of gifting funds can get a bit complicated. If you want to gift from your IRA, your only option is to sell a chunk of it, then pay any taxes due, then write a check. That’s not terrible, so long as you understand the tax implications. IRA withdrawals are typically subject to ordinary income tax, along with penalties if you’re not yet 59½. You could also trigger some knock-on tax effects like the income-related monthly adjustment amount. In other words, gifting from your IR…

Robotaxi pioneer Waymo plans to expand to London next year, marking the company’s latest step in rolling out its driverless ride service internationally. Waymo said Wednesday that it will start testing its self-driving cars on London streets in the coming weeks—with a human “safety driver” behind the wheel—as it seeks to win government approval for its services. In a blog post, Waymo said it will “lay the groundwork” for its London service in the coming months. The company said it will “continue to engage with local and national leaders to secure the necessary permissions for our commercial ride-hailing service.” Waymo’s self-driving taxis have been operating …

Being tired is practically a personality trait in corporate America — especially in 2025. Everybody is exhausted, it seems. Folks are doing fiftyleven jobs. You’re always juggling tasks, always late for the next meeting because the last one ran long. But when you’re one of the few Black employees at the gig, there’s a subconscious fear of looking like you’re in over your head, especially with the looming fear of layoffs. So you push through, even when you’re running on fumes. You go harder, telling yourself you’ll rest once you get through the busy patch. But that’s a lie. The job is a perpetual busy patch. For months, I kept telling myself I was just tired. Regular tire…

When Allison Whalen returned from parental leave years ago, she found her corner of the business in shambles. Her direct reports were frustrated, her projects had stalled, and she felt the weight of disruption on both sides. Curious whether her experience was unique, she asked around. The response was striking: The number-one reason employees left their companies after parental leave wasn’t lack of policy—it was career derailment caused by how leave was managed. That “aha” moment led her to found Parentaly, a company that helps thousands of employees and managers navigate parental leave through pre-leave planning, return-to-work support, and manager training. With cli…

In the midst of economic uncertainty, polarizing politics, global conflict and a future that is largely out of focus, many consumers are continuing to fight the good fight when it comes to using their dollars to drive positive change. It’s the 13th year that I have helped run an annual survey on the momentum of socially responsible spending, nonprofit giving, and earth friendly practices, called the Conscious Consumer Spending Index. This year we found that despite a worsening view of the state of the world, consumers are holding firm in their support of conscious brands: A majority of respondents said they were actively supporting purposeful companies, while roughly…

As I uploaded a 1940s photo of my grandpa Max and hit a few buttons in Google’s Veo 3 video generator, I saw a familiar family photo transform from black and white to color. Then, my grandpa stepped out of the photo and walked confidently toward the camera, his army uniform perfectly pressed as his arms swung at the sides of his lanky frame. This is the kind of thing AI lets you do now—virtually bring back the dead. As a hilarious Saturday Night Live sketch this weekend highlighted, though, just because we can reanimate our departed loved ones, that doesn’t necessarily mean we should. Grilling the dog The sketch, which The Atlantic has alrea…

In January 2025, Los Angeles suffered an unspeakable wildfire tragedy, destroying at least 17,000 structures, and with tens of thousands of people forced out of their homes. Almost immediately, government officials declared a state of emergency and laid out a path to rebuild “like for like.” However, in the aftermath of such disasters when rebuilding from the ground up, is “like for like” the best way to proceed? These disasters provide an opportunity to future-proof our neighborhoods for the next generation of environmental challenges. In face of seemingly endless, floods, fires, rising temperatures, and energy crises, we must take the time to rethink our way forward. …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings beyond seasonality could suggest a market that is heating up. Since the national Pandemic Housing Boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers. Of course, across the country that s…

Amazon will once again beef up its workforce in the fourth quarter to handle the expected shopping surge that comes with the holidays. This year, though, it could be responsible for nearly half of all seasonal hiring in the retail sector. The retail giant says it plans to create 250,000 jobs in the U.S. That’s on par with the number of people it hired last year—and in 2023. That not only underscores Amazon’s standing among shoppers, but it also puts a spotlight on expected slower sales at some competitors. Seasonal hiring is nothing new. Every year as temperatures get brisker, retailers put the call out for workers looking to make some extra cash and help handle t…

When Jon LaMantia, a Long Island-based business reporter, was in journalism school, his professor drilled one rule into his students: you get two exclamation points a year and no more. “So if you use them in January,” LaMantia recalls being told, “you better hope there’s nothing to exclaim for the rest of the year.” The rule stuck. LaMantia still thinks about that rigid quota today. “I use exclamation points all the time in texts and emails. If you don’t, the message sounds more stern,” he says. “But I can’t remember the last time I used one in a business article.” Strong feelings about the exclamation point aren’t uncommon. People tend to either love it or l…

If Domino’s earnings on Monday prove anything, it’s that people are still eating pizza—even if fast food sales, in general, are slumping. “There seems to be a narrative out there that pizza is a challenged and declining category,” Domino’s CEO Russell Weiner said in an earnings call on Monday. “That is just not true, looking back to 2019, you’ll find a category that has generally grown approximately 1-2% each year, including last year 2025.” Weiner did, however, acknowledge the market was “mature.” The pizza giant reported strong fourth-quarter earnings results, with revenue coming in at 1.54 billion, beating estimates of $1.52 billion. It also reported a 15% quar…

Brands matter now more than ever. You don’t have to say it, I know what you’re thinking: the CEO of a brand agency arguing for brands? How surprising. But this isn’t for me. This is for every CMO looking to secure their seat at the table and fighting to keep brand investment alive. This is for every CEO and CFO balancing the pull of GenAI and the flood of new tools that promise optimization, automation, personalization, and agentic transformation. And yes, dare I say it, this is for my competitors, who I know are on their own crusade to prove that brand still matters. Because brands are quietly under attack, through budget cuts, short-termism, and the …

Crowds flooded the freshly opened showroom floors on Day 2 of the CES and were met by thousands of robots, AI companions, assistants, health longevity tech, wearables and more. Siemens President and CEO Roland Busch kicked off the day with a keynote detailing how its customers are harnessing artificial intelligence to transform their businesses. He was joined onstage by Nvidia CEO Jensen Huang to announce an expanded partnership, saying they are launching a new AI-driven industrial revolution to reinvent all aspects of manufacturing, production and supply chain management. Lenovo ended the day with a guest star-rich visual banquet dedicated to spotlighting how its AI pl…