Blog, YouTube & Content Monetization

If 2025 was the year purpose went quiet, 2026 is when the fork in the road will become impossible to ignore. Insights from the Purpose Collaborative, a 40-member network of impact-driven companies, predict what the year ahead will mean for responsible businesses. On one path, companies move purpose from statements and discrete programs into the structure of the business: strategy, governance, KPIs, products, data, and even AI. On the other path, purpose gets quietly defunded, depoliticized, or pushed so far into the background that only a handful of insiders can see it. Both routes have real implications for long-term business success. “For companies that can integrate …

The feeling of “languishing” is likely relatable for many workers—even if they don’t quite have that exact language for it. And new research shows it’s not many workers who feel this way. It’s most. “What gets a little confused in people’s minds is that they assume languishing is almost like distress and mental illness,” says Oscar Ybarra, business professor at the University of Illinois Urbana-Champaign. “But it’s more like: I’m just kind of stuck. I’m not really engaged. I don’t know where I’m going.” Ybarra wanted to capture the malaise that employees often experience in the workplace, which doesn’t always rise to the level of mental illness. When he first polled wo…

On Thursday, Block CEO Jack Dorsey announced that his fintech company, which owns Square and Cash App, would be laying off a whopping 40% of its workforce, slashing over 4,000 jobs. Despite a “strong year” in 2025, Dorsey—like many of his tech executive peers—believes AI will enable greater efficiency with far fewer workers. “Intelligence tools have changed what it means to build and run a company,” he wrote in a letter to shareholders. “We’re already seeing it internally. A significantly smaller team, using the tools we’re building, can do more and do it better.” A number of business leaders have seemingly used AI as a smokescreen for layoffs, but Dorsey has e…

Last fall, Will Ferrell sang an homage to PayPal to the tune of Fleetwood Mac’s classic “Everywhere.” The payments platform was making a big swing with the comedy legend for its biggest-ever U.S. ad campaign. It was also the first major piece of work under PayPal chief marketing officer Geoff Seeley, who joined the company in February 2024. The campaign was created with agency BBH, with an assist from Publicis Groupe creative shop Le Truc. But there was another partner holding influence over the brand strategy, all behind the scenes. The Intangibles—which some might call the Avengers of marketing—is a marketing powerhouse that has largely operated in the shadows until n…

Those in steady employment in 2026 might feel like they won the lottery, as the number of job openings dwindles at the same time as layoffs continue to hit. This has caused some recruiters to shift their focus from employers to the unemployed: Instead of companies hiring recruiters to find and place talent, job seekers are now the ones enlisting recruiter services to help get a foot in the door, coughing up hefty fees (either a flat rate or a cut of the candidate’s first-year salary once they land a job). The Wall Street Journal recently reported on the trend which has come to be known as “reverse recruitment.” One boutique agency the Journal spoke with, Th…

Students applying to college know they can’t—or at least shouldn’t—use AI chatbots to write their essays and personal statements. So it might come as a surprise that some schools are now using artificial intelligence to read them. AI tools are now being incorporated into how student applications are screened and analyzed, admissions directors say. It can be a delicate topic, and not all colleges are eager to talk about it, but higher education is among the many industries where artificial intelligence is rapidly taking on tasks once reserved for humans. In some cases, schools are quietly slipping AI into their evaluation process, experts say. Others are touting th…

Year-end giving can be a moment of reflection, but for businesses and philanthropy alike, it should also include looking forward and asking the question, what’s next? One throughline from this past year is uncertainty. Uncertainty has rewritten how we work, live, and lead. Yet, one thing that still holds true is we share a responsibility to keep systems strong so no one is left behind, especially children. I’ve seen firsthand how instability isn’t just economic, it’s deeply human. I’ve seen it in a mother whose baby’s survival depended on something as small as a packet of therapeutic food. In that moment, you understand that systems created as large scale solution…

In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries think about work. It’s helping doctors and nurses, who spend more than a third of their work week on paperwork, free up more time to focus on patients. Scientists are using GenAI ideation to achieve research breakthroughs. In the field of law, where time is so valuable it’s often measured in six-minute increments, GenAI’s ability to understand and analyze documents faster than any person can is quickly becoming indispensable. Many legal teams doing text-heavy work are using innovative GenAI tools to speed their race against the ever-present clock.…

At the Exceptional Women Alliance, we enable high-level women to mentor each other to achieve personal and professional happiness through sisterhood. As the nonprofit organization’s founder, chair, and CEO, I am honored to interview and share insights from thought leaders who are part of our peer-to-peer mentoring. This month, I introduce you to Malika Begin, the CEO and founder of Begin Development, an organization development firm based in Malibu, California. Known for her signature approach to building heart-centered, high-performing cultures, Malika partners with leading organizations to strengthen executive teams, design transformational leadership programs, buil…

A typical RV has to plug in at a campground to run the power inside. But Airstream’s newest Basecamp 20Xe trailer is designed to power itself in remote locations: If you want to spend a week in the wilderness, you can theoretically use an induction stove, keep your laptop charged, turn on the air-conditioning, and have hot water for the shower—even if you’re nowhere near any utilities. [Photo: Airstream] “Over the past several years, we’ve seen a growing demand from our customers for what we call energy independence,” says Bob Wheeler, Airstream president and CEO. “The flexibility to not have to go to a campground with established power and energy supplies, to give them…

