Blog, YouTube & Content Monetization

Ever wondered what it would be like to wake up in Pompei on eruption day? How about how it would have felt to be a passenger on the Titanic? Now you don’t need to. A new TikTok trend lets you travel back in time via artificial intelligence and experience the POV of someone living though that time period. From waking up as a caveman in 40 B.C. to being the last person on earth in 2087, many of the most viral videos have been posted by creator @timetravellerpov. “The inspiration behind my videos is the desire to bring history to life in a way that feels immersive,” @timetravellerpov tells Fast Company over email. “Each one is designed to transport viewers into differen…

Riddle me this: What exactly is Trello? Despite counting myself as a heavy-duty power user of the product for well over a decade now, it’s a question I’ve long struggled to answer. Technically, Trello has always seemed to fall into that group of apps folks like to frame as “project management tools”—products like Asana, ClickUp, and Notion that do a pinch of everything and are as much note makers, info savers, and life managers as they are project organizers. But Trello in particular has always been a bit of a chameleon. Personally, I’ve used it for everything from storing story ideas to mapping out my weekly newsletters and even organizing my home workouts. Part of what …

We’re only in the third month of the year and already there have been a number of bizarre food trends go viral on TikTok—from a $19 strawberry to feeding babies spoonfuls of butter. The latest is a yogurt, called Coconut Cult, that costs $39 for a 16 ounce jar. On many a for-you-page, you can find influencers incorporating a scoop of the super-live probiotic yogurt into their morning routine and instructing viewers how to properly eat it. “I’ve never looked hotter,” one user posted, adding her stomach “has never been flatter.” (Not everyone on the platform was impressed with the results, however, and some weren’t fans of the reportedly sour taste.) Availabl…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Interim leadership is on the rise in the U.S. Nearly a quarter of new CEOs named in the first two months of 2025 were hired on an interim basis, versus 8% in the same period last year, according to a recent report from Challenger, Gray & Christmas. The surge in interim leadership co…

D-Wave is about to make waves. The quantum computing firm announced on Wednesday that, for the first time, it was able to “successfully simulate the properties of magnetic materials” using its Advantage2 annealing quantum computer, which “allows us to invent and evaluate new materials without needing to build them in the lab,” D-Wave CEO Dr. Alan Baratz tells Fast Company. In effect, this means that D-Wave has achieved “quantum supremacy” on a useful problem, something it says nobody else has yet been able to accomplish, and which is detailed in a paper published on Wednesday in the journal Science. “This is a really important moment in time for the entire qu…

Tucked in a forest of trees in Luxembourg City is a hulking piece of urban infrastructure that, if all goes to plan, will soon be taken over by birds. The structure is a two-columned concrete water tower that has been designed to function as a habitat for local and migratory birds. In contrast to most essential elements of a city’s infrastructure that usually try to avoid being infested by wild animals, this water tower had birds in mind from the very start. The water tower habitat was designed by Temperaturas Extremas Arquitectos SLP, an architecture firm based in Madrid. The project’s site is part of Natura 2000, a European ecological network of areas dedicated to…

Even if you’re a regular Alexa user, there’s a good chance you haven’t discovered some of its most efficient features. Actually, strike that: There’s a good chance you’re only using your Alexa device to set timers and play music. But Alexa does so much more! Here are five commands to add to your vernacular that could save you tons of time with regular use. “Alexa, check traffic” Once you link your home and work addresses in the Alexa app, simply asking to check traffic will give the time between your home and office by default—always handy when you’re heading out the door. You also can ask for traffic conditions to a certain destination. Alexa just told…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Virgin lithium mining is a focal point for the U.S. and is necessary for the nation’s growth in the critical minerals market. Yet, there is another primary source to secure key battery materials (lithium, nickel, cobalt, and manganese), and that is recycling end-of-life and scrap batteries. Domestic sourcing is crucial to expanding our manufacturing efforts, and it’s imperative …

