Blog, YouTube & Content Monetization

Amid an uncertain economy—the growth of AI, tariffs, rising costs—companies are pulling back on hiring. As layoffs increase, the labor market cools, and unemployment ticks up, we’re seeing fewer people quitting their jobs. The implication: Many workers will be “job hugging” and sitting tight in their roles through 2026. Put more pessimistically: Employees are going to feel stuck where they are for the foreseeable future. In many cases, that means staying in unsatisfying jobs. Gallup’s 2025 State of the Global Workforce report shows that employee engagement has fallen to 21%. And a March 2025 study of 1,000 U.S. workers by advisory and consulting firm Fractional I…

In the fast-paced world of consumer packaged goods (CPG), innovation has become one of the most overused—and misunderstood—terms in our vocabulary. Walking the halls of Expo West this year, the sheer scale of innovation on display is staggering. Every aisle promises a new solution to our food system’s woes—higher protein, added fiber, or the latest superfood infusion. Yet a troubling question persists: How much of this is actual food innovation, and how much is marketing dressed up as engineering? The modern CPG landscape excels at generating hype but often fails to create lasting value. Brands appear overnight, fueled by venture capital and massive marketing spends, …

Gabriela Flax spent the first part of her career working in tech as a product manager. And while every day was different and varied, there were aspects of it that were causing her burnout. “I’ve always really enjoyed the product marketing aspect of my work,” she says. “I really like talking to end-users about ‘Hey, this is how this thing helps you’ and how to articulate that.” However, she wasn’t able to work on it as much as she would have liked. At the same time, Flax was in her 20s, living in London, and had stopped drinking alcohol. She began posting her journey in social media, talking about bars and places that were non-alcohol related. Flax recalls, …

I was taught to use a so-called “feedback sandwich” to give constructive feedback: lead with a positive, share the negative, finish with a positive. The idea was . . . well, I don’t know what the idea was. I guess to soften the “room for improvement” blow? All I know is that the feedback sandwich rarely worked. Especially on me. Take the time a boss told me, “I really appreciate how you always come prepared to the supervisor meetings. But you sometimes run over people with all your facts, and figures, and productivity results. Even so, you’re a valuable member of the team.” The meat of the sandwich, the “you sometimes run over people with your facts and fi…

Synchrony’s CEO, Brian Doubles, shares with Stephanie Mehta how a mindset of “productive paranoia” fosters a workplace where curiosity, collaboration, and creativity drives real change. View the full article

What can a pair of pants tell you about leadership? Much more than you think. How do you feel when you pull a pair of non-stretch jeans straight from the dryer? They’re stiff. Way too tight. The waistband digs into your belly. Now picture trying to work an eight-hour day in them. That discomfort—and sense of restriction—is exactly what it feels like to work for a micromanager. On the other end of your closet are those oversized sweatpants—they’re comfy, but there’s no shape (or direction) to them at all . . . kind of like a workplace where everyone might like the manager, but no one has any idea what’s actually expected or where they’re headed. Between those t…

Starting today, you can use Spotify to knock out a 10-minute Pilates session, a weighted glutes circuit, or a bit of morning yoga. The music platform just announced its first foray into the fitness world (not counting the 150 million user-generated playlists on the app, of course). Under the new “Fitness” section, all users will be able to access a library of content, including follow-along videos, from popular fitness creators like Chloe Ting and Yoga with Kassandra. The new feature also includes a partnership with Peloton, which makes a catalog of more than 1,400 ad-free Peloton classes available to Spotify’s Premium subscribers. Whether you’re a runner, weight…

Until recently, when you looked at a house for sale on Zillow, you could see property-specific scores for the risk of flooding, wildfires, wind from storms and hurricanes, extreme heat, and air quality. The numbers came from First Street, a nonprofit that uses peer-reviewed methodologies to calculate “climate risk.” But Zillow recently removed those scores after pressure from CRMLS, one of the large real-estate listing services that supplies its data. “The reality is these models have been around for over five years,” says Matthew Eby, CEO of First Street, which also provides its data to sites like Realtor.com and Redfin. (Zillow started displaying the information in …

It’s that time of year. Fall is around the corner, but it still feels like summer on some days. In an age of global warming, this transitional season is likely to stretch out longer than it did before. Designers are aware they need to create jackets and coats appropriate for this in-between season. The market is now full of good options beyond the outdoorsy puffer or fleece that will keep you at the right temperature. Many are designed to be good for both work and life, allowing you to look put-together for the office, but also relaxed enough for weekends. We’ve scoured the market for five coats that offer an additional layer, along with some style and polish, th…

At last, Seedance 2.0 is now available in the U.S. This extraordinary generative video AI model made by TikTok’s Chinese parent company ByteDance is capable of creating high-definition video so realistic that it’s shattering our visual truth into a billion pieces. But hey, who cares? If we are going down in flames as a species, let’s have fun putting dumb videos together. I’ll tell you how to do it in this short guide on how to make Seedance 2.0 videos. Time to roll up for a Magical Mystery Tour. Step up right this way! Signing up for Higgsfield To use Seedance 2.0, you first need to sign up for Higgsfield. This platform is essentially a unified digital wor…

