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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. If you’re looking for a job or hiring, the question is no longer whether AI is involved—but how aggressively you’re using it. Generative AI has wormed into every stage of recruitment, from drafting applications and filtering candidates to AI-led interviews. It’s the wild west out there. (And it’s getting wilder.) Both employers and prospective employees are exasperated. Examples abound. Last year, Anthropic urged prospective applicants to not use AI systems when applying to jobs at the AI company, even asking them to sign a contract to confirm they read and understood the ask. Goldman Sachs has implemented blocks and employs AI detection software, while McKinsey actu…

  2. There aren’t enough hours in the day to be an expert on every issue (even though we’re expected to hold a strong opinion on just about everything). I prefer to stick to topics I’m already familiar with or in the process of learning. But sometimes, especially on X/Twitter, I’ll post color commentary about an issue that’s not in my wheelhouse. It’s a good way for me to keep the bigger picture of human flourishing in sight. Those topics might be childhood independence, economics, mental health, or vehicle size. I’m not singularly focused on vehicle size, but it’s a growing issue among people who already drive badly. The percentage of new vehicle sales/leases for pickup t…

  3. Hello again, and welcome back to Fast Company’s Plugged In. Apple may have perfected splashy product-launch keynote events, but it’s never been wed to them. In terms of sheer quantity of new stuff, this week was about as eventful as it gets. And yet the company chose to dispense its announcements via press release over three days. Monday brought the iPhone 17e and a new iPad Air. Tuesday offered new MacBook Airs and MacBook Pros, plus a couple of displays. In each instance, the advances were incremental: faster chips, beefier specs, and other updates that are welcome, but not exactly memorable. But on Wednesday, Apple concluded its slow-roll product-fest with something…

  4. Dream job alert: Wendy’s is looking to hire a “chief tasting officer”—and the role pays $100,000. The fast-food company launched a contest to find the perfect person for the unique job. The new CTO will create content and taste-test Wendy’s food on camera. Wendy’s is known for its humorous approach to marketing and branding. The job ad is no exception. The contest website reads: “Do you hate your job? Are you too iconic to be opening PDFs for your boss? Ever been told you’re a personality hire? Do you care more about bacon than bottom lines? Are you more about JBC than KPI?” Want to try your luck at landing the coveted role? Here’s what you need to kno…

  5. The Chinese coffee giant Luckin is reportedly acquiring the third wave coffee mecca Blue Bottle in a deal worth just shy of $400 million. It’s more than another acquisition: Luckin is making its most aggressive move on Starbucks since it opened its first U.S. locations in New York in 2025 in a rivalry that is quickly heating up. But to understand what’s at play, we need to zoom out for a moment to take a quick scan of the global coffee market. Inside the coffee wars With around 40,000 stores and $37 billion in revenue, Starbucks is the biggest coffee company in the world. While it’s had a few stagnant years, its all-star CEO Brian Niccol has been staging a design-led tu…

  6. It could have easily become a high-rise luxury condo complex. Or maybe a struggling office tower now being converted into luxury condos. Maybe a parking garage, or a data center. But instead, 30 years ago this spring, Alameda County Parcel Number 8-641-8-5 became home to the Oakland Ice Center—where recently-crowned Olympic gold-medalist figure skater Alysa Liu still trains. Located just north of downtown Oakland, in what the city considers the Uptown Retail and Entertainment Area, parcel 8-641-8-5 was just a vacant, privately-owned lot back in 1991. But in that year, Oakland’s now-defunct Redevelopment Agency acquired it as part of a three-parcel transaction for $1.8 m…

  7. American employers unexpectedly cut 92,000 jobs last month, a sign that the labor market remains under strain. The unemployment rate blipped up to 4.4%. The Labor Department reported Friday that hiring deteriorated from January, when companies, nonprofits and government agencies added a healthy 126,000 jobs. Economists had expected 60,000 new jobs in February. Revisions also cut 69,000 jobs from December and January payrolls. The job market had been expected to rebound this year from a lackluster 2025 when the economy, buffeted by President Donald The President’s erratic tariff policies and the lingering effects of high interest rates, generated just 15,000 jobs a mont…