At risk of stating the obvious, farming is physically challenging work that takes a toll on the human body. Over the years, we have turned to various forms of technology to amplify the efforts of a single person, starting with a single plow behind a mule or ox, progressing to a motorized tractor, 700+ horsepower combine harvesters, and now robotic weeders and autonomous flying drones that handle a range of tasks. But what about the human body? Is it destined simply to be replaced by machines? The fact is that people remain a weak link in modern farming. According to some sources, agriculture is considered the most hazardous occupation globally. Work-related musculoske…

Gallup recently released new data on employee engagement, and the results are dismal. Just 3 out of every 10 employees are actively engaged—which is the lowest percentage in a decade. But despite decades of effort and investment in tackling disengagement, this persistent issue endures. If you conduct an Amazon search for books on employee engagement, you’ll get thousands of results. There are also dozens of apps and “platforms” that promise to “unleash human potential” and “help people transform,” not to mention countless, self-described “coaches” offering services related to “re-engaging” the workforce. We’ve seen the rise and fall of “perks culture,” added opp…

Congratulations! You’ve just closed a funding round or hit a major milestone in your company’s journey. Now, it’s time to share this exciting moment with the world. As a founder or company leader, you know how important it is to communicate major news to investors, partners, customers, and other stakeholders. But the steps you take when developing your communications strategy can make or break its true impact. Here is your communications playbook for developing a well-planned strategy that ensures your next milestone attracts the attention of media, employees, partners, and those who matter most. 1. Establish your North Star. As a first order of business, y…

Recently, an ear infection and subsequent case of hives kept me in bed for a week. The first few days, I was tired and told myself to rest. But the rest of the week? Well, I enjoyed staying in bed, drinking coffee, and lingering over Wordle, Spelling Bee, and emails. So, the following week, I stayed in bed a little longer than usual, too. Turns out, I was hurkle-durkling. Hurkle-durkle is a Scottish term that originated in the 1800s. It means “to lounge in bed when you should be up and about.” While it was meant to be judgmental, it became a TikTok self-care trend with mindful mornings that prioritize mental health over productivity. In the U.S., the practice goe…

Barbara Bouza went from architecture to Imagineering and back again. A trained architect who spent nearly 19 years working on building projects for the world’s largest architecture and design firm, Gensler, Bouza made an unconventional career pivot in 2020 when she became president of Walt Disney Imagineering, the famed division of the Disney corporation focused on theme parks, experiences, and future technologies. After four years of navigating pandemic closures, updating theme parks around the world, and debuting new cruise ships, she’s now coming back to her roots in architecture and taking on a new role as executive director of market strategies and growth at the…

When plastic entered the design world in the 20th century, it was hailed as a wonder material—something strong, durable, lightweight, affordable, and malleable enough to sculpt into expressive, futuristic-looking forms. But the material lost its halo as the environmental consequences became apparent, plastic waste being one of them. The design industry has been figuring out what to do about this for years. It’s tried recycling, reducing the amount of material in a product, developing bio-based compostable alternatives, or switching to something else entirely. But not all companies are able to easily switch up their production lines or find alternatives. Now, a growing bo…

There are a few workplace topics that consistently bring out strong feelings, and performance reviews is at the top of that list. While most people would agree that it’s a good thing to have a tool to measure how employees are doing at their jobs, and a time for managers to discuss career advancement, very few seem to think that the way performance reviews are currently set up is working. In fact, a Gallup survey last year found that only 2% of human resource officers at major companies think their performance management system is working and just 22% of workers felt their review process was “fair and transparent.” One of the biggest complaints employees have …

Rebecca Yarros’s romantasy novel Onyx Storm stormed the book charts in January, becoming the fastest-selling adult novel in 20 years. Indeed, demand for romance content—in books, on screens, and on TikTok—has grown exponentially in recent years. Enter audio erotica company Quinn. Founded by 27-year-old Caroline Spiegel, the 6-year-old platform publishes dozens of creator-driven, female-centric erotic audio stories each week. Creators, who write and perform the audio, receive a portion of the app’s subscription fees ($4.99 per month or $47.99 per year) based on user engagement. To date, Spiegel has raised $10 million from venture capital firms and investors such as Ent…

