Blog, YouTube & Content Monetization

There’s a new entrant in the scam hall of fame. The Chengdu Snow Village—a newly opened destination in the suburban Chengdu, Sichuan province—advertised a picturesque snow landscape for guests to enjoy during the Lunar New Year celebrations last month. Photos of the event resembled scenes from a Christmas card, featuring thick layers of snow blanketing log cabin roofs. However, unseasonably warm weather meant the main feature was a no-show. Rather than canceling the events, organizers got creative. White sheets were stapled to cabin roofs, white sand and large cotton wool sheets were scattered across the grounds, and soapy foam drifted through the air in a feeble …

Sharing personal hardships like divorce, health issues, and family emergencies can make workplace conversations emotionally difficult and professionally complex. But given that our working lives are not getting shorter anytime soon, it’s not a question of if individuals will need to have these conversations, but when. And navigating these conversations professionally while managing emotions and privacy requires careful thought and preparation. Here are some strategies to help you handle sensitive discussions with confidence while maintaining personal boundaries. 1. Determine the purpose of sharing your news Getting clear on your reasons for sharing will help yo…

‘Fast Company’ senior editor Jeff Beer breaks down the price of what a Super Bowl campaign actually costs. Is it still worth it? View the full article

Over the past few weeks, both Meta and Microsoft have announced that they will be conducting company wide performance-based layoffs. Meta even put a marketing spin on the practice of getting rid of employees based on poor performance, calling it “non-regrettable attrition.” On the surface this may make sense: leaders want to ensure every individual at the company is making an impact in some way and contributing to the bottom line. And here’s the biggest mistake that can occur during performance-based layoffs: deciding to embark on this process assuming that there are well-defined goals and metrics for individuals, and a clear understanding of what “good” versus “poor” pe…

We’re only in the third month of the year and already there have been a number of bizarre food trends go viral on TikTok—from a $19 strawberry to feeding babies spoonfuls of butter. The latest is a yogurt, called Coconut Cult, that costs $39 for a 16 ounce jar. On many a for-you-page, you can find influencers incorporating a scoop of the super-live probiotic yogurt into their morning routine and instructing viewers how to properly eat it. “I’ve never looked hotter,” one user posted, adding her stomach “has never been flatter.” (Not everyone on the platform was impressed with the results, however, and some weren’t fans of the reportedly sour taste.) Available in three…

The New York Stock Exchange announced on Wednesday it will launch an exchange in Texas, increasing competition among listing venues in the state. Several high-profile firms, including Elon Musk’s Tesla and SpaceX, have relocated their headquarters to Texas, attracted by the state’s perceived favorable legal and regulatory environment. The Texas Stock Exchange, a new venture backed by financial giants including BlackRock, Citadel Securities and Charles Schwab, is targeting a 2026 launch after submitting paperwork late last month to operate as a national securities exchange. The New York Stock Exchange and the Nasdaq have dominated the lucrative U.S. listings market…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology is complicated and multifaceted—understanding that intersection is at the heart of everything we do as a company, and personally for me as Verizon’s Consumer CEO. Given our focus on the…

Your insurance needs change over time. The policies that work for a single, 20-something professional renting an apartment with three roommates may be completely wrong for the same person after marriage, babies, and a cozy mortgage in a good school district. If you’re struggling to determine how your coverage should change over time, the following guidelines can help. Auto insurance: Follow the bell curve Basic car insurance offers liability coverage, in case you cause an accident that injures a third party or damages their property. This is the kind of insurance that nearly every state in the nation requires drivers to carry. While liability coverage protects …

Working abroad might be just what your career—and personal life—needs. It exposes you (and loved ones) to new, different, and potentially more fulfilling ways of living. It expands your worldview. And it builds skills and a reputation that can serve you well in your field down the road. Marissa Andrada, who’s managed people operations for dispersed teams at major organizations including Kate Spade, Starbucks, Red Bull, and Universal Studios, recalls one American employee she convinced to take on a role in Hong Kong running human resources for the Asia-Pacific region. When the woman returned to the states after her assignment was over, she quickly moved up to manage glob…

