Blog, YouTube & Content Monetization

Michelle, a 42-year-old marketing executive, was scrolling through her grocery app when she saw the total: $87. A year ago, her weekly cart never dipped below $200. Chips, late-night snacks, and bottles of wine had given way to produce, yogurt, and lean proteins. But that same morning, a $900 charge for her GLP-1 prescription landed on her credit card. Whatever she was saving at the supermarket felt dwarfed by the cost of her medication. Drugs like Ozempic, Wegovy, Mounjaro, and Zepbound are being hailed as medical breakthroughs. They’re not just changing waistlines—they’re changing household budgets. And as these shifts ripple through everyday spending, the finan…

Becoming a chartered financial analyst (CFA)—a certification that requires thousands of hours of professional experience, as well as taking a very rigorous exam; Investopedia calls it “one of the most respected designations in finance”—is no easy feat. That is, until now. Two years ago, AI models could only pass the first two sections of the prestigious, three-part exam. The essay section, however, had it stumped. And yet, in a new study from New York University’s Stern School of Business and GoodFin, an AI-powered wealth management platform, advanced AI like Gemini 2.5 Pro and Claude Opus passed the exam with flying colors. What would’ve taken a human 1,000 hour…

The hype train on corporate purpose keeps steaming down the tracks. I have written about it before and tried to be positive. But I feel the need to be more constructively critical. If everyone has been convinced that they need to have a corporate purpose, let’s at least have it be a useful one. I try to contribute to that goal in this Playing to Win/Practitioner Insights (PTW/PI) piece. And as always, you can find all the previous PTW/PI here. The hype train The articles and books on corporate purpose just keep coming. For example, in the past month alone, Harvard Business Review published four pieces on purpose (one, two, three, four). And the books keep coming, w…

The most obvious use case for generative AI in editorial operations is to write copy. When ChatGPT lit the fuse on the current AI boom, it was its ability to crank out hundreds of comprehensible words almost instantly, on virtually any topic, that captured our imaginations. Hundreds of “ChatGPT wrote this article” think pieces resulted, and college essays haven’t been the same since. Neither has the media. In October, a report from AI analytics firm Graphite revealed that AI is now producing more articles than humans. And it’s not all content farms cranking out AI slop: A recent study from the University of Maryland examined over 1,500 newspapers in the U.S. and found…

An American businessman whose firm invested in several European soccer clubs that struggled under its ownership has been indicted in New York on charges of financial wrongdoing in an alleged $500 million fraud scheme. Josh Wander was a co-founder of Miami-based 777 Partners that owned stakes in an Australian airline, plus soccer clubs Hertha Berlin in Germany, Genoa in Italy, Standard Liege in Belgium, and Vasco da Gama in Brazil. The 777 story became a cautionary tale in the global soccer trend of multi-club ownership — investors taking stakes in several clubs in different countries. European soccer body UEFA has identified the trend as a threat to the integrity …

Today marks a milestone: my 250th “Playing to Win/Practitioner Insights” series post. Back on October 5, 2020, when I published the first piece in this strategy series, “The Role of Management Systems in Strategy,” I was simply responding to a client’s question and trying to provide practical advice on the often-ignored fifth box of the Strategy Choice Cascade. I had no idea that first post would be the launch of a series that reaches 263,000 people (at last count) on a weekly basis. It feels fitting for this 250th post to return to the original topic in Revisiting Management Systems: The Nervous System of Strategy. And as always, you can find all the previous Playing to …

What if I told you the single most important tool for growing your business is free? It doesn’t require fancy business cards, a corner office, or the latest app that tracks every data point in real time. It’s networking. Networking fuels growth, builds relationships, and keeps your business thriving. We live in a world moving at the speed of AI, where everything is changing all at once. As we streamline every aspect of life to be faster and more efficient, it only makes sense to modernize how we network. Before you overhaul your networking style, it’s important to remember the fundamentals, then build on them with new skills. Networking is everywhere, all th…

There is an all-out global race for AI dominance. The largest and most powerful companies in the world are investing billions in unprecedented computing power. The most powerful countries are dedicating vast energy resources to assist them. And the race is centered on one idea: transformer-based architecture with large language models are the key to winning the AI race. What if they are wrong? What we call intelligence evolved in biological life over hundreds of millions of years starting with simple single-celled organisms like bacteria interacting with their environment. Life gradually developed into multi-cell organisms learning to seek what they needed and to avoi…

Students applying to college know they can’t—or at least shouldn’t—use AI chatbots to write their essays and personal statements. So it might come as a surprise that some schools are now using artificial intelligence to read them. AI tools are now being incorporated into how student applications are screened and analyzed, admissions directors say. It can be a delicate topic, and not all colleges are eager to talk about it, but higher education is among the many industries where artificial intelligence is rapidly taking on tasks once reserved for humans. In some cases, schools are quietly slipping AI into their evaluation process, experts say. Others are touting th…

Most of the software that truly moves the world doesn’t demand our attention: It quietly removes friction and gets out of the way. You only notice it when it’s broken. That’s not a bug in the business model; it’s a feature. In fact, “unnoticed but indispensable” is the highest customer-satisfaction score you can get. Consider these categories that already figured this out. The log-in that isn’t a task anymore Password managers, once you build the habit, fade into the background. They fill the box before you even remember there was a box. Single sign-on (SSO) systems go a step further and make logging in to everything feel like one action instead of 17 small, an…

