Blog, YouTube & Content Monetization

Your inbox is brimming with new emails, and you need to decide which to reply to quickly and which to ignore. You try to schedule something for next week, but your calendar is already packed with recurring meetings. So many employees have asked for a particular day off—or requested a particular shift schedule—that you can’t grant all their requests. You post a job listing for a single position and get 250 applications. These situations arise constantly in our work lives, and their analogues come up in our personal lives. But despite their frequency, we often struggle with how to handle them. We barrel through our inbox and move things around on our calendar. We follow…

Zohran Mamdani, the 34-year-old mayor of New York City, who campaigned on making the city more affordable, is facing one of the hardest tests of leadership: delivering on ambitious promises despite facing a challenging landscape. After inheriting a $12 billion gap in the budget—the largest since the Great Recession—Mamdani just released his $124.7 billion budget proposal for the 2027 fiscal year. It includes important measures like funding for childcare, worker protections, and greater access to mental health care. It also includes some entirely new investments that focus on creating more affordable housing opportunities for low-income New Yorkers. In a video post…

Journalist Ira Glass, who hosts the NPR show “This American Life,” is not a computer scientist. He doesn’t work at Google, Apple, or Nvidia. But he does have a great ear for useful phrases, and in 2024, he organized an entire episode around one that might resonate with anyone who feels blindsided by the pace of AI development: “Unprepared for what has already happened.” Coined by science journalist Alex Steffen, the phrase captures the unsettling feeling that “the experience and expertise you’ve built up” may now be obsolete—or, at least, a lot less valuable than it once was. Whenever I lead workshops in law firms, government agencies, or nonprofit organizations, …

Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a “Mattress Comfort Scale” running from 1 (soft) to 10 (firm), followed by the message that if your firmness preference is at either end, this mattress is not for you. Wait . . . what? A retailer telling someone not to buy its product? No way! Why would a company tell potential buyers that the product might not suit them? Our team of professors—Karen Anne Wallach, Jaclyn L. Tanenbaum, and Sean Blair—examines this question in a recently published article in the Journal of Consumer Research. Marketers spend billions trying to persuade consumers th…

One of the first projects Hyun Park spearheaded when he began working for South Korea’s entertainment powerhouse Studio Dragon was a dystopian sci-fi drama—much to the chagrin of his boss. “The CEO said: Koreans don’t do sci-fi,” Park recalls. “It’s a Hollywood thing. The budgets are too big. It doesn’t really make sense. It will never look real.” His boss had a point. Big, splashy science fiction dramas with expansive futuristic worlds and lots of special effects were a rarity in the Korean studio system. “For the past 30–40 years, we’ve done amazing family dramas and romantic comedies,” Park says. “We’ve always failed in sci-fi.” Park believes it’s time to chang…

Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son’s age, he watched the Blackhawks on TV, caught highlights on ESPN and read about the team in the newspaper. It’s a much different experience for Tye. “I go to YouTube with Snapchat, or Google something if I just have an idea that I want to know,” Tye McOmber said while sitting next to his father at a recent Blackhawks game. Tye McOmber is on the border of Generation Z, born roughly between 1997 to 2012, and Generation Alpha, approximately 2012 to 2024 — a sprawling group of people with unique media habits and diverse attitudes on where sports fit into their liv…

As cases of a new, highly contagious “super flu’” surge across the nation this holiday season, more and more Americans are looking for ways to treat the symptoms, which include everything from fever and chills, to headaches and vomiting. A variant of influenza A H3N2, called subclade K, which is being blamed for an early and severe flu season in the United Kingdom, has hit residents in New York, Rhode Island, Colorado and Louisiana the hardest, according to the Centers for Disease Control and Prevention (CDC). While flu vaccines usually have an efficacy rate of 40% to 60% an early report from the U.K. estimates this “super flu” strain has an efficacy rate of 32% …

Gold Zone, NBC Sports’ whip-around coverage of the Olympics, didn’t debut with the 2024 Summer Games in Paris. As far back as the Sochi Winter Olympics in 2014, the network had experimented with the format—using multiple screens to cover simultaneous live events, a technique that had been popularized since 2005 by RedZone coverage of the NFL. But Paris did mark the first time that Gold Zone had run on NBCUniversal’s streaming service Peacock, providing real-time coverage of all 39 sports with zero embargoes. Gold Zone will return on Peacock for the 2026 Milan Cortina Winter Games in February. Molly Solomon: We decided to create a new class of Olympics programming. We …

When a winter storm took out the grid across Texas in 2021, Matt Popovits and his family didn’t have power for four days, and didn’t have heat in the record cold. “We spent the night huddled up lying on the floor in our living room next to our gas fireplace, just desperately trying to stay warm,” he says. “And I remember looking at my wife and saying, ‘We can never let this happen again.’” They started researching whole-house generators, but the cost, at around $15,000, was prohibitive. Last year, another storm took out the family’s power again for several days. They relied on a small generator, but it didn’t work well. Now they’ve turned to a new solution: a battery …

Three of the world’s biggest tech companies face a landmark trial in Los Angeles starting this week over claims that their platforms—Meta’s Instagram, ByteDance’s TikTok, and Google’s YouTube—deliberately addict and harm children. Jury selection starts this week in the Los Angeles County Superior Court. It’s the first time the companies will argue their case before a jury, and the outcome could have profound effects on their businesses and how they will handle children using their platforms. The selection process is expected to take at least a few days, with 75 potential jurors questioned each day through at least Thursday. A fourth company named in the lawsuit, Snapchat…

