Blog, YouTube & Content Monetization

Becoming a chartered financial analyst (CFA)—a certification that requires thousands of hours of professional experience, as well as taking a very rigorous exam; Investopedia calls it “one of the most respected designations in finance”—is no easy feat. That is, until now. Two years ago, AI models could only pass the first two sections of the prestigious, three-part exam. The essay section, however, had it stumped. And yet, in a new study from New York University’s Stern School of Business and GoodFin, an AI-powered wealth management platform, advanced AI like Gemini 2.5 Pro and Claude Opus passed the exam with flying colors. What would’ve taken a human 1,000 hour…

For many, picking up a controller at the end of a long day to neutralize some zombies or take on a side quest with a fairy is a way to unwind and escape from the demands of work. But it might also have some unexpected benefits that follow you from the character select screen and into the office. A new report from the Entertainment Software Association (ESA) finds that the motivations behind gaming go far beyond fun. While 66% of the more than 24,000 players in 21 countries surveyed say they play primarily for enjoyment, the majority credit gaming with developing real-world skills, like problem-solving, teamwork, adaptability, and critical thinking. All useful tr…

Hi, everyone, and welcome back to Fast Company’s Plugged In. Our new print issue features “How YouTube Ate TV,” an oral history of the video-sharing site’s impact on entertainment, culture, and business as told by dozens of eyewitnesses past and present. As we stitched sound bites together into a story, it became clear that our interviews had provided an embarrassment of riches. Indeed, we had too many great stories and insights to cram into one magazine article. So we expanded the online version of the article into five oral histories. Two are live on our site now, covering the company’s earliest days and acquisition by Google. Three more will roll out next week,…

For decades, MBA programs, leadership trainings, and consultancies have told us that effective leaders share a set of “essential competencies.” You know the lists: empathy, strategic vision, humility, charisma, psychological safety, communication skills. These ideas get repeated in boardrooms and promised in executive education programs. But if these competencies were truly essential, then the leaders we most admire should have them. The truth is, they often don’t. This never made sense to me. In addition to my writing and research, I’ve spent the past 15 years running a secret dining experience called the Influencers Dinner. We’ve hosted close to 4,000 Olympians, Nob…

Mark Walter is the majority owner of the Los Angeles Lakers after the NBA Board of Governors approved his purchase of a controlling stake from the Buss family. The Lakers and the league confirmed the next step Thursday in a transaction that is expected to close shortly. The sale of the NBA’s most valuable franchise was initially announced in June. Jeanie Buss will remain the Lakers’ governor under the deal for at least the next five years, and she will oversee day-to-day operations “for the foreseeable future,” the team said. Her father, Jerry Buss, bought the Lakers in 1979. But the Lakers are now primarily owned by Walter, the billionaire whose TWG Global in…

Nostalgia has been one of the dominant themes of 2025, from AI-generated scenes of the good ol’ days to the resurgence of analog hobbies. Retro, a friends-only photo journal, recently launched a new feature which taps into this mindset, turning your camera roll into a personal time machine. The Rewind feature, launched this week, resurfaces camera roll memories from this time last year. These are private to you unless you choose to share with others. “People are taking more photos than ever but they’re actually doing less with them. It’s almost as if those photos go into the ether,” Nathan Sharp, cofounder and CEO of Retro, tells Fast Company. “We buil…

OpenAI said Tuesday it has reorganized its ownership structure and converted its business into a public benefit corporation and two crucial regulators, the Delaware and California attorneys general, said they would not oppose the plan. The restructuring paves the way for the ChatGPT maker to more easily profit off its artificial intelligence technology even as it remains technically under the control of a nonprofit. Delaware Attorney General Kathy Jennings and California Attorney General Rob Bonta said in separate statements that they would not object to the proposal, seemingly bringing to an end more than a year of negotiations and announcements about the future …

Early in my career, I learned a valuable lesson that has stayed front and center. I was working for a company struggling to meet its marks. We were doing fine, but not knocking it out of the park. I walked into a quarterly business review, confident in our marketing metrics. We were hitting or surpassing every KPI, and I presented our achievements with pride. My CEO made a statement that stopped me in my tracks: “Marketing success means nothing unless the company as a whole is winning.” That moment was a turning point. In our focus on metrics, it’s easy to overlook what really matters. It’s a lesson I was grateful to learn early and one I believe every leader should e…

Working with your romantic partner isn’t just a niche phenomenon; it’s a growing trend. A recent study from the National Library of Medicine reveals nearly one in four U.S. small businesses are run by romantic couples. Yet, for all the talk of “power couples” in the startup world, precious little unfiltered insight exists on what it actually takes to share a bed, a budget, and a booming enterprise. For many, the lines between personal and professional don’t just blur; they cease to exist. My husband, Joe, and I are the founders behind Serenity Kids, now the fastest-growing shelf-stable baby food brand in the U.S. Our origin story is uniquely intertwined with our perso…

Year-end giving can be a moment of reflection, but for businesses and philanthropy alike, it should also include looking forward and asking the question, what’s next? One throughline from this past year is uncertainty. Uncertainty has rewritten how we work, live, and lead. Yet, one thing that still holds true is we share a responsibility to keep systems strong so no one is left behind, especially children. I’ve seen firsthand how instability isn’t just economic, it’s deeply human. I’ve seen it in a mother whose baby’s survival depended on something as small as a packet of therapeutic food. In that moment, you understand that systems created as large scale solution…

