Blog, YouTube & Content Monetization

Increasingly, the media and entertainment brands that thrive are ones that can build on their core business in creative ways. Two of the 2025 Brands That Matter honorees in the media and entertainment world—Ebony and Essence—are legacy Black publications that have grown their audiences and cultural cachet by building events around their flagship editorial product. Overtime is partially a sport brand, but it’s also a company that knows how to engage with younger consumers around sports—that’s how it’s gotten noticed by major brands and other sports leagues. Those three examples of the six outlined below, are just some of the ways companies are rethinking what a media br…

Medicare has launched a six-year pilot program that could eventually transform access to healthcare for some of the millions of people across the U.S. who rely on it for their health insurance coverage. Traditional Medicare is a government-administered insurance plan for people over 65 or with disabilities. About half of the 67 million Americans insured through Medicare have this coverage. The rest have Medicare Advantage plans administered by private companies. The pilot program, dubbed the Wasteful and Inappropriate Service Reduction Model, is an experimental program that began to affect people enrolled in traditional Medicare from six states in January 2026. …

Warp, which builds software to help developers control AI agents and other software from the command line, is rolling out a new tool called Oz to collaboratively command AI in the cloud. Last year, Warp launched its agentic development environment, which lets programmers command AI agents to write code and other tasks. Developers can also use the software to edit code on their own and run command-line development tools. That release came as many developers became increasingly fond of vibe coding—the process of instructing an AI on what source code should do rather than writing it directly—and the industry produced a variety of tools, including Anthropic’s Claude Code an…

Jimmy Donaldson might have made his fortune on YouTube, but the man better known as MrBeast has plans for a much wider financial empire—and he’s well on his way to achieving it. Through Beast Industries, the $5 billion holding company for his growing corporate ecosystem, Donaldson is assembling a wide range of businesses that extend far beyond the influencer space. The latest expansion came on February 9, with the purchase of the teen-focused banking app Step. Banking isn’t the end game, either. Beyond his current holdings, Donaldson has broader ambitions that could further diversify his income streams. Here’s a look at the businesses currently under the Beast Industrie…

When the iPhone first introduced apps in 2008, a feverish gold rush followed. New APIs and design standards made it easier to make software—even by non-coders. The question became: Could you create a small experience, perhaps something as simple as a fart button app, that could make you a million dollars in a weekend? (And while some people definitely cashed in, a majority of us did not.) Nearly two decades later, the rest of us have another opportunity to rethink mobile software. We’ve entered the era of vibe coding—in which complex software can be generated with nothing but plain language prompts. Now, rather than offer developers the tools to make the next hit …

Gabriela Flax spent the first part of her career working in tech as a product manager. And while every day was different and varied, there were aspects of it that were causing her burnout. “I’ve always really enjoyed the product marketing aspect of my work,” she says. “I really like talking to end-users about ‘Hey, this is how this thing helps you’ and how to articulate that.” However, she wasn’t able to work on it as much as she would have liked. At the same time, Flax was in her 20s, living in London, and had stopped drinking alcohol. She began posting her journey in social media, talking about bars and places that were non-alcohol related. Flax recalls, …

When New York-based Autumn Myers, 31, was interviewing for her current digital marketing job, she pushed back the interview date so it didn’t fall during Mercury retrograde. “Those jobs have always ended up in more grief for me,” she tells Fast Company. Myers also looks up her colleagues’ zodiac signs to guide her interactions with them. For example: People born under fire signs often thrive in leadership roles, but they can struggle with impulsiveness. Earth signs tend to be more dependable, but they can be risk-averse. “It’s very Scorpio of me to be that calculated,” she admits. “But it’s needed sometimes.” Myers isn’t alone. According to a 2024 Harris Poll of more…

The announcement came suddenly on Thursday. A Fortune 500 technology client needed an interim CFO immediately. Its previous executive had departed unexpectedly, leaving a $2.3 billion merger and reorganization in limbo. By Monday, Denise, the number two finance executive, occupied the interim CFO post. She faced 10,000 skeptical employees and a board expecting miracles. Interim leadership has exploded: The number of Fortune 1000 companies that have used an interim CXO has increased 117% since 2022. Yet most leaders enter these roles unprepared for the unique demands that await. Not only do these leaders suffer, companies do as well. When leadership transitions fail, or…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the Pandemic Housing Boom, housing demand surged rapidly amid ultralow interest rates, stimulus, and the remote work boom. Federal Reserve researchers estimate “new construction would have had to increase by roughly 300% to absorb the pandemic-era surge in demand.” Unlike housing demand, housing stock isn’t as elastic and can’t quickly ramp up. As a result, the heightened demand drained the market of active inventory and caused home prices to overheat, with U.S. home prices in June 2022 sitting a staggering 43.2% above March 2020 levels. S…