On Valentine’s Day 2025, heavy rains started to fall in parts of rural Appalachia. Over the course of a few days, residents in eastern Kentucky watched as river levels rose and surpassed flood levels. Emergency teams conducted over 1,000 water rescues. Hundreds, if not thousands of people were displaced from homes, and entire business districts filled with mud. For some, it was the third time in just four years that their homes had flooded, and the process of disposing of destroyed furniture, cleaning out the muck and starting anew is beginning again. Historic floods wiped out businesses and homes in eastern Kentucky in February 2021, July 2022 and now February 20…

A typical three-bedroom house in Austin, Texas, can sometimes rack up monthly utility bills of $200 or $300 in the summer. But in new homes under construction in a nearby suburb, residents will owe little beyond the basic utility connection fee. The homes, built by Habitat for Humanity, tap into a shared geothermal system in a fully geothermal neighborhood. Heat pumps in each house connect to pipes that loop hundreds of feet underground, making use of the earth’s steady temperature for heating and cooling. The houses are also built to use as little energy as possible, with features like deep eaves that shade the interior and reduce the need for air-conditioning. Solar sh…

A new neighborhood under construction near Sacramento, California, in the rolling foothills of the Sierra Nevada mountains, looks like a typical subdivision. But it’s one of the first developments designed at a neighborhood scale to withstand wildfires. Each house goes farther than California’s latest building requirements for high-fire-risk zones, from enclosed, ember-resistant eaves to dual-paned, tempered glass windows that can better withstand extreme heat in a fire. The design considers not just each house, but how homes interact, spacing buildings at least 10 feet apart and removing combustible features to prevent fire from spreading between them. Called Sto…

The Centennial State may become first in the nation to require retailers to warn consumers that burning fossil fuels “releases air pollutants and greenhouse gases, known by the state of Colorado to be linked to significant health impacts and global heating.” The warning is the linchpin of a bill—HB25-1277—that narrowly passed the state House on April 2 and is scheduled to be heard in the Senate’s Transportation & Energy Committee this week. Its Democratic sponsors say the bill will raise awareness among consumers that combusting gas in their vehicles creates pollutants that harm their health and trap heat in the atmosphere, leading to more intense and extreme weat…

If you don’t want to be left behind by the AI revolution, you really need to start paying for it. At least that’s become the common refrain among some AI enthusiasts, who seem intent on instilling FOMO in less technical users. The free versions of ChatGPT and Claude, they say, are woefully inadequate if you want to understand where things are headed—so stop being a cheapskate and hand over your $20 (or $200) a month like the rest of us. “Judging AI based on free-tier ChatGPT is like evaluating the state of smartphones by using a flip phone,” HyperWrite CEO Matt Shumer recently wrote in a widely shared essay on AI’s impact. “The people paying for the best tools, an…

For most of modern management history, wasting time has been treated as a vice. This sensibility can be traced back to Frederick Taylor’s doctrine of scientific management, which recast work as an engineering problem and workers as components in a machine to be optimized, standardized, and controlled. In reducing human effort to measurable outputs and time-motion efficiencies, Taylorism marked the beginning of the end for seeing people as thinking agents, turning them instead into productivity units not unlike laboratory rats, rewarded or punished according to how efficiently they ran the maze. Since then, we have come a long way. The post-war rise of the knowledge work…

One of my Bentley University students put it plainly the other day: “AI taking entry-level jobs is a ‘when,’ not an ‘if.’ But in venture capital, 70% of the decision is reading the founder and team—and that’s something AI can’t do.” That simple breakdown , 70% people, 30% product—flips the usual narrative about finance. For decades, finance was defined by numbers. Analysts lived and died by the spreadsheets. Today, AI can run discounted cash flows, parse a term sheet, and size a market faster than any junior associate. But if you talk to people in venture capital, they’ll tell you the math has never been the most important part. The numbers matter, of course, but the dif…

At 3:20 a.m. on January 8, Steve Gibson and his wife were jolted awake by a phone call: the Eaton fire was approaching their home in Altadena, California, and they had to evacuate. “We left in about 15 minutes,” Gibson says. “So we only took our passports, our insurance papers, three pairs of underwear, and our little dog, Cantinflas.” They thought that they’d be able to come back within a few hours. But they soon learned that their house—and their entire block—had been destroyed. They spent the next few weeks moving from short-term rental to short-term rental, and finally moved into an apartment, though they knew that insurance would only cover the cost temporarily. T…

In an industrial park in North Las Vegas, near an Amazon warehouse and a waste storage facility, a new carbon removal plant is beginning to pull CO2 from the air and store it permanently. Called Project Juniper, it’s the first “integrated” plant of its kind in the U.S., meaning that it handles both carbon capture and storage in one place. (As a bonus, it also generates clean water.) Clairity Tech, the startup behind it, designed the new plant after raising a seed round of funding led by Initialized Capital and Lowercarbon Capital last year. After spending the last few months setting up the facility, it ran its full system for the first time last week. Founder Glen Meyer…

It’s been 70 years since Douglas McGregor sketched a management theory at MIT Sloan that leaders still ignore—and their teams pay the price. Known as Theory X and Theory Y, McGregor’s framework built on Abraham Maslow’s work on employee self-actualization, and it quickly became one of the foundational texts of modern management thinking. In McGregor’s theory, leaders fall into two camps. Theory X managers assume that employees are inherently lazy, need constant supervision, and would rather coast along than contribute. Theory Y managers, by contrast, see employees as self-motivated, responsible, and capable of growth if given the right environment. And the ki…