  8. Grating coworkers, tone-deaf bosses, a ninth ask for revisions on a PowerPoint deck—as the workday annoyances pile up, it’s only a matter of time before every worker hits a boiling point. And when they do, they often hit up a trusted colleague to vent to in a direct message on a platform like Slack or Teams. “So often you’re sitting in a meeting, you’re hearing something, and you’re like, ‘Am I crazy, or are they contradicting themselves? Did they change the strategy again? Can you believe they just said this thing?’” says one former employee at a consulting firm, who agreed to speak to Fast Company anonymously. Sounding off to coworkers in DMs feels like both an out…

  9. Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Anthropic’s stance on autonomous weapons may not survive the future Much of the AI world is watching closely as Anthropic tangles with the Pentagon over how the government can use the Claude models. Anthropic has a $200 million contract with the Pentagon, but the contract says the military can’t use the AI company’s models as the brains for autonomous weapons or for mass surveillance of Americans. Defense Secretary Pete Hegseth insists, after the fact, that the military should be able to…

  10. AI has not changed the importance of judgment in product leadership. What it has changed is the cost of getting it wrong. Early in my career, I learned a principle that still guides how I think about building products: The strongest decisions rarely start with perfect data. They start with conviction, a hypothesis shaped by experience, customer insight, and pattern recognition. What ultimately separates high-performing product organizations from average ones is how quickly and confidently instinct is validated. That validation is the true role of product analytics, and increasingly, it is where AI amplifies its value. Analytics tests whether what you believed woul…

  11. eBay is laying off about 800 employees, or 6% of its full-time workforce, saying the move is a push to align with its “strategic priorities.” It comes a week after the company announced it was acquiring second-hand clothing app Depop from rival Etsy for $1.2 billion. Depop is popular with millennials and Gen Z, and is part of eBay’s bid for younger consumers, who are gravitating to second-hand shopping online for sustainability and financial reasons. eBay Inc. (EBAY) was trading up 3.3% in midday trading at the time of this writing. This is eBay’s third round of layoffs since 2023. The online second-hand retailer cut 1,000 jobs in 2024 (9% of its workforce), a…

  12. For the first time in history, podcasts have overtaken talk radio as the most-listened-to medium for spoken-word audio in the United States. Podcasts, including video podcasts, eclipsed AM/FM talk radio (which notably doesn’t include listening to music on the radio), with 40% of listening time, as opposed to 39% for radio, according to Edison Research’s Share of Ear survey. Researchers have tracked these statistics over the last decade. In 2015, AM/FM radio accounted for 75% of the time Americans spent listening to spoken-word audio. At the time, podcasts accounted for just 10%. Year over year, that gap has slowly closed, as podcasts boomed in popularity, incr…

  13. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Since the 2008 housing bust and subsequent Great Financial Crisis (GFC), mortgage lending has steadily shifted away from big banks. In the years that followed—amid tighter regulations, higher capital requirements, and elevated litigation risk—many large banks, including Bank of America, JPMorgan Chase, and Wells Fargo, reduced their mortgage footprint. In that void, nonbank lenders, also known as independent mortgage banks (IMBs), such as Rocket Mortgage, United Wholesale Mortgage (UWM), and loanDepot, gained market share. Now, a top Federal Reserve offici…

  14. If the 1990 classic movie Ghost is any indication, the dead love a good tune. We all remember when the recently deceased Sam (Patrick Swayze) had his infamous pottery session with his very alive partner Molly (Demi Moore). Now, Liquid Death and Spotify are aiming to use music in a similar way, by giving a few hundred of the recently deceased the opportunity to hear their favorite music for all of eternity. The two brands have collaborated on what they claim to be the first-ever Bluetooth-enabled speaker urn. The tasteful white urn has a top outfitted with a Bluetooth speaker. Spotify is also introducing the “Eternal Playlist Generator” in the U.S., where you can…

