Blog, YouTube & Content Monetization

Sunday night marked Hulu’s first time airing the Oscars live. But its academy awards debut ended on a chaotic and frustratingly premature note. Hulu’s livestream cut off in the final moments of the show — with two major award categories, best actress and best picture, still to be announced because of a scheduling system issue. Those viewing the awards ceremony on Hulu instead saw an error code message that stated the event was over. Viewer outrage, predictably, ensued online. Fans, including those throwing Oscar-viewing parties, eagerly await the final, pivotal moments of the show. Hulu viewers missed Mikey Madison and “Anora” win the night’s titles for both b…

Over the last decade, we have been perfecting the algorithms of convenience, and in doing so we have inadvertently moved away from the frequent human interactions that sustain our communities and our workplaces. Throughout my 25-year career in philanthropy, I have worked on challenges like climate change, gun violence prevention, chronic disease prevention, and closing the opportunity gap for workers. While these issues are undeniably critical, I truly believe we cannot solve them in a vacuum of social isolation. We have created a world of unprecedented digital convenience—we use grocery delivery apps, self-checkout lines, streaming services, and text messages, versu…

Over the last two years, the value of content has collapsed. Thanks to the LLM revolution, the internet is drowning in an avalanche of indistinguishable output: an endless parade of fast-food writing, recycled reports, and SEO-bait fluff optimized for algorithms instead of people. That’s why the only competitive moat left is the human story. For business leaders, this creates an urgent mandate: Storytelling is no longer a marketing tactic. It’s a strategic business imperative—the only reliable engine for changing minds and shifting behaviors. If your brand’s narrative isn’t uniquely human and demonstrably ownable, it will vanish in the churn. Here’s how to find th…

Robots have long been seen as a bad bet for Silicon Valley investors — too complicated, capital-intensive, and “boring, honestly,” says venture capitalist Modar Alaoui. But the commercial boom in artificial intelligence has lit a spark under long-simmering visions to build humanoid robots that can move their mechanical bodies like humans and do things that people do. Alaoui, founder of the Humanoids Summit, gathered more than 2,000 people this week, including top robotics engineers from Disney, Google, and dozens of startups, to showcase their technology and debate what it will take to accelerate a nascent industry. Alaoui says many researchers now believe hum…

I was strolling up the hill in Greater Boston to a French cooking class. The rich aroma of melting butter and fresh herbs greeted us as it wafted through the chilly fall air. My friend Sylvie and I were eager to learn the art of soufflé-making. The French instructors asked for everyone’s background. When Sylvie said she was from France, they pressed her to be specific: Which part of France? When they learned she hailed from Strasbourg, the Parisiennes exchanged disapproving glances. Sylvie eyed their silent, snooty disdain. It got worse. When Sylvie started asking about techniques, we received curt responses and pronounced sighs. We left feeling as deflated as a c…

Several hundred non-tenured full-time faculty members at New York University are on strike after the school failed to reach a tentative contract agreement with Contract Faculty United-United Auto Workers. Nearly 75% of the union’s more than 900 full-time NYU contract faculty—who teach across the university’s various schools—voted to authorize the strike in February. On Monday morning, a deal seemed possible, with CFU-UAW extending its 8 a.m. strike deadline by three hours after bargaining through the university’s spring break last week. By midday, union members and supporters were on the picket line outside NYU’s John A. Paulson Center in lower Manhattan. The stri…

The generative AI revolution has turned into a global race, with mixtures of models from private companies and open-source initiatives all competing to become the most popular and powerful. Many choose to promote their prowess by demonstrating their performance on common tests and levels within regular rankings. But the legitimacy of those rankings has been thrown into question as new research published in Cornell University’s preprint server arXiv shows it’s possible to rig a model’s results with just a few hundred votes. “When we talk about large language models, their performance on benchmarks is very important,” says study author Tianyu Pang, a researcher at S…

Few brands have been more associated with the fast-fashion boom of the last two decades than Zara, the flagship apparel chain owned by Spanish clothing giant Inditex SA. It may surprise some consumers to learn, then, that Zara has in fact reduced its global footprint over the last few years since the pandemic. The brand’s decline in physical storefronts has been moderate but meaningful, from a third-quarter peak of around 2,139 stores in 2019 to just under 1,800 stores five years later, according to earnings statements from Inditex. That’s a reduction of 16%. Now, thanks to new accounting metrics from the company, we’ve learned that Zara’s physical footprint…

No place is more vulnerable to hurricanes in the 50 U.S. states than the Florida Keys. The chain of islands celebrated by singer Jimmy Buffett in his odes to tropical escapism is surrounded by water, jutting out 120 miles southwesterly from Florida’s mainland to Key West with the Gulf and Atlantic Ocean on either side. The archipelago historically has been known for its quirky and libertarian inhabitants who revel in the islands’ hedonistic, artistic and outdoorsy lifestyle. In recent years, it also has become a haven for the wealthy. Overseeing safety for the more than 80,000 inhabitants of the Conch Republic — the nickname for the islands after denizens declared a to…

Ted Bundy had courtroom groupies. Jeffrey Dahmer and Richard Ramirez were sent love letters in prison. Now, in the age of social media, thousands like, share, and thirst in the comments over stylized fan edits of serial killers. There’s a term for this psychological phenomenon: hybristophilia. A new study has found a connection between young women’s engagement with this type of TikTok content and their sexual attraction to criminals. Those who liked or repeatedly watched clips glorifying notorious serial killers such as Ted Bundy and Jeffrey Dahmer or fictional villains like Joe Goldberg from Netflix’s “You,” scored higher for hybristophilia, than those who scro…

