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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,096 topics in this forum
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Below, Nicholas Thompson shares five key insights from his new book, The Running Ground: A Father, a Son, and the Simplest of Sports. Thompson is CEO of The Atlantic. In his time as CEO, the company has seen record subscriber growth. Before this role, he was editor-in-chief of Wired magazine. He is also a former contributor for CBS News and has previously served as editor. As a runner, he set the American record for men ages 45-plus in the 50K race. What’s the big idea? Running has the capacity to show us what we’re made of and help us grow beyond our limits—both as we race ahead on the track and in life. Struggle, aging, and even trauma can become engines of transforma…
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Fintech firm Mercury recently dropped some data that made me smile. It ranked the top five coffee shops powering founders in San Francisco based on actual transaction data: Sightglass, CoffeeShop, Equator, Saint Frank, Ritual. I’ve built Octolane with my cofounder, Rafi, from every single one of them. But here’s what the data doesn’t show: the $500,000 investment term sheet I negotiated over a cortado at Cafe Réveille. The $800,000 deal I closed while sitting next to a grad student cramming for finals. The three customers who became friends, then advocates, then our biggest champions, all because we met first over coffee, not Zoom. When I was in high school, I cle…
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Gen Zers, who were practically born with smartphones and iPads in their hands, have grown up completely immersed in the information highway. Therefore, it should come as no big surprise that those born as digital natives—deeply connected to culture, trends, politics, and business—have different ideas about what their contributions to the world should look like. They deeply value work-life balance and they need to feel like the work they do has meaning. Globally, they are the generation most concerned about issues like corruption and inequality. They’re striving to create change—and they’re committed. Still, Gen Zers often get called out for being entitled, lazy,…
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December is here, and another year has blown by. Chances are, you’re going to get some time off for the holidays. If so, you may have a week(-ish) to recharge before you have to ramp back up in January. In order to get the most out of your time off, it would be ideal if you could unplug from work completely to give your mind a rest and to focus on family, friends, and yourself. There are a few things you can do to prepare now that will help a lot and will also make your transition back to the office go smoothly. Close as many tasks as possible Research going back almost 100 years finds that when you have a task to complete, you are highly motivated to finish it. It stay…
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For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying color to your lips. It’s about identity. Ritual. Power. Beauty has never been superficial. It’s always been about self-esteem, self-confidence, and self-expression, knowing that how you’re feeling inside is reflected on the outside. Today, the boldest expression of that confidence comes from beyond the makeup bag: It’s a full night’s sleep working with a skincare routine, balanced hormones supporting a healthy glow, nutrients fueling both energy and radiance, and gut health supporting complexion. The truth is simple: Health is the new lipstick. Healt…
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If you’re thinking of buying your kid a talking teddy bear, you’re likely envisioning it whispering supportive guidance and teaching about the ways of the world. You probably don’t imagine them engaging in sexual roleplay—or giving advice to toddlers about how to light matches. Yet that’s what consumer watchdog the Public Interest Research Group (PIRG) found in a recent test of new toys for the holiday period. FoloToy’s AI teddy bear Kumma, which uses OpenAI’s GPT-4o model to power its speech, was all too willing to go astray when in conversation with kids, PIRG found. Using AI models’ voice mode for children’s toys makes sense: The tech is tailor-made for the mag…
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For 50 years, America’s generosity has been stuck in neutral with charitable giving frozen at 2.5% of GDP. But not because people stopped caring. In 2024, total giving hit record highs, and food banks saw donations surge as families faced delays in SNAP benefits. The heart is there. What’s missing is technology that turns generosity into lasting impact. We can’t solve today’s biggest problems, from food insecurity to climate change to health inequity, without unlocking the full potential of AI. For the first time, technology connects data across causes, predicts needs before they arise, and turns generosity into measurable progress. If generosity is the fuel, AI is th…
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Instacart said Monday that it will no longer allow retailers to use an AI-powered price testing program, two weeks after an extensive investigation showed wide discrepancies in the cost of groceries purchased through the platform. Effective immediately, retailers will no longer be able to use Eversight technology to run price tests on Instacart, the San Francisco-based company said in a blog post. Previously, a small number of retail partners were able to conduct testing that resulted in different prices for the same item at the same store—something that “missed the mark for some customers,” Instacart said in a blog post. “At a time when families are working excep…
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Coinbase said on Monday it will buy prediction markets startup The Clearing Company, its tenth acquisition this year, as the crypto exchange looks to expand beyond its core digital assets business. Prediction markets let users buy and sell contracts tied to the outcomes of real-world events, ranging from elections and economic data to sports and policy decisions, effectively turning investors’ forecasts into tradable markets. Supporters say the prices can reflect collective expectations more accurately than polls or forecasts, while critics argue the products blur the line between financial markets and betting, drawing growing scrutiny from regulators. Predict…
