Blog, YouTube & Content Monetization

When I launched my first business in my twenties, I thought success meant doing everything alone. I believed that if I worked hard enough, read every business book, and put in the hours, I’d eventually figure it all out. What I quickly realized, however, is that you don’t find the most valuable growth strategy in your balance sheet. You find it in your network. As the founder of Boston Business Women, I’ve watched thousands of women start and scale companies over the last decade. In 2024, women started 49% of all new businesses in the U.S., up from just 29% five years earlier. And while that growth is impressive, the gap between potential and access still looms large.…

Marks & Spencer is one of the latest U.K. high-street brands to launch a skiwear collection. Even supermarket Lidl is in on the action, with items in its ski range priced at less than 5 pounds (roughly $6.75). This follows earlier moves by fast-fashion retailers such as Topshop, which launched SNO in the mid 2010’s, and Zara’s imaginatively titled Zara Ski collection, which launched in 2023. Fast-fashion brand PrettyLittleThing’s Apres Ski edit (a collection of clothes chosen for a specific theme) tells potential shoppers that going skiing is “not necessarily essential,” which is good, because many of the products in the collection are listed as athleisure, not sp…

The Wall Street Journal published an opinion piece titled “Why Work-Life Balance Will Keep You Mediocre.” Certainly a headline designed to draw ire from many readers, myself included. The author advocates “ruthlessly” optimizing your time, from missing important events with loved ones to declining social events. The goal? In his case, he built a company worth $20 million and set himself up with financial freedom for the rest of his life. My gut reaction was, “That’s no way to live a life.” There was a time, in my early twenties, when I poured all of my energy and time into my job. I wore the badge of long hours and unlimited availability, replying to emails long i…

It used to be that my friend Kristin had a vague sense of how her husband’s day went. He’d come home with a story to share or sometimes he didn’t. Sometimes he seemed annoyed, and when he was in one of those moods, she didn’t press. They’d kick their feet up, pour some wine, and talk about the upcoming weekend. Now they both work remote and all of a sudden, she knows a lot more about her husband’s day. “I know how many times he’s opened the fridge,” she told me recently. “Seven times. Seven times before lunch.” She wasn’t angry when she said it. “I love him,” she said. “But I don’t know that I was meant to know this much.” You’re seeing too much I’ve been thi…

With tax season fast approaching, it’s the perfect time for parents to take advantage of valuable tax deductions and credits that can reduce their tax bill or increase their refund. Lisa Greene-Lewis, a tax expert with over 20 years of experience, has made it her mission to break down complex tax laws in a way that’s accessible and actionable for families. As a trusted voice in the industry—featured on programs like The Ellen Show and The Steve Harvey Show—Lisa shares her insights on the most important tax breaks parents should know about. This conversation has been edited and condensed for clarity. What are the top tax breaks parents should take advantage o…

In April 2024, Yahoo acquired Artifact, a tool that uses AI to recommend news to readers. Yahoo folded Artifact’s—which was cofounded by Instagram cofounders Mike Krieger and Kevin Systrom—into its revamped news app to help surface and curate content for readers. Yahoo CEO Jim Lanzone came on the Most Innovative Companies podcast to talk about the acquisition, the company’s approach to news curation, and what the future could hold for the private equity-owned company. This interview has been edited and condensed. Yahoo acquired news discovery platform Artifact last year. Now, the technology is used in Yahoo’s revamped news app. Why did you acquire the…

If the joy of seeing butterflies seems increasingly rare these days, it isn’t your imagination. From 2000 to 2020, the number of butterflies fell by 22% across the continental United States. That’s 1 in 5 butterflies lost. The findings are from an analysis just published in the journal Science by the U.S. Geological Survey’s Powell Center Status of Butterflies of the United States Working Group, which I am involved in. The endangered Karner blue butterfly has struggled with habitat loss. [Photo: USFWS/Flickr] We found declines in just about every region of the continental U.S. and across almost all butterfly species. Overall, nearly one-third of the 342 but…

