Blog, YouTube & Content Monetization

When asked, 88% of Americans will say they’re above average drivers. In the ability to get along with others, 25% of students rate themselves in the top 1%. When couples are asked to estimate their individual contributions to household work, the combined total routinely exceeds 100%. These are all statistical impossibilities. They’re also great examples of how we’re predisposed to overrate our abilities and contributions. As an aspiring CEO candidate, it’s important to have the humility to recognize your inherent, self-serving bias and counteract it through the following steps: Objectively assess your capabilities versus what’s needed Fill your skill gaps and gaug…

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According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity. Many companies tout integrity as a core principle of their organizations in an attempt to reassure customers, employees, and the wider public that their organization “plays by the rules.” By some estimates, integrity is ranked as one of the most cited corporate core values, with over 80% of companies listing integrity as a core value. But simply including integrity on your list of core values and mounting that list on a plaque on a wall (as many companies do) won’t positively influence your culture unless your c…

For decades, the relationship between a fan and a content franchise was defined by scarcity: You watched a movie or binged a season, then had to wait months or years for the next installment. Fans were spectators, limited to going to the concert, game, or movie, buying merch, and tweeting about their favorite moments. Scarcity trained audiences to wait. Abundance taught them not to. The greatest challenge facing intellectual property (IP) owners today is staying connected and culturally relevant in a world where content is everywhere, all the time, and limitless. While these players historically have been limited by the time and budget required to create premium c…

Feeling numb as your boss announces your promotion. Fighting back tears as you skim the email offering you a new stretch opportunity. Knowing you “should” be excited to grab coffee with the industry leader who could open doors, but really it just feels like a drain. On paper, you’re doing everything right and hitting the milestones you once worked so hard to reach. And yet, internally, you feel exhausted. Disconnected. Frustrated by a success that looks good, but doesn’t feel good. This doesn’t mean you need a vacation. It means you may be burned out for a reason no amount of time off or spa days will fix. While burnout has become so common that the World Heal…

Want to switch to Apple Music because you can’t find your favorite indie band on Spotify? Or maybe you’re on Amazon Music but saw a new subscriber offer on Tidal that’s too good to pass up. There are a variety of reasons to change music providers. But if you’re thinking about it, and you’re worried about losing your library of saved songs and personalized playlists, fear not: there are ways to bring all of it with you. Many music streaming services don’t make it obvious — often burying instructions deep in FAQs and making the process arduous — but they do offer options to help migrate your collection. Apple made it easier last month when it quietly rolled out …

Universities have long launched startups in fields like software and biomedicine, but many are now taking increasingly prominent roles backing entrepreneurship around farming, food, and agricultural technology. Part of Purdue’s Applied Research Institute, DIAL Ventures hosts a fellowship aimed at digitizing the agriculture and food industry. The “venture studio” connects fellows with startup experience to corporate partners and university experts who help them hone businesses addressing real market needs, says Professor Allan Gray, the program’s executive director. “The problem is our incumbent companies who feed the world—they’re not digital-native, and so for th…

Every company wants to be innovative. Most approach this by trying to hire highly creative specialists or by spinning up a new “innovation” team. But companies that consistently innovate do something different: They build company-wide systems focused on customer solutions and make innovation part of everyday business. Smart organizations focus on building reliable processes to understand customers, test assumptions, and scale what works. In my experience at Verra Mobility, the difference between companies that talk about innovation and companies that deliver it often comes down to a repeatable process that drives creativity. QUESTION EVERYTHING YOU “KNOW” The b…

Below, Gene Ludwig shares five key insights from his new book, The Mismeasurement of America: How Outdated Government Statistics Mask the Economic Struggle of Everyday Americans. Gene is the former Comptroller of the Currency and founder of the Ludwig Institute for Shared Economic Prosperity (LISEP), a nonprofit dedicated to uncovering the truths that official statistics too often obscure. His writing has appeared in The New York Times, The Wall Street Journal, The Atlantic, Politico, The Financial Times, and TIME. What’s the big idea? Americans keep hearing that the economy is strong. Unemployment is low. Wages are rising. Growth is steady. But for millions of…

We live in a culture that glorifies leadership. Titles like manager, director, or CEO are treated not just as jobs, but as glamorous career destinations (even when the actual job is anything but). In the corporate world, ambition and talent are often defined by how many people report to you, and the ladder of success is measured by headcount under your name. You can be the most talented coder, designer, analyst, or scientist, but sooner or later the corporate current will push you toward leading others. It is the professional equivalent of a rite of passage: You can only go so far unless you manage people. This obsession with leadership explains why nearly eve…