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When a major power outage left tens of thousands of San Francisco residents in the dark weekend, the city’s fleet of high tech self-driving vehicles went offline too. Videos circulating on social media showed Waymo robotaxis clogging up intersections, addled by the sudden absence of guidance from traffic lights. In one video posted to TikTok, a Waymo robotaxi sporting its telltale rooftop cluster of sensors blocks a busy intersection as human drivers stream around it on both sides. “This car did not move for 10+ min – it only left when the passengers ditched the car,” the TikTok user who caught the footage wrote in the caption. In another widely circulated video, at le…
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Elusive street artist Banksy appeared to confirm Monday that a new mural in London, depicting two children lying down and pointing up at the sky, is his latest work. The artist posted two photos of the artwork on his official Instagram account Monday, hours after its appearance on a wall on the side of a building in Bayswater, west London sparked speculation over whether Banksy was behind it. The black and white mural, painted above a garage, depicts two figures dressed in winter hats and boots lying on the ground, with one of them pointing a finger upwards. An identical image appeared at the foot of a tower in central London on Monday, but the graffiti artist…
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Google‘s corporate parent on Monday announced an agreement to buy data center energy specialist Intersect for $4.75 billion as part of its effort to secure the vast amounts of electricity needed to power artificial intelligence technology. Alphabet, which depends on Google’s search engine and other online services for most of its revenue, is buying out Intersect in its entirety after purchasing a stake in the San Francisco-based startup a year ago. Intersect had previously raised $2.1 billion from Google and other early investors. After the acquisition is completed during the first half of next year, Alphabet intends to allow Intersect to operate independently whi…
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Barnes & Noble is on a roll, and it’s not slowing down in 2026. The bookstore has confirmed plans to open 60 new locations across the country in 2026. For Barnes & Noble, the move is part of a major comeback that’s been years in the works. After the company saw a sales peak in 2008, it spent a decade watching sales dwindle as customers moved to other retailers (especially digital booksellers like Amazon), ultimately leading the retailer to shutter 150 stores. In 2019, the company was acquired by the UK’s Elliott Advisors and taken private. But since 2023, Barnes & Noble has annually added dozens of new locations across the U.S. A post-pandemic…
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Gold and silver prices rose to record highs in early trading on Monday, spurred on by a confluence of a few different political events and economic factors, including tensions over the U.S. seizing of possibly another oil tanker from Venezuela, speculation of future Federal Reserve rate cuts, overall economy insecurity, and bets on U.S. monetary policy in 2026. In 2025, gold has surged by nearly 70%, according to Bloomberg. Here’s what to know. What happened today? At the time of this writing, in midday trading on December 22, gold bullion (GC=F) was up over 1.9% to $4,472.20 and silver (SI=F) was up about 3.4%, heading toward $70 an ounce, making both he…
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Just when you think you’ve wrapped your mind around computers that can put your dog in front of the Eiffel Tower or chatbots that act like your best friend (or lover), the AI behemoths surprise you with a fully AI-powered TikTok or the ability to virtually bring back your dead relatives. I’ve worked in the AI space for 15 years. I served as an early beta tester for OpenAI in 2020, when I predicted that a little model called GPT-3 had world-changing potential. It was later released as something called “ChatGPT”–perhaps you’ve heard of it? I’ve also called several big AI trends correctly, including the rise of video generators and the “AI Wars” between Google a…
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As many families are preparing to gather for the holidays, influenza (flu) cases are spiking across the country. According to the latest data from the Centers for Disease Control and Prevention (CDC), positive test results have reached the highest levels seen so far this season. The most frequently reported influenza virus this season is the influenza A H3N2 virus. Last week, Fast Company reported on a new mutated strain of influenza A H3N2, known as the subclade K flu variant, which emerged after multiple mutations. Here’s what you need to know. Recent data shows positive cases are spiking According to CDC data for the week ending December 13, 14.8% of …
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SoftBank Group is racing to close a $22.5 billion funding commitment to OpenAI by year-end through an array of cash-raising schemes, including a sale of some investments, and could tap its undrawn margin loans borrowed against its valuable ownership in chip firm Arm Holdings, sources said. The “all-in” bet on OpenAI is among the biggest yet by SoftBank CEO Masayoshi Son, as the Japanese billionaire seeks to improve his firm’s position in the race for artificial intelligence. To come up with the money, Son has already sold SoftBank’s entire $5.8 billion stake in AI chip leader Nvidia, offloaded $4.8 billion of its T-Mobile US stake, and slashed staff. Son has slowe…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. According to our analysis of the Zillow Home Value Index, U.S. home prices are up +0.2% year-over-year between November 2024 and November 2025. While that pace has decelerated over the past year—back in November 2024, the national year-over-year home price growth rate was +2.3% —it has ticked up slightly from the recent low of -0.01% in August 2025. In the first half of 2025, the number of major metro area housing markets seeing year-over-year declines climbed. That count has since stopped ticking up. 31 of the nation’s 300 largest housing m…
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This year delivered whiplash: geopolitics, tariffs, and technology all shifting at once. And heading into 2026, the disruption isn’t easing up. Bob Safian distills hard-won lessons from his Rapid Response podcast this year on how to lead when the ground won’t stop moving—featuring standout moments from Airbnb’s Brian Chesky, Runway’s Cristóbal Valenzuela, Meta’s Clara Shih, LinkedIn’s Aneesh Raman, Planned Parenthood’s Alexis McGill Johnson, and the NWSL’s Jessica Berman, with practical takeaways for turning uncertainty into advantage. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From…
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