It can be difficult to assert yourself during a negotiation. You may feel emotional about the process, especially if you are countering a lower offer than you expected or are nervous about being up against a seasoned negotiator. Or perhaps you’re uncomfortable with the idea of selling yourself to a potential employer or partner. Whatever the case may be, your approach to negotiations could be working against you. The best way to make sure you don’t botch a negotiation is to prepare for it in advance, writes Lydia Fenet, a leading charity auctioneer and expert in selling and negotiations. That can involve using friends and family to practice how a negotiation may unfo…

Below, Nir Eyal shares five key insights from his new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. Eyal is a best-selling author, former Stanford lecturer, and one of the world’s foremost experts on behavioral design. His previous books, Hooked and Indistractable, have sold more than a million copies and been translated into 30-plus languages. Next Big Idea Club readers can get an exclusive free download of Eyal’s 5-Minute Belief Change Guide at: NirAndFar.com/beyond-belief-live/. What’s the big idea? The best beliefs are both practical and provisional. They offer just enough certainty to act, yet e…

Thinking back to childhood, what role did you play in your family dynamic? Maybe you were the straight-A student? Maybe you flew under the radar, not causing trouble? Or perhaps you were charged with taking care of siblings? The person you were inside your family relationship can impact how you act in the workplace today, says Dr. Alexandra Solomon, clinical psychologist and host of the MasterClass “In Practice” series on dealing with anxiety. “Sometimes we repeat those family roles in our adult relationships, and sometimes we do a 180 flip,” she says. “There’s a path of repetition and there’s a path of opposition. Our goal is to be on the third path, which is t…

In January 2022, when my book The Success Factor was published, I hosted a virtual book launch party. It was a celebration that brought together friends, family, and some of the high achievers I had interviewed for the book—astronauts, Nobel Prize winners, Olympians, and more. Just before the event, one of the astronauts texted me with an unexpected question: “Will [a prominent physician-scientist at the forefront of the COVID-19 pandemic] be there?” I chuckled and responded, “Omicron just hit; I think he’s a bit busy dealing with that right now. But this Nobel Prize winner will be there.” The astronaut’s reply floored me: “Wow, a Nobel Prize winner? Now that’s a …

Personality is one of the most underrated predictors of career success in the world. Defined by scientists as the range of habits and typical behaviors that make us who we are—and different from others—and with more than a century of robust academic evidence on how it impacts work and other real-life outcomes, here are some fascinating facts to digest: (1) The simplest and most reliable way to understand someone’s personality is to look at their scores (position) along five universal traits, namely emotional stability (how calm, composed, and non-anxious you are), extraversion (how sociable, assertive, and energetic you are), agreeableness (how kind, polite, and frien…

YouTube isn’t just a website anymore. And computers and smartphones aren’t even the primary ways that people watch YouTube content, either. YouTube CEO Neal Mohan, in his annual letter to the YouTube community yesterday, wrote, “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S.” At the same time, he said, creators “have moved from filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Ahead of posting his letter, Mohan spoke with Fast Company about how YouTube—which is celebrating its 20th year—is responding to changing viewer habits and givin…

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as YouTube Shorts, which allows creators to post 180-second-long swipeable vertical content. Today, YouTube Shorts has roughly 1.5 billion users and receives an average of 70 billion daily views. With TikTok’s future in limbo in the U.S.—a much-delayed ban is set to take effect on June 19—Shorts is hoping that TikTok’s audience of almost 2 billion people will see it as a compelling alternative. YouTube is already the second-most visited site in the world, and the platform ha…

In part three of How YouTube Ate TV, Fast Company’s oral history of YouTube, new parent Google confronts the messy issues standing in the way of the video streamer’s long-term viability. As Viacom sues over YouTube users’ unauthorized uploading of intellectual property, Google and YouTube engineers simultaneously build technology that will save the business. Called ContentID, it lets copyright holders remove their work—or, better yet, leave it up and benefit from its monetization. YouTube also sets viewership goals that are even more wildly audacious than the ones it’s already achieved. First, though, Google has to convince even its own employees that buying the video…