Below, George Newman shares five key insights from his new book, How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success. George is an associate professor at the Rotman School of Management at the University of Toronto, and he has spent his career trying to unravel the mysteries of what creativity is and where it comes from. His research has been featured in the New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post. What’s the big idea? Most of us think great ideas are conjured from within—some mysterious well of genius possessed by a special few. But if you listen closely to history’s most celebra…

Even if you barely use AI, pretty soon you’ll be paying the price for it. Due to the demands of AI data centers, memory supplies are drying up for all kinds of devices, from phones and laptops to desktop PCs and game consoles. Three companies control nearly all the world’s DRAM production—Micron Technology, Samsung Electronics, and SK Hynix—and they’ve shifted production toward the type of RAM that those data centers run on. This comes at the expense of RAM for consumer electronics, resulting in a shortage that could last into 2028. It’s early days for the fallout, but what sounded like an abstract concern in 2025 is quickly becoming real, as electronics makers ra…

California officials and weather forecasters urged holiday travelers to avoid the roads and reconsider Christmas travel as a series of powerful winter storms brought relentless rains, heavy winds and mountain snow. Storms began to move in late Tuesday evening and were expected to intensify into Christmas Eve. Authorities said the millions of people expected to travel across the state will likely meet hazardous, if not impossible, conditions as several atmospheric rivers were forecast to make their way through the state, the National Weather Service warned. “If you’re planning to be on the roads for the Christmas holidays, please reconsider your plans,” said Ariel Cohen,…

Batteries are powering a significant shift in how we go about our daily lives, ranging from the devices we carry to electric vehicles and energy storage systems. Batteries play a critical role across key sectors from data center infrastructure, military, and microgrid applications to consumer electronics and more. But as demand surges, so does end-of-life material that needs to be managed. Beyond serving as compact energy sources, batteries also represent a domestic source of essential critical minerals. To fully realize their value, it is crucial to close the loop at end-of-life by recovering these minerals and strengthening the supply needed to support a rapidly expand…

I recently argued that return-to-office mandates aren’t really about productivity; they’re about control. Ironically, my article published smack-dab in the middle of a September inflection point of increasing office time requirements, a phenomenon Owl Labs dubbed “hybrid creep.” And now, perhaps shockingly, I’ve started a new job with a team that (gasp!) has an office. When I wrote my argument against RTO, I had no inkling that I would soon be back in an office (part-time) myself. I am now basically in a live experiment. So far, it’s changed how I feel about the idea of going into an office. It hasn’t changed my view on RTO. A lab for truly flexible work My ne…

Wendy’s shares rose on Friday after the fast-food giant reported stronger-than-expected quarterly earnings, beating analyst estimates despite poor U.S. store performance, with U.S. same-restaurant sales falling 7.8%. That slow but steady growth reflects the burger chain’s effort to turn around sales by shedding low-performing American restaurants and improving menu quality. The plan comes amid an overall decline in fast-food store traffic, as American consumers grapple with higher prices and the cost of food and living soars. “We are in the early innings of our turnaround,” Ken Cook, Wendy’s CFO and interim CEO, told analysts on Friday’s earnings call. In the …

A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed over a psychedelic background and speaking in a hypnotizing, ethereal voice. “It’s time to stop doing nothing, and start doing something,” he crooned. “I cast . . . motivation!” I’d stumbled across the Pine Wizard Frog—a recurring character on the official TikTok account of household cleaning fluid Pine-Sol. Pine-Sol’s page, with its surrealist visuals and hypnotizing songs, is an example of what I call “brain-rot-brand TikTok”: It’s a subgenre of digital marketing that rej…

Does the high price of gas have you considering a hybrid for your next vehicle? We don’t blame you, especially if you drive a lot. Fortunately, there are lots of hybrids to choose from, and many don’t cost much more than their non-hybrid counterparts. But to recoup the extra cost of a hybrid the quickest and start saving money, we don’t recommend purchasing just any hybrid. The car experts at Edmunds outline four tips that will give you the tools you need to find a hybrid that will maximize your savings. Aim for hybrids with the shortest payback periods New hybrids typically cost more than similar gas-only vehicles, so aim for a hybrid that doesn’t cost much more than it…