Automakers Hyundai and Kia must offer free repairs to millions of models under a settlement announced Tuesday by Minnesota’s attorney general, who led an effort by dozens of states that argued the vehicles weren’t equipped with proper anti-theft technology, leaving them vulnerable to theft. Under the nationwide settlement, the companies will offer a free repair to all eligible vehicles at a cost that could top $500 million, Minnesota Attorney General Keith Ellison said. Hyundai and Kia must also outfit all future vehicles sold in the U.S. with a key piece of technology called an engine immobilizer and pay up to $4.5 million of restitution to people whose vehicles were…

Entrepreneurs displaying narcissistic behavior are better able to convince investors to give them money when their grandiosity comes across as confidence as opposed to defensiveness or arrogance. That’s what we learned from watching 12 seasons of the popular reality TV show Shark Tank to better understand how an entrepreneur’s psychological profile affects their ability to secure funding. My research focuses on how entrepreneurs respond to challenges, including how personality affects their work. My colleagues and I based our study off the concept that there are two distinct “flavors” of narcissism: narcissistic admiration and narcissistic rivalry. Narcissisti…

When people use hand gestures that visually represent what they’re saying, listeners see them as more clear, competent, and persuasive. That’s the key finding from my new research published in the Journal of Marketing Research, where I analyzed thousands of TED Talks and ran controlled experiments to examine how gestures shape communication. Talking with your hands Whether you’re giving a presentation, pitching an idea or leading a meeting, you probably spend most of your prep time thinking about what you’ll say. But what about the ways you’ll move your hands? I grew up in Italy, where gesturing is practically a second language. Now that I live in the United St…

It’s hard to believe, but we’re only a few weeks away from Halloween, and after that comes November—and the unofficial start of the holiday season. If you travel during this time, you’ll know that finding cheap flights can be difficult. To get the best prices, people traditionally turn to comparison sites like Kayak and SkyScanner. However, as artificial intelligence seems to be taking over everything, and the tech industry won’t stop shouting about its benefits, I decided to try three conversational AI tools to see if they could help me find the cheapest flight deal for the Thanksgiving period. Here’s how that went. Flights listed on ChatGPT The first tool I …

If you’re like most Americans, you’ve already set all manner of goals and resolutions for the New Year. And likewise, if you’re like most Americans, you’ll have entirely abandoned them by February 1. Studies have found that 23% of people quit their New Year’s resolutions within a week, and almost half drop them by the end of January. Only 9% of Americans actually complete anything from their list in a given year. The biggest issue, apparently, is that we’re all very bad at setting resolutions. The things we choose are too vague, too hard, or too external. That got me wondering: Could AI do any better? Specifically: Can I mine the vast treasure trove …

What do you do if you want to eat fish, but you hate the idea of harming wild animals? Or if you’d like a nice lox and bagel, but you’re concerned about mercury and microplastics—or the broader climate risks of industrial fishing. What are your options? One San Francisco startup has an answer: Grab cells from a salmon, grow them in giant tanks in a lab-like setting filled with a warm bath of nutrients that mimic the inside of a real fish, and then coax them onto veggie-based scaffolds to form a piece of premium fish that’s never touched an ocean. That’s the vision driving Wildtype, a lab-grown fish company based in San Francisco’s trendy Dogpatch neighbor…

AI has a writing style, or, at least, an alleged style. Tools like ChatGPT and Claude seem to communicate with a tendency toward formalism. The chatbots are earnest, sometimes too evenhanded or overly complimentary. There’s a noticeable lack of personal flair, and no deeply held opinions. According to Grammarly, AI language tends to evoke “repetitive phrasing” and “robotic tone.” Now, there are even AI buzzwords and phrases like pivotal and delve into and underscore. It’s the verbiage of instruction booklets for middle schoolers writing their first essays. In the age of AI, these helpful crutch words are now verbata non grata. Some people are now trying to avoid usin…

When the inevitable robot uprising comes, I’ll be ready, thanks to some valuable lessons I picked up at CES. First, if given the choice of a dance off versus hand to hand combat, opt for the fight. Second, wear a cup when you do. Robotics company Unitree showcased its G-1 humanoid robot at the show. The G-1 is a rarity in the robotic world in that it’s already on the market for under $15,000. Unitree’s booth was an ongoing spectacle, surrounded by people eager for a close look at the dapperlooking unit, wearing a white shirt and button down vest, showcasing impressive dance skills, throwing down moves that even Shabba-Doo and Bugaloo Shrimp could respect. There w…

Last week, I walked into a meeting where AI notetakers outnumbered humans three to one. The irony wasn’t lost on me—I built one of them. As CEO of Fireflies, I’ve helped put AI in millions of meetings. And I believe AI should be in every meeting—because knowledge shouldn’t vanish the moment we hang up. But having the right privacy controls to protect sensitive moments is key to using an AI notetaker. THE PRIVACY-FIRST DECISION FRAMEWORK Before your next meeting, ask yourself three questions: Who controls the data? Every meeting should be captured, but not every recording needs to be shared. Use private meeting settings, control access permissions, and set …

Lots of people claim that writing poetry is something only humans can do. It requires emotion, wordcraft, and the unique body of painful, jubilant lived experience that only a person can accumulate. To which I say, “phooey.” Poems are words. And today’s Large Language Models are incredibly good at manipulating words. An AI should be able to beat the Poes and Frosts of the world at their own game. To put that theory into practice, I teamed up with my friend Jared Bauman, built an AI-powered poem generator, and released it into the world for anyone to discover and use. I never expected what people would do with it. Here’s what happened. Powerful calc…