Organizational leaders are witnessing a steep and unprecedented rise in employee healthcare costs that is eroding bottom-line profitability. According to data from the Business Group on Health, these costs are projected to rise by 9% this year, representing a 62% increase since 2017. To put it in perspective, this represents an incremental hit of nearly $1 million to the bottom line for a midsize organization of 500 people. What CFOs are now confronting is a tipping point where the average total cost to insure an employee is nearing $20,000 annually. Notably, it is specifically mental health claims that are driving the spike. PwC’s 2026 Medical Trend report shows that…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the Pandemic Housing Boom, from summer 2020 to spring 2022, the number of active homes for sale in most housing markets plummeted as homebuyer demand quickly absorbed almost everything that came up for sale and sellers had ultimate power. Fast-forward to the current housing market, and the places where active inventory has rebounded to 2019 levels (due to strained affordability suppressing buyer demand) are now the very places where homebuyers have gained the most power. At the end of November 2025, national active housing inventory for sa…

A few years ago, I started noticing a pattern. Every time a major publication or LinkedIn thread took on AI in hiring, the framing was almost always the same: hype on one side, existential alarm on the other. The talent leaders I actually talk to have more nuanced opinions than that, but those narratives still shape the conversation in ways that hold organizations back from building the hiring processes their people and candidates actually deserve. After spending the last decade building AI-powered hiring tools and working alongside the talent teams implementing them, I’ve had a front-row seat to the gap between what people assume about AI in hiring and what actua…

Apple and Google would like to see your identification, please. With the former’s “Digital ID” launch last week, both companies now let you scan a digital version of your passport at more than 250 Transportation Security Administration checkpoints, using an iPhone or Android phone. A growing number of U.S. states already support digital driver’s licenses for the same purpose. But the push for these digital IDs isn’t merely about airport security (which still requires you to carry a physical license or passport anyway). It’s really part of a broader effort to verify who you are online, one that can finally start in earnest with passport-based digital IDs that are a…

Fashion collaborations are nothing new, but 2025 felt like a year particularly stuffed with branding matchups. There’s a reason why this might be happening. “Online platforms have become crowded, [there are] rapidly accelerating trend cycles, [and] it’s become more challenging than ever for brands to stand out,” Cassandra Napoli, a head culture forecaster at WGSN, says. Collaborations continue to be a unique and important tool for marketing and maintaining cultural relevance. The best lead to attention-grabbing virality, as was the case with Nike x Skims’ first drop, Sandy Liang x Gap, and Willy Chavarria x Adidas. “Collaborations have become so important because …

When the confetti settles and the ball has dropped, many Americans will wake up on New Year’s Day—Thursday, January 1, 2026—with errands to run, groceries to buy, or just the urge to grab coffee. But because New Year’s Day is a federal holiday, the holiday clock affects a wide range of services differently: Some go dormant for the day, others hum along with normal or modified hours, and a few offer the convenience you might need as you kick off the new year. Here’s what to expect if you’re planning to be out and about—or just need to know whether that store you’re counting on is open. Will I get mail on New Year’s Day? Thursday is a full federal holiday, w…

How would a school shooting affect your employees? It’s something that most employers never want to think about, but it’s a horrifyingly real threat to any community—and the companies and organizations that do business there. Following the death of my youngest son, Dylan, in the 2012 Sandy Hook School shooting, I can tell you first-hand about the lasting trauma that occurs when your child is injured or killed in this type of tragedy—and how that ripples through the entire community. In October, we held America’s Safe Schools Week, a national initiative to raise awareness about school violence and promote safety. It’s also a time for companies to recognize they have a …

This year, the number of mothers with young children exiting the U.S. labor market saw the sharpest January-to-June decline in more than four decades. That isn’t a coincidence—and it isn’t a lack of ambition. Across industries, women are reassessing how—and whether—work fits into their lives. Not because they want to step back, but because too many workplaces are still designed around outdated assumptions about who provides care and how work gets done. As leaders debate return-to-office mandates, women are quietly doing the math—and deciding whether staying is worth the cost. This isn’t a women’s issue. It’s a design failure. And it’s one leaders can choose to fix…

You don’t need a perfect jump shot or the exhaustive knowledge (or opinions) of Stephen A. Smith to land a career in sports. You can get far on passion and a desire to spread that love of the game throughout an increasingly fan-driven world. Sports marketing—which encompasses everything from managing multimillion-dollar sponsorship deals and crafting social media campaigns for local teams to coordinating fan activation at the Super Bowl—is one of the most robust components of the sports industry, which is worth at least $500 billion globally. To understand the state of play in this arena, Fast Company analyzed nearly 2,800 job listings on Google for Jobs between April…

When life gives people lemons, most try to make the best out of a bad situation. Instead, Beau du Bois, vice president of bar and spirits at Marisi Italian restaurant in La Jolla, California, found himself with an incredible opportunity. In 2021, the Adler and Lombrozo families, owners of the Puesto Mexican restaurant chain, tapped du Bois to build Marisi’s bar program from the ground up. One of the first actions du Bois took when learning about this new venture was starting a batch of limoncello, using a lesser-known Amalfi Coast technique. “They told me about Marisi almost exactly a year before we opened,” du Bois tells Fast Company. “And the very next day, even…