You know the feeling: You’re replying to emails, navigating open tabs, responding to direct messages, when suddenly, it happens—your standing weekly 2 p.m. gets canceled abruptly. “Giving everyone 30 minutes back today,” the organizer says. A rush courses through your nervous system: You’re free. Nothing about this recurring meeting is particularly onerous or necessarily stressful. And yet, at this moment, you feel like a burden has been lifted. Maybe you even audibly sigh in relief. That sudden sense that all is right in the world has a psychological cause, Dr. Wilsa Charles Malveaux, a psychiatrist in Los Angeles, explains to Fast Company. A neutralized thre…

It’s certainly been a spooky week for the Walt Disney Co. and Google. The two corporations are in the midst of a carriage dispute that has resulted in a blackout of Disney’s networks on Google-owned YouTube TV, leaving viewers unable to access popular channels including ESPN and ABC. Disney began notifying viewers on October 23 about the dispute and warning that its networks could be removed from the pay-TV streaming platform. All of that came to a head in the last 48 hours as the two parties failed to come to an agreement on a new deal, and YouTube TV began removing Disney’s networks about 30 minutes before the previous carriage deal expired at midnight Eastern t…

A Pennsylvania police officer responding to a tip from the manager of a McDonald’s testified Tuesday about confronting Luigi Mangione during the intense manhunt last year for UnitedHealthcare CEO Brian Thompson’s killer. As soon as Mangione doffed his medical mask at the restaurant in Altoona, Pennsylvania, Officer Joseph Detwiler said, “I knew” he was the suspect whose face had been all over the news since the shooting five days earlier on a Manhattan sidewalk. “It’s him … I’m not kidding. He’s real nervous, and he didn’t talk too much,” Detwiler told a supervisor by phone from the restaurant parking lot moments after meeting Mangione, according to the officer’s …

In recent years, leading artificial intelligence labs and startups have released AI software designed for tasks of ever-growing complexity, including solving PhD-level math problems, reasoning through complex questions step-by-step, and using tools like web browsers to carry out intricate tasks. The role of AI engineers in making that happen is well-documented—and often well-compensated. But less publicized is the role of a growing army of freelance experts, from physicists and mathematicians to photographers and art critics, enlisted by companies specialized in AI training, itself a multibillion-dollar industry. Those companies say human wisdom is essential to creat…

Gen Z is never beating the “unemployable” allegations. For Gen Z, a growing confidence crisis means common workplace interactions are now a major source of anxiety. Working with unfamiliar colleagues, making small talk, using the phone, and waking up early were among the biggest anxieties for young workers, according to new research from Trinity College London.​ These fears have also been echoed online. “Can we talk about the fear of having to make a phone call in a dead silent office of cubicles,” one TikTok creator recently posted. “When you finally finish sending that email that’s been giving you anxiety and they respond with ‘are you free for a quick…

Most American cities have street networks that are engineered for us to comfortably drive much too fast for our surroundings. Even our old, pre-automobile cities have been “upgraded” to make dangerous driving habits easy. Transportation professionals are allowed to use good judgment when deciding how to design city streets, but they often need to be reminded, especially in cities where the state department of transportation has authority. It’s not enough for you as a good urbanist to tell an engineer to make better choices. After all, they’re not a malicious bunch trying to wreck society. They’re conforming to the long-established rules of the industry. The AA…

Any office party can be challenging, but holiday office parties are particularly stressful. After all, the season brings a set of demands—including the need to be “merry and bright” when you may not feel that way. To survive this end-of-year event (and to use it to advance your career), here are three strategies that will work wonders. 1. Use Holiday Parties as a Chance to Get to Know New People There are good reasons to circulate broadly at your next holiday party and not to hang out with people you already know. Clustering with friends can lead to excessive drinking, and with that comes danger to your health and safety. Staying with your pals or people you wo…

At one time or another, we’ve all sat next to someone interesting on a plane or a train, making small talk that sometimes leads to long-winded conversations about life, the world, even personal struggles or accomplishments. It’s been said it’s easier to talk to a stranger . . . but could these random, chance chats lead to networking opportunities? To be clear, vacation provides crucial time to unplug, relax, spend time with family and friends and is vital in maintaining work-life balance—so no one is saying you should treat your holiday like a business conference. (Not least any travel companions you may have.) But the trick is, should you recognize when a c…