Multiple reports this week revealed that General Motors is cutting hundreds of jobs in its IT department—but not with the intent to replace them outright with AI. The layoffs are reportedly impacting about 600 employees, or about 10% of the IT team, and the job cuts are partly designed to allow the company to bring on new employees with specific AI skills. General Motors has confirmed the layoffs and suggested they were part of a broader change to its IT operations. “GM is transforming its Information Technology organization to better position the company for the future,” a company spokesperson said in a statement. “As part of that work, we have made the difficult decis…

In early 2000, with their company on the brink of failure, Netflix founders Reed Hastings and Marc Randolph flew to Dallas to meet with Blockbuster executives. As the story is told, they offered to sell their company for $50 million and got laughed out of the room. Humiliated, but determined, they built a business that toppled the industry giant. That version is almost certainly not true, but it remains popular with pundits who like to tell it at fancy conferences. It gets told and retold because it reinforces how we like to imagine things. Everybody loves a good “David vs. Goliath” story, and the idea of wily young entrepreneurs outsmarting big corporate fat cats fi…

Below, Dan Pontefract shares five key insights from his new book, The Future of Work Is Grey: The Untapped Value of Age in the Workforce. Pontefract is a six-time award-winning author and a leadership and corporate culture strategist. He has spent more than 20 years in senior leadership roles at TELUS, SAP, and BCIT, serving as a chief learning officer and chief envisioner. In 2018, he founded his own firm, the Pontefract Group, to help leaders and organizations improve leadership and corporate culture. What’s the big idea? Organizations are overlooking a major, unavoidable shift—the aging workforce—and those that learn to value and integrate people of all ages will out…

The global energy industry is under pressure to innovate. Energy companies need vetted, field-tested technologies that improve efficiency, enhance safety, and streamline operations. On the other side of the spectrum, early-stage startups developing new technologies struggle to access customers, test environments, and capital. These parallel challenges can slow crucial energy innovation, creating a commercialization gap. One approach to addressing this challenge has emerged in Tulsa, Oklahoma, a region with deep institutional knowledge and over a century of experience in energy operations. Rose Rock Bridge, a nonprofit based in Tulsa, is a pilot deployment studio that …

Artificial intelligence has notoriously struggled with creating images, writing out gibberish on signs, or adding extra fingers to people. But it seems it’s not much help for photography either—and the internet is having a field day over it. The official X account for the Sony Xperia smartphone shared examples from its new “AI Camera Assistant” tool, which offers lens, exposure, and color suggestions for users. While it’s a decent idea in theory, the images shared by the post revealed otherwise. The X post included a series of before-and-after examples, with the tool appearing to create a comedically overexposed effect. In one of the images, a picture of a…

Time magazine has named the “Architects of AI” as its 2025 Person of the Year, a decision that has sparked significant backlash from gamblers who lost out on semantics. The companies behind AI tools and infrastructure aren’t “AI” in the literal sense, so prediction markets Kalshi and Polymarket ruled that anyone betting on “AI” doesn’t win. As author Parker Molloy pointed out on Bluesky, gamblers on the site are not pleased. “Someone please explain to me how this is not a trick?” one user complained after betting on billionaire Elon Musk on Kalshi. “Person of the year is a singular title…” “ThE aRcHiTeCtS oF AI,” another user wrote. “Fuck you pay me.” Oth…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the Pandemic Housing Boom, from summer 2020 to spring 2022, the number of active homes for sale in most housing markets plummeted as homebuyer demand quickly absorbed almost everything that came up for sale and sellers had ultimate power. Fast-forward to the current housing market, and the places where active inventory has rebounded to 2019 levels (due to strained affordability suppressing buyer demand) are now the very places where homebuyers have gained the most power. At the end of November 2025, national active housing inventory for sa…

At the start of the Introduction to Innovation class at Robert C. Hatch High School in rural Uniontown, Alabama, the face of a teacher fills a wall-size screen at the front of the room. Beaming in from far away like a Zoom call, the teacher is part of a new approach to providing specialized education in underserved communities. This is the Connected Rural Classroom. It’s a novel rethink of the typical high school classroom, designed specifically to increase access to niche, high-quality education for students in rural schools with limited resources. A remote teacher on a big screen is just one part of the classroom’s unique elements. Designed to emphasize science, tec…