Blog, YouTube & Content Monetization

There’s a common story in the marketing and advertising industry, with many variations. Whenever a member of that industry is at a party or on a plane, inevitably someone will ask what they do for a living. And as soon as they say advertising, that person immediately begins to tell them how good they’d be at working in advertising, how they should make this or that ad campaign better, or why that ad they saw during an NFL game is terrible. This probably doesn’t happen to engineers and doctors. The discipline of advertising, and the process behind it has always been up for debate and question. Well, starting on September 30th, NBC’s new show On Brand with Jimmy Fallon …

Just in time for the busy holiday travel season, Apple has rolled out a new iOS 26 feature that lets users store their U.S. passport on their iPhone. The digitization of the passport is something tech-savvy travelers have longed for, especially as other once physical-only items that have crowded our pockets, like credit cards, driver’s licenses, and even car keys, have made their way onto the iPhone. But so far there are limitations to what you can do with your digitized passport, which Apple dubs your “Digital ID.” Here’s what you need to know about uploading your passport to your iPhone and what you can—and can’t—use it for once it’s there. How to add your passp…

Before becoming a coach for neurodiverse individuals with ADHD, Justine Capelle Collis had a successful advertising career. She worked in Australia and the UK, and also across the US and Canadian markets. Her clients have included Fortune 500 companies and government agencies. And she achieved all this without realizing that she has ADHD. That realization came when she became a mother. Both of her sons were diagnosed with ADHD, and she started asking questions. “How do I advocate” and get “the system to bend” for them, rather than having them “fit into the system and then break?” she asked. She then went on a personal journey to retrain. Collis enrolled in po…

Ford Motor Co. is recalling more than 200,000 Bronco and Bronco Sport vehicles because an instrument panel can fail, increasing the risk of a crash. Federal auto safety regulators said that the instrument panel may not display at startup, leaving the driver without critical safety information. The recall includes 128,607 Ford Bronco Sports, model years 2025-2026 and 101,002 Ford Broncos, also model years 2025-2026, the National Highway Traffic Safety Administration said. Ford is not aware of any injuries caused by the instrument panel failure. Owners will be notified by mail beginning Dec. 8 and instructed to take their vehicles to a Ford or Lincoln dealer…

Motivation comes and go, but consistency is what will get you the results. That’s a principle I’ve tried to live by for as long as I can remember. For the most part, it has served me pretty well. But as I’ve gotten older, I’ve learned that being consistent while being unmotivated can be energy draining. And when mental and physical energy is lacking, it can be difficult to be consistent. Earlier this year, I found myself in a bit of a motivation rut. I’d had a very busy six months of work. As a freelancer, this is something that I’m definitely grateful for and don’t take for granted. When things started to slow down for a little bit, I figured that I would finally ha…

Your pennies are now collector’s items. The last penny was minted Wednesday at the U.S. Mint in Philadelphia, spelling the end of America’s longest-running coin design. More than Andy Warhol’s Marilyn Monroe or Leonardo da Vinci’s Mona Lisa, it’s sculptor and medalist Victor David Brenner’s profile of Abraham Lincoln on the humble penny that’s actually believed to be the most-reproduced piece of art in the history of the world: the U.S. Mint estimates some 300 billion pennies remain in circulation. And even though no new pennies will be minted, the coin will remain legal tender—good news for those inclined to give a penny, take a penny at their local gas station. …

The flight disruptions during the record government shutdown that ended last week inspired a rare act of bipartisanship in Washington on Tuesday, when congressional representatives from both parties introduced legislation that would allow air traffic controllers to get paid during future shutdowns. The bill proposes funding salaries, operating expenses, and other Federal Aviation Administration programs by tapping into a little-used fund with $2.6 billion that was created to reimburse airlines if the government commandeers their planes and they are damaged. The bill’s sponsors, which include four of the top Republicans and Democrats on the House Transportation and Inf…

The way consumers search is changing faster than the industry expected. This holiday season, many shoppers are looking for gifts inside AI platforms, rather than retailer sites or traditional search. They are asking natural questions like: “Find me a cruelty-free skincare gift for sensitive skin under $100.” “What are good gift ideas for a three-year-old that are safe and durable?” “What are the safest, nontoxic treats for my Golden Retriever?” This shift is already measurable. Adobe Digital Insights reports a 4,700% year-over-year increase in retail visits driven by AI assistants between July 2024 and July 2025. At the same time, click-through rates from SEO …

The next big meeting on your calendar might not have any other attendees—it might just be you. A growing number of high-performing leaders, including managers at Google and other Fortune 100 companies, are carving out protected “focus blocks” and treating them like mission-critical meetings. With constant pings, shallow tasks, and back-to-back calls, this might be the only way to produce strategic, high-value work. Google and Microsoft have even rolled out Focus Time features that automatically block off calendars to protect deep work. Paige Donahue is a product marketing leader at Google who helps YouTube creators grow their communities and monetize their followi…

Across America, a new generation of farmers is reimagining what it means to work the land. They are engineers, ecologists, and entrepreneurs—people who see farming not only as a way to grow food, but as a form of innovation. In fields across the country, these farmers are harnessing soil science, biodiversity, and technology to restore what decades of extractive agriculture have depleted. Their work represents one of the most powerful opportunities of our time: The opportunity to regenerate our planet from the ground up. Yet, the odds they face are immense. Land prices have soared, access to capital is limited, and isolation comes with choosing a career path few under…

