Blog, YouTube & Content Monetization

In the early 1980s, the National Basketball Association (NBA) faced a crisis. Television ratings were plummeting—the 1981 NBA finals were among the lowest of all time. Spurred by failing franchises, low game attendance, and declining corporate sponsorships, the league’s cultural relevance in the United States waned. Then in 1984, the league responded with a structural shift that would change the culture of sports for decades to come. “ We came together with the collective bargaining agreement where the players and the owners would work together to grow the game and expand the game and the values that we established in the Players Association,” says NBA legend and curren…

The term brand entertainment is tough to define. For many people, it’s an oxymoron and these two words should never be in the same room as one another. For many others, though, it’s simply when brands make stuff we actually want to pay attention to. It could be a short ad, or a feature-length film, or a live event. What it isn’t is an annoying waste of time interrupting our attention from actual entertainment like TV, sports, music and movies. I’ve spent a lot of time on the Brand New World podcast looking at different ways different brands are doing this right. From WhatsApp creating a Netflix doc about the Mercedes F1 team, to Dick’s Sporting Goods formally establis…

The robots are coming—and they’ll need a good map to get around, whether they’re delivering our packages, driving us around, or doing any of the myriad of other tasks robotic helpers may perform for us in the future. “Without spatial intelligence, your robot really can’t do what you want it to do,” says John Hanke, the former CEO of Niantic Spatial who transitioned into the role of the company’s executive chairman a week ago. “Your Roomba is operating just in your house. But as we’re about to start operating at city scale, we need these big, large-scale, shared, accurate representations of the world.” This week, Niantic is taking the next step towards building tha…

Nokia Bell Labs has a long, storied history—producing Nobel Prize winners, creating innovative new technologies, and bolstering critical infrastructure that underlies most of the devices we all use every day. This week, it held a special event at its Murray Hill, New Jersey campus to celebrate its 100th anniversary, and it featured appearances by politicians like New Jersey Governor Phil Murphy, business leaders, and even a robot named “Porcupine.” The expansive campus houses a number of laboratories where, over the past century, numerous groundbreaking discoveries and inventions have been made or perfected, including cell phones, transistors, and solar cells. Nokia a…

Since opening in Silicon Valley in 2019, NTT Research has operated as a long-horizon science lab, a dedicated arm of Japan’s telecommunications giant NTT Group, which invests more than $3 billion annually in global R&D. Now in its seventh year, the lab was built as a research subsidiary insulated from quarterly pressure and product roadmaps. Unlike startups or typical corporate innovation teams, NTT Research is a wholly owned entity focused on seeding advances in computing, security, and healthcare that can later fold into NTT’s global infrastructure and enterprise services. Many of these efforts take five to fifteen years to approach commercialization, a timeline no…

OpenAI’s Codex AI coding assistant is having a growth spurt. OpenAI tells Fast Company that its weekly active users have tripled since the start of the year, while overall usage (measured in tokens) has increased fivefold. The surge is likely driven by the release of new models—GPT-5.2 last December and GPT-5.3-Codex in early February—as well as the launch of Codex’s app version a few weeks ago. OpenAI says the app has been downloaded more than a million times. Across all access points—including the cloud, app, and command line—more than a million developers and other users now rely on Codex at least once a week, according to the company. Generating computer code has em…

Paris Hilton’s been an entrepreneur, a reality TV star, a DJ, an author, a model, a singer, and an activist. But she says school felt like torture. “Sitting still under fluorescent lights surrounded by beige walls made me feel trapped instead of inspired,” she tells Fast Company via email. “Traditional environments were too flat, too uniform, and too quiet to support the way I think.” It wasn’t until after being diagnosed with ADHD in her late 20s that Hilton began to understand how to hone her energy and creativity — and how the physical spaces where she worked impacted her ability to focus. “Over the years, I’ve learned that when a space feels alive, so do I,” she s…

In 1865, a new department store opened in Paris called Printemps (which is French for “spring”). The architecture is a stunning Art Deco masterpiece, replete with mosaics, dramatic turrets, and enormous windows with dramatic displays of recent products. Today, it sits among other iconic Parisian landmarks, like the Galleries Lafayette store and the Opera. But back then, there was nothing nearby except a railway line that only carried cargo. “When we opened our store on Boulevard Haussmann, it was a completely new area,” says Jean-Marc Bellaiche, CEO of Printemps Groupe, the store’s parent company. “It was a bet that this neighborhood would become hot and vibrant. It …

Steve Huffman, CEO of Reddit and cofounder alongside Alexis Ohanian, speaks with Fast Company about what it takes to be an effective leader. He explains why imposter syndrome isn’t necessarily a bad thing and how his first job helped shape his leadership style. View the full article

Fintech firm Mercury recently dropped some data that made me smile. It ranked the top five coffee shops powering founders in San Francisco based on actual transaction data: Sightglass, CoffeeShop, Equator, Saint Frank, Ritual. I’ve built Octolane with my cofounder, Rafi, from every single one of them. But here’s what the data doesn’t show: the $500,000 investment term sheet I negotiated over a cortado at Cafe Réveille. The $800,000 deal I closed while sitting next to a grad student cramming for finals. The three customers who became friends, then advocates, then our biggest champions, all because we met first over coffee, not Zoom. When I was in high school, I cle…

Featuring Tom Basden, Executive Producer, Writer, and Actor; James Griffiths, Director, Executive Producer, Tim Key, Writer, Executive Producer, Actor and Carey Mulligan, Executive Producer, Actress. Moderated by Brendan Vaughan, Editor-in-Chief, Fast Company View the full article

