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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. If you have a direct report who identifies as neurodivergent, you may wonder how best to be their manager. Often, when we manage others, we imagine how we would react to the things we plan to ask, or the feedback we plan to give, and the work environment we aim to create. That strategy is not always effective in general, and it is likely to fail spectacularly when engaging with neurodivergent colleagues. Here are a few things to consider when supervising a neurodivergent employee. Engage with curiosity Start by being curious. Meet with your supervisee and get their permission to ask questions so that you know best how to enable them to succeed. Trust your emplo…

  2. Shares of iRobot Corporation (Nasdaq: IRBT), maker of the Roomba autonomous vacuum cleaner, are crashing today after the company announced that it will seek Chapter 11 bankruptcy protection. As of this writing, IRBT shares are down more than 78%—and the news is only expected to get worse for common shareholders. Consumers, on the other hand, may be wondering if their Roombas will stop working. Here’s what you need to know. What’s happened? On Sunday, iRobot Corporation said it has filed for bankruptcy. The Massachusetts-based company is seeking Chapter 11 protection in the District of Delaware. As part of the process, iRobot has entered into a Restructuri…

  3. Public trust in the media and in data has been undercut by information overload, relentless social media cycles, and targeted influence campaigns. Whether driven by politics, social movements, or commercial interests, the credibility of what we see and hear is under threat. By thinking through the ways that we’ve lost our trust, we might find more ways to reverse the trend and bring people back together. Last month, Gallup released the latest results of a survey on trust in the media that began in 1972. It showed that current confidence in the mass media is at a new historic low. A majority trusting public in 1972 has now flipped to being a majority distrustful public…

  4. We’ve all opened our mailboxes to discover an unsolicited credit card offer (or three) inside. Although there must be people out there who take advantage of these offers, most of us simply throw the unopened envelopes in the trash. Yet simply tossing these pieces of snail mail can leave you and your finances vulnerable. Here’s why, and how you can get those unsolicited offers to stop for good. Why am I getting unsolicited credit card offers? While not as incessant as all the spam emails and text messages we get every day, unsolicited credit card offers are definitely one of the annoyances of modern life. The offers are sent by credit card companies via the U.S. Pos…

  5. Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son’s age, he watched the Blackhawks on TV, caught highlights on ESPN and read about the team in the newspaper. It’s a much different experience for Tye. “I go to YouTube with Snapchat, or Google something if I just have an idea that I want to know,” Tye McOmber said while sitting next to his father at a recent Blackhawks game. Tye McOmber is on the border of Generation Z, born roughly between 1997 to 2012, and Generation Alpha, approximately 2012 to 2024 — a sprawling group of people with unique media habits and diverse attitudes on where sports fit into their liv…

  6. Yes, you read that right: Brain-eating amoeba have been found in two popular U.S. national parks, according to a recent study from the U.S. Geological Survey, and a number of other institutions, published in the American Chemical Society’s journal, ES&T Water. Here’s what to know. What happened? Researchers took 185 water samples from five popular U.S. national parks, looking at “40 thermally impacted recreational waters” at Yellowstone National Park, Grand Teton National Park, Lake Mead National Recreation Area, Olympic National Park, and Newberry National Volcanic Monument over an eight year period from 2016 to 2024. What they found revealed widespre…

  7. Gold Zone, NBC Sports’ whip-around coverage of the Olympics, didn’t debut with the 2024 Summer Games in Paris. As far back as the Sochi Winter Olympics in 2014, the network had experimented with the format—using multiple screens to cover simultaneous live events, a technique that had been popularized since 2005 by RedZone coverage of the NFL. But Paris did mark the first time that Gold Zone had run on NBCUniversal’s streaming service Peacock, providing real-time coverage of all 39 sports with zero embargoes. Gold Zone will return on Peacock for the 2026 Milan Cortina Winter Games in February. Molly Solomon: We decided to create a new class of Olympics programming. We …