As companies adopt AI, the conversation is shifting from the promise of productivity to concerns about AI’s impact on wellbeing. Business leaders can’t ignore the warning signs. The mental health crisis isn’t new, but AI is changing how we must address it. More than 1 billion people experience mental health conditions. Burnout is rising. And more people are turning to AI for support without the expertise of trained therapists. What starts as “empathy on demand” could accelerate loneliness. What’s more, Stanford research found that “these tools could introduce biases and failures that could result in dangerous consequences.” With the right leadership, AI can usher …

During a recent New York Fashion Week, a wood-paneled boutique popped up in SoHo next to Louis Vuitton and Bottega Veneta. On the racks were tailored, wide-leg jeans and simple black Henley dresses that signaled understated elegance. But unlike those of neighboring boutiques, the clothes weren’t from a storied European maison de couture. They were some of the newest collections from Scoop and Free Assembly, two brands led by Brandon Maxwell, creative director at the House of Walmart. The pop-up—which featured items priced between $8 and $75—was part of the Bentonville, Arkansas–based retailer’s strategy to get its products in front of urban shoppers who might not be f…

The trajectory of our national economy is a central concern of every American. Our living costs rise as would-be hegemons battle over neocolonial control through tariff policies. And while social media creativity holds our attention, some part of us recalls older ways of storytelling, and we wonder, where do we belong? Most of us, even newcomers to this country—especially newcomers—were taught from an early age that anyone who works hard will eventually thrive. But we repeatedly see and know that this is merely a story told to us, not reality. The community in which you are born has a tremendous impact on your eventual life outcomes. If you are born into a poor commun…

Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere. After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient. The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday. Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas: Retail chatbots Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerc…

A few blocks from my home sits a small Japanese grocery store that has been in the neighborhood for years. It’s the kind of place that once felt irreplaceable—carefully sourced ingredients, shelves stocked with items I couldn’t find in mainstream supermarkets, and an owner who knows her regulars. But much as I love this store, it has been in steady decline for a few years now. Whole Foods opened up nearby and it now stocks all the basics—miso paste, kombu, dashi packets, nori—that I, or anyone else, could want for weeknight Japanese cooking. Suddenly, the extra trip to the specialty shop felt unnecessary most of the time. The big chain became “good enough,” and in a w…

Below, Ranjay Gulati shares five key insights from his new book, How to Be Bold: The Surprising Science of Everyday Courage. Gulati is a professor of business administration at Harvard Business School. He is a leading expert on purpose-driven leadership and helps organizations unlock growth and meaning. What’s the big idea? Courage is essential in the uncertain world we live in. It allows us to expand our horizons, grow in unexpected ways, and reach our fullest potential by taking bold action. How to Be Bold provides a road map for understanding what courage really is, explains why it’s important in our personal and professional lives, and offers a set of pract…

Researchers are only just beginning to piece together the complex ways that technology affects young minds, but a new study raises some serious concerns. A paper published this week in the Journal of the American Medical Association, better known as JAMA, explored the relationship between social media use and cognitive performance in kids starting at age 9. The new research drew on data collected from the Adolescent Brain Cognitive Development (ABCD) Study, a massive, long-term study on adolescent health and brain development being conducted in the U.S. The ABCD study is currently following almost 12,000 children from age 9 to 10 as they age, with a particular foc…

In a sign of the times, Boy Scouts can now earn badges in artificial intelligence (AI) and cybersecurity as they learn tech survival skills. The Boy Scouts of America, which rebranded as Scouting America after 115 years back in February, counts about 1 million scouts in its ranks, and has traditionally offered badges to encourage kids to learn outdoor survival skills like first aid, hiking, and cooking, or soft skills like public speaking, communication, and citizenship in the world. (Here’s a look at all the 141 badges.) “The artificial intelligence (AI) merit badge introduces Scouts to the fundamentals of AI and automation through hands-on activities and real-wo…

Nothing is certain, least of all employment. It might be more traditional and financially responsible (initially) to be hired on as a full-time employee. But don’t be fooled into believing that it’s more secure. Most U.S. employment is “at-will,” and given the waves of return-to-office mandates and layoffs over the last year-and-a-half, the longstanding perception that employees are safer if they’re directly employed isn’t really justified. It may be easier, but it certainly isn’t more stable. And so it’s no secret that there are talented individuals seeking to break away from that merry-go-round. (I was one of them, a decade-plus ago.) That’s why we’ve seen a huge up…

Nintendo’s hard-line approach to piracy has shut down a streamer who seemingly specialized in unauthorized content. Jesse Keighin has been ordered to pay Nintendo $17,500 in damages after livestreaming gameplay footage of at least 10 different games on at least 50 occasions before the games were released to the public. Included among those were Super Mario Party Jamboree, Mario & Luigi: Brothership, The Legend of Zelda: Echoes of Wisdom, and Pikmin 4. Keighin was served with takedown notices by Nintendo dozens of times for those streams. Yet he continued to air himself playing the games, encouraging viewers to support him on loco.gg, an Indian live-streaming a…

In artificial intelligence, 2025 marked a decisive shift. Systems once confined to research labs and prototypes began to appear as everyday tools. At the center of this transition was the rise of AI agents – AI systems that can use other software tools and act on their own. While researchers have studied AI for more than 60 years, and the term “agent” has long been part of the field’s vocabulary, 2025 was the year the concept became concrete for developers and consumers alike. AI agents moved from theory to infrastructure, reshaping how people interact with large language models, the systems that power chatbots like ChatGPT. In 2025, the definition of AI agent…