Even if you’re a regular Alexa user, there’s a good chance you haven’t discovered some of its most efficient features. Actually, strike that: There’s a good chance you’re only using your Alexa device to set timers and play music. But Alexa does so much more! Here are five commands to add to your vernacular that could save you tons of time with regular use. “Alexa, check traffic” Once you link your home and work addresses in the Alexa app, simply asking to check traffic will give the time between your home and office by default—always handy when you’re heading out the door. You also can ask for traffic conditions to a certain destination. Alexa just told…

Building a high-growth business is all about timing and making the right moves at the right moments. Whether it’s knowing when to expand into new retail spaces or recognizing a buzzy product that can skyrocket your brand, the journey is full of strategic decisions and challenges. As founders scale their businesses, they must navigate everything from cash flow management to mastering social media. Each of these elements plays a crucial role in determining how a business can not only grow but thrive in a competitive market. This past weekend at the Fast Company Grill at SXSW, Danielle Guizio, owner and designer of Guizio; Kat Hantas, cofounder of tequila brand 21Seeds;…

You’ve probably heard that people don’t leave their job, they leave their manager. It’s a popular saying because it’s often true. Having a toxic boss, however, is different than having one you simply don’t like. If your boss is toxic, you need to take steps to protect yourself. But if it’s simply a matter of personalities not jiving, slow your job-search roll, suggests Stephanie Chung, author of Ally Leadership, How to Lead People Who Are Not Like You. “There are people in your family you probably don’t like,” she says. “But if you like your company, you like your colleagues, you like how much money you’re making, you like your benefits, and the only thing you don’t l…

The dramatic images of wealthy neighborhoods burning during the January 2025 Los Angeles wildfires captured global attention, but the damage was much more widespread. Many working-class families lost their homes, businesses, and jobs. In all, more than 16,000 structures—most of them homes—were destroyed, leaving thousands of people displaced. The shock of this catastrophic loss has been reverberating across Southern California, driving up demand for rental homes and prices in an already unaffordable and competitive housing market. Many residents now face rebuilding costs that are expected to skyrocket. Climate-related disasters like this often have deep roots in p…

Meta Quest 3 users will now be able to explore detailed 3D scans of sculptures, rock formations, plant life, and other interesting objects from around the world. The 3D images, which users can virtually zoom in on or walk around, are part of a new app from Pokémon Go-maker Niantic called Into the Scaniverse. Last year, the company released the latest version of a smartphone Scaniverse app letting users create detailed images of public scenes or objects within their phones, with the ability to add public images to a shared map. Already, the map includes more than 50,000 3D scenes, including renderings of Stonehenge, ancient ruins in Europe, Japanese temples, and even a s…

A little over a decade ago, Netflix decided to take streaming into its own hands: Instead of relying on commercial content delivery services, the streamer built its own servers from scratch, and gave them away to internet service providers. Since then, Netflix has distributed over 18,000 of these servers, now installed in 6,000 locations spread across 175 countries, forming the company’s Open Connect content delivery network. Now, Netflix is ready to take this tech beyond movies and TV shows: The company has begun to develop its own cloud gaming infrastructure, with servers that could eventually allow any Netflix member to play complex games on their smart TVs without…

Rebecca Yarros’s romantasy novel Onyx Storm stormed the book charts in January, becoming the fastest-selling adult novel in 20 years. Indeed, demand for romance content—in books, on screens, and on TikTok—has grown exponentially in recent years. Enter audio erotica company Quinn. Founded by 27-year-old Caroline Spiegel, the 6-year-old platform publishes dozens of creator-driven, female-centric erotic audio stories each week. Creators, who write and perform the audio, receive a portion of the app’s subscription fees ($4.99 per month or $47.99 per year) based on user engagement. To date, Spiegel has raised $10 million from venture capital firms and investors such as Entour…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Interim leadership is on the rise in the U.S. Nearly a quarter of new CEOs named in the first two months of 2025 were hired on an interim basis, versus 8% in the same period last year, according to a recent report from Challenger, Gray & Christmas. The surge in interim leadership coincide…