Welcome to exhausted America 2025: Most adults are more than a little fine with doling out cash as gifts, and many plan to be asleep before midnight on New Year’s Eve, according to a new AP-NORC poll. About 6 in 10 Americans say cash or gift cards are “very” acceptable as holiday presents, but they’re much less likely to say that about a gift that was purchased secondhand or re-gifted, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. “Cash is OK for the grandkids I guess,” said Nancy Wyant, 73, in rural central Iowa. “But I’m a gift giver.” Come New Year’s Eve, she’ll be fast asleep before 2026 rolls around. “At our ag…

Your paycheck could be a little bigger in 2026, even if you didn’t get a New Year’s raise. That’s because, in order to adjust for inflation, the Internal Revenue Service (IRS) made some major changes to the tax code last year. In case you missed it, the changes were announced back in October. Notably, the standard deduction for 2026 (to be filed in 2027)—which reduces the amount of your income you’ll be taxed on—will rise. “For tax year 2026, the standard deduction increases to $32,200 for married couples filing jointly,” the October announcement explains. “For single taxpayers and married individuals filing separately, the standard deduction rises to $16,100 for tax …

The biggest brands pour creativity into being instantly recognizable. A logo you can spot at 20 paces. A color palette that becomes cultural shorthand (think Oreo blue or Coca-Cola red). That visual obsession runs through every corner of marketing. TV, social, out-of-home, retail, and packaging. Millions go into crafting imagery, with every frame revised until it perfectly reinforces the brand. So, of course visuals matter—they always will matter. But the best performing brands aren’t blinded by them. They understand that a cohesive sonic identity that spans campaigns and touchpoints ensures your brand is remembered long after someone closes their phone or wal…

AI disruption and geopolitical upheaval are forcing business leaders to make high-stakes decisions—fast. Accenture CEO Julie Sweet shares what she’s hearing from her 9,000 clients, and the hard-won advice she’s giving them. Sweet reveals why AI proficiency is now a requirement for promotion at Accenture, why she’s doubling down on entry-level hiring amid the automation wave, and she unpacks the hidden power of “leader-led learning.” This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with toda…

A new year, a new quantum computing breakthrough: D-Wave, one of the quantum industry’s rising stars, announced “an industry-first breakthrough” on Tuesday as it works to make quantum computing commercially viable. The company says it has demonstrated “scalable, on-chip cryogenic control for gate-model qubits,” claiming it is the first in the industry to do so, and that the breakthrough helps overcome “a long-standing obstacle to building commercially viable and scalable gate-model quantum computers.” The issue, as Trevor Lanting, D-Wave’s chief development officer, tells Fast Company, is that adding qubits to a quantum system requires additional resources, such a…

Yes, you read that right: Brain-eating amoeba have been found in two popular U.S. national parks, according to a recent study from the U.S. Geological Survey, and a number of other institutions, published in the American Chemical Society’s journal, ES&T Water. Here’s what to know. What happened? Researchers took 185 water samples from five popular U.S. national parks, looking at “40 thermally impacted recreational waters” at Yellowstone National Park, Grand Teton National Park, Lake Mead National Recreation Area, Olympic National Park, and Newberry National Volcanic Monument over an eight year period from 2016 to 2024. What they found revealed widespre…

Fintech firm Mercury recently dropped some data that made me smile. It ranked the top five coffee shops powering founders in San Francisco based on actual transaction data: Sightglass, CoffeeShop, Equator, Saint Frank, Ritual. I’ve built Octolane with my cofounder, Rafi, from every single one of them. But here’s what the data doesn’t show: the $500,000 investment term sheet I negotiated over a cortado at Cafe Réveille. The $800,000 deal I closed while sitting next to a grad student cramming for finals. The three customers who became friends, then advocates, then our biggest champions, all because we met first over coffee, not Zoom. When I was in high school, I cle…

Tesla’s Cybertrucks might be the most polarizing vehicle on the market. And due to their electronic door-open mechanism, they’re far from the safest. A new lawsuit underscores this, alleging that 19-year-old college student Krysta Tsukahara died during a fiery crash because the truck’s electric doors shut down, preventing the door from opening on either side, as the New York Times first reported. Tsukahara’s family is suing Tesla in Alameda County Superior Court. In Cybertrucks, a passenger has to click a button for the door to open. The only “manual” mechanism to open a rear door is to pull a cable—but reaching said cable involves removing “the rubber mat …

A turf war has broken out between the fandoms of Breaking Bad and Game of Thrones over the highest-rated episode spot on IMDb. Released last month, the Game of Thrones spin-off A Knight of the Seven Kingdoms, set a century before the events of the HBO drama, has garnered much praise. A Guardian reviewer said it has “saved the Game of Thrones universe.” Fans appear to agree, as the fifth episode, In the Name of the Mother, which aired February 15, briefly secured a rare 10/10 rating on IMDb. Unfortunately for fans, it didn’t last long. For over a decade, “Ozymandias”—the 14th episode of the fifth and final season of Breaking Bad, and the climax of the series—ha…

Shares in Rocket Lab Corp were heading for their second day of gains on Monday after the aerospace manufacturer was named as one of four companies that will build tracking satellites for the U.S. Space Development Agency (SDA). The stock (Nasdaq: RKLB) was up more than 4% in premarket trading on Monday as of this writing. That’s in addition to a jump of 17% on Friday when the news was announced. Share are now trading at record highs. What did the Space Development Agency announce? The SDA, a unit of the United States Space Force, said on Friday that it awarded four companies with contracts to build 72 satellites—or 18 apiece—with the aim of expanding missile …