  15. In the latest chapter of the pizza wars, Papa Johns announced it is closing hundreds of North America locations during a fourth-quarter earnings call on Thursday. It will also cut about 7% of its workforce. In that call, Papa Johns’ chief financial officer and president of North America Ravi Thanawal said the company plans to shutter a total of 300 underperforming restaurants in North America “that are not meeting brand expectations or lack a clear path to sustainable financial improvement, as well as locations where we can effectively transfer sales to a nearby restaurant.” The closures will happen by the end of 2027, with the first two-thirds closed by year end.…

  16. I have what I consider a healthy skepticism toward authority. I’ve always considered leaders—despite what titles they hold—as fallible people who don’t necessarily deserve blind adulation or deference. That skepticism has made it hard for me to adopt the “company man persona,” which might explain how little of the proverbial corporate ladder I’ve climbed. And rather than take responsibility for that, I’m going to “blame” my dad: The instinct to question rather than comply, to think critically instead of playing yes-man, came from him. We never had a formal conversation about it. I just watched how he moved through the world—confident, grounded, with little to prove—a…

  17. This story was produced by Grist and co-published with Source NM. The first thing Andy Barrientes noticed when he showed up for his shift at RMS Foods on Valentine’s Day in 2005 was the cloud of black smoke emanating from the building. A fire had started in the factory around 4:20 p.m., not long before Barrientes was scheduled to clock in as maintenance manager at the food manufacturing plant in southeastern New Mexico. The blaze had caught his coworkers coming off the day shift by surprise; they reported smelling the smoke before seeing the flames. When Barrientes arrived, he saw the staff huddled together at the park across the street. “Everyone was holding hands,” h…

  18. We’ve been sold a lie. Somewhere between “go to school” and “get a job,” work became the central node of our lives—the very thing that defines us. We measure our worth by our output, our identity by our title, and our health by how much we can endure. The hours. The travel. The back-to-back meetings. The busyness. That’s not the picture we painted for ourselves when we chose our major in college and envisioned what we thought would be a fulfilling career; that’s conditioning. The result of which has shaped our meaning of work and how we see ourselves in it. But meaning isn’t found in the busyness of the grind—rather, it’s found in alignment. And when our work has greate…

  19. According to the World Economic Forum, 40% of employers expect to reduce their workforce where AI can automate tasks by 2030. Thanks to artificial intelligence, leaders are under pressure to raise the bar on what they will deliver to their stakeholders—with the expectation that thanks to AI, companies can (and must) achieve more. That matters for job hunters, who need to get clear on the value they can provide to organizations if they want to get hired. And while we can be reactive—relying on the AI screeners, which many recruiters use, to select us out of the pile of submitted résumés—we should get proactive, smartly deploying our networks to get our feet in the door…

  20. Being a middle manager often feels like living in two worlds at once. On one side, executives cascade big goals and sweeping strategies. On the other, teams look to you for clarity, advocacy, and daily guidance. You’re constantly reconciling top-down demands with bottom-up realities, often with too little time and too few resources to satisfy either side. The paradox of the role is stark: Middle managers carry enormous responsibility for execution but don’t always have the authority to make critical decisions. You’re expected to deliver results on budgets you don’t control, within structures you didn’t design, and through policies you didn’t write. This tension is one…

  21. Early in my career, a colleague and I made a shared commitment one summer to eat healthier. Salads. Smoothies. The full routine. Like many well-intentioned plans, our discipline began to fade after a few weeks. Eventually, we introduced what we jokingly called Grease Wednesdays, a weekly cheat day as a reward for all our good behavior. Every Wednesday, one of us would head out to grab fast food, and we’d hide away in a small boardroom to indulge in our shared lack of nutritional discipline. At first, it was just the two of us, chatting with laptops closed and fries on the table. And then coworkers began peeking into whatever boardroom we were in, curious about the laugh…

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