In another devastating blow to customers and employees of Joann Inc, the popular fabric and crafts retailer is moving to close a significant chunk of its brick-and-mortar locations as part of ongoing bankruptcy proceedings, according to a court filing on Wednesday. The company, which filed for Chapter 11 protection a second time last month, had initially said it would continue operating its approximately 800 stores as it restructured and sought a buyer. However, it told a court this week that it has now identified a number of underperforming locations during the bidding process that it wants to close as a way of cutting costs. “As the sale process progressed, and pros…

Kendrick Lamar. Drake. Lady Gaga. The charts of music streaming services pretty much all look the same these days, with familiar names dominating the top spots—except on up-and-coming Spotify competitor Audiomack. The current No. 1 album on Audiomack belongs to Nigeria’s Seyi Vibez, whose hypnotic Afrobeats tracks have amassed around 1.8 billion plays on the platform. Vibez is one of many African and Caribbean artists who have found breakout success on the platform. Many of them consistently draw larger audiences on Audiomack than on Spotify or Apple Music, largely due to the platform’s strong presence in local markets. “We are the most-used streaming service in a…

Following a cryptocurrency scandal in December 2024, Haliey Welch (aka Hawk Tuah girl) seemed to drop off the map. Months later, she’s opening up about what really happened. The trouble started when Welch, who rose to fame after a viral street interview moment last summer, announced she would be releasing her own cryptocurrency memecoin called $HAWK late last year. The token was publicized heavily and quickly rose to a $490 million market cap when launched on December 4. It tanked just as quickly, and its value plunged $440 million in just 20 minutes. Now, more than two months later, we finally have an explanation. “How this idea got brought to me, it was suppos…

There are plenty of questionable examples of companies shoehorning useless artificial intelligence features into their products (Meta’s AI-powered profiles say hello!), but finally, Crocs has found one that actually makes sense. The casual footwear brand has partnered with ABLO, an AI fashion design platform, to let people use AI to design their own Jibbitz charms. Crocs are already all about customization, a strategy that’s helped the brand grow its revenue 4% over last year. Jibbitz charms, which can be plugged into the holes on the shoes’ upper and heel strap, add an extra layer of personalization, and AI takes that to the next level. “We have Jibbitz for ever…

Performance reviews are often arduous, but they don’t have to be. AI tools can enhance the process for both managers and employees, offering new possibilities for efficiency and fairness. From streamlining data analysis to eliminating bias, here’s how AI is transforming performance evaluations and employee development across various industries. AI Connects Dots for Comprehensive Reviews AI has significantly improved our performance review process by providing managers with a clearer, more comprehensive view of their teams. Previously, we had vast amounts of data buried across various productivity tools—including meeting notes, shared documents, messages, and task updates…

One recent rainy afternoon, I found myself in an unexpected role—philosophy teacher to a machine. I was explaining the story of the Bhagavad Gita to a leading large language model, curious to see if it could grasp the lessons at the heart of one of the world’s most profound philosophical texts. The LLM’s responses were impressively structured and fluent. They even sounded reflective at times, giving a sense that the AI model knew that it was itself part of this millennia-long conversation. Yet there was something fundamental that was missing from all the answers the machine gave me—the lived experience that gives wisdom its true weight. AI can analyze the Gita, but it d…

A new startup is leaning on the power of recommendations to spread the word about indie films. Olyn offers a direct-to-consumer platform for film and video distribution, enabling filmmakers to retain up to 90% of their revenue. Billed as “Shopify for filmmakers,” Olyn removes the platform as a middleman, eliminating ads and algorithm-driven recommendations. This allows movies to shine based on their own merits and be monetized directly through viewership. Ana Maria Jipa, cofounder and CEO of Olyn, told TechCrunch that the filmmakers are responsible for the movie’s promotion, while Olyn handles the rest. “We provide all the tech that implies: from DRM, 4K streaming…