Hurricane Melissa, which made landfall in Jamaica on Tuesday, October 28, was one of strongest hurricanes to make landfall in the Atlantic ocean ever recorded. And it was supercharged by the effects of climate change. As it approached the Caribbean, Melissa—a Category 5 storm with winds of 185 mph—moved over exceptionally warm waters. The ocean was 2.2°F (or 1.2°C) warmer than average for this time of year—conditions that were “made up to 900 times more likely by human-caused climate change,” according to the scientists at the research nonprofit Climate Central. Carbon emissions from human actions trap heat in the atmosphere, but our oceans absorb most of tha…

The Cold War lasted 45 agonizing years. Daily life in the Soviet Union was a mixture of dread and horror—children taught to report their parents’ whispered doubts, families queuing for hours for bread, dissidents vanishing in the night. November 8, 1989, was just another day of knowing World War III might pop off at any time. But on November 9, 1989, the Berlin Wall came down. No tanks. No gun battles. No sabotage. Just a peaceful, surreal collapse. The empire fell both slowly and suddenly. Gen Xers and boomers remember the disorienting feeling of watching the impossible happen on evening news broadcasts. With the benefit of hindsight and declassified records now avai…

AI is part and parcel of many corporate design processes these days, including one company making a product many creatives are familiar with: Dropbox. Its VP of design and research, Shannon Butler, is optimistic about the tech’s integrations into her teams’ work—as long as designers are pragmatic in its integrations. Butler leads a design team that she feels has a bigger impact than filing deliverables on deadline: redefining work through the intersection of creativity, collaboration, and AI. A veteran of Google, YouTube, Airbnb, and LinkedIn, Shannon has spent two decades shaping products that influence how billions connect and create. Shannon Butler In her in…

A Gustav Klimt portrait painting that helped save the life of its Jewish subject during the Holocaust sold Tuesday for $236.4 million, a record for a modern art piece. Klimt’s “Portrait of Elisabeth Lederer” sold after a 20-minute bidding war at Sotheby’s in New York, where the flashiest item of the night was a solid gold, fully functioning toilet that went for $12.1 million. The 6-foot-tall (1.8-meter-tall) portrait, painted over three years between 1914 and 1916, depicts the daughter of one of Vienna’s wealthiest families adorned in an East Asian emperor’s cloak. It is one of two full-length portraits by the Austrian artist that remain privately owned. The work …

I was one of the millions of people who lost someone to the COVID-19 pandemic. Despite the nonstop news about the “new normal,” my grief felt invisible. I took shallow solace in my phone and turned to social media to numb me from the reality that I now lived in: a world without my dad. One day, while mindlessly scrolling, I came across the r/Squishmallow subreddit, where a girl had posted her collection of more than 100 round plush toys. They were called Squishmallows—round stuffed animals invented in 2017 that have become one of the most popular toy lines in the world, with more than 100 million sold each year. I was hypnotized. I expected that my dive into the S…

Agentic AI is redrawing the boundaries of value creation in corporate America. Gartner projects that by 2028, 33% of enterprise software applications will incorporate agentic AI, and at least 15% of daily business decisions will be made autonomously by AI agents. The AI race isn’t about building the most sophisticated algorithms, it’s about whether employees actually adopt these digital collaborators and use them to expose inefficiencies long hidden in plain sight. Yet many business leaders are still grappling with how to integrate agentic AI seamlessly into existing operations, and deliver meaningful results. A recent MIT Nanda report found that 95% of AI pilots fail…

Microsoft just redesigned all of its Office icons to embrace the AI era, and, according to the company, that means ditching solid shapes for all things “fluid and vibrant.” The 12 new icons, which began rolling out on October 1, encompass all of Microsoft’s platforms from Outlook to Word Documents and Teams. This is the first time that Microsoft has updated the icons’ aesthetics in seven years, and the company’s designers have reworked every logo to be curvier, brighter, and more colorful. “Today, as we roll out refreshed icons for Microsoft 365 apps, small but significant design changes are a reflection and a signal,” a Microsoft blog post, published on October 1…

Morning Joe host Joe Scarborough is ready to spill the tea in a new newsletter. Called The Tea, Spilled by Morning Joe, the revamped newsletter for the popular morning show on the network that will soon be called MS NOW (the name change is official on November 15, the network says) took its inspiration from the world of print magazines. It’s designed to be part of a larger flywheel to grow and connect with the show’s audience. “We wanted something that was visually arresting, that was simple, elegant, and that people could read and get insight from,” Scarborough tells Fast Company. The newsletter will be sent in the early afternoon, Monday through Friday, …

In a reversal from previous years’ pollution reductions, the United States spewed 2.4% more heat-trapping gases from the burning of fossil fuels in 2025 than in the year before, researchers calculated in a study released Tuesday. The increase in greenhouse gas emissions is attributable to a combination of a cool winter, the explosive growth of data centers and cryptocurrency mining, and higher natural gas prices, according to the Rhodium Group, an independent research firm. Environmental policy rollbacks by President Donald The President’s administration were not significant factors in the increase because they were only put in place this year, the study authors said.…