Most chatbots want to appear human. But their efforts to sound just like us only widen their uncanny valley feeling. Many are Elon Musk-level awkward. And most are annoyingly verbose. There’s only one AI persona that offers a completely different user experience: Tolan. This AI-powered being—which you can teleport into your iPhone—doesn’t pretend to be like us. Quite the opposite. Tolan embraces being very much unlike us. But in doing so, it feels more human and relatable than any other AIs I’ve come across. Tolan is an alien. The whimsical, colorful creature is made of friendly curved shapes that are designed to reflect, converse, and grow with its user. These AI-drive…

Your insurance needs change over time. The policies that work for a single, 20-something professional renting an apartment with three roommates may be completely wrong for the same person after marriage, babies, and a cozy mortgage in a good school district. If you’re struggling to determine how your coverage should change over time, the following guidelines can help. Auto insurance: Follow the bell curve Basic car insurance offers liability coverage, in case you cause an accident that injures a third party or damages their property. This is the kind of insurance that nearly every state in the nation requires drivers to carry. While liability coverage protects …

A little over a decade ago, Netflix decided to take streaming into its own hands: Instead of relying on commercial content delivery services, the streamer built its own servers from scratch, and gave them away to internet service providers. Since then, Netflix has distributed over 18,000 of these servers, now installed in 6,000 locations spread across 175 countries, forming the company’s Open Connect content delivery network. Now, Netflix is ready to take this tech beyond movies and TV shows: The company has begun to develop its own cloud gaming infrastructure, with servers that could eventually allow any Netflix member to play complex games on their smart TVs without…

Trader Joe’s and other grocers are limiting the number of eggs customers can buy across the U.S., citing limited supply caused by the ongoing bird flu outbreak. Trader Joe’s is capping purchases to one carton per customer each day, the Monrovia, California-based chain confirmed. That limit applies to all of Trader Joe’s locations across the country. “We hope these limits will help to ensure that as many of our customers who need eggs are able to purchase them when they visit Trader Joe’s,” the company said in a statement sent to The Associated Press Tuesday. Photos of in-store notices about eggs purchase limits at retailers nationwide have swirled around onlin…

Longevity with freelancing is entirely possible if you’re intentional, adaptable, and development-oriented. Freelancers should think of themselves as a business of one as opposed to an outsourced employee for other companies. And it’s import to always be improving that business. As E-Myth Revisited author Michael Gerber once wrote, “Most entrepreneurs fail because they are working in their business rather than on their business.” There’s always going to be more competition, new technology, shifting market conditions, and stuff happening in your life that will impact your career as a freelancer. After nearly 12 years of freelancing, here are my recommendations on how t…

Innovation doesn’t happen in environments bogged down by rigid rules, excessive oversight, or unnecessary bureaucracy. The most transformative ideas actually emerge when employees have the freedom to experiment, take risks, and truly own their work. As a former executive at Oracle and the current CEO of the software company Incorta, I’ve seen firsthand that traditional leadership structures often do more to stifle innovation than foster it. Instead of relying on rigid processes, leaders should focus on creating an environment where employees feel empowered to challenge the status quo. Here are four ways to cultivate that kind of workplace. 1. Hire for Capabil…

Zoom made a name for itself during the pandemic, becoming synonymous with video conference calls. But the company recently changed its name from “Zoom Video Communications Inc.” to simply “Zoom Communications Inc.,” a sign that it’s pushing beyond video. Other Zoom offerings include a Team Chat product comparable to Slack, a collaborative document platform that integrates with Zoom meetings, business phone features, and an AI companion. Zoom CEO Eric Yuan spoke to Fast Company about the company’s offerings and ambitions beyond video, his vision for the future of AI-powered work, and what the return to the office has meant for how people use Zoom. This interview has b…