Despite what Timothée Chalamet may think, the Metropolitan Opera’s production of Richard Wagner’s epic Tristan und Isolde is generating a lot of buzz this season. That’s thanks in no small part to director Yuval Sharon’s bold choices, which include cutting-edge video projections and an immersive set design by Es Devlin. Sharon believes it is necessary to be forward-thinking, especially since the arts are facing a hard economic reality. He also believes it’s what helped drive the production’s impressive ticket sales. “People all saw that there is something new is being attempted here that you’ve just got to see,” he tells Fast Company. “I think that is its own…

In the early days of the current AI boom, The New York Times sued OpenAI and Microsoft for copyright infringement. It was a seismic move, but perhaps the most notable thing about it is what came after. In the subsequent months, publisher after publisher signed licensing deals with OpenAI, making their content available to ChatGPT. There were others who chose litigation, certainly, but most major media companies opted to take some money rather than spend it on lawyers. That changed last week when Ziff Davis filed its own copyright lawsuit against OpenAI. Ziff owns several major online properties, including Mashable, CNET, IGN, and Lifehacker, and garners a massive amou…

Zipline’s cofounder and CEO Keller Cliffton charts the company’s recent expansion from transporting blood for lifesaving transfusions in Rwanda to retail deliveries across eight countries—including high-profile partnerships with the likes of Walmart, Chipotle, Panera, and the Mayo Clinic. Zipline’s do-good health efforts and commercial deliveries are all part of Cliffton’s vision for a radical, new transportation network that meets consumers’ desire for accessibility and speed. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Res…

It’s been two years since Howard Schultz retired from the board of directors of Starbucks, a company he founded and led for decades, but he still enjoys chatting with customers—as he did on Tuesday before sitting down for a wide-ranging interview with Dan Roth, editor-in-chief of LinkedIn. Schultz was curious to know what a customer thought of the coffee chain’s protein lattes that debuted last month and he says there’s no better place to source this information than one of the 40,000-plus Starbucks locations around the world. A sense of curiosity is important for a business leader, as well as a willingness to “be in the mud” and learn directly from customers, Schultz…

Inside a new HP laptop, the copper in its heat sink comes straight from old HP devices—making the company the first to reuse its own recycled metal in a closed loop. In partnership with HP, the Australia-based startup Mint Innovation took in circuit boards from thousands of old HP computers and servers, and then recycled them to supply pure refined copper back to the company. The process is designed to be more sustainable than traditional smelting. Instead of melting down metals in a furnace—an energy-intensive, polluting process—the startup uses a mix of chemicals and biology to recover valuable materials. “What HP is effectively doing is mining e-waste of their …

This week, the startup Humane—which raised $240 million to build an iPhone-killing AI Pin—announced its sale to HP for $116 million. While far short of the company’s original $1 billion asking price, it’s astonishing the brand scrapped for anything at all. A product that had promised to change the world instead became a worldwide laughing stock, indicative of the worst tendencies of Silicon Valley founder hubris. Universally panned, Humane sold fewer than 10,000 units. Sometimes its returns outpaced its sales. Units could catch fire. Humane co-founders Imran Chaudhri and Bethany Bongiorno thanked their few loyal customers by announcing their Pins would no longer work…

It’s been a busy month for Hugh Jackman. Between headlining New Born on Broadway and starring in an upcoming mystery-comedy called The Sheep Detectives, the X-Men actor stopped by Ball State University to deliver a commencement speech for the graduating class. “I’ve been asked [countless times] to give a speech like this over the years, and I have always said no, because the money just was never really good enough,” the actor joked. Jackman reportedly first visited Ball State University in Muncie, Indiana last year with his Broadway costar turned romantic partner, Sutton Foster—a longtime faculty member of the school’s theater department. Jackman himself studied c…