Michelle, a 42-year-old marketing executive, was scrolling through her grocery app when she saw the total: $87. A year ago, her weekly cart never dipped below $200. Chips, late-night snacks, and bottles of wine had given way to produce, yogurt, and lean proteins. But that same morning, a $900 charge for her GLP-1 prescription landed on her credit card. Whatever she was saving at the supermarket felt dwarfed by the cost of her medication. Drugs like Ozempic, Wegovy, Mounjaro, and Zepbound are being hailed as medical breakthroughs. They’re not just changing waistlines—they’re changing household budgets. And as these shifts ripple through everyday spending, the finan…

Today marks a milestone: my 250th “Playing to Win/Practitioner Insights” series post. Back on October 5, 2020, when I published the first piece in this strategy series, “The Role of Management Systems in Strategy,” I was simply responding to a client’s question and trying to provide practical advice on the often-ignored fifth box of the Strategy Choice Cascade. I had no idea that first post would be the launch of a series that reaches 263,000 people (at last count) on a weekly basis. It feels fitting for this 250th post to return to the original topic in Revisiting Management Systems: The Nervous System of Strategy. And as always, you can find all the previous Playing to …

If you handle hiring, generic AI-generated cover letters are probably a familiar foe by now. Nearly two-thirds of job seekers are using AI to help craft their applications. It’s understandable. In a world where some job seekers are having to send up to 50 applications to land a role, tools like ChatGPT enable them to cast their net wide and increase their chances. But this spray-and-pray approach to job hunting is a headache for hiring managers. It’s driving the volume of applications up and the quality down, making it harder to spot great candidates. The natural knee-jerk reaction from HR is to start playing a game of “I spy AI.” If we can just root out the …

A college degree is usually thought of as a ticket to a great job and a secure future. Yet, the job market over the past few years has not been kind to graduates. Rapid changes in technology and uncertainty about the influence of AI on the economy have made it harder for companies to know what their new employees need to know to be successful. I have argued in the past that this uncertainty actually makes college degrees more useful than ever, but higher education is doing a poor job of helping students navigate this uncertainty. Sadly, universities aren’t going to fix this problem by hiring more career counselors. Instead, they’re going to have to do the hard work of…

Feed Me’s Emily Sundberg has launched her first foray into podcasting with Expense Account. The first episode, out today, features chef and author Alison Roman in conversation with host Jason Lee (formerly Semi Anonymous Restaurant Critic J Lee)’s, revealing her secret order at Keens, her new tomato sauce business, and the importance of keeping fresh flowers at home. “Expense Account is a food podcast for everyone. Insiders, outsiders, your mom, your dad, New Yorkers, Angelenos and also people from Florida (we love you). Anyone who enjoys eating food,” the show’s description reads. “It’s even for people who hate food.” The podcast marks Sundberg’s first step …

Iran hasn’t changed its flag, but the emoji for it has changed on X, the social network previously known as Twitter. Iran’s tricolor flag features green, white, and red horizontal stripes, with the country’s national emblem displayed in its center white stripe. But some opposition groups use a historical flag that instead shows a golden lion holding a sword in front of a sun. Since ongoing anti-government demonstrations erupted in Iran in December, that lion-and-sun version of the flag has been used as a symbol of protest around the world, including in demonstrations over the weekend in Los Angeles and London, where one protester held the flag at the Iranian embas…

As the end of 2025 approaches, a viral TikTok trend is helping people achieve their wellness goals: “The Great Lock In” encourages participants to finish the year strong by fully focusing on their life goals from Sept. 1 through Dec. 31. Many people focus on exercise or eating healthier. But the trend can also help you achieve your financial goals. There are no set rules for “The Great Lock In.” The phrase “lock in” is popular on social media and it means to focus intensely on a task. “Something I like about this particular trend is that it’s like New Year’s resolutions’ little sister,” said Lindsay Bryan-Podvin, financial therapist and founder of Mind Money Balance, a…

Cheating has long been an unwelcome but expected risk in the hiring process. While most people are honest and well-intentioned, there are always a handful of candidates who attempt to game the system. Today, however, the problem is evolving at an unprecedented speed. Generative AI has made new, more sophisticated types of cheating possible for any position, from software development to finance to design. In my work with hundreds of employers helping them hire and develop talent, I’ve seen firsthand the myriad ways candidates attempt to game the system. So, why are candidates resorting to these methods? Sometimes, candidates are attempting to secure a position they’re …

If you’ve ever flipped over a Walmart snack or frozen pizza to check the ingredients list, the company’s about to make that label a whole lot cleaner. The retail giant just announced it’s giving its U.S. private food brands a major makeover, cutting out synthetic dyes and dozens of other additives you probably can’t pronounce. Altogether, the retailer is removing synthetic dyes and 30 ingredients from store brands including Bettergoods, Freshness Guaranteed, Great Value, and Marketside. Artificial sweeteners, certain preservatives, and fat substitutes are among the ingredients being phased out. The full list of every synthetic dye and ingredient being removed is …

It looks like OpenAI is taking the “new year, new you” approach when it comes to its business strategy. To kick off 2026, the company announced it would soon introduce ads into ChatGPT—which was a bit of a surprise, considering CEO Sam Altman had previously said ads would be a “last resort” as a business model. It’s hard to say how final a resort this is without looking at OpenAI’s balance sheet, but we do know the company is feeling the heat. After Google released Gemini 3 in the fall—which scored well on leaderboards, market share, and plaudits from the AI community—Altman declared a “code red” at OpenAI to ensure that ChatGPT is best in class. And as impressive as …