  8. When a winter storm took out the grid across Texas in 2021, Matt Popovits and his family didn’t have power for four days, and didn’t have heat in the record cold. “We spent the night huddled up lying on the floor in our living room next to our gas fireplace, just desperately trying to stay warm,” he says. “And I remember looking at my wife and saying, ‘We can never let this happen again.’” They started researching whole-house generators, but the cost, at around $15,000, was prohibitive. Last year, another storm took out the family’s power again for several days. They relied on a small generator, but it didn’t work well. Now they’ve turned to a new solution: a battery …

  9. Investors in Pinterest, Inc. (NYSE: PINS) are waking up to a wall of red this morning. The stock price of the popular digital image-sharing board has fallen off a cliff after the company reported its Q4 2025 results yesterday. Here’s what you need to know. Pinterest’s Q4 2025 results From a quick glance, Pinterest’s results for its fourth quarter of fiscal 2025 didn’t look too bad. The company reported some impressive gains in a couple of key metrics. Those metrics include: Total revenue: $1.32 billion (up 14% year over year) Global Monthly Active Users (MAUs): 619 million (up 12% year over year) However, despite those gains, the company’s $1.32 billi…

  10. The moon is just going to have to wait a little longer. NASA is pushing its moon landing back a year to streamline its rocket production and workforce to improve safety, accelerate mission frequency, and better compete with China’s growing space program, announced NASA administrator Jared Isaacman on Friday. The revamped schedule calls for standardizing its massive Space Launch System (SLS) rocket configuration and aligning workforces with private contractors with an eye toward launching as frequently as every 10 months. Artemis III, initially slated to return astronauts to the lunar surface next year for the first time since 1972, will instead conduct tests i…

  11. Welcome to exhausted America 2025: Most adults are more than a little fine with doling out cash as gifts, and many plan to be asleep before midnight on New Year’s Eve, according to a new AP-NORC poll. About 6 in 10 Americans say cash or gift cards are “very” acceptable as holiday presents, but they’re much less likely to say that about a gift that was purchased secondhand or re-gifted, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. “Cash is OK for the grandkids I guess,” said Nancy Wyant, 73, in rural central Iowa. “But I’m a gift giver.” Come New Year’s Eve, she’ll be fast asleep before 2026 rolls around. “At our ag…

  12. A new year, a new quantum computing breakthrough: D-Wave, one of the quantum industry’s rising stars, announced “an industry-first breakthrough” on Tuesday as it works to make quantum computing commercially viable. The company says it has demonstrated “scalable, on-chip cryogenic control for gate-model qubits,” claiming it is the first in the industry to do so, and that the breakthrough helps overcome “a long-standing obstacle to building commercially viable and scalable gate-model quantum computers.” The issue, as Trevor Lanting, D-Wave’s chief development officer, tells Fast Company, is that adding qubits to a quantum system requires additional resources, such a…

  13. Your paycheck could be a little bigger in 2026, even if you didn’t get a New Year’s raise. That’s because, in order to adjust for inflation, the Internal Revenue Service (IRS) made some major changes to the tax code last year. In case you missed it, the changes were announced back in October. Notably, the standard deduction for 2026 (to be filed in 2027)—which reduces the amount of your income you’ll be taxed on—will rise. “For tax year 2026, the standard deduction increases to $32,200 for married couples filing jointly,” the October announcement explains. “For single taxpayers and married individuals filing separately, the standard deduction rises to $16,100 for tax …

  14. Three of the world’s biggest tech companies face a landmark trial in Los Angeles starting this week over claims that their platforms—Meta’s Instagram, ByteDance’s TikTok, and Google’s YouTube—deliberately addict and harm children. Jury selection starts this week in the Los Angeles County Superior Court. It’s the first time the companies will argue their case before a jury, and the outcome could have profound effects on their businesses and how they will handle children using their platforms. The selection process is expected to take at least a few days, with 75 potential jurors questioned each day through at least Thursday. A fourth company named in the lawsuit, Snapchat…