In 2017, Nathan Cozzolino started Rose, a “farm to edibles” brand based in Los Angeles. Cozzolino and his team cultivated organic hemp and marijuana, produced its own low-dose gummies with natural organic ingredients, and sold the product to licensed dispensaries. This structure required overhead that cost upwards of $80,000 a month. Six years in, the brand wasn’t able to sell enough products to cover its expenses despite being sold in more than 100 retailers. That changed in July of 2023 when Rose switched the entirety of its production to hemp. “We did it because it was that or go out of business,” Cozzolino says. He let go of his cannabis licenses, downsized his faci…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Across industries, a new era of climate innovation is accelerating. The momentum is visible in the data: Global clean energy investment surpassed $2 trillion for the first time in 2024, double the amount invested in fossil fuels. While solar panels, wind turbines, and grid-connected batteries often grab the headlines, the low carbon economy is growing in far more corners than many realize. …

It was 1997, and Matt Berman, the creative director of JFK Jr.’s George magazine, had just gotten back to his hotel in Los Angeles. He had left the ‘Garden of Eden’ style set he’d concocted for the cover of the September issue: lush with greenery and replete with live animals. It would reach peak ripeness once the star, Pam Anderson, arrived on set the next day as the “first woman,” to illustrate a feature on the 20 most fascinating women in politics. But there was a problem. A note was waiting for him at the front desk of the hotel. It was from Anderson. She was canceling. “She was like, ‘I can’t, a million apologies,’” recalls Berman. “Something like that. It w…

An accepted fact of childhood: Monopoly is a slow game that requires consecutive snow days to successfully finish. And, by god, no matter what you do, do not end up as the banker, the most tedious and thankless of jobs. [Photo: Hasbro] Though they wouldn’t put it in those terms, the folks at Hasbro likely know that’s how a lot of players feel. So today the company is announcing a new set that bridges the gap between Monopoly Junior and the classic version for ages 8 and older—speeding things up by ditching the banker and paper currency entirely in favor of an app. “Kids don’t carry cash these days . . . [but] they probably do have a mobile device,” says Brian …

When the U.S. government cut funding for local news stations, the Knight Foundation moved quickly to help stabilize a rapidly eroding industry. President and CEO Maribel Pérez Wadsworth unpacks the evolving roles of philanthropy and government, and why philanthropic organizations must learn to move at the speed of the news cycle. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podc…

Featuring Stan Adams, Public Policy Specialist, Wikimedia Foundation; Nicole Ozer, Technology and Civil Liberties Director, ACLU of Northern California and Alissa Starzak, Deputy Chief Legal Officer and Global Head of Policy, Cloudflare. Moderated by Max Ufberg, Senior Editor, Fast Company. In an era of mass surveillance, mounting attacks to cybersecurity, the death of net neutrality, and geopolitics fragmenting the internet, it’s never been a more important time to fully understand what’s at stake regarding your digital rights and freedom. Join this panel of leaders at the forefront of securing a better and more open digital space for all. View the full article

Chances are, you have an opinion about Palantir. “With any person, company, or concept, the general public really only has space in their head for one characteristic of it,” says Palantir alum Marc Frankel, cofounder, board member, and former CEO of Manifest, which creates software and AI “bill of materials”—think ingredient labels for critical software. “Biden: old. AI: scary. Palantir: secretive.” Frankel worked at Palantir from 2013 to 2018, and whether the one idea in your mind about Palantir is secretive or something else, it likely exists somewhere in this band of public opinion from the past year. Believers: Palantir’s a “category of one” company, according to E…

Matt Sia is a big fan of eggs. With his daughter, he’ll make slow scrambles bathed in pricey European butter. And as executive creative director at the design and branding firm Pearlfisher, he brought that same love to an egg carton he designed for the now retired brand Consider Pastures. The regenerative farming producers created eggs with rich burnt sienna shells, and Sia designed a complementary blue package that celebrated their natural hue. To reach this reveal, the carton unfolded in a dramatic, multi-tiered story much like an Apple product, with messages like “care” and “cultivate” highlighted in gold foil. These premium eggs sold for $5. But today, as another New…

George Arison is telling me about a hookup. Arison, the 47-year-old CEO of the LGBTQ dating app and social network Grindr, recalls an encounter with a man who ranked low in physical chemistry—“it was in my bottom quartile of hookups,” he says, as if reviewing a spreadsheet of them—but high in intellectual compatibility. That bottom-quartile hookup is now a good friend of his. To Arison, the story illustrates how meaningful relationships can grow from the random connections Grindr facilitates. And if Grindr’s short time as a public company is any indication, solid financials can too. It’s been a rough stretch for dating apps. Match Group, which owns Tinder and Hinge, amo…

“It is surprisingly kind of anticlimactic,” Tristan ‘Geppetto’ Brandenburg says about the time he broke the sound barrier. “You don’t hear a sonic boom from the cockpit because you are leaving the shock waves behind you. You can only feel that she is happy flying at supersonic speed.” Brandenburg is the chief test pilot of Boom Supersonic. And the “she” he’s referring to is the XB-1, a long, thin dart designed to cut through the air in the most efficient way possible. Last month, the XB-1 broke the sound barrier over the Mojave Desert. The event positions Boom Supersonic to produce the first supersonic airliner since the Concorde was grounded in 2003. Getting there wil…