  15. As cases of a new, highly contagious “super flu’” surge across the nation this holiday season, more and more Americans are looking for ways to treat the symptoms, which include everything from fever and chills, to headaches and vomiting. A variant of influenza A H3N2, called subclade K, which is being blamed for an early and severe flu season in the United Kingdom, has hit residents in New York, Rhode Island, Colorado and Louisiana the hardest, according to the Centers for Disease Control and Prevention (CDC). While flu vaccines usually have an efficacy rate of 40% to 60% an early report from the U.K. estimates this “super flu” strain has an efficacy rate of 32% …

  16. Most people think of AI as a productivity tool—something to help them work faster, automate tasks, and be more efficient. At the Artist and the Machine Summit in Los Angeles this past November (a conference where I am a founding partner) AI researcher Cameron Berg suggested there may be more to it than that. Something more interesting. More mysterious. Berg’s research shows it’s possible to elicit strange behaviors from AI models. Under certain conditions, they spontaneously generate responses suggesting subjective experience—claims like “I’m conscious of my own consciousness.” These findings don’t prove anything. But they do indicate that something else may b…

  17. Around a decade ago, Chad Dale watched as some of his friends started to leave Seattle. “They wanted to stay in an urban environment, but the city was too expensive for them to have all the things that they wanted to have,” Dale says. His friends who were beginning to have kids wanted backyards and guest rooms for visiting in-laws; they looked for single-family houses in the suburbs. But Dale, a developer, wondered whether there could be a different solution. What if he and several friends joined together to build their own apartment building—and all lived in the same place? Some friends had already bought a vacation home together on nearby Whidbey Island, and…

  18. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. I recently celebrated my 56th birthday, and I’m feeling my age. Not because I’m slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z and Generation Alpha. This matters, as young people shape popular and workplace cultures, …

  19. AI isn’t a cost-cutting tool. It’s a revenue multiplier. Yet too many companies are stuck asking how AI can help them run leaner with fewer people, faster processes, lower costs. That question won’t unlock exponential growth. The better one is: How can AI help us grow faster, sell more, and drive new revenue streams? Yes, cost savings will deliver marginal gains. But accelerated and/or new revenue unlocks step-change impact. If your AI doesn’t show up in your P&L as higher conversion, more long-term value, and stronger monetization, then it’s not a strategy. It’s just automation. THE REVENUE UNLOCK IS HIDING IN PLAIN SIGHT AI’s real power lies in how it tra…

  20. Your inbox is brimming with new emails, and you need to decide which to reply to quickly and which to ignore. You try to schedule something for next week, but your calendar is already packed with recurring meetings. So many employees have asked for a particular day off—or requested a particular shift schedule—that you can’t grant all their requests. You post a job listing for a single position and get 250 applications. These situations arise constantly in our work lives, and their analogues come up in our personal lives. But despite their frequency, we often struggle with how to handle them. We barrel through our inbox and move things around on our calendar. We follow…

  21. How can you get ahead in your career and still enjoy the ride? One solution offered in business books, LinkedIn posts, and team-building manuals is to use humor. Sharing jokes, sarcastic quips, ironic memes, and witty anecdotes, the advice goes, will make you more likable, ease stress, strengthen teams, spark creativity, and even signal leadership potential. We are professors of marketing and management who study humor and workplace dynamics. Our own research—and a growing body of work by other scholars—shows that it’s harder to be funny than most people think. The downside of cracking a bad joke is often larger than what you might gain by landing a good one. …

  22. AI disruption and geopolitical upheaval are forcing business leaders to make high-stakes decisions—fast. Accenture CEO Julie Sweet shares what she’s hearing from her 9,000 clients, and the hard-won advice she’s giving them. Sweet reveals why AI proficiency is now a requirement for promotion at Accenture, why she’s doubling down on entry-level hiring amid the automation wave, and she unpacks the hidden power of “leader-led learning.” This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with toda…

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